MediaKit 2018
HELLO! BRAND Hola! brand was founded in 1944 in Spain by the journalist Antonio Sanchez Gomez and his wife Mercedes. A new respectable magazine about celebrities created a new niche of publications and instantly won the public s heart. In 1998 HOLA! launched HELLO! edition in the UK marking the beginning of international brand expansion. Today HELLO! is published in 32 countries in 10 languages, has 16 sites with the reach of more than 20 million readers monthly. The company still remains a family one. The head of HELLO! is the grandson of the founders, who upholds the brand s values: excellent journalism quality, close contact with stars, efficiency, positive attitude and high filming level.
Magazine
CHIEF EDITOR Svetlana Bondarchuk is the editor in chief of HELLO! / HELLO.RU: «HELLO! - is a brand that needs no introduction. For almost 75 years in the world and 15 years in Russia there has been no better magazine about celebrities and I m glad to be a part of it».
AUDIENCE / BRAND REACH 4 600 000* Magazine + website + social 338 600* Audience of one issue *TNS/Mediascope/ Similarweb 700 000 Audience of one issue Find us on Similarweb ru.hellomagazine.com
OUR READER* 72% women 65% are married 35 лет average age 44% have income above average 70% work *TNS/Mediascope/ Similarweb
DISTRIBUTION St. Petersburg 35% Moscow 70% Pyatigorsk Ekaterinburg Surgut Rostov-on-Don Krasnodar Tyumen Novosibirsk Vladivostok 105 000 circulation
ADVANTAGES HELLO! upholds trusting relationship with the celebrities, which allows editors to obtain reliable information and get exclusive first-hand stories. HELLO! combines the efficiency of a newsweekly magazine and quality of a glossy monthly, high standards of international brand and a deep knowledge of the Russian market HELLO! has credibility among readers due to the fact that it s concept is based on professionalism, family values and respect for the heroes HELLO! provides access to a large loyalaudience of the magazine, website and social networks HELLO! offers individual and creative approach and development of solutions made-to-measure for each customer
ADVERTISING GUIDELINES 2018 Date of issue Booking deadline Layout deadline January 1-2/ 2018 08.01.2018 11.12.2017 18.12.2017 3/ 2018 15.01.2018 18.12.2017 25.12.2017 4/ 2018 22.01.2018 25.12.2017 01.01.2018 5/ 2018 29.01.2018 01.01.2018 09.01.2018 February 6/ 2018 5.02.2018 / Jewelry issue 09.01.2018 15.01.2018 7/ 2018 12.02.2018 15.01.2018 22.01.2018 8/ 2018 19.02.2018 / Beauty issue 22.01.2018 29.01.2018 9/ 2018 26.02.2018 29.01.2018 05.02.2018 March 10/ 2018 5.03.2018 / 8th of March 05.02.2018 12.02.2018 11/ 2018 12.03.2018 12.02.2018 19.02.2018 12/ 2018 19.03.2018 / Fashion issue 19.02.2018 26.02.2018 13/ 2018 26.03.2018 26.02.2018 05.03.2018 April 14/ 2018 2.04.2018 / Jewelry issue 05.03.2018 12.03.2018 15/ 2018 9.04.2018 12.03.2018 19.03.2018 16/ 2018 16.04.2018 19.03.2018 26.03.2018 17-18/ 2018 23.04.2018 / Special issue: The Most Stylish + MIFF opening May 26.03.2018 02.04.2018 19-20/ 2018 14.05.2018 / closing MIFF 16.04.2018 23.04.2018 21/ 2018 21.05.2018 / Travel issue 23.04.2018 28.04.2018 22/2018 28.05.2018 / Wedding issue 28.05.2018 07.05.2018
June 23/ 2018 4.06.2018 07.05.2018 14.05.2018 24/ 2018 11.06.2018 / Kinotavr 14.05.2018 21.05.2018 25/ 2018 18.06.2018 21.05.2018 28.05.2018 26-27/ 2018 25.06.2018 / World football championship 28.05.2018 04.06.2018 July 28/ 2018 9.07.2018 08.06.2018 18.06.2018 29/ 2018 16.07.2018 18.06.2018 25.06.2018 30-31/ 2018 23.07.2018 25.06.2018 02.07.2018 August 32-33/ 2018 13.08.2018 16.07.2018 23.07.2018 34/ 2018 20.08.2018 / Kids issue 23.07.2018 30.07.2018 35/ 2018 27.08.2018 30.07.2018 06.08.2018 September 36/ 2018 3.09.2018 06.08.2018 13.08.2018 37/ 2018 17.09.2018 / Jewelry issue 13.08.2018 20.08.2018 38/ 2018 17.09.2018 20.08.2018 27.08.2018 39/ 2018 24.09.2018 27.08.2018 03.09.2018 October 40/ 2018 1.10.2018 /Fashion issue 03.09.2018 10.09.2018 41/ 2018 8.10.2018 10.09.2018 17.09.2018 42/ 2018 15.10.2018 /Travel issue 17.09.2018 24.09.2018 43-44/ 2018 22.10.2018 24.09.2018 01.10.2018 November 45/ 2018 5.11.2018 / Art issue 08.10.2018 15.10.2018 46/ 2018 12.11.2018 / Fashion issue 15.10.2018 22.10.2018 47/ 2018 19.11.2018 22.10.2018 29.10.2018 48/ 2018 26.11.2018 29.10.2018 02.11.2018 December 49/ 2018 3.12.2018 / Beauty issue 02.11.2018 12.11.2018 50/ 2018 10.12.2018 12.11.2018 19.11.2018 51/ 2018 17.12.2018 / New Year issue 19.11.2018 26.11.2018 52/ 2018 24.12.2018 26.11.2018 03.12.2018
