Newsletter July Summary. I want to be contacted. [Editorial] [Exclusive] [Meet the Eurodata TV Worldwide Team] [Interview] [What s new?

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1 Newsletter July 2016 I want to be contacted Summary [Editorial] A sporty Summer with potential audience Records! [Exclusive] Scripted Series latest trends [Meet the Eurodata TV Worldwide Team] Find out where you can meet our team over the coming months [Interview] Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. Pierre Justo Director of Media Research-China/Director of Sports/Asia CSM Media Research [What s new?] Euro 2016: a TV ratings success! The Euro 2016 has come to an end and the enthusiasm has been tangible in the stadiums all throughout the event. Even European fans who could not make it to the stadiums also proved to be true supporters in front of their TV screens. [New on the air] Preacher (USA AMC Series) The premiere of the series achieved excellent ratings results, increasing AMC s channel slot average by 246% among Individuals aged 2+ and by 216% on the commercial target, Individuals aged DNA Nation (Australia SBS Documentary) The first two parts of the documentary were a tremendous hit among young adults, increasing the channel s slot average by 105%. A League of their Own US Road Trip (UK Sky1 Game Show) The show performed really well on the three main targets, especially among Adults aged and young adults, increasing the channel slot average by respectively 428% and 474%. [Join the team] Latest jobs and internship offers

2 EDITORIAL A sporty Summer with potential audience Records! The 2016 European Championships has kicked off record statistics this month, not only in France but in International countries reaching large audiences. Even with countries that failed to make the finals their support for the other countries was clearly shown behind their TV screens. The success of the European Championships is only the beginning of the sporting season with the arrival of the Brazilian Olympic Games kicked off the 5th August. The evolution of the audience is constantly changing internationally. We interviewed Pierre Justo, Director of Media Research-China at CSM Media Research about the TV use Evolving in China. He has given insight into his main projects and his futures strategies. Further to this Eurodata TV is expanding its team to gain client coverage in as many territories as possible. We welcome to the group two new Sales Managers. Kunal De Souza, covering Southern Europe, Scandinavia, India, Australia, New Zealand, US and Canada. Our newest member is Olivia Lipski covering Eastern Europe, Turkey, the middle East and Africa. You will have the chance to meet them and also see our upcoming events such as MIPCOM in our Eurodata TV agenda. Also, we will be back at the Edinburgh TV Festival this year, with a presentation opening the conference on Wednesday 24th August presenting New Trends in International Formats - what travels & why? - looking into Landscape, viewing patterns and trends. Following this Sahar will be involved on Thursday 25th August providing the latest info on Format trends in Formats Fight Back so we hope to see you there! Our newsletter will return to you in the month of September and we all here, at Eurodata TV wish you a lovely summer! Frédéric Vaulpré, Vice-President, Eurodata TV Worldwide Find out more about our insight reports: NOTA International TV Trends: fresh formats and the latest international trends The Kids' TV Report: trends and hits in children s programming The Scripted Series Report: a whole season of scripted formats The Entertainment Report: hot properties and business strategies Key Producers Insight Report: identifying the weight of producers Multiscreen Report: comprehensive overview of multiscreen content and strategies Yearly Sport Key Facts Report: offerings and viewing of international sport programming One TV Year in the World: the ultimate yearbook for international TV executives The Young Adults Report: an insight about the overall young adult s TV consumption trends

3 EXCLUSIVE Scripted Series latest trends

4 Agenda The Eurodata TV Worldwide team is constantly travelling around the world to meet our clients/partners and bring a unique insight through conferences, seminars and festivals around five continents. In the coming months you can meet and hear us at: Copenhagen TV Festival Copenhagen, Denmark August 2016 Kunal De Souza - kdesouza@eurodatatv.com Edinburgh TV Festival Edinburgh, Scotland August 2016 "New Trends in International Formats - what travels & why?" 24 August "Formats Fight Back" 25 August Sahar Baghery - sbaghery@eurodatatv.com Salomé Fuchs - sfuchs@eurodatatv.com China International Film & TV Programs Exhibition Beijing, China August 2016 Bo Zhang - bzhang@eurodatatv.com Broad Cast World Wide Seoul, South Korea 31 August-2 September 2016 Bo Zhang - bzhang@eurodatatv.com Le Rendez-Vous Biarritz, France 4-8 September 2016 Frédéric Vaulpré - fvaulpre@eurodatatv.com Jacques Balducci - jbalducci@eurodatatv.com Cartoon Forum Toulouse, France September 2016 Festival de la fiction La Rochelle, France September 2016 Wherever you are in the world, we look forward to seeing you soon!

