Promenade 3.0. Part 1: Needs Assessment Report 28 February 2019

Transcription

1 Promenade 3.0 Part 1: Needs Assessment Report 28 February 2019

2 Table of Contents Part 1: Needs Assessment Report I. Introduction A Project Purpose B. Design Process C. How To Use This Document D. Relevant Plans & Reports II. Context A. Region B. City C. Downtown D. Site III. Physical Conditions A. Furnishings B. Vegetation C. Signage & Artwork D. Paving E. Drainage & Utilities F. Pavilions & Facades V. Improvement Menus A. Near-Term Improvements 1. Pilot Projects 2. Retrofits 3. Events B. Long-Term Improvements 1. Social Spaces 2. Vegetation 3. Architecture 4. Infrastructure VI. Appendix (Part 2: Concept Plan forthcoming in Summer 2019) IV. Public Space & Public Life A. Methods B. Insights 2

3 Project Credits Design Team: Rios Clementi Hale Studios Design Lead Bob Hale, Creative Director Nate Cormier, Managing Studio Director Peter Emerson, Senior Project Designer Graham Sandelski, Project Director Bertilla Baudiniere, Designer KPFF Civil Engineering Thomas Gsell, Principal Civil Engineer Astrid Theeuwes, Associate Civil Engineer James Rice, Civil Engineer Gehl People Public Life & Activation Blaine Merker, Partner, Managing US Director Sofie Kvist, Project Manager Alex Schuknecht, Urban Designer MGAC Cost Management Rick Lloyd, Lead Cost Estimator City of Santa Monica: City Council Gleam Davis, Mayor Terry O Day, Mayor Pro Tempore Ana Maria Jara Kevin McKeown Sue Himmelrich Greg Morena Ted Winterer Planning Commission Mario Fonda-Bonardi Nina Fresco Jason Perry Richard McKinnon Leslie Lambert Amy Nancy Anderson Shawn Landres Promenade 3.0 Task Force Gleam Davis, Mayor Nina Fresco, Planning Commission Barbara Kaplan, Architectural Review Board Therese Kelly, Architectural Review Board Leslie Lambert, Planning Commission Shawn Landres, Planning Commission Robert Resnick, Property Owners Representative Scott Schonfeld, DTSM Board Johannes Van Tilburg, DTSM Board City Staff Rick Cole, City Manager Katie Lichtig, Assistant City Manager Planning & Community Development David Martin, Director Alan Loomis, City Urban Designer Peter James, Principal Planner Public Works Department Susan Cline, Director Rick Valtes, City Engineer Curtis Castle, Principal Civil Engineer Joshua Carvalho, Civil Engineer Tom Shabazi, Civil Engineer Matthew Wells, Public Landscape Manager Jose Aguilar, Promenade Maintenance Supervisor Downtown Santa Monica, Inc.: DTSM Board of Directors Julia Ladd, Chair Patricia Hoffman, Vice Chair Juan Matute, Vice Chair Scott Schonfeld, Vice Chair Barry Snell, Vice Chair Rob Rader, Secretary/Treasurer Katie Lichtig, Board Member Bruria Finkel, Board Member Johannes Van Tilburg, Board Member Joshua Gilman, Board Member Eric Sedman, Board Member Tara Barauskas, Board Member Michele Aronson, Board Member Downtown Santa Monica, Inc. Staff Kathleen Rawson, Chief Executive Officer Steven Welliver, Deputy Chief Executive Nick Efron, Public Space Manager Benjamin DeWitte, Research & Data Manager Mackenzie Carter, Director of Marketing & Comm. Public Space Public Life Survey Volunteers & Staff Jay Benjamin Michele Biagioni Roberto Cabezas Gary Cooper Anthony De Laire Sara Faulds Matt Foley Lauren Frank Shannon Heffernan Latoya James Michael McAlevey Ihab Mankaryous Christy Moody Princess Newsom Bruce Pierce Jennifer Schab Andy Servellon Shruti Shankar Joyce Shelby Paul Thompson Barbara Tenzer Saige Washington 3

