Table of Contents 2u3,njCq3hbnLLawhYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYzkh?CcjRaw

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1 HARRY STYLES VS ZAYN MALIK King of the Mountain BRAND COMPARISON ANALYSIS BY ANTHONY OLEN SMITH The University of Georgia Jen Osbon Mark 4450 October 2017

2 Table of Contents 2u3,njCq3hbnLLawhYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYzkh?CcjRawhR8h?aawhbjwI3cYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYz:h?CcjRawhR8hxwNhKICGYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYz9h QN3h/Ca3,jCRNhQaC<CNcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYzfh T3acRNIhr3$cCj3chN0h+RLUaCcRNcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYzOh 7,3$RRGhT<3chN0h+RLUaCcRNcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYSfh BNcj<aLh,,RnNjchN0h+RLUaCcRNcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYSOh iscjj3ah,,rnnjchn0h+rluaccrncyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyllh br,cihk3njcrnhniwcccyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyl9h `3,Ra0hbI3chNIwcCcYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYleh brna,3cyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyyykz

3 Executive Summary h h?aawhbjwi3chn0hxwnhkicgha3hjsrhr8hj@cch,3njnaw_chlrcjhcn,,3cc8nih<ir$ihlncc,ihajccjch$wh8ayh RsNh$aN,@hR8h+RInL$Ch`3,Ra0c_chI$3I.h2acGCN3h`3,Ra0chHj0YhCNhlzSehN0hscha3,3NjIwh,cjhCNhj@3h +@accjru3ahmrinhj@acii3a.h/nngcagy h h h /n3hjrhj@3cahlnjnihcjajcn<hurcnjhrnhi@3hth7,jrahvmfhb3ac3chew.hcjhcchnrshurccc$i3hjrhc33hs@c,@h URUhC,RNhjanIwh$3,L3hj@3hLRcjhL3LRa$I3h8,3hN0h@3CahjRhj@3h$Rwh$N0hj@aRN3YhmcCN<hcR,CIhL30Ch jrric.hcn,@hchbr,cik3njcrn.hniwc3ch,nh$3h0rn3h8rah$rj@hr8hj@3c3hwrnn<hl3nhcnhc33cn<h@rshj@3cah U3acRNIh$aN0hCL<3hN0hcR,CIhL30Chcjaj3<whCN8In3N,3hj@3CahnNC\n3h,3I3$aCjwhcjjncYhi@3CahU3acRNIIwh,a8j30ha3UnjjCRNcha3h038CNCj3Iwh^cC<NchR8hj@3hjCL3^hnc30hjRhsC03Nhj@Cch$aN0hUaCjwh$3js33Nhj@3hjsRYh i@3hc3ncnih?aawhbjwi3chq3acnchj@3hc3unihxwnhkicgh,3ajcniwhlg3h8nch0rh@30acucnchcnh,@rrccn<h j@3cah8qracj3yhi@3h,naa3njhangcn<hn0hl3j@r0rir<wh$3@cn0h,@rrccn<hj@3hscnn3aha3hc@rsnhj@arn<@rnjh j@ccha3urajhjrh03,c03hs@rhjaniwhcchj@3hfcn<hr8hj@3hkrnnjcny

4 History of Harry Styles h h BNh3aIwh73$anawhR8hSOO:.h?aawh20sa0hbjwI3chsch$RaNhjRhNN3h+RuhN0h/3cLRN0hbjwI3cYhi@Cch rra,3cj3ac@ca3.hmncj30hfcn<0rlhnjcq3h<a3shnu N0h<a0nj30h8aRL?RIL3ch+@U3Ih+RLUa3@3NcCq3h b,@rriyhi@cch,rii3<3hua3uajrawhuar<alhcchs3iihgnrsnh8rahcrajcn<hcjn03njchcnjrh8rnah@rnc3chj@jh,rlu3j3h8rahurcnjc.hcclciahjrhj@3h?aawhtrjj3ah8an,@cc3y h h h jhj@3hwrnn<h<3hr8hsf.hkayhbjwi3ch,rlu3j30hrnhj@3hmncj30hfcn<0rl_chq3accrnhr8hj@3hta7,jrahcnh lzszyh/nacn<hj@cchc3q3nj@hc3crn.h?aawhsch,njh3aiwhrnhcnhj@3huar,3ccyh?rs3q3a.h?aaw.hhcl.hxwn.h MCII.hN0hHRnCc.hs3a3h,@Rc3NhjRhLRq3hRNhCNhj@3hN3ujhaRnN0hchh<aRnUhCNcj30hR8hcRIRhajCcjchchQN3h /Ca3,jCRNY h h h?aawhbjwi3chcch,naa3njiwhqin30hjh1e9hlciicrnh0riiacyhi@cchcchuajciiwh0n3hjrh@cch$i3n030hqr,ih N0h,jCN<h,a33acYh?3hschhcjahCNhj@3ha3,3Njh8CIL.h/nNGCaG.h8aRLhDnIwhR8hj@Cchw3aYh;3jjCN<hUC,G30hnUh $wh0ca3,jrah+@accjru@3ahmrin.hj@3hlnhs@rh0ca3,j30hbnj3acj3iia.hcchnhclua3cccq3h83jyh?aawhcchicrh <RCN<h8nIIh8Ra,3hsCj@h@CchRN<RCN<hsRaI0AjRnah8Rah@CchNL3cG3h03$njhI$nL.h?aawhbjwI3cY BNhj@Cch I$nL.h?aawhc@Rs,c3ch@Cch,RncjC,hjI3Nj.h,I3NhcRnN0.hN0hcRIC0hqR,IhaN<3Yh

