Brand Identity Standards
|
|
- Joanna Webb
- 5 years ago
- Views:
Transcription
1 Brand Identity Standards
2 Upon embracing a new year and new business challenges, we take this opportunity to better define our identity and brand promise to our customers. Polisport core values remain and this rebranding has, as a main goal, the optimization and strengthening of our way to communicate them. Our continued commitment to deliver innovative products, performance and safety oriented solutions is, as always, our flagship. This way, the continued expansion of our identity, divided into two areas - Motorbikes and Bicycles, besides our corporate communication - will allow us to keep growing not only as company but also as brand, recognized for the expertise and know-how with which we conceive each project, with which we build each product. This document has been created to reveal our newly refined identity, and introduce you to the personality and aesthetics of the Polisport brand. The standards within were created to give you a technical understan-ding of the components and structure of our new image. Keep in mind that this is a living document so look for electronic updates, which we reserve the right to introduce whenever we feel necessary. We invite you to read carefully and see for yourself the new steps of Polisport visual identity. With your attention and support we will continue to prove to our customers that they can always count on Polisport. Many thanks for your efforts. The Marketing Polisport
3 While maintaining our lettering, Polisport s corporate logotype is, from now onwards, composed by the group of elements above: - a blue trapezoidal form (referred here as the Trapeze); - a red, elliptical and partially opened shape (referred here as the Ellipse); - the white lettering, recognisable - as well as the Ellipse - as a brand asset from the company s history; This last pair of elements will be referred in this document as the Insignia.
4 In this page, several possible applications for corporate communication are presented. In order not to impose severe creative restrictions, the Trapeze can be used in almost every imaginable position, as long as the correct proportions of the Insignia - within the Trapeze - are kept (see page 5 for these details). Although not mandatory, we suggest that a virtual black shadow varying between 40% and 60% intensity is applied to the Trapeze ( ). This will enhance the logotype s visibility and protect it from eventual inadequate usage, or in situations where an excess of outside elements would interfere with the logotype s presence. To a very limited number of situations, it is possible to use the Insignia without the Trapeze, but only when its usage would clearly prove to be a disadvantage in terms of brand awareness and communication effectiveness. If you must use the logo this way, we advise its application - for corporate purposes only - with the blue lettering, as follows:
5 A 22% of original height (X measure) X measure B X measure C With the goal of protecting Polisport s Insignia from outside elements and, simultaneously, insure its permanent visibility we strongly recommend the following of the above proportions and measures. The space surrounding the logo-brand, should guarantee its correct enhancement so a measure corresponding to 22% of the original Trapeze s height has been defined (X). The application of this measure to the longer straight side (A) of the main Trapeze is mandatory. Whenever possible, please apply it also to sides B and C. Examples of these rules are also provided for when the side A is facing downwards or when side A has a 90º angle with side B. A 22% of original height (X measure) X measure B X measure C B X measure C 22% of original height (X measure) X measure A
6 Polisport Corporate and Area Colors Corporate Proper application of the Polisport logotype is essential for promoting, maintaining, and protecting our brand. Adhere to the specifications in these standards and use high-quality suppliers and reproduction methods to ensure consistent representation of our brand. The preferred color configuration of the Polisport logotype is in full color and should be used whenever possible. Based on the main software applications and reproduction requirements, there are two ways to reproduce the Polisport symbol: for example, in packaging solutions or printed advertisements, the four color CMYK process should be used. For applications such as stationery, the Polisport graphic elements can be reproduced in two colors, Polisport s Blue and Red. (For reproduction instructions, see diagram below). When printing the Polisport logos, always use the coated stock color specifications. Motorbikes Bicycles Please note that reproducing color is a highly sensitive process and that, even using one single supplier for your materials, color fidelity is hard to achieve. Available upon request, Polisport s Marketing Department is able to provide physical samples of printed paper - with both Blue and Red colors - for a more accurate color matching method. Four Color Process (preferred) C Y M K Two Color Process (specific usages) B R Refer to the Pantone Formula Guide Solid Coated If you are not familiar with printing production methods, you must bear in mind that both of Polisport s corporate colors are attainable in either of these processes. To do that, here are the values you should take in consideration when using each of them. CMYK four color process POLISPORT Blue C: 100 / M:60 / Y:0 / K:5 POLISPORT Red C: 0 / M:100 / Y:100 / K:0 Pantone Formula Guide Solid Coated POLISPORT Blue PMS 301 C POLISPORT Red PMS 1795 C
7 Polisport Logotypes Black & white and Greyscale applications The application of Polisport s graphic elements in greyscale is allowed, but only when it is clear that its usage in full color was not advisable or impossible to achieve due to technical restrictions. Please abide to the percentages of Black ink as stated below. Corporate Motorbikes Bicycles Corporate Motorbikes and Bicycles (Trapeze, Black: 1oo%) (Ellipse, Black: 5o%) (Lettering: White) (Trapeze, Black: 90%) (Ellipse & Lettering: White) Polisport Logotypes Mininum Sizes possible for print (Full Color & Greyscale) 32 mm 32 mm 25 mm 25 mm
8 Motorbikes Polisport s current rebranding was made to ensure a clear understanding of both of our main areas of business: Motorbikes and Bicycles. On the first area, there will be a predominance of red graphic elements over some blue ones and the conception of communication pieces carrying only the red colour is allowed. For the Motorbikes area the Trapeze can only be used in red and, along with the white Polisport lettering, the Ellipse is also white only. For the creativity purposes mentioned before, there are no specific size restrictions for the logotype usage, as long as it is not too small or too big, thus reducing the effectiveness of our communication strategy.
