Gabelli & Co Exhibitor Media Conference March 17, 2011

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1 Gabelli & Co Exhibitor Media Conference March 17, 2011

2 Cineplex Entertainment The Largest and Most Successful Motion Picture Theatre Exhibition Company in Canada 131 Theatres with 1,362 Screens *as of December 31, 2010

3 Box Office Market Share Box Office Revenues and Screen Count 2010 Cineplex Entertainment 65.8% Canadian Market Share Guzzo 3.0% Empire 12.9% Other 9.9% AMC 6.1% Landmark 2.3% US Exhibitors Market Share Market Share Regal 23% AMC 21% Cinemark 12% Carmike 4%

4 The Cineplex Business Model Cineplex US Exhibitors* NCM Exhibition Merchandising Media Alternative Loyalty E-Commerce *US Exhibitors include Regal, Cinemark, AMC and Carmike

5 Cineplex vs. US Exhibitors 2010 vs 2009 Cineplex Regal Cinemark (1 ) Carmike AMC (2) BPP 4.4% 7.1% 4.3% 5.1% (2) Box Office revenue growth 3.4% -1.8% 1.8% -5.0% (2) CPP growth 3.6% 1.8% 3.1% 6.9% (2) Concession revenue growth Total Revenue growth 2.7% -6.6% 0.6% -2.7% (2) 4.8% -3.0% 1.4% -4.2% (2) EBITDA growth 5.8% -11.3% 0.5% -18.3% (2) Attendance growth -0.9% -8.3% -2.4% -9.1% (2) (1) North American operations only (2) Prior year pro forma information including pre-acquisition results of Kerasotes acquisition not available

6 Cineplex vs. US Exhibitors Cineplex Regal Cinemark (1) Carmike AMC Total Revenue per Screen (000 s) $742 $419 $412 $217 $491 BPP $8.67 $8.72 $6.48 $6.85 $8.78 CPP $4.27 $3.23 $3.03 $3.43 $3.36 Other Revenue per Patron EBITDA per patron $1.64 $0.57 $0.27 na $0.31 $2.44 $2.21 $2.25 $1.35 $1.58 (1) North American operations only

7 Exhibition Business Overview

8 Industry Box Office Canadian Industry* +1.8% +12.8% +3.3% Cineplex Entertainment +3.4% +13.7% +4.5% * Source: Motion Picture Theatre Associations of Canada

9 Cineplex vs North American Industry Attendance Growth (source: MPAA) 12% 10% 8% 6% 4% 2% 0% -2% -4% -6% -8% Cineplex Average = 4.2% North American Average=-0.5% Cineplex 1.4% 6.5% 3.8% 10.2% -0.9% N.A. Industry 1.3% 0.3% -4.3% 6.0% -5.6%

10 Evolving the Entertainment Experience Exhibition Interactive Alternative Programming Loyalty Merchandising Media

11 Evolving the Entertainment Experience Exhibition Interactive Alternative Programming Loyalty Merchandising Media

12 Exhibition 69.4 million people visited our theatres in 2010 Exhibition fuels ALL core businesses 2011: Digital rollout will expand to replace 35mm projectors Expand VIP Cinemas Expand UltraAVX - Audio Visual Experience New builds (Edmonton (Windermere), Chatham, Victoria (Westshore)) Theatre Upgrades and Retrofits D-Box installations

13 Digital Projection and 3D As of Dec. 31, 2009 As of Dec 31, 2010 Digital Screens Real D 3D Systems Locations Percentage of 3D Screens 11% 27% Canadian digital financing structure - Anticipate Q launch - Anticipate taking 18 months to complete rollout

14 3D Impact Full Year 2010 % of Total Box Office Revenues from IMAX and 3D 3.4% 14.4% 28.3% Game changer guests love 3D Drives increased attendance Drives increased box office revenues (premium price) Provides incremental growth potential moving forward - Media advertising revenues - Alternative Programming 3D sports, concerts, live theatre, opera and more! - Other core businesses benefit e.g. Merchandising, SCENE

15 Exhibition Summary Loyalty Program Discount Tuesdays New Builds and Retrofits Evolving the Entertainment Experience - Digital and 3D - UltraAVX - Audio Visual Experience - XSCAPE Entertainment Centres - VIP Cinemas

16 Evolving the Entertainment Experience Exhibition Interactive Alternative Programming Loyalty Merchandising Media

17 Alternative Programming The Metropolitan Opera World Wrestling Entertainment Bollywood and Ethnic Movies Concerts and Live Events UFC 2010 Olympic Games at 64 Cineplex theatres across Canada Future - 3D sports, 3D concerts, live theatre productions, speaker series

18 Evolving the Entertainment Experience Exhibition Interactive Alternative Programming Loyalty Merchandising Media

19 Merchandising CPP Revenue Growth $3.72 $3.84 $3.96 $4.12 $4.27 $3.44 Pro Forma

20 Merchandising 2011: Expand speed of service initiatives (Zoning) Rationalization of Branded Food Offerings Expand in-house brand Outtakes Strategically add XSCAPE Entertainment Centres