5 INTERVIEWS Our clients and partners report on their successes, projects and relationship with Eurodata TV Worldwide. Pierre Justo Director of Media Research-China/Director of Sports/Asia CSM Media Research CSM Media Research is a Sino-European joint-venture between CTR (China) and Kantar Media (Europe) operating TV & Radio Audience Measurement in China since CSM operates the largest TV & radio measurement panels worldwide by measuring TV consumption on different levels: national audiences for national channels as well as satellite channels, provincial measurement for provincial channels as well as measurement of individual cities and local channels. What is your personal analysis of current content programming trends and how is TV usage evolving in China? In recent years, TV in China went through tremendous changes, too. The rise of the Internet and the possibility for more Chinese to access a wider range of content via other ways than TV (tablets, cell phones ) has impacted their linear TV viewing time. However, and even though TV consumption is decreasing here too, the trend is decreasing slowly. TV viewing in China benefits from a rapidly ageing population (elder viewers are heavy consumers of traditional linear TV) as well as by the continuous urbanization of the country (urbanites watch more TV than rural people). That said, the data show that traditional TV is less watched by the younger generations (4-24 years old). If we talk about the content, the impact is primarily for content easily accessible on new platforms: TV dramas, now heavily watched on cell phones during commute continue to attract a huge number of viewers on TV in prime-time but less than before anyway; news and entertainment shows also suffer from the new situation as many Chinese already know the news and can watch their entertainment shows or games whenever and wherever they want. On top of that the development of smart TV and OTT platforms is also taking a small share of the traditional TV viewing, especially amongst young urbanites (25-44 years old), but the future impact of OTT platforms on linear TV will depend in the end on how these new channels will penetrate the Chinese market largely enough. These channels are expected to grow though, and when they will be measured accurately, it will be easier to understand if and how they impact the linear channels viewing. What does the partnership with Eurodata TV bring to your company? CSM is a long-time partner of Eurodata TV since The partnership is very valuable to CSM as Eurodata TV introduces the China TV market to their global clients, helping us deliver TV and audience insights all around the world. In recent years, the growing interest in China and its TV scene has led to a wider range of clients and more collaboration. Via these reports, we can assist and help our clients get a wider picture and more insights on what is happening worldwide on the TV scene. I am fully convinced that with more Chinese media actors looking for global development, we will need to rely more on the Eurodata TV expertise, be it by traditional reports, insights analysis or ad-hoc research projects. Last but not least, Eurodata TV is also a great partner to CSM helping us connect with media audience actors all around the globe. What are your main projects and strategy outlines for the coming months? In an ever-and quickly-changing Chinese media landscape, CSM s ambitions are simple: continue to be ahead of these changes and lead the market in delivering measurement solutions, as we did in the past 2 decades. We plan not only to strengthen

6 our traditional people-meter markets and expand some of them (CSM s national panel will get 25% more homes and reach 10,000 homes by next year as an example), but we are also already working and testing on other types of measurement solutions, such as live ratings (launched a couple of weeks ago), and of course solutions to provide the market with new media audience insights (OTT platforms, smart channels). In the end, and similarly to what is happening all around the globe, CSM simply aims at continuing to be the reference and expert media research actor, by providing a complete total TV viewing solution, fitting to the needs of all the Chinese media players as well as all international clients who need to understand better the key market.