5 History of Zayn Malik h h hxcnhdq00hkicghr8hr3cjhvragc@ca3hmyfyhsch$ranhcnhdnnawhr8hsookyh?3h<a3shnuhcnhhlc00i3ah,icch@rnc3@ri0hchh#acjcc@htgccjncyht3a8ralcn<hcnhc3q3aihc,@rrihajhuar0n,jcrnc.hkicghgn3shj@jhh,a33ahcnhj@3hlncc,hcn0ncjawhsch8rah@clyh h h chnrj@3ahcncjcihirc3ahrnhj@3hmncj30hfcn<0rl_chq3accrnhr8hi@3hta7,jra.hxwnhschuca30hscj@h?aawhbjwi3chn0hj@3hrj@3achjrhccn<hj@3cah@3ajchrnjhicq3hrnacj<3yh8j3ahlgcn<hcjhjrhj@3hnnl$3ahj@a33hc3jh RNhj@3h,RLU3jCjCRN.hj@3h$Rwcha3,3Cq30hha3,Ra0h03IhsCj@h+RInL$Ch`3,Ra0cYhxwNh,RNjCNn30hjRhU3a8RaLh RNhN0hR88hcj<3h$whLGCN<h@Cch$Rj@h@CchcCN<CN<hIC83hN0h@CchIRq3hIC83hRU3NhUn$IC,Yh7Rahhs@CI3.h@3hsch 3N<<30hjRhHCjjI3hKCu_chT3aaC3h20sa0ch8aRLhj@3htA7,jRaYhi@3hjsRhs3a3hc33NhIIhRq3ahcR,CIhL30Ch jr<3j@3ahicqcn<hhiqcc@hic83y h h h 8j3ah@Cchc@R,GCN<h03Uajna3.h@3hI38jhjRhcjajh@CchcRIRh,a33aYh?3h0aRUU30h@CchcnaNL3hN0h,UCjICy30h IIhR8h@CchI3jj3achjRh$3,RL3hxvMY h?3hicrh0aruu30h@cch8cn,3hvrq3ahj3ujwhn0hcrrnhcjaj30hjrh0j3h L3aC,NhLR03I.h;C<Ch?0C0YhbCN,3hj@3N.h@3h@cha3I3c30hj@3h@C<@Iwhc3unIhN0hUaRqR,jCq3 KCN0hR8 KCN3 I$nL VKa,@hlzSfW. i@3hxh+rii3,jcrnhvb3uj3l$3ahlzsew.hn0h@c<@huar8ci3h0n3jchscj@hajccjchcn,@h chiwirahbsc8jh8rah$c<huar0n,jcrnchicg3h7c8jwhb@03chr8h;a3wyhi@cch,naa3njiwhunc@30h@clhjrh@cch,naa3njh N3jhqIn3hR8hRq3ah1:f.zzz.zzzY h