SPECIAL ISSUES February 6 5.02.2018 / Jewelry issue 8 19.02.2018 / Beauty issue March 10 5.03.2018 / 8th of March 12 19.03.2018 / Fashion issue April 14 02.04.2018 / Jewelry issue 17-18 23.04.2018 / Special issue The Most Stylish + MIFF May 19-20 14.05.2018 / MIFF closing 21 21.05.2018 / Travel issue 22 28.05.2018 / Wedding issue June 24 11.06.2018 / Kinotavr 26-27 25.06.2018 / World football championship August 34 20.08.2018 / Kids issue September 37 10.09.2018 / Jewelry issue October 40 01.10.2018 / Fashion issue 42 15.10.2018 / Travel issue November 45 05.11.2018 / Art issue 46 12.11.2018 / Fashion issue December 49 03.12.2018 / Beauty issue 51 17.12.2018 / New year issue
PRICE LIST price / roubles* Standart placement Special placement 720 000 Spread 740 000 4th cover page 475 000 1/1 full 550 000 2nd cover page 340 000 1/2 page 500 000 3rd cover page 300 000 1/3 page 820 000 1st spread 760 000 550 000 2nd spread 1/1 page facing contens Extra charge on positioning 10% *VAT not included
GENERAL TECHNICAL REQUIREMENTS Materials will be accepted in Adobe CS2-CS6 software package. It is possible to provide EPS,AI and TIF files. Color model CMYK. The fonts used in the files of these programs shall be converted to curves. ELEMENTS LOCATION Any meaningful elements of the insert shall not be situated closer than 5 mm to the cutting line and 10 mm to the spine. TECHNICAL Bleed elements shall have 5 mm margin. *Add 5 mm for cutting on each side of the indicated sizes (edge) Volume Size of modules, mm horizontal 2/1 pages 220290* 2 pages 1/1 pages 1/2 pages 220х145 1/3 pages vertical 220х290* 110х290* 74х290 There must be translation of all foreign words into Russian. FILES REQUIREMENTS Bitmap images shall be prepared with the resolution of 300 dpi for publication in the magazine body and 350 dpi for publication on the cover. Total Ink Limited for any element shall not exceed the values set forth in the profile of color separation (see Color Separation ). Special attention shall be paid to the elements of the black color. For large elements: C 60; M 40; Y 40; B 100; for small elements C 0; M 0; Y 0; B 100.
Site
OUR READER 4 200 000 website+social 78% 50% women are married 30 65% 40% years average age work have income above average
Branding+Banner 300х600 Banner 1000х180 ADVERTISING FORMATS Mobile fullscreen + 300x250 Banner 300х600 and 1000х180 (screen glide / flying screen) Banner 640x200 Social media Promo in Instagram + FB + VK + Twitter + OK Design selection of high quality photos, creation of gif-formats, cinematograph, boomerang, video 360.
THE MOST ELEGANT THE MOST ELEGANT The Ceremony HELLO! THE MOST ELEGANT is popular all over the world. For many years the desirable prize was awarded to the most stylish and beautiful stars of Europe and the United States. The «MOST ELEGANT IN RUSSIA» had been annually awarded since 2006. The winners are: Zhanna Friske, Kseniya Sobchak, Renata Litvinova, Alsu, Vera Brezhneva, Yuliya Snigir, Svetlana Hodchenkova, Irina Shayk, Ravshana Kurkova, Polina Gagarina, Tatiana Navka. The 2018 award ceremony is held on April 16.
KINOTAVR The largest national film festival is held annually in June in Sochi. All Russian stars come together to watch new films and to discover new names. HELLO! is the official media partner of the festival and organizes its own HELLO! Breakfast.
MIFF The Moscow International Film Festival annually brings together actors, directors and producers, the world s most famous representatives of the film industry. For 8 years the HELLO! magazine has been throwing a party in support of the cinema in the framework of the MIFF s official program.
HELLO! Cup with BMW MARKETING SUPPORT Meet the celebrity with Gerry Weber GUEST MANAGEMENT: inviting of celebrities, opinion leaders, readers to the partners activities. Editorial project with Barbie PARTICIPATION IN PARTNERS EVENTS: organization of the HELLO! zone at the events, providing media support. EVENTS ORGANIZATION: a full range of services in organization of turnkey events organization gala dinners, parties, hen parties, breakfasts, public talk, cocktails, meetings with the stars. INFLUENCER MARKETING: creative projects with the participation of celebrities, bloggers and celebrity experts in different fields.