9 Motorbikes New Packaging, POS Displays & Exhibition Booths Some rebranding actions are underway and are shown below. As you can see, Motorbike related packaging and display solutions are not exclusively composed of red and white elements. Blue is allowed but keeping its area smaller than the one occupied by red is strongly recommended. And remember, the Polisport logotype, for this category alone, is always a white lettering on red trapeze. Intermot 2010 Cologne, Germany ExpoMoto 2011 Batalha, Portugal
10 Motorbikes Advertising Shown in this page, are advertsiments produced for Motorbikes magazines. As previously mentioned, both use blue elements in the overall layout, but although larger in area, they give the red trapeze - and the Polisport Insignia - enhancement and visibility. Pete Laubmeier likes this. Photos by Roberto Mazzola, Speedbrain and Polisport Mike Sigety likes this. These riders and teams, like so many around the world, are enjoying our full on-line but off-road adventure. And so can you. Experience our experts tips, news, events, and our products highlights at polisport
11 Non-acceptable situations for the logotype application The following applications show how Polisport s Motorbikes logotype MUST NOT be used. Obviously, these are just some of the possible mistakes that could be made. In case you have any doubts on its usage, please let us know and we ll be glad to help you figure out how to make the most of our brand or product and your business. Transparencies, outline strokes, gradients or feathering of shapes, or any alterations in the projected colour combinations are strictly forbidden. Besides this, the moving of the Polisport insignia whithin the trapeze is, globally, not allowed. All exceptions require previous approval by the Marketing Department.
12 Bicycles The Bicycles area and its corresponding communication materials, has a predominance of blue graphic elements over some some minor red ones and the conception of communication pieces carrying only the blue color is allowed. For the Bicylces area the Trapeze can only be used in blue and, along with the white Polisport lettering, the Ellipse is also white only. For the same creativity purposes mentioned before, there are no specific size restrictions for the logotype usage, as long as it is not too small or too big, thus reducing the effectiveness of our communication strategy.
13 Bicycles New Packaging, POS Displays & Exhibition Booths Some rebranding actions are underway and are shown below. As you can see, Bicycle related packaging and display solutions are not exclusively composed of blue and white elements. Red is allowed but keeping its area smaller than the one occupied by blue is strongly recommended. And remember, the Polisport logotype, for this category alone, is always a white lettering on blue trapeze. Fietsvak 2011 Netherlands
14 Bicycles Advertising Exhibited in this page, is an advertsiment produced for a portuguese Cicling magazine. As previously mentioned, it features red elements in the overall layout, but although larger in area, they are displayed in order to give the blue trapeze - and the Polisport insignia - enhancement and visibility.
15 Non-acceptable situations for the logotype application The following applications show how Polisport s Bicycles logotype MUST NOT be used. Obviously, these are just some of the possible mistakes that could be made. In case you have any doubts on its usage, please let us know and we ll be glad to help you figure out how to make the most of our brand or product and your business. Transparencies, outline strokes, gradients or feathering of shapes, or any alterations in the projected colour combinations are strictly forbidden. Besides this, the moving of the Polisport insignia whithin the trapeze is, globally, not allowed. All exceptions require previous approval by the Marketing Department.
16 Exceptional Logotype applications As previously mentioned, and albeit to a very limited number of situations, it is possible to use the Insignia without the Trapeze, for both the Motorbikes or Bycicles areas. Again, if you must use the logo this way, we advise its applications as follows. Motorbikes Bicycles However, and independently of the situation of application, always take extra care when editing the files and correspondent printouts, so as to avoid situations like the one on the right: Do not shrink or modify the trapeze s original shapes Do not use it as a background frame for any sort of pictures Do not remove the ellipse from the logo brand Do not use the former tag Plastics Do not use the former tag Cycle
17 Typography The main type face chosen to feature on every communication of the Polisport brand is the Plexes Pro Family. This font type has a very good balance between legibility, modernity and strength, making it simultaneously distinguishable and objective. Besides it is also available in a variety of languages that incorporate less common or inexistent characters in international English, such as Greek, Hungarian or Scandinavian languages. The complete set is available for download at PLEXES LIGHT PRO ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnorstuvwyz PLEXES LIGHT ITALIC PRO ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnorstuvwyz PLEXES BOOK PRO ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnorstuvwyz PLEXES BOOK ITALIC PRO ABCDEFGHIJKLMNOPRSTUVWXYZ abcdefghijklmnorstuvwyz The combination of this typeface with others is allowed, although we strongly recommend the previous approval of artworks by the Marketing Department carrying more than one family type, in order to keep Polisport s corporate image coherent.