4 I. Introduction

5 Project Purpose The Third Street Promenade s roots date back to the 1960s when three blocks of Third Street were converted into a pedestrian mall. The second iteration of the Third Street Promenade that we see today was constructed in the late 1980s. Since then, it has attracted visitors and tourists from around the nation and throughout the world and has been a driver in the success of Santa Monica s local economy. These days, many other revitalized shopping districts and open-air malls provide direct competition to the Promenade. After almost three decades, the Promenade s success needs to be sustained with refreshed infrastructure and amenities. These improvements constitute a Promenade 3.0 and will allow it to continue to flourish and remain relevant for visitors and residents. 5

6 Design Process Dec Feb Mar Jul Part 1: Needs Assessment Report The first part of this project, summarized in this Needs Assessment Report, provides a comprehensive analysis of the physical and social conditions of the space and establishes a clear set of project goals. It also includes a menu of permanent improvements and temporary pilot projects and events that can help achieve the project goals. Review Existing Plans and Reports Conduct Field Survey of Physical Conditions Conduct Public Life Assessment Define Project Goals Prepare Improvements Menu Summarize in Needs Assessment Report Share Findings with Stakeholders Part 2: Concept Plan The second part of the project, to commence in March 2019, will involve the design of three alternative scenarios for redevelopment of the Promenade. Each scenario will be evaluated against the project goals and global benchmarks. With continued input from stakeholders, the preferred program, configuration, and character will be incorporated and refined in draft and final concept plans. Prepare (3) Implementation Scenarios Evaluate Scenarios Against Project Goals and Global Benchmarks Prepare Draft Concept Package Prepare Final Concept Package Present Concept to Stakeholders 6

7 How To Use This Report The most critical feedback you can provide will be to confirm or refine the project goals in Section V and identify which improvements in Section VI you believe will have the greatest impact to achieve these goals as we consider implementation scenarios in the second part of the project. In this report, you will find: Section I introduces the purpose, planning process, and past studies. Section II provides context for the project at a range of scales. Who are our competitors regionally? What are the other community landmarks in and around Santa Monica? And how does Third Street Promenade contribute to the daily life of Downtown Santa Monica? does public art, signage and architecture play in the life of the Promenade? Section IV summarizes the findings of the first Public Space and Public Life Assessment on the Promenade. Who is visiting the Promenade and when? Why do they choose to stay or move along? What are we missing in terms of activation and programming? Section V is a menu of long-term improvements for the Promenade, as well as near-term pilot projects and event-based activities that can achieve this collection of ideas derived from past community outreach activities and the process currently underway. Section III details the physical conditions of the Promenade today. In what kind of shape is the paving, furnishings, infrastructure, and vegetation? What role 7

8 Relevant Plans & Reports The Downtown Community Plan City of Santa Monica, July Guidelines for increasing public space and sidewalk - Strategies for a pedestrian and transit oriented neighborhood - The signature sidewalks concept proposes four new streetscape projects (Downtown Street Manual) - Increase the amount of public spaces through a network of interconnected courtyards, plazas woven together through improved streets, sidewalks and pathways - Increase public places at a more intimate scale - Increase green landscaped spaces which are in short supply - Integrate new and existing public spaces and privately-owned public spaces into a cohesive network Third Street Promenade 3.0 Shook Kelley Workshop, April DTSM has a well-established behavior pattern - Not a mall and needs to keep evolving - Not living up to its full economic potential - Let go some elements to make space for progress - Change the shopping center lexicon and to embrace the existing downtown environment - Focus on a strategic retail position - Conduct substantive changes, bold, controversial and visionary Placemaking and Design Workshop MIG Workshop, May Make the Promenade a place for the community - Honor the history of the Promenade - Explore options for altering the curb-cuts - Consider shifts in mobility - Create a space for all ages and abilities - Foster a clear connection with ocean/pier - Adress zoning issues that limit potential - Consider focusing residential uses along the 1200 block to establish a unique community character 8

