International Documentary Film Festival Amsterdam 14/25 November, 31 st edition IDFA, the biggest and most significant international documentary film festival in the world, takes place each November in Amsterdam. Over the past 31 years, IDFA has increased its visitor numbers every year, with a record number in 2017 of more than 285.000 visits and well over 3,000 international professionals who conduct business in Amsterdam. For this audience IDFA annually selects approximately 250 documentaries from around the world of which about 200 premier during the festival. The festival communicates with a large, divers (socially involved) audience and has media partners such as de Volkskrant [newspaper], Groene Amsterdammer [weekly news magazine], the VPRO [broadcaster] and the NPO (Dutch Public Broadcaster), but also partners that have widely established public presence such as Pathé Cinemas, Oxfam Novib [NGO] and the BankGiro Loterij [national lottery]. With media partner VICE, IDFA attracts and retains a younger audience. 1
International Documentary Film Festival Amsterdam Facts & Figures A-level brand in culture, offering: social relevance solid media coverage; a.o. through media partners VICE, broadcaster VPRO, magazine De Groene Amsterdammer, the Dutch public broadcast organization NPO and newspaper de Volkskrant. over 250 documentaries in a varied, high quality and distinctive festival program a meeting place in the center of Amsterdam where ideas can be exchanged, debates can be held and opinions can be formed. screenings 1.300 documentaries 280 Program talks 500+ Committed and loyal audience 285000 tickets sold international guests 3100 93% of the audience highly evaluates the festival Majority of the audience has received HIGHER EDUCATION Locations Café de Jaren, Pathé Tuschinksi, Pathé de Munt, Eye, Vlaams Cultuurhuis de Brakke Grond, Melkweg, De Kleine Komedie, Koninklijk Theater Carré, Het Ketelhuis, De Balie, Podium Mozaïek, Bijlmer Parktheater, Tolhuistuin, DeLaMar Theater 56% 44% 59.500 users 29.500 users 6.500 users More than 60% of the visitors is living in AMSTERDAM program magazine 300.000 editions distributed via de Volkskrant website 830.000 unique visitors, 6,6 million unique views
Media Card Film Program IDFA screens documentary films that are not only artistically interesting, innovative and authentic, but also give an insight into society, broaden the horizon, and stimulate discussion and the critical eye of the audience. On the one hand, the film program consists of competitions of solely (inter)national premières, whilst, on the other, the audience program is constituted by special (themed)programs that feature films which examine urgent social themes in detail or documentaries that are interesting due to their cinematic qualities. By contextualizing the film program, IDFA creates enrichment that also contributes to the festival experience. This context is created through introductions by filmmakers, Q&A s with professionals and the audience, events, but also publications, in print and online. 3
Profile IDFA Visitor Over the recent period the festival has expanded enormously; attracting a broad, enthusiastic and loyal audience. IDFA uses its communication tools to connect with the regular audience and to reach new audiences with documentary films that are interesting for everyone who loves film and is curious about the world around them. IDFA also specifically focuses on the national audience. A considerable fan base of regulars have attended the festival five or more times (47%), with a healthy growth of first timers each year as well. IDFA wants to reach a wide audience from different backgrounds and age categories. For the coming period IDFA will pay specific attention to attracting a younger demographic: students from around the country and a more culturally diverse audience. IDFA made great steps in this direction last year with several youth programs. In the coming years, IDFA wants to put a strong emphasis on the communication towards the audience, by developing a clear vision and by implementing this in the overall communication plan of the festival. The festival will organize various events for which young public figures (writers, artists, musicians etc.) are asked to choose and promote their favorite IDFA documentary via social media. Moreover, the (media) partners will play a more intensive roll in our communication strategy. IDFA targets (inter)national documentary professionals focusing on filmmakers. These makers are established masters, but can also be talented newcomers. Special attention is paid to Dutch and European directors, those from developing countries and new media creators. The presence of these filmmakers gives added value to the audiences experience. Other professionals targeted include producers, sales agents, distributors, film fund staff, TV industry representatives such as commissioning editors, buyers, network managers, but also festival curators and the (film)press. 4
FORUM CATALOGUE (prices in euro) Size colour width x height 1 page 1,500 210 x 297 mm (plus 5mm bleed) 1 page trim 1,500 210 x 297 mm 1/2 page, landscape 950 210 x 142 mm (plus 5mm bleed) 1/2 page, portrait 950 190 x 135 mm 1/4 page, box 500 92 x 135 mm 700 copies. Deadline October 15, INDUSTRY PROGRAM GUIDE (prices in euro) Size colour width x height 1 page 3,200 155 x 240 mm (plus 5mm bleed) 1 page trim 3,200 145 x 220 mm 1/2 page, landscape 2,100 145 x 107,5 mm 1/2 page, portrait 2,100 70 x 220 mm 1/4 page, box 1,330 70 x 107,5 mm Inside Front Cover 3,750, Back Cover 3,750, Inside Back Cover 3,150 3000 copies. Deadline October 19, 2017 IDFA DAILY (prices in euro) Size 1 day 4 days width x height 1 page 2,290 8,600 265 x 375 mm (plus 5mm bleed) 1 page trim 2,290 8,600 245 x 350 mm trim 1/2 page, landscape 1,570 5,800 245 x 172.5 mm 1/2 page, portrait 1,570 4,100 120 x 350 mm 1/4 page, box 1,100 6,200 120 x 172.5 mm Circulation 4000 copies per day. Material deadline: 3 days before publication. If you are interested in using the Dutch-language public Program Guide (300,000 copies) please call me to check availability, as space is limited. Digital Certified PDF or InDesign document including fonts and illustrations. Mail (max 2 mb) or wetransfer.com to idfa@nickcunningham.com 5
WEBSITE BANNER PRICES (INDUSTRY) 28 September - 11 November Position: WHOLE INDUSTRY SITE (all subhome pages from idfa.nl/industry) Rate: 1,700 per week Position: WHOLE INDUSTRY SITE (all subhome pages from idfa.nl/industry) Rate: 2,300 per week 28 September through 11 November Position: DOCS FOR SALE (and all Position: DOCS FOR SALE (and all Rate: 1,550 per week 28 September through 11 November Position: FORUM (and all Position: FORUM (and all 28 September through 11 November Position: IDFA BERTHA FUND (and all Position: IDFA BERTHA FUND (and all 28 September through 11 November Position: IDFA ACADEMY (and all Position: IDFA ACADEMY (and all 28 September through 11 November Position: IDFA DOCLAB (and all Position: IDFA DOCLAB (and all WEBSITE BANNER PRICES (FESTIVAL) 28 September - 11 November Position: FESTIVAL (subpages: About IDFA, Festival Entry, Accreditation, Program Sections, Key Dates, Look Back at 2017) Rate: 1,500 per week Position: FESTIVAL (subpages: About IDFA, Festival Entry, Accreditation, Program Sections, Key Dates, Look Back at 2017) Rate: 2,150 per week 28 September - 12 November Position: COLLECTION (subpages: Films, Sets, Filmmakers, Docschool Online) Rate: 950 per week Position: COLLECTION (subpages: Films, Sets, Filmmakers, Docschool Online) Rate: 1,400 per week 28 September - 11 November Position: MORE IDFA (subpages: Teachers, Support IDFA, Partners, Press, Work at IDFA, Organization) Rate: 950 per week Position: MORE IDFA (subpages: Teachers, Support IDFA, Partners, Press, Work at IDFA, Organization) Rate: 1,400 per week Contact: Nick Cunningham, IDFA idfa@nickcunningham.com +44 7712 655006 6