18 Competition Graphics One of the most difficult aspects on the application of Polisport s brand image is its presence on the overall design of competition liveries. The co-existence of many sponsoring company logos and the teams own graphic guidelines make the usage of our logotype and corporate colors somehow sensible. If you are part of a Polisport sponsored team, we strongly recommend that you send us your season s graphic layout, prior to its production and application, so that it can be submitted to approval by the Marketing Department. Again, if you have any doubts regarding these Brand Identity Standards, please let us know and we ll be glad to help you figure out how to make the most of our brand and your business. us at: adriana.santos@polisport.com ruben.pedro@polisport.com We hope you have enjoyed this ride and we are confident that you will continue to strenghten this partnership, ensuring the consistency and awareness of our brand. Thank you for all your attention. The Marketing Polisport Polisport rider Paulo Gonçalves at the 2011 DAKAR Rally. Photo by Speedbrain.
19 Polisport Plásticos, S.A. Portugal, February 2011
BLAZER BLACK. PANTONE Process Black C or U PANTONE Black C or U CMYK: C=0 M=0 Y=0 K=100 RGB: Red=0 Green=0 Blue=0 BLAZER SILVER
LOGO The Blazer Ammunition Logo is to be used any time the corporation s identity is needed to define the company s presence, ownership, or legal identification. The Blazer Ammunition Logo is represented
More informationFor Children with Developmental Differences. Brand Identity Guide
For Children with Developmental Differences Brand Identity Guide Table of Contents 3 Our Visual Identity System 4 About These Guidelines 5 The Logo 6 Clear Space & Minimum Size 7-8 Logo Variations 9 Icon
More informationone M2M Logo Brand Guidelines
one M2M Logo Brand Guidelines July 2012 Logo Design Explanation What does the one M2M logo symbolize? The number 2 in the middle part of the logo symbolizes the connection between the two machines, the
More informationNSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL. Guidelines for the use of the NSWIS and ClubsNSW corporate identity
NSW INSTITUTE OF SPORT CORPORATE IDENTITY MANUAL Guidelines for the use of the NSWIS and ClubsNSW corporate identity CONTENTS Introduction 1 The NSWIS Brand 1 NSWIS Purpose 2 NSWIS Values 2 Use of the
More informationCorporate Identification Guidelines
It s Our Corporate Signature Corporate Identification Guidelines The Electro-Motive company logotype or logo is our corporate signature. It identifies the products, services, service parts, facilities,
More informationBRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953.
BRAND GUIDELINES CRAFTSMAN QUALITY STAINS & FINISHES SINCE 1953. TOP 10 THINGS TO REMEMBER ABOUT Old Masters BRANDING 1. Always use the correct logo artwork. 2. Never modify or recreate logo artwork. 3.
More informationGRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity
GRAPHIC STANDARDS MANUAL Policy and guidelines for using the Hostos Community College 50 th Anniversary Brand Identity TABLE OF CONTENTS Policy and Applications... 3 Hostos 50th Anniversary Primary Logo...
