RedMere s Chip in Ultra Thin Cables.for the New Video Life Style. Dec 2 nd 2009

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1 RedMere s Chip in Ultra Thin Cables.for the New Video Life Style Dec 2 nd 2009

About RedMere Established in 2005 under fabless model Locations: Dublin (HQ) and Cork (R&D) Sales: Tokyo, Hong Kong and San Jose CA Tech Support & Ops: Taipei Venture backed, privately held $23m

2 About RedMere Established in 2005 under fabless model Locations: Dublin (HQ) and Cork (R&D) Sales: Tokyo, Hong Kong and San Jose CA Tech Support & Ops: Taipei Venture backed, privately held $23m raised in financing Closing $6m C-round in Nov 09 (led by Celtic House, all pro-rata) Management Team Peter Smyth (Founder & CEO), Ceva Inc (Ireland). and Microtek (Taiwan). John Horan (Co-founder & CTO), Ceva Inc. and ADI Ruud van der Linden (CMO), Phillips, Hitachi, Freecom Eoin Gilley (COO), Ceva Inc. and Apple Phil Scott (CFO), Kingspan plc and Ceva Inc. Board from Intel, Ceva, Phillips, Hitachi, Apple, Morgan Chase RedMere Confidential Page 2

3 Smart. Active. Connected. Mission To be the preferred supplier of Active cable solutions for the global: Bulk high speed Cable Manufactures, Leading Cable brands, Top tier OEM users. RedMere Confidential Page 3

Introduction to EyeWire Cable Technology Embedding RedMere s EyeWire technology in cables Dramatically reduces size & weight (less materials), with No impact on

4 Introduction to EyeWire Cable Technology Embedding RedMere s EyeWire technology in cables Dramatically reduces size & weight (less materials), with No impact on data rate supported No change to interface specification or cable architecture No special power requirements Ultra Low power or Self-powered RedMere Confidential Page 4

5 Why are cables Thick? Video Changes Everything So far, USB has facilitated Synch n Go activity and low resolution video playback.. 480Mbps Short, thin, low-speed cable New interfaces such as HDMI, MHL, DisplayPort & USB3 are hi-res video streaming applications.10.2gbps Thick inflexible cables New usage model means creates more distance between devices with the sweet-spot at ~2 meters Longer, faster cables are required, but these are even more bulky and inflexible RedMere Confidential Page 5

6 Attributes of EyeWire Cables Tight Bend Radius Very Compact Lightweight Flexible Ultra-portable Stylish RedMere Confidential Page 6

7 Applications for EyeWire Today Imaging Netbook & Laptop Media & Smartphones Media Players Home Theater Gaming RedMere Confidential Page 7

8 What People Say About EyeWire The cable is more flexible and lighter - was packing it around over the weekend in the camera bag - and that makes a difference Michael J. Palma, Sr Research Analyst, IDC, 17th June Monster's SuperThin HDMI cables aren t just marketing noise, they're real RedMere s technology lets them skimp on heavy-gauge copper, so they re just 3.5mm round. Gizmodo, The Gadget Blog 10 th June 2009 Developed in collaboration with silicon chip developer RedMere, the SuperThin Cables feature EyeWire Active technology, which allows for industry-leading data speeds and high-end performance by boosting the HD signal directly in the cable itself. HDMI News, 11th June 2009 RedMere Confidential Page 8

9 EyeWire Technology Summary

10 Engineered for Performance in Production I. First Step was to solve the problem of the cable induced noise => Ultra low power signal processing II. With CE market as a target the solution needed to be easy to deploy & cheap. => Introduce dedicated hardware for production test and debug. RedMere Confidential Page 10

11 EyeWire Ultra Low Power Signal Processing Power Harvesting Cable Adaptive Equalizer Eye Measurement Connector Ultra low power equalizer.. self calibration of offsets 25dB gain at 1.7GHz 1200 different transfer functions to adapt to cable losses Power harvesting from data lines for zero power in HDMI RedMere Confidential Page 11

12 Without EyeWire Active 5m 32AWG 3.4Gbps Fails Compliance at 3.34Gbps RedMere Confidential Page 12 RMT

13 With EyeWire Active 5m 32AWG 3.4Gbps Fully compliant Eye at 3.34Gbps with RM1689 RedMere Confidential Page 13 RMT

14 EyeWire Production Test and Debug Power Harvesting Cable Adaptive Equalizer Eye Measurement Connector Pico-second accurate time domain measurement Test time < 5 seconds Robust and easy to use RedMere Confidential Page 14

15 VerifEye Test system VerifEye enabled by eye measurement block RedMere Confidential Page 15

16 VerifEye in Production Start Production As easy as 1,2, 3 Start Production 1. OK Insert Cable 2. Attach Cable to Test Card Passed Disconnect Cable 3. Remove Cable from Test Card RedMere Confidential Page 16

17 VerifEye for Debug GUI for simplified experimentation and data analysis RedMere Confidential Page 17

18 Unique RedMere Technology in Mobile Cable Connectivity Semiconductor Technology Automated Manufacturing Test Cable Assembly Technology Bulk Cable Architectures RedMere Confidential Page 18

19 Summary RedMere enables the thinnest, lightest and coolest cables for portable applications today Applicable to CE standards HDMI, DisplayPort, MHL, USB 3.0 moving ideas to enterprise Stylish, high-quality cable solutions for today s lifestyle products RedMere Confidential Page 19

20 Thank You RedMere 2B Fingal Bay Business Park Balbriggan, Co. Dublin Ireland info@redmere.com RedMere Confidential Page 20

HDMI V1.4: New Opportunities for Active Cables with Embedded RM1689

HDMI V1.4: New Opportunities for Active Cables with Embedded RM1689 By Deirdre Mathelin Product Manager, RedMere RedMere, 2B Fingal Bay Business Park, Balbriggan, Co Dublin, Ireland Tel: +353 1 841 0920