The Google Analytics of Things

Transcription

1 The Google Analytics of Things +Martin Slides

2 +Martin

3

4 go.alt.ac.uk/join-alt alt.ac.uk

5 Overview

6 Beyond page views... Tim Berners-Lee in his office at the MIT, Photograph: Elise Amendola/AP

7 Tracking used to be easy Slide Credit: Nico Miceli nicomiceli.com

8 But the current web is a lot better and cooler! Slide Credit: Nico Miceli nicomiceli.com Image Credit: Unknown com/8b8uyz6

9 1 page view 1 page view 1 page view Pageviews just don t cut it anymore Slide Credit: Nico Miceli nicomiceli.com

10 But tracking got more advanced CC-BY David Bleasdale

11

12 Understanding Engagement

13 Photo Credit: 20th Century Fox Home Video/MGM/UA Event Tracking - the James Bond of tracking Clean, elegant, easy to use Slide Credit: Nico Miceli nicomiceli.com Customizable to handle anything

14 Event Tracking Event tracking is a piece of code with custom values that you fire off when you want to track something ga('send', 'event', 'category', 'action', 'label', value); // Required: type of tracking // Required: Category of event // Required: Action of event //optional value //optional number ga('send','event','category','action','label',value); Slide Credit: Nico Miceli nicomiceli.com

15 NO PERSONALLY IDENTIFIABLE INFORMATION Warning: Google Analytics does not allow Personally Identifiable Information (PII) (such as names, addresses) stored in the Application. Your Analytics account could be terminated if you use any of this information Slide Credit: Nico Miceli nicomiceli.com

16 Track clicks on the button HTML/jQuery <button id="b1">hello World</button> <script type="text/javascript"> $('#b1').click(function(event) { ga('send','event','button','click','hello world',1); }); </script> Event Tracking Slide Credit: Nico Miceli nicomiceli.com

17 ga('send','event','emd101_mod1_bsn101_1.1_q3', 'multichoice-selection','21',5); Slide Credit: Nico Miceli nicomiceli.com

18 Google Analytics Event Tracking MCQs

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20 Track clicks on the button with Google Tag Manager <button id="b1">hello World</button>

21 Measurement Protocol

22 Lets interface {API} Image credit: CC-BY-NC nikki

23 Slide Credit: Nico Miceli nicomiceli.com The measurement protocol lets you send data to Google Analytics via HTTP Requests Name Parameter Example Description Protocol Version v v=1 The protocol version. The value should be 1. Tracking ID tid tid=ua The ID that distinguishes to which Google Analytics property to send data. Client ID cid cid=xxxxx An ID unique to a particular user. Hit Type t t=pageview The type of interaction collected for a particular user.

24 Smart TV Apps Kiosks Point of Sale Devices Web Connected Devices Backend Applications Slide Credit: Nico Miceli nicomiceli.com

25 No tracking, no problem...

26 Interacting with 3rd party APIs VLE Web View Script Google Analytics Runs every 15 min Identity stripped Text processing producing counts

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28 Image Credit: CC-BY-SA per Corell Queue Time Used to collect offline / latent hits Parameter qt Value Type integer Default Value None Max Length None Supported Hit Types all

29 Batch Send multiple hits in a single request A maximum of 20 hits can be specified per request. The total size of all hit payloads cannot be greater than 16K bytes. No single hit payload can be greater than 8K bytes. Image Credit: CC-BY Mikael Leppä

30 The Analytics of Things...

31 Slide Credit: Nico Miceli nicomiceli.com Track anything...

32 Slide Credit: Nico Miceli nicomiceli.com Google Analytics Sleep Tracker

33 Other Google Analytics APIs

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35 Google Analytics Add-on for Google Sheets

36 Google Analytics superproxy and Google Analytics Data Bridge

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38 Summary

39 Slide Credit: Nico Miceli nicomiceli.com Experiment CC-BY-ND

40 Hopefully, you now know a little more what is possible Slide Credit: Nico Miceli nicomiceli.com Image credit: CC-BY-NC-ND Joe Foley

41 Now it s time to get creative! Rethink the interactions and engagement Ask questions Slide Credit: Nico Miceli nicomiceli.com Image credit: timmacpherson.com

42 Questions? +Martin

43 Thank you! For slides and inspiration... +Nico