6 Origins of One Direction h h hxwnhkicg.h?aawhbjwi3c.hhrncchirlicncrn.hhclhtwn3.hn0hmciih?ranh,rnjcnn30h8j3ahj@3hc@rshu3a8ralcn<hjr<3j@3ayhbnhlzss.hj@3h8riirscn<h w3a.hj@3h$rwcha3i3c30hj@3cah8cacjhi$nl.hmuhiihmc<@j scj@h+rinl$ch `3,Ra0cYh8j3ah$3CN<hha<CN<hcn,,3cc.hj@3wh,RNjCNn30hjRha3I3c3h8RnahLRa3h cjn0crhi$nlcyh2,@ha3,ra0.hj@rn<@h03,cncn<hcnhci3c.hcjw30h,rncccj3njhcnh 0RLCNjCN<hCNj3aNjCRNIha3,Ra0h,@ajchN0hcjjCcjC,cY h h h QN3h/Ca3,jCRNhRahS/h$3,L3h$aRG3hc3q3aIha3,Ra0ch0naCN<hj@3Cah:hsRaI0h jrnahj3nna3y,,ra0cn<hjrh;ncnn3cchrrai0h`3,ra0c.hqn3h/ca3,jcrnhschj@3h 8Cacjh<aRnUhjRh@q3h8RnahI$nLch03$njhjhj@3hjRUhcURjhCNhj@3hmNCj30hbjj3cYh i@3whs3a3hj@3hlrcjh8riirs30hlncc,h<arnuhrnhiscjj3ayhi@3whicrh@0hj@3hlrcjh vrnin$3hcn$c,ac$3achr8hiihjcl3h8rah$n0cy h

7 One Direction's Legacy h h h7riirscn<hqn3h/ca3,jcrn_ch8cnihi$nl.hk03hcnhj@3hyky. j@3h$rwchc3jhrnjh8rah NRj@3ah<IR$IhjG3Rq3ahqCh,RN,3ajhjRnaYhb@R,GCN<Iw.h0naCN<hj@3hLC00I3hR8hj@3hjRna.hxwNh cj3uu30h0rsnyh?3h,icl30h@3hn33030hjrhi3q3h8rah@cchl3njih@3ij@yh`nlrachcu3,nij3h N0hcRL3s@jhcn<<3cjhj@jhxwNhschjj3LUjCN<hjRhc@R,GAInN,@h@CchcRIRhLncC,h,a33ah scj@hh0aljc,h3ucjh8arlhqn3h/ca3,jcrny h h h,,ra0cn<hjrh7ra$3c.h@rs3q3a.hj@cchja<c,h03uajna3h0c0n_jhc@g3hj@3ha3lcncn<h$n0h L3L$3a_chjC,G3jhcI3chRahUaC,3cYhTaC,3chcjCIIha3LCN30hf:YOXhLRa3h3uU3NcCq3hj@Nhj@3h q3a<3hr8hj@3hua3qcrnchr@3a3hr3ha3hirnahjharnn0h1l9zhu3ahjc,g3jy bcn,3hxwnh@0h I38j.hj@3h$N0h,L3hjRhh@Cjnchc@RajIwh8j3ahj@3h8CNIhjRnaYhi@3h8Cq3h$Rwc.hHRnCc.hMCII.h i@3hta7,jray IIh8Cq3hR8hj@3Lh@q3h3Cj@3aha3I3c30hh ccn<i3hrahh8niih8i30<30hi$nlhn0h@q3h$33nhlerahcn,,3cchcjrac3cy h

8 One Direction's Legacy h K03hCNhi@3hYKY c3iicn<hjhey991hrnhlyrnhn0hmuhiihmc<@j UaC,30hjh9YOO1.hj@3h8Cq3h3cCIwhL03h $3js33Nh1O.Sz:.4zzhN0h1SS.:ef.zzzYhi@j_ch3u,In0CN< IIhjC,G3jhcI3c.hL3a,@N0Cc3.hUaCqj3hc@Rsc.h N0hNwhRj@3ahQN3h/Ca3,jCRNhcc3jYhi@3hj$I3h$3IRshc@Rschj@3hCN0CqC0nIhNnL$3ahR8h3,@hI$nLhchR8h DnN3hR8hlzSf- h One Direction's Album Sales Up All Night (2012) Take Me Home (2012) Midnight Memories (2013) Four (2014) Made In The A.M. (2015) 2,095,000 Albums Sold 2,043,000 Albums Sold 1,552,000 Albums sold 1,064,000 Albums Sold 853,000 Albums Sold

9 Harry Styles's Website +I3N.h bcluiccjc,h733i 2cwh MqC<jCRN 2LCI h KCICN<hHCcj KncC,hpC03RhRNh?RL3hT<3 :hbr,cihk30ch +@NN3Ic