More informationBRAND STANDARDS GUIDE
BRAND STANDARDS GUIDE This document is designed to provide a guide for presentation and use of the CTO logo. The details outlined are generally applicable to stationery, presentations, signage, marketing
More informationVersion 3:0 September 2015
Identity guidelines Version 3:0 September 2015 The Buxton logotype The new logotype embraces the concept of water - and a source of water. The focal point of the design is the letter O' where water emerges
More informationgraphic standards adopted May 2007
graphic standards adopted May 2007 All Canadian made for all Canadian weather Gord Wiebe President & CEO Dear All Weather Windows Colleague, The All Weather Windows brand and product are valuable company
More informationBASIC MANUAL OF CEPSA IDENTITY
BASIC MANUAL OF CEPSA IDENTITY April 2018 Cepsa Basic Identity Manual Welcome This manual contains all the elements that make up the Cepsa identity. This manual contains all the elements that make up the
More information2007 Chadwick School School Logo Style Guide
CHADWICK SCHOOL LOGO STYLE GUIDE 2007 Chadwick School School Logo Style Guide T A B L E O F C O N T E N T S 3 Letter From the Headmaster 4 Basic Guidelines For Use 5 Logo Anatomy 6 Logo Color 7 Color Specifications
More informationAMBA Development Network Brand Usage and Style Guidelines
AMBA Development Network Brand Usage and Style Guidelines IDENTITY GUIDE PALETTE USAGE The AMBA Development Network brand Leverage the strength and status of the ADN by clearly displaying the AMBA Development
More informationTexas A&M International University
Texas A&M International University Athletics Style Guide Contents Introduction 3 Graphic Standards Policy 4 Marks 4 Proper Logo Use 5 Color Variations 6 Common Mistakes 7 2 Introduction As symbols of a
More informationLOGO USAGE GUIDELINES
LOGO USAGE GUIDELINES REV. 11.13.2015 The purpose of these guidelines is to provide a clear understanding of usage of the Savage logo. This document provides the necessary tools to convey a consistent
More informationVISUAL IDENTITY GUIDELINES. Updated
VISUAL IDENTITY GUIDELINES Updated 2.12.2016 VISUAL IDENTITY GUIDELINES Table of Contents 1. Introduction Basic Design Elements 2. Logo 2.1 Clear zone 2.2 Logo misuse 2.3 Sponsor logo lock-up 3. Colors
More informationBrand Guidelines A quick guide to using the British Shooting Show brand correctly
100% Brand Guidelines A quick guide to using the British Shooting Show brand correctly www.shootingshow.co.uk 2. BSS Logo General info The Great British Shooting Show is the UK & Europe s largest trade
More informationCMA VISUAL IDENTITY GUIDE. January 2018
CMA VISUAL IDENTITY GUIDE January 2018 CMA Visual Identity Guide Logo overview The CMA logo is composed of the French and English wordmarks and the CMA icon (note: the logo is always bilingual, even in
More informationAUCA Standard Graphic Identity Manual
AUCA Standard Graphic Identity Manual GRAPHIC STANDARDS MANUAL This is the Graphic Standards Manual for the American University of Central Asia. It sets the standard for the design of all AUCA public communications
More informationShippensburg University. University Communications and Marketing
Shippensburg University University Communications and Marketing 1 (Updated September 2017) The Shippensburg University Institutional Identity Guide establishes official policy and standards for the use
More informationI D E N T I T Y G U I D E L I N E S
I D E N T I T Y G U I D E L I N E S THE CORPORATE MARK Logo Components The Digium family of logos are the cornerstone of the identity program. Together with the following key design elements, the logo
More informationAsia-Europe Meeting (ASEM)
Version 1.0 / October 2013 www.aseminfoboard.org Asia-Europe Meeting (ASEM) Logo Guidelines Information on how to apply the ASEM logo 1.0 The ASEM Logo The core element of the brand identity is the logo.
More informationCONTENTS CREST CREST COLOUR PALETTE TIPOGRAFHY PARTNER ARCHITECTURE IMAGERY
BOOK 2015.16 The VCF crest is both a symbol of the football club and the City of Valencia. Instantly recognisable it is a powerful representation of our identity and it should be treated with respect.
More informationThank you for your continued support, and as always your feedback is welcome.
Subject: New Tait Logo Dear Sir/Madam, To visually demonstrate the importance of the relationship between Tait Communications and your business, we have created a new Tait logo for you to use. The term
More informationBRAND GUIDELINES. July version 2.1
BRAND GUIDELINES July 2015 - version 2.1 INTRODUCTION The Noritz Brand As we grow and advance as an organization, it sometimes becomes necessary to reevaluate our visual identity. That s why I am pleased
More informationBrand Guidelines. January 2015
Brand Guidelines January 2015 Table of Contents 1.0 What s a brand? 3 1.1 The logo 4 1.2 Colour 1.2.1 Spot & Process 1.2.2 Black & White 5 5 6 1.3 Logo Sizing 1.3.1 Minimum Clear Space 1.3.2 Positioning
More informationNational Association of Professional Surplus Lines Offices
National Association of Professional Surplus Lines Offices, Ltd. 200 NE 54th St., Ste. 200 Kansas City, MO 64118 816.741.3910 F 816.741.5409 www.napslo.org Brand Identity Standards National Association
More informationLOGO GUIDELINES. A guide for partners
LOGO GUIDELINES LOGO FULL COLOUR LOGO Our corporate full colour logo is the most recognisable symbol of the ACD and is unique to us. As such, it is crucial we use it correctly and consistently. Whenever
More informationLOGO MANUAL. Definition of the basic use of the logo
LOGO MANUAL Definition of the basic use of the logo INTRODUCTION The KELLYS Logo Manual is a document that sets forth the basic rules for the use of the graphic elements of the KELLYS BICYCLES logo and
More informationGraphic Identity Manual MARKETING DEPARTMENT
Graphic Identity Manual MARKETING DEPARTMENT Introduction The success of the Westfield State graphic identity depends on the consistent use of communications materials by everyone involved with the university.