Shopping party with Incanto EVENTS Exhibition Live bright! / Shop gallery Fashion
COMPLEX PROJECTS HELLO! is a dynamic and growing media brand. For our partners we create effective cross-platform projects 360 using all the tools: magazine + site + social media + events + influencer marketing.
PRICE LIST STANDART PLACEMENT (DESCTOP) Format Page Position Type Price views per week 2018 1000х180 All pages Шапка сайта dynamics 850 р. / 1000 views 2 300 000 300х600 All pages 1st screen, on the right dynamics 750 р. / 1000 views 2 300 000 640х200 Internal pages Above article, under menu dynamics 700 р. / 1000 views 2 000 000 300х600 All pages 2d screen, on the right dynamics 600 р. / 1000 views 2 300 000 TGB 300х70 All pages 1st screen, on the right, under banner statics 140 000 р. / week 2 300 000 Special placement (desctop) Format Page Position Type CPM 2018 views per week 2018 1000х180(340), screen glide/ flying screen 300(1000)х600, screen glide/ flying screen All pages Screenglide dynamics 1 100р. 2 300 000 All pages 1st screen, on the right dynamics 1 100р. 2 300 000 Homepage branding Homepage Billboard on top,screen field dynamics 1 600р. on request Section branding Internal pages Billboard on top,screen field dynamics 1 500р. 2 000 000 Package page s branding + 300х600 Interactive branding* (fields + 300х600) All pages All pages Billboard on top, screen field+banner on the right Billboard on top, screen field+banner on the right dynamics 2 100р. 2 300 000 dynamics 3 000р. 2 000 000 Fullscreen desktop Internal pages per day full screen dynamics 2 400р. on request ARTICLES (DESKTOP) Format Page Position Type Price 2018 quantity of views Articles placement (without production) Article s placement with promotion (without production) Homepage+section Article: homepage+section. TGB- all pages anouncement on homepage+placement in section preview on homepage+section+promotion by TGB 1 week statics 150 000р. on request statics 210 000р. on request
VIDEO, DESKTOP + MOBILE Format Page Position Type unit cost quantity of views 2018 Native roll article s pages Inside articles Inside articles 1 200 р. 2 000 000 MOBILE Format Page Type СPM quantity of views 2018 300х250 Mobile version pages dynamics, F=3 per day 800 р. 1 100 000 350 000 Fullscreen mobile All mobile version pages, on top of content Scope 2018 dynamics, F=1 per day 2 000р. 1 100 000 350 000 SOCIAL MEDIA Format Page Type quantity of views Scope Facebook, Instagram, VK, Odnoklassniki account Hello.ru 1 post 150 000 р. on request PACKAGES HELLO, DESKTOP+MOBILE Format Page Type/Period quantity of views 2018 300х600 + 300х250 Fullscreen + fullscreen mobile All pages on top of content, F=3 per day ** All pages on top of content, F=1 per day ** price before discount 2018 СPM 2018 пакет / 1 неделя 1 000 000 650 000 650 р. пакет / 1 неделя 350 000 630 000 1 800 р. * Interaction with banner on the right side changes view of branding ** Package is placed only on all website pages,without any restrictions on frequency, geo,sections,only in this case we guarantee time of view (1 week)
EXTRA CHARGE COEFFICIENT Targeting extra charge Frequency of contact 15% geo targeting on cities of Russian Federation 20% Section on website 20% Formats synchronisation 15% Screenglide to fullscreen 40% Using technology Weborama 40% Non competitive on page 50% Time & day 15% Extra charge on video in banner (without button start ) 35% Month Coefficient January 0,8 February 1,1 March 1,15 April 1,15 May 1 June 1 July 1 August 1 September 1,15 October 1,2 November 1,3 Dcember 1,3 Notes 1. All prices are indicated in roubles excluding VAT and possible discounts 2. Extra charges are consistently multiplied (not summed) 3. Reservation can be cancelled without penalty at least 2 weeks before company 4. with positioning through third-party system accept to statistics is necessarily 5. Price list is valid from 1.01.2018 till 31.12.2018 More detailed information about advertising formats and information about innovative solutions and special projects is available upon the request
CONTACTS / HELLO! Publisher ELENA PETROVA e.petrova@forwardmg.ru Commercial Director SVETLANA NIKULINA snikulina@forwardmg.ru Мarketing Director YULIA SUHANOVA y.suhanova@forwardmg.ru Senior Manager EKATERINA KUDACHENKOVA ekudachenkova@forwardmg.ru Digital Sales Lead TATYANA ANTONYUK tantonyuk@forwardmg.ru Coordinator ANASTASIA SMIRNOVA asmirnova@forwardmg.ru +7 495 653 83 83 (доб.1379) 123022, MOSCOW, 15 ROCHDELSKAYA STR. BLD 10.