10 Harry Styles's s BLL30Cj3h+RN8CaLjCRNh CNhBN$Ru HCNGhjRhM2rhbCj3h cjra3

11 Harry Styles's Store Shop M3shlzSehbjRa3 /ag3a.hkra3hb3unih QI0.h$aRG3Nhs3$cCj3h cjciih,jcq3

12 ZAYN's Website Highly unique, less cookie cutter website Highlights dark themes Gives access to listen Intragrates several and tattoos on Spotify direcly social media platforms

13 ZAYN's s 2cwhN0h\nC,Gh a3<ccjajcrn bnu3ahc3li3cchuar,3cc

14 br,cihk30ch BNj3<ajCRN ZAYN's Store U<3 +I3N3a.hLRa3h

15 Website Analysis & Verdict Even though Harry has a decent website, ZAYN has the the better website, server, and site store. Signing up for Harry's s was very cumbersome, and it was not userfriendly. Also, Harry failed to integrate his social media accounts within his new store, old store, and . ZAYN was accessible and easy to navigate. ZAYN's store also was showcased the store. Harry's store seemed like a knock-off of ZAYN's in reverse. ZAYN has a black website and a white store-front, while Harry's newer pages seemed to be an inverse and less original since Zayn released his solo career first.

16 Harry Style's Facebook Page mu,rlcn<h irnah/j3c Qq3ahS:h KCIICRNhHCG3c

17 ZAYN's Facebook Page Qq3ahlzh KCIICRNhHCG3c b3lcaa3<niahurcjchn0h nc3ah3n<<3l3nj b3,jcrn

18 Facebook Analysis & Verdict Styles may be gaining media attention due to his ongoing tour and performances, but Zayn is the true winner between the two when it comes to Facebook. Zayn has an accessible listening widget for previewing singles. In addition, Zayn posts innovative and creative content more regularly and strategically than Styles. Styles posted once in September, and he has not touched the account since July. Let it also be noted that the official ZAYN Facebook page has interactive content. In September 2017, Zayn released video content solely on the activity of users. When he reached his views goal of a 100 million views on YouTube, he released a behind the scenes video featuring Sia on Twitter, Facebook, and Instagram. In addition, ZAYN has a consistent 60,000+ likes per post, while Harry struggles to lower his volatility.

19 Harry Styles On Instagram lsyohkciicrnh 7RIIRs3ac TaRLRjCRNIhURcjh 8RahN3shLRqC3

20 ZAYN On Instagram l:ylhkciicrnh 7RIIRs3ac

21 Instagram Analysis and Verdict h h?aawhbjwi3chjg3ch@rl3hj@3h<ri0hrnhbncj<alyhxwn Cch,RNcCcj3NjIwhURcjCN<hCNj3a3cjCN<hN0hnNC\n3h,RNj3Nj.h@3_ch IcRha3LCN0CN<h@Cchn0C3N,3hRNhhcRL3s@jha3<nIah$cCchR8h@CchUaR<a3cchchNhajCcjYh?3hIcRhnc3chj@3hBNcj<aLh cjrac3ch83jna3hjrha3<niaiwhnu0j3h@cch8nh$c3hr8h@cchs@3a3$rnjchn0hcn3ghu3gchr8hlncc,ih,rnj3njyh?aawhcch <CqCN<hxwNhhanNh8Rah@CchLRN3whsCj@hILRcjhSYkKhICG3chU3ahURcjYhxvMhCchaRnN0hezz.zzzASYlKhICG3chU3ahURcjYh?aaw_ch,RNj3NjhURcj30hc@Rschj@jh\nNjCjw RNhBNcj<aLh0R3cN_jhIswchRnjLj,@h\nICjwYhH3cch8RIIRs3achN0hLRa3h ICG3c]hi@j_chhcC<NY h h h BjhCchCNj3a3cjCN<hjRhNRj3.h@Rs3q3a.hj@jh?aaw_ch8RIIRs3acha3hcn$cjNjCIh0n3hjRh@RshCN8a3\n3Njh@CchURcjchRNh BNcj<aLh@q3h$33Nhj@Cchw3aYhi@3hc3,RN0hN3s3cjhU@RjRhschURcj30hCNhDnIwYh`3<a0I3cc.h@Cch8NchcjCIIhjIGh$Rnjh@CLh j@a33hjcl3chchln,@hrnhbncj<alyhkw$3h@cchn<3ic,hqrc,3hcchjaniwhs@jhl3cl3acy3ch@cchja<3jhn0c3n,3yh!csrrnc! Follwers Posts Following # Zayn Ranking ZAYN Statistics 24.2M M posts #56 Harry Styles Statistics Follwers Posts Following # HarryStyles Ranking 21.9M M posts #65

