MOOMIN PUBLISHING A HERITAGE BRAND RENEWED

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2 MOOMIN PUBLISHING A HERITAGE BRAND RENEWED Tove Jansson ( ), Finnish-Swedish writer and artist, achieved worldwide fame as the creator of the Moomins, written and illustrated between 1945 and Tove wrote nine novels, four picture books and hundreds of comic strips. The books about the brave and adventurous, yet family focused and home-loving Moomins have been translated into more than 50 languages and are still in print all over the world today. In collaboration with Moomin Characters and key publishers, the Moomin publishing business is blossoming, growing up to 30% year on year since With carefully developed new publishing, based on the storylines and artwork created by Tove Jansson, Penguin Random House, Pan Macmillan, Egmont and Bonnier Books Finland have developed a number of books and series of publications including board books, story, activity and coffee table books, sold and re-printed worldwide, from the UK to Korea, Russia to the US, Finland to Japan, to mention a few. For the first time in history, all original works by Tove Jansson as well as the new development is now represented worldwide by one agency, Rights & Brands, based in Stockholm, Sweden, and jointly owned by Moomin Characters and Bulls.

3 AMBIENTE FORMEX

4 BLE LONDON Photo: Aalto International

5 PRODUCING AN ANNUAL CONSUMER VALUE OF 700 MILLION EURO FORMEX

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8 THE MOOMIN CAFÉS

9 For more information about the products and the producers: MOOMIN-THEMED AMUSEMENT PARK IN FINLAND. THE MOOMINS WERE OUR TICKET TO INSTANT SUCCESS Riia Sandström, Managing Director, Martinex A NEW MOOMIN THEME PARK WILL OPEN IN JAPAN, under construction. More information will follow...

10 FROM 1945 AND ONWARDS The first Moomin book, The Moomins and the Great Flood is published in Swedish Arabia Finland begins the production of Moomin porcelain in the late fifties. The first products are hand-painted by Tove Jansson Film Polski releases a Moomin-themed puppet animation in Poland. THE MOOMIN TIMELINE The launch of the official web shop, moomin.com 2014 The 100th anniversary of the birth of Tove Jansson is celebrated all over the world Launch of the Moomin Shop in London The first novel is translated into English. Tove Jansson wrote nine Moomin novels between The first licensed products are produced in early 1950s Release of Telecable s animation of 104 episodes, sold to more than 100 countries. The series is still on air to this day Moomins on The Riviera, a new, animated feature film is launched The Moomin comic strip is commissioned for the London Evening News and runs daily for 20 years Junibacken in Stockholm arranges a major Mumin exhibition The Book about Moomin, Mymble and Little My, Tove s first picture book, is released in The book is translated, together with the two other titles, into more than 50 languages Re-launch of the Arabia Moomin mug. Almost 1 million Moomin mugs are sold every year since then The 70th Anniversary of the Moomins Exhibition at Millesgården 1993 The first theme park Moominworld opens in Finland.

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12 MOOMIN TOYS JUNIBACKEN

13 Official Webshop: FINLAND UNITED KINGDOM JAPAN THAILAND HONG-KONG SOUTH KOREA MEXICO

14 160 LICENSEES IN JAPAN LIFESTYLE INTERIOR FAIR TOKYO

15 BIG & small FAST MOVING CONSUMER GOODS

16 MOOMIN REVENUE ESTIMATED RETAIL VALUE MILLION EURO THE MARKET NORDIC 45 % OTHER EUROPE 3% JAPAN 43 % KOREA 3% OTHER ASIA 4% OTHER MARKETS 2%

17 BOLOGNA BOOK FAIR MOOMIN AT ARLANDA - JUNIBACKEN THE FIRST MOOMIN CAFÉ IN KOREA THE SECOND MOOMIN SHOP IN KOREA (LOTTE WORLD, SEOUL) THE OFFICIAL ONLINE MOOMIN SHOP IN KOREA MOOMIN CAFÉS IN SCANDINAVIA RIOT COMMUNICATIONS BECOMES OUR PR-AGENT IN UK, FORMEX INTERIOR DESIGN FAIR, STOCKHOLM MOOMINDAY IN JAPAN (THE 9TH OF AUGUST) - A MOOMINDAY EVENT IN TOKYO EVERY YEAR FOR 11 YEARS OSLO DESIGN FAIR GOTHENBURG BOOK FAIR ART EXHIBITION TOVE JANSSON/MOOMIN - MILLESGÅRDEN (October 2016) GOTHENBURG - COPENHAGEN - LONDON BLE LONDON SEOUL NATIONAL ART CENTER - AN EXHIBITION OF MOOMIN ORIGINAL ARTWORK ( ) SOUTH BANK CENTRE, LONDON - A SIX-MONTH INTERACTIVE MOOMIN EXHIBITION NEW CHILDREN S HOSPITAL HELSINKI MOOMIN MUSEUM IN TAMPERE (RE-OPEN 2017) MOVIE ABOUT TOVE JANSSON AND HER LIFE IN FINLAND. PRODUCED BY ALEKSI BARDY in production A PLAY ABOUT TOVE JANSSON. PRODUCED BY SVENSKA TEATERN, HELSINKI. RE-LAUNCH OF THE ORIGINAL MOOMIN BOOKS WITH NEW DESIGNED BOOK COVERS EXHIBITION TOVE JANSSON/FINLAND 100 AT DESIGN WEEK HELSINKI. AMBIENTE FAIR THE SUMMER BOOK MOVIE in production SPOTIFY - THE ORIGINAL MOOMIN BOOKS ARE AVAILABLE FOR STREAMING ON SPOTIFY TV ANIMATION - GUTSY - director: STEVE BOX ( ) JAPAN BROADCASTING COMPANY WILL BROADCAST A DRAMA ABOUT A TRANSLATER OF MOOMIN BOOKS. NEW MOOMIN THEME PARK IN JAPAN in production

18 FOR INFORMATION ABOUT THE MOOMINS FOR PUBLISHING/LICENSING: Worldwide agent on behalf of Moomin Characters Contacts: Merchandising Gustav Melin, Global Licensing Director Kristin Tjulander, Marketing & Sales Director Pia Lindén, Sales Executive Sweden Ilkka Lind, Sales Executive Finland Publishing Sub-agents: Tuttle-Mori Agency Territory: Japan. Contact: Takumi Nakayama, Medialink Animation International Ltd. Territory: Hong Kong, China, Malaysia, Singapore, Thailand, Philippines, Taiwan and other Asia. Contact: Noletta Chiu, SMC Seoul Merchandising Co. Ltd. Territory: Korea. Contact: Jusung Lee, Caroline Mickler Limited Territory: United Kingdom and Ireland. Contact: Caroline Mickler, El Ocho Territory: Spain Contact: María Sanguino Robledo, Anna Lawrence, Foreign Rights Director For information about products and licensees: The official home of the Moomins: Moomin Characters