More informationPRIOR USE APPROVAL CYCLE FOR SURVIVAL FULL COLOR LOGO
STYLE GUIDE 2017 PRIOR USE APPROVAL This style guide is compiled as a comprehensive guide to the usage of the Cycle for Survival name and logo marks (LOGO). We know there will be unforeseen instances where
More informationLogo Overview. Always use the original digital artwork, available through the Brand Center, to help maintain consistency and integrity.
Avast logo manual 10 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw
More informationINTRODUCTION OUR MISSION
BRAND GUIDELINES INTRODUCTION OUR MISSION Active Heroes is an IRS approved 501c3 Charity with the mission to support all U.S. military service members, veterans and their families through physical, educational,
More informationThe Dodge Brand. Key Visual Elements and Usage Guidelines
The Dodge Brand Key Visual Elements and Usage Guidelines Contents 3 Dodge Brand Mark 4 Dodge Brand Mark Guidelines 4 Area of Isolation 5 Rules of Use 6 Trademark Ownership Statement 7 Use of Dodge Brand
More informationBRAND GUIDELINES ISSUE V6.0
BRAND GUIDELINES ISSUE 27.08.12 V6.0 BRAND GUIDELINES VERSION 5.0 2 A revolutionary new competition demands an exciting visual identity. In every sense, the America s Cup is about to reinvent itself. The
More informationSchool of Social Work. Partnering for Change Style Guide
School of Social Work Partnering for Change Style Guide September 4, 2009 Partnering for Change Campaign Introduction Rutgers School of Social Work is embarking upon a campaign intended to create a comprehensive,
More informationA guide to using your Star Rating
A guide to using your Star Rating Describing Star Ratings in copy These guidelines will help you determine the best way to use the Star Ratings logo and how to reference it in marketing copy. It covers
More informationCORPORATE VISUAL IDENTITY GUIDELINES. for the use of the OAAS Logo
CORPORATE VISUAL IDENTITY GUIDELINES for the use of the OAAS Logo ONTARIO ASSOCIATION OF AGRICULTURAL SOCIETIES September 2017 Introduction Our branding is more than a name and a logo. Our branding is
More information1. Introduction. nexogy is more than just next technology, it is a team working for customer solutions.
CONTENT 1. Introduction 2. Using nexogy s Logo 3. Tagline 4. Stationary Set 5. Promotional design 6. Vehicles Wrapping 7. Signage 8. Typography 9. Color Pallete 1. Introduction This is a friendly guide
More informationIADD BRANDING GUIDELINES
IADD BRANDING GUIDELINES VERSION 1, JULY 2107 The International Association of Directional Drilling (IADD) is a 501(c) (6) not-for-profit organization dedicated to promoting directional drilling, as well
More informationDPS Logo. Version 1.0
DPS Logo standards Version 1.0 2 Denver public schools Logo standards Version 1.0 The Denver Public Schools Logo is a reflection of who we are and the benefits we deliver. These logo standards are your
More informationManual for what? What move a brand? She is moved by TRUST AND VALUES OF PERCEPTION BY YOUR CONSUMERS.
Manual for what? What move a brand? She is moved by TRUST AND VALUES OF PERCEPTION BY YOUR CONSUMERS. And Heavyload brand conveys that confidence and also creates this perception! In every moment it presents
More informationCorporate Identity and Visual Identity Guidelines June 2011
Corporate Identity and Visual Identity Guidelines June 2011 Index A Basic Design Elements A 01 The BenQ Logo A 02 Minimum Size, Minimum Staging Area A 03 Typography A 04 Corporate Colours B B 01 B 02 B
More informationIDENTITY GUIDELINES BUILDING THE SKYWARD BRAND
IDENTITY GUIDELINES BUILDING THE SKYWARD BRAND TABLE OF CONTENTS INTRODUCTION...02 SKYWARD TRADEMARK...03 LOGO. PRINT...04 Size, Spacing & Positioning LOGO. SCREEN...05 Web & Video COLOUR...06 TYPOGRAPHY...07
More informationCanadian Aquatic Invasive Species Network
Canadian Aquatic Invasive Species Network Graphic Standards Manual Effective January 2007 This Graphic Standards Manual covers the graphic identity guidelines for the Canadian Aquatic Invasive Species
More informationFileMaker Corporate Style Guide
ilemaker Corporate Style Guide General guidelines for logo usage and corporate identity 5201 Patrick Henry Drive Santa Clara, CA 95054, USA Tel: (408) 987.7000 Welcome Our identity is one of our most valuable
More informationLogo Guidelines Version 1.1, September 2008
Thermaltake Corporate Trademark Logo Guidelines Version 1.1, September 2008 - The following pages contain all necessary details for proper use of Thermaltake Logo. - Any application of Thermaltake Logo
More informationGETTING UMSU BRAND BASICS RIGHT
GETTING UMSU BRAND BASICS RIGHT UMSU Brand Guidelines 2017 UMSU BRAND GUIDELINES 2017 CONTENTS INTRODUCTION 4 UMSU BRAND: AN OVERVIEW 6 UMSU LOGO 7 UOM LOGO 8 CORRECT USE OF THE LOGO 9 INCORRECT USE OF
More informationMER MEC S.p.A. // B R A N D G U I D E USE OF THE LOGO. version EN
B R A N D G U I D E USE OF THE LOGO version EN0314.01 OUR LOGO Here it is again our logo. Our logo is the most visible element of our identity a universal signature across all Demand Media communications.