22 Harry Styles's Twitter Account

23 ZAYN's Twitter Account

24 Twitter Analysis and Verdict h h xwnhkicgha3c<nchcnua3l3hrnhiscjj3ayhmrjhrniwh0r3ch@3hc@a3h8nh,rnj3njhilrcjh0ciw.h$njhxvmhicrh a3curn0chjrh@cch8nchr,,ccrniiwhvjruhi38jwhn0hrj@3ah,3i3$acjc3chvjruhac<@jwyh?3ha3iiwhcnj3<aj3chiihr8h@cchcr,cih L30ChUIj8RaLchN0hs3q3chj@3LhjR<3j@3aYh7RahCNcjN,3.hxwNhsch$I3hjRh<CNhcRhLn,@hvRnin$3p2pQhja,jCRNh qchiscjj3ahv#rjjrnhi38j.hse:hlciicrnhqc3scw.hj@jhxvmhilrcjhjruu30h?aawhbjwi3c_chbc<nhr8hj@3hicl3c LncC,hqC03Rh V$RjjRLhI38j.hS4lhLCIICRNhqC3scWh8aRLh9hLRNj@ch<RYhK3Ns@CI3.h?aawhbjwI3chCchw3jh<CN.h@a0Iwh3q3Nh,jCq3hRNhj@3h UIj8RaLY

25 Social Media Presence Comparison Harry Styles Zayn Malik Strength: 53% Sentiment: Positive: 28 Neutral: 84 Negative: 3 Strength: Sentiment: 3:1 3:1 30% Positive: 3 Neutral: 18 Negative: 1 Passion: Reach: Passion: Reach: 25% 41% 16% 34% khlcnnj3hq<yhu3ahl3njcrnh HcjhL3NjCRNhschlz LCNnj3ch<Rh SzhnNC\n3hnj@Rach zha3js33jc 9ehKCNnj3 q<y T3a K3NjCRNh Hcj K3NjCRNhsc Se KCNnj3c <R lzhmnc\n3 nj@rach zh`3js33jc

26 Social Media Presence Comparison Strength: Even though ZAYN is more active and aggressively trying to pursue and gain market share, Harry Styles is still mentioned significantly more on social media by a difference of 23%. This could be due to a combination of several things: raw talent, different genre style of singing, a less infamous love life, pure aesthetics, etc. However, it'll be interesting to watch and see in the near future if ZAYN will overcome Harry, since ZAYN is clearly trying to take away Styles's following. Sentiment: Surprisingly, after averaging the data, both of the music artists had a 3:1 ratio in terms of sentiment. In laymen's terms, this means that for every three positive comments both singers receive, they get one negative comment online as feedback. Passion: On this one, Harry takes home the prize for highest passion. Passion refers to how often users will talk about something repeatedly. Harry Styles has a 25% passion rating, and Zayn Malik is shown to have 16 percent. Reach: Harry Styles, even while lackluster on social media, has more in terms of amount of reach as well. Reach is defined by the amount of people and ease of reaching target audience. Harry has 25% and Zayn has 34%.

27 Record Sales Comparison h h mccn<hn0h,rncccj3njiwh3n<<cn<hcnhcr,cihl30c.hxvmhn0h?aawhbjwi3ch,rnjcnn3hjrhcn8in3n,3h,rncnl3ah$3@qcrahscj@hj@3cahnjnaihji3njhn0h3cj@3jc,ch,rl$cn30yh#3irsha3hj@3hcn0cqc0nihcn,rl3ch N0h03$njha3,Ra0hcI3cYhxvMhCchj@3h8CacjhmYFYhLI3hajCcjhjRh3q3ah@q3hj@3Cah8CacjhI$nLhaNGhNnL$3ahSh RNh#CII$Ra0_chlzzhI$nLh+@ajhCNhlzSfYh?Rs3q3a.h?aawhbjwI3chCNhKwhlzSehIcRhjRUU30hj@CchICcj.h $a3gcn<hj@3hkcn0hr8hkcn3_chi$nlha3,ra0y?aawhbjwi3chvlzsewh SOk.zzzhBNCjCIhI$nLchbRI0h iruhbcn<i3.^bc<nhr8hj@3h icl3c.^hl03hcjhjrhnnl$3ah:h RNh#CII$Ra0_ch?RjhSzzh KCN0hR8hKCN0 VlzSeWh SSl.zzzhBNCjCIhI$nLchbRI0h iruhbcn<i3.h^tciirsjig^h L03hCjhjRhNnL$3ahShRNh #CII$Ra0_ch?RjhSzzh

