Children s Market Overview 2016
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1 Children s Market Overview 2016
2 Contents : The Year So Far 2016 Top Five Pre-School & Picture Books Children s & YA Fiction Children s Non-Fiction School Textbooks & Study Guides Digital Export World Book Day Christmas 2016
3 2015 Nielsen BookScan TCM 1.5bn + 98m +6.6%
4 2015 Children s Printed Book Sales 352.7m m +5%
5 , , , , ,698
6 2016: The Year So Far 209m spent so far Source: Nielsen BookScan TCM: 34 weeks ending 27 th August 2016 versus 34 weeks ending 5 th September 2015
7 2016: The Year So Far 209m spent so far m Source: Nielsen BookScan TCM: 34 weeks ending 27 th August 2016 versus 34 weeks ending 5 th September 2015
8 2016: The Year So Far 209m spent so far m +11.7% in value Source: Nielsen BookScan TCM: 34 weeks ending 27 th August 2016 versus 34 weeks ending 5 th September 2015
9 2016: The Year So Far 209m spent so far m +11.7% in value 24% of the entire print market Source: Nielsen BookScan TCM: 34 weeks ending 27 th August 2016 versus 34 weeks ending 5 th September 2015
10 2016: The Year So Far Full year % 394m
11 ,795
12 , ,448
13 , , ,792
14 , , , ,255
15 2016 1,155, m
16 Pre-School & Picture Books 129m + 10m +8.5%
17 Picture Books 448, , , , ,670
18 Picture Book Authors Julia Donaldson 2,174,344 books sold 10.2m for the 52-week period Consistently sold more than 10m every year since 2011
19 Picture Book Authors Judith Kerr 732, m Roger Hargreaves 436, m Eric Carle 177, ,494 Tom Fletcher, Dougie Poynter & Garry Parsons 222, ,960
20 Novelty & Activity Books 69m + 6.8m +11%
21 Novelty & Activity Books 169, , , , ,800
22 Children s & YA Fiction 151m + 23m +18%
23 Children s & YA Fiction Children s 118m + 24m +26% YA 30m - 1.6m -5%
24 Children s Fiction 1.15m 524, , , ,795
25 Children s Fiction J K Rowling, Jack Thorne & John Tiffany 2,154,090 books sold 20.6m for the 52-week period Fastest-selling playscript of all time
26 Children s Fiction David Walliams Jeff Kinney Roald Dahl Liz Pichon 2,219, m 1,103, m 865, m 685, m
27 Young Adult Fiction 319, , ,494 87,122 78,634
28 Young Adult Fiction Zoe Sugg Terry Pratchett 517, m 216, m James Dashner 166,551 1m John Green 156, k
29 Children s Non-Fiction 40m - 846k -2%
30 Children s General Interest & Leisure 119,984 78,351 71,802 70,316 65, m - 3.5m -21%
31 Children s General Non-Fiction 12.1m + 962k +8.6% 78,273 23,236 19,503 12,278 11,381
32 School Textbooks & Study Guides 44m + 1m +2.4%
33 School Textbooks & Study Guides Maths, Science and Technical 17.4m + 483k +2.8%
34 School Textbooks & Study Guides Literature, Arts and Humanities 20m + 793k +4.1%
35 School Textbooks & Study Guides Back to school season: July to August 6.5m + 470k +7.8% Source: Nielsen BookScan TCM: 7 weeks ending 3 rd September versus 7 weeks ending 29th August 2015
36 Digital Overall market: 554m, 17% share Children s market: 10m, 3% share -33.8% Source: Publisher s Association Yearbook 2015
37 Export Overall market: 1.4bn Children s market: 87m -19.2% Source: Publisher s Association Yearbook 2015
38 World Book Day 7.09m + 330k +4.9% Source: Nielsen BookScan TCM: week of 3 rd March 2016
39 2016 Full year % 394m
40 Christmas 2016
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