More informationKodiak Brand Guide. April 2015
Kodiak Brand Guide April 2015 //kodiakptt.com/company/brand/ Table of Contents The brand is more than a logo 2 Communication 4 Tone & Style 4 Kodiak in Writing 4 Kodiak Marks & Logo 5 Standard Wordmark
More informationSwansea University Brand Asset Guidelines. Version 2 May 2018
Swansea University Brand Asset Guidelines 1 Version 2 May 2018 Contents We are Swansea University page 3 Brand structure page 4 Visual identity usage guidance page 5 Swansea University s coat of arms page
More informationL O G O G U I D E L I N E S J A N U A R Y
LOGO GUIDELINES JANUARY 2012 INTEGRITY ANNOUNCEMENT NBC SPORTS LOGO THE NBC SPORTS LOGO IS THE OFFICIAL MARK OF NBC S LEGACY OF PREMIERE SPORTS BROADCASTING. THIS MANUAL ESTABLISHES EXACT GUIDELINES FOR
More informationPeace4Youth Brand Guidelines
PeaceYouth Brand Guidelines 2 Introduction PeaceYouth is the brand name which has been specifically developed for the Children and Young People Objective 2 (Action 2.1) of the European Union s PEACE IV
More informationCentennial Year Brand Standards Guide
Centennial Year Brand Standards Guide FOR USAGE NOV. 21, 2016 - NOV. 21, 2017 welcome The identity of Federation CJA is much more than just a logo. It defines how those around us view both the federation
More informationLogo Guidelines. September 2014 ver.1. ACTIVEON guidelines
Logo Guidelines September 2014 ver.1 101 CONTENTS Ⅰ Brand Overview 03. Extreme Logotype 05. Signature type 06. Grid system 08. Monochrome logo option 10. Clear space 1 1. Minimum size Logo colors 13. Color
More informationCorporate Identity and Brand Standards Manual Document Last Updated: 04/2014. There Is Strength And Power In Numbers.
Corporate Identity and Brand Standards Manual Document Last Updated: 04/2014 There Is Strength And Power In Numbers. Positioning Our Corporate Tagline There is Strength and Power in Numbers. The core component
More informationBrand Guidelines. A quick guide to using the British Shooting Show brand correctly.
Brand Guidelines A quick guide to using the British Shooting Show brand correctly www.shootingshow.co.uk British Shooting Show Logo General info The Great British Shooting Show is the UK s largest trade
More informationCORPORATE IDENTITY PROGRAM
CORPORATE IDENTITY PROGRAM CORPORATE IDENTITY PROGRAM STANDARDS The logo is the primary visual symbol of the Le Château brand. The Le Château logo is a trademark with worldwide protection. The Le Château
More informationAvast logo manual. Logo Overview
2 Overview The Avast logo consists of a symbol (the amoeba) and a wordmark. Both elements of the logo have been carefully redesigned to work together for maximum legibility. Do not redraw the symbol, typeset
More informationBRANDING GUIDELINES Foundation for Environmental Education
BRANDING GUIDELINES Foundation for Environmental Education INTRODUCTION Intro This is a guide to the branding elements that make up the Foundation for Environmental Education and its programmes. Have a
More informationHardox Wearparts. Third party graphic guidelines. 3rd party guidelines_hardox Wearparts 09.indd :32:53
Hardox Wearparts Third party graphic guidelines 3rd party guidelines_hardox Wearparts 09.indd 1 2009-06-02 11:32:53 Welcome to Hardox Wearparts Dear Hardox Wearparts company, It is a great thing for you,
More informationTARGA RESOURCES, INC.