9 Relevant Plans & Reports Retail Trends 2018 Kosmont Retail NOW!, May Study of Millenials economy - Analysis of population and income - Analysis of city, county, population by age - Major shopping centers map by gross leasable area - List of issues Third Street Promenade is facing Destination Perception Study Coraggio Group, June Pier and beach, primary assets - Value of DTSM is threatened by stagnation - Not enough activity to talk about - Challenges related to safety and cleanliness - Decline in small local business Sustainable City Plan City of Santa Monica, Develop and maintain a sufficient open space system so that it is diverse in uses and opportunities and includes natural function/wildlife habitat - Implement land use and transportation planning and policies to encourage walking, bicycling and the use of existing and future public transit systems - Targets for 2020 : 80% of new or replaced, non-turf, public landscaped area and non-recreational turf area 9

10 II. Context

11 Regional Retail The Commons at Calabasas sq ft Malibu Country Market sq ft The Village sq ft Palisades village sq ft Third Street Promenade sq ft Montana Santa Monica Place sq ft Main Street 3 miles Abbot Kinney Westfield Century City 1.3 M sq ft Universal City Walk Beverly Center sq ft Platform sq ft The Grove sq ft Galleria / Americana 1.8 M sq ft Row DTLA sq ft Colorado Blvd, Pasadena Citadel sq ft When Third Street Promenade was last reimagined, in the late 1980s, it was one of the only major outdoor retail destinations in the region. As illustrated at left, shoppers today have many more options and of course the entire retail landscape is changing as more and more purchases are made online. Retail districts that thrive today succeed by creating an authentic experience that draws people together. Kevin Kelley calls this the Bonfire Effect, and it is critical to the future of Third Street Promenade. 5 miles The Point sq ft Hawthorne Plaza sq ft 10 miles South Bay Galleria sq ft Retail Shopping streets Major freeways Expo Line Los Angeles Santa Monica 11

12 Westside Attractions Los Leones Canyon Trailhead Getty Villa Palisades Village Temescal Canyon Park Annenberg Community Beach House Will Rogers Sate Historic Park Rustic Canyon Eames Fondation Palisades Park Santa Monica Pier North of Montana Montana Wilshire Montana Third Street 1 miles Sunset Blvd San Vicente Blvd Northeast Montana Ave Wilshire Blvd Sunset Park Ocean Park Main Street Mid-City Pico Santa Monica Blvd Pico Blvd Ocean Park Blvd Expo Line UCLA Westwood Century City Culver City Baldwin Hills Santa Monica residents and visitors have a wide range of destinations to choose from for compelling natural, cultural, and social experiences. Situated beside the Santa Monica mountains and the Pacific Ocean, outdoor adventures from hiking and biking to surfing and sunbathing abound. The Santa Monica Pier, Venice Beach, and Tongva Park offer lively attractions and amenities. The extension of the Expo Line to Downtown reinforces the role that Santa Monica plays as a recreational asset for all of the LA metropolitan area. How can Third Street Promenade differentiate itself as a place for community gathering? 2 miles Venice Beach Abbot Kinney Venice Canals Marina del Rey Ballona Creek Runway at Playa Vista Westside attractions Retail street Major freeways Expo line Neighborhoods Ballona Wetlands Ecological Reserve Green spaces 12

13 Downtown Daily Life Annenberg Community Beach House Palisades Park Santa Monica State Beach 4th street 6th street PCH Lincoln Blvd to Montana Ave Reed Park Santa Monica Place Wilshire Blvd History Museum Public Library Santa Monica Blvd City Hall Colorado Ave Downtown Santa Monica Metro Santa Monica High School Pico Blvd Downtown Santa Monica is home to 4,400 residents and more than 2,300 businesses. Third Street Promenade is part of the daily life of residents and workers who come to eat, shop, work, and relax. Predominantly residential areas border Downtown to the northwest and northeast. Palisades Park and the 10 Freeway frame the other sides. New development sites are changing the mix of Downtown. People have many options to get around Downtown and arrive at the Promenade. Many nearby destinations such as the Santa Monica Pier are also encouraging people to pass through Downtown. Daily life destinations Tongva Park Courthouse Expo line Santa Monica Pier Ocean Ave Santa Monica Theater Bike routes Bus route Major redevelopment sites to Crescent Bay Park to Main street Existing public space Green spaces DTSM boundary 13