21 Evolving the Entertainment Experience Exhibition Interactive Alternative Programming Loyalty Merchandising Media

22 Cineplex Media On screen advertising - Full Motion and Digital Pre-show Cineplex and Le magazine Cineplex Cineplex.com advertising Specialty Media - backlits, banners, popcorn bags, in-theatre sampling, kiosks, etc. Cineplex Digital Media - Theatre and External Networks Sponsorship and Naming Rights Other exhibitor representation commissions 93% Market Share

23 Cineplex Media Revenue Summary ($millions) $82.3 $56.2 $61.0 $66.8 $47.1 $

24 Cineplex Digital Media Theatre Lobby & External Networks Completed digital signage installations in 100 theatres Sports Stadium Network Plans to expand External Network Premiere office network

25 Cineplex Digital Solutions Acquired in July 2010 Award-winning digital signage company CDS designs, installs, maintains and operates networks for retail, financial, hospitality and entertainment industries CDS service model networks combined with Cineplex Digital Media s advertising model networks, sales force and entertainment content provide significant opportunities for growth

26 Evolving the Entertainment Experience Exhibition Interactive Alternative Programming Loyalty Merchandising Media

27 SCENE Loyalty Program Program launched (January 24, 2007) Reached 1 million members (July 22, 2008) Reached 2 million members (October 24, 2009) At December 31, million members Number of members (millions)

28 SCENE Loyalty Program Scene Objectives: Gain a more thorough understanding of guests Mine membership data to generate insights Communicate directly and regularly Drive Increased frequency of visitation Drive increased purchase incidence Generate additional revenue Future Initiatives: Continued member acquisition Add program partners Use database to target members - Studios film sequels or series - Advertisers targeted database Cineplex targeted offers - Drive frequency and purchase incidencemonetize program

29 Evolving the Entertainment Experience Exhibition Interactive Alternative Programming Loyalty Merchandising Media

30 Interactive Cineplex.com Cineplex Store: Online sales of gift cards, DVDs, Blu-ray, new release and catalogue movies 2011: Stream HD content for DTO and VoD titles When available, store content in cloud-based UltraViolet account Online Ticketing: Fastest, easiest and most convenient way to purchase tickets -- PRINT SKIP SCAN 2011: Gift Card Redemption FRC Season Tickets D-Box Tickets Mobile Kiosks in Theatre

31 Interactive - Mobile Mobile: m.cineplex.com Cineplex Apps - Blackberry, iphone, ipad, ipod Touch, Android Mobile Payment and Ticketing SMS contests, games, promotions, segmented alerts 2011: New Mobile Web Redesign New App BlackBerry PlayBook Mobile Advertising Delivery for Media Additional Social Networking Integration FaceBook/Twitter/FourSquare Cineplex Magazine, Entertainment News Feeds Archival Film Content SCENE new account sign up

32 Strategic Areas of Focus Enhance and expand our existing exhibition infrastructure and service offerings Capitalize on our core media strengths to provide continued media growth inside and outside our theatres Expand our presence as an in-theatre and in-home entertainment destination for Canadians Pursue selective acquisitions that are strategic, accretive and capitalize on our core strengths

33 Financial Highlights

34 Record Annual Results % Box Office 601.1* $ % Concession 296.0* % Other 113.7* % Total Revenue 1,010.8* % Adjusted EBITDA 169.3* % EBITDA Margin 16.7% 16.6% 0.1% Attendance * -0.9% BPP $8.67* $ % CPP $4.27* $ % *Indicates Annual Record

35 Attendance (millions)

36 Box Office Revenue ($millions) $581 $601 $444 $459 $489 $ Box Office Revenue

37 Concession Revenue ($millions) $288 $296 $252 $213 $235 $ Concession Revenue

38 Other Revenue ($millions) Cineplex Media Other $114 $81 $87 $95 $68 $44 $34 $47 $56 $61 $67 $

39 Adjusted EBITDA* ($millions) $164 $173 $137 $145 $118 $67 * Results for Cineplex Entertainment Limited Partnership Adjusted EBITDA

40 Credit Facilities ($millions) Maturity Capacity Drawn Term Facility July 2012 $235.0 $235.0 Revolving Facility July Total $365.0 $ Covenant Leverage Ratio

41 Burrard St Distributions Distributions % 80% Payout Ratio 69% 67% 59% 57%

42 Apr-07 Jun-07 Aug-07 Oct-07 Dec-07 Feb-08 Apr-08 Jun-08 Aug-08 Oct-08 Dec-08 Feb-09 Apr-09 Jun-09 Aug-09 Oct-09 Dec-09 Feb-10 Apr-10 Jun-10 Aug-10 Oct-10 Dec-10 Feb-11 Performance and Returns 140 Peer Group Stock Performance Cineplex Regal Cinemark Carmike NCM Cineplex has outperformed its peer group since the 2007 IPO s Cineplex IPO Price Nov = $10.00 Cineplex Price Dec = $22.41 Dividends and Stock Appreciation = 21% CAGR since IPO in 2003

43 Why Invest in Cineplex? Conversion to Corporate Structure provides eligible investors with dividend tax credit Diversified Business Model Strongest Market Position 65% Market Share Industry Leading Attendance Growth Industry Leading CPP Industry Leading Revenue per Screen Industry s Lowest Leverage Industry s Highest Dividend Yield Public Float similar to U.S. circuits

44 Questions and Answers Stock symbol: CGX; CGX.DB Contact: Pat Marshall, (416)

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