28 Comparison Standings Website Facebook Instagram Twitter Social Mention ZAYN ZAYN Harry ZAYN Harry h h BNhj3aLchR8hEn0<CN<hcR,CIhL30ChUa3c3N,3.hxvMh@ch$33Nhcn,,3cc8nIhjhLGCN<h@Cchs3$cCj3.h 7,3$RRGhU<3.hBNca<aLh,,RnNj.hN0hisCjj3aha3cURNc3chc@aUhN0hcURjhRNYh7RahcRL3RN3hjawCN<hjRh Rnjc@CN3hj@3CahRI0h,RLUNCRNhN0h8RaL3ahI303a.hxvMhCch0RCN<hhUa3jjwhcn,,3cc8nIhER$Yh?aawhbjwI3c.h LaG3jhc@a3.hN0h$3hL3NjCRN30hIIhRq3ahcR,CIhL30CYh?3hnN03acjN0chj@3hN3jhqIn3hR8h@CchU3acRNIh $an0hn0hrsnchcjh8rahs@jhcjhccy

29 Conclusion and declaration of king h h r@ci3h?aawhbjwi3chcch,naa3njiwhcnhj@3hi30hcnhj3alchr8h8riirscn<.hbjwi3chcchnrjhrujclcycn<h,@nn3icyh?aawh@chh,i3ahi,ghr8h,rnn3,jcrnchn0hl3njcrnchj@arn<@hrj@3ahu3rui3hcnh@cchi3<n3yh7naj@3alra3.h?aawhcchnrjh<cncn<hchlnwh 8RIIRs3achVS9:Fhq3a<3hU3ahLRNj@h,,Ra0CN<hjRhbR,CI#I03W.hs@CI3hxvMhV:llFhU3ahLRNj@WhCch<RCN<h8nIIh8Ra,3hCNh RNICN3h,LUC<NCN<.hLaG3jCN<.hN0hUaRLRjCRNYh?aawhc@RnI0h$3h,RN,3aN30hsCj@hj@3haUC0h<aRsj@haj3hj@jhxvMhCch a3,@cn<yhmrjhrniwhxvm.h$njhj@3hrj@3ahqn3h/ca3,jcrnhl3l$3achchs3iiyhmcii.hhrncc.hn0hhclh@q3hiiha3i3c30h ccn<i3chchs3ii.hn0hj@3wha3h8ra,3chjrh$3hsj,@h8rayhbnhra03ahjrhnrjh$3,rl3h$an0huar0c3chr8h3,@hrj@3a.h?aawhlncjh cj3uhnuhjrhj@3huij3yh h h BNh,IRcCN<hcjj3L3Njc.hxwNhKICGhCchj@3hjan3hGCN<hR8hj@3hjsRYhi@CchCch$3,nc3h@3hnN03acjN0ch@Cchn0C3N,3hN0h ICcj3NchjRh,aCjC\n3cYhxvMhnN03acjN0c.ha3,R<NCy3c.hN0h,jchICG3h@3hCchj@3hnN03a0R<YhxvMhCchUIwCN<hj@3hIRN<h<L3h N0hCchjj3LUjCN<hjRhN,@Rah@CchURcCjCRNhsCj@CNh@CchN3s3ah0nIjhURUhLncC,h<3Na3Yhi@3hRj@3ah8RnahR8hj@3h$N0hLC<@jh N330hjRhcj3Uh$,GhN0hNIwy3hxvM_chj,jC,chC8hj@3whsNjhjRh$3,RL3ha3L3L$3a30hLRa3hj@NhNwj@CN<hRj@3ahj@Nh xvm_chc@0rsyhi@3hlncc,hcn0ncjawhcchrn3hr8hj@3hlrcjhqrijci3.hn0hcjhcch,acjc,ihj@jhj@3c3h$rwchnn03acjn0h@rsh a3ui,3$i3hj@3whjaniwha3yhi@3whlwh@q3h,icl$30hjrhj@3hjruhr8hj@3cahrsnhclua3cccq3hu3gc.h$njhj@3a3hcchiswch NRj@3ahLRnNjCNhjRh,ICL$Y

30 Sources CNywNY,RLh 7,3$RRGY,RLgywNh iscjj3ay,rlgywnlicgh iscjj3ay,rlg?aawobjwi3ch BNcj<aLY,RLg?aawbjwI3ch @jjuc-ggcr,ci$i03y,rlgcncj<algnc3agywnh