14 Public Realm Network Wilshire Blvd Arizona Blvd Santa Monica Blvd Broadway Downtown Santa Monica Metro Tongva Park Third Street Promenade is part of a network of public and semi-public space on the southwest edge of Downtown. It works together with surrounding streets, parks, alleys, plazas, and paseos to offer an enhanced urban experience. Connections between the Promenade and other public realm assets should be strengthened. How should the three blocks of the Promenade respond differently to their adjacent land uses? And what related improvements, such as on Arizona Blvd, could enhance the overall public realm network? Existing alley Palisades Park Expo Line Existing green space Santa Monica State Beach Districts Public space improvement Proposed project sites Proposed green spaces Proposed location of parklets Existing art scramble Santa Monica Pier Privately owned public spaces Proposed art scramble Existing hardscape public space Bike share Existing improved sidewalk 14

15 III. Physical Conditions

16 Furnishings 1200 Block Concrete Planter (4) Light Pole w/ Speakers (12) Light Pole w/ Speakers & Cameras (10) 1201 Dr. Marten Bike Rack (20) Trash Receptacle (10) Water Station (1) Restoration Hardware Club Monaco Bollard (10) The Experiment Installations (20) Tesla Burn Fitness Avocado Clarks Shoes There are no permanent places to sit on the 1200 block. Foot Action Flight 20 Footlocker Banana Republic 1212 Chipotle J. Crew Old Navy Cabo Cantina Sephora Champs Restaurant

17 Furnishings 1300 Block Concrete Planter (4) Light Pole w/ Speakers (14) Light Pole w/ Speakers & Cameras (10) Victoria s Secret 1311 Gallery Bike Rack (16) Trash Receptacle (12) Water Station (1) Silverlake Ramen Bobarito Bollard (8) Telephones (7) Abercrombie & Fitch Sunsations Hummus Bar Lorion Chair (13) Bench (10) Vendor Cart (5) Adidas Sketchers Hydraulic bollards would improve ease of access as well as safety Muji Madewell Barney s Beanery Body Shop Gap Stefano s AMC Coffee Bean Corridor Athleta Johnny Rocket s Sketchers Sunglass Hut Superdry Zara Volcom Diesel Steve Maden Fresh Foods Oakley Carlo s Bakery Starbucks Trastevere 17

18 Furnishings 1400 Block Bibibop Concrete Planter (4) Light Pole w/ Speakers (12) Light Pole w/ Speakers & Cameras (10) Wetzel s Pretzels Forever Flawless Sunsations Levi s Puzzle Zoo Lids Bradley Mellville Bike Rack (17) Trash Receptacle (16) Water Station (2) Apple Lucky It s Sugar Bollard (12) Telephones (3) Chair (18) Bench (9) Vendor Cart (3) Underutilized site furnishings take up valuable space on the Promenade AMC Rip Curl Mac Corridor Steak N Shake Lululemon Anthropologie Lush Chilli Beans T-Mobile Bruxie Cotton On Alo Tilly s Guess Urban Outfitters Active Pacsun Aldo H&M Pinkberry Papyrus Cafe Crepe 18

19 Vegetation 1200 Block Small Jacaranda (#) Medium Jacaranda (#) 1201 Dr. Marten Large Jacaranda (#) Mexican Fan Palm (#) Burn Fitness Avocado Clarks Shoes Foot Action Flight 20 Footlocker Banana Republic 1212 Chipotle J. Crew Old Navy Cabo Cantina Sephora Champs Restoration Hardware Club Monaco Tesla Turf Area Seasonal Planting Container Plants (2) Restaurant Seasonal flowers offer a much welcome splash of changing colors

20 Vegetation 1300 Block Small Jacaranda (#) Medium Jacaranda (#) Victoria s Secret 1311 Gallery Large Jacaranda (#) Mexican Fan Palm (#) Silverlake Ramen Bobarito Abercrombie & Fitch Sunsations Hummus Bar Turf Area Seasonal Planting Container Plants (#) Lorion Adidas Sketchers Palm trees are an iconic part of the promenade landscape Muji Madewell Barney s Beanery Body Shop Gap Stefano s AMC Coffee Bean Corridor Athleta Johnny Rocket s Sketchers Sunglass Hut Superdry Zara Volcom Diesel Steve Maden Fresh Foods Oakley Carlo s Bakery Starbucks Trastevere 20