TARGA RESOURCES, INC. Corporate Identity Program STANDARDS CORPORATE LOGO STANDARDS The corporate logo standards provide guidelines for applying the Targa Resources corporate logo to publications, signage,
More informationwww. enocean. com EnOcean Brand Guidelines
www. enocean. com EnOcean Brand Guidelines V3.2 MARCH 2012 EnOcean Brand Guidelines EnOcean GmbH is the innovator and producer of the award-winning, patented batteryless radio technology, thus establishing
More informationCERTIFICATION MARK STANDARDS GUIDE
CERTIFICATION MARK STANDARDS GUIDE TABLE OF CONTENTS I. Certification Mark...3-4 A. Colors... 4 B. Clear Space... 4 C. Minimum Size... 4 II. Certification Signature...5 1. Horizontal...5 2. With URL...5
More informationbranding style guide Brand Book s aim is to be a valid instrument
Brand Book s aim is to be a valid instrument for all those who are responsible for operating with the image of the firm. It gives indications and solutions surrounding the main aspects of reproduction
More informationAppendix 01: Logo Usage. Brand Identity Guidelines 2015
Appendix 01: Logo Usage Brand Identity Guidelines 2015 Our logos and their uses Arts Council corporate logo Arts Council exceptional use and partnership logo Grant award logo Arts Council corporate logo
More informationv CORPORATE GUIDELINES
1. CORPORATE GUIDELINES Primary colours for print Colours to be used across print platforms globally. Pantone Orange 172 SPOT PREFERRED PRINT OPTION CMYK Orange 4 COLOUR SECONDARY PRINT OPTION C0/M6/Y100/K0
More informationATHLETIC LOGOS. Gonzaga University Visual Identity and Graphics Standards Guide ATHLETIC LOGOS
Gonzaga University Visual Identity and Graphics Standards Guide ATHLETIC LOGOS Updated January 2017 TABLE OF CONTENTS 3 Gonzaga University Athletic Logo Usage Policy Contact Information 4 Gonzaga Primary
More informationBrand identity guidelines
Brand identity guidelines Version 1.2 November 2016 01 Contents 01 Contents 02 Introducing the 03 Who are these guidelines for? 04 The logo 05 Explaining the logo 06 Logo exclusion zone 07 Logo minimum
More informationGraphic Standards Guide
1 Graphic Standards Guide A guide to Flathead Valley s visual identity, with information on using the college logo, FVCC colors and typefaces, stationery and more February 2011 2 WHAT ARE GRAPHIC STANDARDS,
More informationChattahoochee Triathlon Club Brand Guidelines
Chattahoochee Triathlon Club Brand Guidelines Overview By following the same set of graphic standard guidelines, we can ensure that all of our communications are integrated and consistent. By making our
More informationBrand Identity Standards & Guidelines. PTCB Brand Identity Standards & Guidelines / V.001 / ptcb.org
Brand Identity Standards & Guidelines 1 CONTENTS Our Story 03 OVERVIEW Brand Identity Standards & Guidelines 05 BRAND STRATEGY Mission, Vision & Tagline 07 Services & Target Audiences 08 Brand Principles
More informationSunshine School. Branding Guideline
Branding Guideline 2010-2011 www.snshnscl.org Contents 3 Introduction What We Do and Why We Do It Our Organization Our Personality The Importance of a Brand 6 The Logo Our Logo Logo Usage Variations of
More informationFACILITYLINK CORPORATE IDENTITY MANUAL
FACILITYLINK CORPORATE IDENTITY MANUAL Table of Contents Page 2 of 47 Introduction 3 Corporate Design Elements 7 Corporate Design Application 25 Logo Application for Subsidised Activities 44 Table of Contents
More informationGraphic Identity Standards
Graphic Identity Standards Welcome to our visual identity. At Loyola Marymount University, our goal is to become one of the nation s distinguished Catholic universities with a commitment to academic ecellence
More informationGraphic Standards. A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more.
Graphic Standards A guide to Lane s visual identity, with information on using the college logo, Lane colors and typefaces, stationery, and more. TABLE OF CONTENTS Introduction to Graphic Standards...1
More informationbrand guidelines march 2013
brand guidelines march 2013 1 1 about these guidelines This document focuses specifically on the guidelines for using the Acal BFi logo. It covers practical details like how to choose the correct logo
More informationINTRODUCTION. NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of:
BRAND GUIDELINES INTRODUCTION NASS is an action sports & music festival that celebrates the very best of alternative culture, bringing you three days of: PRO SKATE + BMX COMPETITIONS WITH THE WORLD S BEST
More informationBrand standards and usage guidelines for partners
Brand standards and usage guidelines for partners 1 Successful implementation PURPOSE AND GOAL Colorado Crisis Services exists to provide help to Coloradans in need. This document serves that mission by
More informationCorporate Logo usage guidelines
Corporate Logo usage guidelines This logo usage guide provides the tools to maintain the integrity of our Association s identity. Since our identity is the visual means by which we distinguish our professional
More informationPrimary Logo. Primary Logo Size and Scaling. The primary logo is also based on a natural rhythm or meter of five.
Primary Logo The primary logo is also based on a natural rhythm or meter of five. 1 2 3 4 5 Primary Logo Size and Scaling The logos are all saved to paths which means they are rendered as vector art and
More informationGraphics Standards Manual
height of letters width of shield 1 Introduction When Winthrop gained university status in 1992, the occasion was marked by the unveiling of a new logo reflecting the institution s distinctive qualities.