21 Vegetation 1400 Block Bibibop Small Jacaranda (#) Medium Jacaranda (#) Wetzel s Pretzels Forever Flawless Sunsations Levi s Puzzle Zoo Lids Bradley Mellville Large Jacaranda (#) Mexican Fan Palm (#) Apple Lucky It s Sugar Turf Area Seasonal Planting Container Plants (#) There are a variety of planters along the promenade. AMC Rip Curl Mac Corridor Steak N Shake Lululemon Anthropologie Lush Chilli Beans T-Mobile Bruxie Cotton On Alo Tilly s Guess Urban Outfitters Active Pacsun Aldo H&M Pinkberry Papyrus Cafe Crepe 21

22 Signage & Artwork 1200 Block Public Art (4) Light Pole Decoration (10) Localization Signage (3) 1201 Dr. Marten Regulation Signage (3) Temporary Signage (3) Information Plaque (5) Burn Fitness Avocado Clarks Shoes Foot Action Flight 20 Footlocker Banana Republic 1212 Chipotle J. Crew Old Navy Cabo Cantina Sephora Champs Restoration Hardware Club Monaco Tesla Restaurant Art on the promenade consists entirely of permanent and stationary works

23 Signage & Artwork 1300 Block Public Art (5) Localization Signage (2) Regulation Signage (4) Victoria s Secret 1311 Gallery Temporary Signage (1) Information Plaque (4) Silverlake Ramen Bobarito Abercrombie & Fitch Sunsations Hummus Bar Lorion Adidas Sketchers Temporary signage should be made permanent and integrated with a complete wayfinding strategy Muji Madewell Barney s Beanery Body Shop Gap Stefano s AMC Coffee Bean Corridor Athleta Johnny Rocket s Sketchers Sunglass Hut Superdry Zara Volcom Diesel Steve Maden Fresh Foods Oakley Carlo s Bakery Starbucks Trastevere 23

24 Signage & Artwork 1400 Block Bibibop Public Art (5) Localization Signage (2) Regulation Signage (4) Wetzel s Pretzels Forever Flawless Sunsations Levi s Puzzle Zoo Lids Bradley Mellville Information Plaque (6) Apple Lucky It s Sugar Regulation and localization signage are part of two separate graphic identities. AMC Rip Curl Mac Corridor Steak N Shake Lululemon Anthropologie Lush Chilli Beans T-Mobile Bruxie Cotton On Alo Tilly s Guess Urban Outfitters Active Pacsun Aldo H&M Pinkberry Papyrus Cafe Crepe 24

25 Paving Conditions 1200 Block Disparity of Pavement Colors (Diagrammatically Shown as Different Colors on Plan) Cracks in Pavement at Utility Box (Typical Condition, Diagrammatically Shown as on Plan) 1201 Dr. Marten Old Furniture Anchorage (Typical Condition) Concrete Patch Restoration Hardware Club Monaco Tesla Burn Fitness Restaurant Avocado Clarks Shoes Decomposed granite is not recommended as a top dress for the tree wells Foot Action Flight 20 Footlocker Banana Republic 1212 Chipotle J. Crew Old Navy Cabo Cantina Sephora Champs 25

26 Paving Conditions 1300 Block Disparity of Pavement Colors (Diagrammatically Shown as Different Colors on Plan) Cracks in Pavement at Utility Box (Typical Condition, Diagrammatically Shown as on Plan) Victoria s Secret 1311 Gallery Silverlake Ramen Bobarito Old Furniture Anchorage (Typical Condition) Concrete Curb Repair Abercrombie & Fitch Sunsations Hummus Bar Lorion Adidas Sketchers Pavement needs to be able to handle the weight of maintenance and emergency vehicles Muji Madewell Barney s Beanery Body Shop Gap Stefano s AMC Coffee Bean Corridor Athleta Johnny Rocket s Sketchers Sunglass Hut Superdry Zara Volcom Diesel Steve Maden Fresh Foods Oakley Carlo s Bakery Starbucks Trastevere 26