More informationUnited Way Waterloo Region Communities Brand Identity Guidelines September 2018
United Way Waterloo Region Communities Brand Identity Guidelines September 2018 United Way Centraide Master Brandmark The United Way Centraide master brandmark is made of three distinct elements: logo
More informationGRAPHIC STANDARDS MANUAL
GRAPHIC STANDARDS MANUAL Azusa Pacific University is an, evangelical Christian community of disciples and scholars who seek to advance the work of God in the world through academic excellence in liberal
More informationTable of Contents. Stationery 24 Business card 25 Letterhead 26 #10 Envelope. Document Note
Table of Contents Document Note The goal of these guidelines is to help communicate the strategy and visual system behind the SPX brand. If you have questions about anything in this guide, please reach
More informationVICTORY BREWING COMPANY LOGOS
REVISION DATE - 5/2/2017 VICTORY BREWING COMPANY LOGOS Victory Brewing Company offers the following logos for marketing and branding needs. BANNER LOGO BOTTLE CAP LOGO VICTORY BREWING COMPANY LOGOTYPE
More informationbrand manual partners edition
partners edition brand manual 2016 color palette The Plus color palette contains six colors. The value of each color is listed in PMS (1-color spot), CMYK (4-color process), RGB and hexadecimal. Any of
More informationCONTENTS 1. LOGOTYPE 2. BRAND IDENTITY FINAL COMMENTS Concept 1.2. Structure & proportions Using the logotype
www.syno-int.com BRAND GUIDELINES CONTENTS 1. LOGOTYPE 4 1.1. Concept 4 1.2. Structure & proportions 6 1.3. Using the logotype 8 1.4. Versions 10 1.5. Usability on different backgrounds 12 1.6. Usability
More informationLogo Standards. Use of the Logo. The Salem Identity
Logo Standards The Salem Identity The Salem Communications brand name and logo are the most important elements we use to identify and distinguish us from the competition, help create the positive impressions
More informationCore brand elements CWT logos
Two logo versions The preferred version of the logo should always be used where possible. Only use the one-line version when space does not allow for the preferred version. CWT logos Preferred logo The
More information7 steps to know the basic design principles
7 steps to know the basic design principles 1 construction & meaning 2 elements & alignment A Sign Logo Constant space Word mark B Duality The logo was created with the two product lines, Pro Audio and
More informationone brand. one face. one voice.
one brand. one face. one voice. In essence, the Brand Manual is a set of rules followed by the company to maintain the brand s identity. These rules play an indispensable part in the overall representation
More informationBook of visual identification
Copyright 2018 Table of content 01. Introduction................................................. 3 02. Forms of sign................................................. 4 03. Colour variants of the sign...................................
More informationBRAND GUIDELINES 1 BRAND GUIDELINES
BRAND GUIDELINES 1 BRAND GUIDELINES BRAND GUIDELINES 2 BRAND GUIDELINES 3 Contents Introduction The aims of the brand 02 About this booklet 02 Who can use the brand 02 Resources 02 Design Elements & Usage
More informationUniversity of Iowa Stead Family Children s Hospital Brand Identity Standards
University of Iowa Stead Family Children s Hospital Brand Identity Standards Effective November 11, 2016 1 Contents Introduction Introduction... 1 Editorial Style Guide... 2 General communication... 2
More informationCorporate Identity Manual for Polaris
Corporate Identity Manual for Polaris Corporate Identification Manual Content Introduction... 1 Letter from the CMD... 2 Communicative Identification... 3 Color... 4 Logo on Color Background... 5 Newspaper
More informationBRAND GUIDELINES VERSION /2018 OPERATED BY EBU
BRAND GUIDELINES VERSION 5-2017/2018 OPERATED BY EBU THE EUROVISION SONG CONTEST - A SIMPLE IDEA THAT HAS SUCCEEDED. MARCEL BEZENÇON DIRECTOR OF THE EBU (1950-1970) AND INITIATOR OF THE EUROVISION SONG
More informationBRAND STYLE GUIDE v
BRAND STYLE GUIDE v.2.0 04.05.2015 OVERVIEW TABLE OF CONTENTS This document is designed to maintain the integrity of the Kirkwood Station Brewing Company brand and brand assets. Contained within are guidelines
More informationBrand Identity Guidelines
Brand Identity Guidelines For Organisations offering BPAY services and Member Financial Institutions BPAY Brand Identity Guidelines Introduction 2 This guide should be used in conjunction with the BPAY
More informationHINO BRAND VISUAL DESIGN MANUAL V1.3e
HINO BRAND VISUAL DESIGN MANUAL V1.3e Introduction Each basic element in communications, such as the corporate logomark and brand colors, contributes to building brand and plays a vital role in creating
More information