27 Paving Conditions 1400 Block Disparity of Pavement Colors (Diagrammatically Shown as Different Colors on Plan) Cracks in Pavement at Utility Box (Typical Condition, Diagrammatically Shown as on Plan) ADA Curb Ramp without Truncated Domes (Typical Condition) 0 Curb Face at Pedestrian Crossing Removing the curbs will provide numerous operational and accessibility benefits. Bibibop Wetzel s Pretzels Forever Flawless Sunsations Levi s Puzzle Zoo Lids Bradley Mellville Apple Lucky It s Sugar AMC Rip Curl Mac Corridor Steak N Shake Lululemon Anthropologie Lush Chilli Beans T-Mobile Bruxie Cotton On Alo Tilly s Guess Urban Outfitters Active Pacsun Aldo H&M Pinkberry Papyrus Cafe Crepe 27

28 Drainage & Utilities 1200 Block Lighting should not be supported by trees Dr. Marten 1215 Restoration Hardware Club Monaco Burn Fitness Avocado Clarks Shoes Foot Action Flight 20 Footlocker Banana Republic 1212 Chipotle J. Crew Old Navy Cabo Cantina Sephora Champs Tesla Restaurant

29 Drainage & Utilities 1300 Block Replacing aging storm lines, sewers and water mains may be a necessity. Victoria s Secret 1311 Gallery Silverlake Ramen Bobarito Abercrombie & Fitch Sunsations Hummus Bar Lorion Adidas Sketchers Muji Madewell Barney s Beanery Body Shop Gap Stefano s AMC Coffee Bean Corridor Athleta Johnny Rocket s Sketchers Sunglass Hut Superdry Zara Volcom Diesel Steve Maden Fresh Foods Oakley Carlo s Bakery Starbucks Trastevere 29

30 Drainage & Utilities 1400 Block Bibibop Wetzel s Pretzels Forever Flawless Sunsations Levi s Puzzle Zoo Lids Bradley Mellville Apple Lucky It s Sugar AMC Lack of functioning irrigation provides an opportunity to tie into the City s purple pipe system for future planting improvements. Rip Curl Mac Corridor Steak N Shake Lululemon Anthropologie Lush Chilli Beans T-Mobile Bruxie Cotton On Alo Tilly s Guess Urban Outfitters Active Pacsun Aldo H&M Pinkberry Papyrus Cafe Crepe 30

31 Pavilions & Facades 1200 Block 1201 Dr. Marten Restoration Hardware Club Monaco Tesla Burn Fitness Restaurant Avocado Clarks Shoes Foot Action Flight 20 Footlocker Banana Republic 1212 Chipotle J. Crew Old Navy Cabo Cantina Sephora Champs Food & Drink Retail Entertainment Health & Wellness 31

32 Pavilions & Facades 1300 Block Victoria s Secret 1311 Gallery Silverlake Ramen Bobarito Abercrombie & Fitch Sunsations Hummus Bar Lorion Adidas Sketchers Muji Madewell Barney s Beanery Body Shop Gap Stefano s AMC Coffee Bean Corridor Athleta Johnny Rocket s Sketchers Sunglass Hut Superdry Zara Volcom Diesel Steve Maden Fresh Foods Oakley Carlo s Bakery Starbucks Trastevere Food & Drink Retail Entertainment Health & Wellness 32

33 Pavilions & Facades 1400 Block Bibibop Wetzel s Pretzels Forever Flawless Sunsations Levi s Puzzle Zoo Lids Bradley Mellville Apple Lucky It s Sugar AMC Rip Curl Mac Corridor Steak N Shake Lululemon Anthropologie Lush Chilli Beans T-Mobile Bruxie Cotton On Alo Tilly s Guess Urban Outfitters Active Pacsun Aldo H&M Pinkberry Papyrus Cafe Crepe Food & Drink Retail Entertainment Health & Wellness 33