7 WHAT'S NEW? Euro 2016: a TV ratings success! The Euro 2016 has come to an end and the enthusiasm has been tangible in the stadiums all along the event. Even if European fans could not make it to the arenas they still proved to be true supporters in front of their TV screens. The drama did cross the European borders, as the first TV ratings data collected all over the world have shown a great interest for the competition. In the host country, the long-awaited opening game versus Romania achieved a high performance of 14.5 million of viewers on TF1 (53.3% of audience share). This is 4.2 million more viewers than the French National team opening game of the Euro 2012 versus England, also broadcast on TF1. In the opposing team s country, the match was followed by 4.4 million viewers on Pro TV and Dolce Sport, for a 54.5% audience share. One of the most awaited matches of the group stage was the clash between Belgian Red Devils and the Italian Squadra Azzura. The match gathered on average 3.9 million Belgian viewers on La Une and EEN, for a total audience share of 76.1%. In Italy, a total of 16.2 million of viewers watched their team s unexpected but well deserved victory on Rai 1 and Rai 4 (with a 54.6% audience share). Another clash of this group stage opposed Germany and Poland, and the goalless draw achieved high performances in both countries. In Germany the match was followed by 27.3 million viewers (73% of audience share) on ARD. In Poland the game was aired on 3 channels (TVP1, Polsat and Polsat Sport) and averaged a total of 14 million of viewers (78.7% market share). Even in countries that couldn t qualify to the Euro 2016 Finals, the event succeeds in attracting large audiences. In a Football nation like the Netherlands, the first 10 matches aired on prime-time gathered an average of 2.3 million viewers on NPO1, for an average audience share of 37.5%. Very similar audience shares were recorded in a country that failed to reach the Finals only in the playoffs: in Denmark, the first 10 matches broadcast on prime-time on DR1 and TV2 averaged 594,000 viewers with an average audience share of 37.6%. Further to this, outside of Europe, football fans were also eager to know which nation was going to follow Spain in winning the continental tournament. In South Africa, 2.8 million of viewers watched Croatia beat Turkey on both the public channel SABC1 and the pay-tv SuperSport 3, for a total audience share of 26.6%. In Asia, the event is a success in Thailand on Channel 3, where the opening game gathered in the middle of the night an average of 500,000 viewers for a 41.9% audience share. The Britannic afternoon clash in Europe between England and Wales was aired on Prime Time in Thailand and was followed on average by 4.0 million viewers, for a 22.5% market share. Now, sports fans all over the world only have one month to get prepared to the greatest global sport event: the 2016 Summer Olympics, held in Rio! Source: Eurodata TV / Médiamétrie / ARMA Kantar Media / CIM GfK Belgium / Auditel Nielsen / The Nielsen Company / AGF GfK / Nielsen Audience Measurement / TNS Gallup TV- Meter / Stichting KijkOnderzoek GfK / The Broadcast Council of South Africa Nielsen South Africa Source photo: L express.fr For further information on the Sport Event Report, please contact us! Yassine-Guillaume Berhoun - International Sport Manager - ygberhoun@eurodatatv.com Tel: +33 (0)

NEW ON THE AIR Preacher The premiere of the series achieved excellent ratings results, increasing AMC s channel slot average by 246% among Individuals 2+ and by 216% on the commercial target,

USA AMC Series - Based on the 1990s comic book series of the same name, "Preacher" tells the story of Jesse Custer, a possessed preacher in the small Texas town of Annville.

Members of the Australian public also took part in this experiment: some of them donated their DNA which has been analyzed by world leading scientists.

8 NEW ON THE AIR Preacher The premiere of the series achieved excellent ratings results, increasing AMC s channel slot average by 246% among Individuals 2+ and by 216% on the commercial target, Individuals The long-awaited series was executive produced by comedian Seth Rogen and longtime partner Evan Goldberg. USA AMC Series - Based on the 1990s comic book series of the same name, "Preacher" tells the story of Jesse Custer, a possessed preacher in the small Texas town of Annville. DNA Nation The first two parts of the documentary were a tremendous hit among young adults, increasing the channel s slot average by 105%. Members of the Australian public also took part in this experiment: some of them donated their DNA which has been analyzed by world leading scientists. Australia SBS Documentary - This is the story of genetic time travel where three Australians, the athlete Ian Thorpe, the actor Ernie Dingo and the presenter Julia Zemiro, travel from Africa to Australia following the path that their ancestors and their DNA took. A League of their Own US Road Trip The show performed really well on the three main targets, especially among Adults and young adults, increasing the channel slot average by respectively 428% and 474%. James Corden invites Jamie Redknapp, Jack Whitehall and Andrew Flintoff to take part in a special adventure across America. UK Sky1 Game Show - James Corden and his jetlagged friends hit the bowling alley, then go to an Oakland Raiders game for a field goal kicking competition and end up going to Alcatraz. Source: Eurodata TV Worldwide / NOTA / Relevants partners

9 JOBS Join the Eurodata TV Worldwide t e am! The Eurodata TV Worldwide department analyses and gives access to audience performances of television programmes in more than 100 territories across the world. Our clients are TV producers, TV Channels, Copyright Organizations, Sponsors, etc. Do you have a strong interest in international television? Do you already keep an eye on new launches and programming trends? Join our team! Our Research department is currently seeking with a Part-Time - Home Working contract as: TV ANALYST in Indonesia / Malaysia / Morocco / Thailand Created by Eurodata TV Worldwide, NOTA is a tracking and monitoring service of new TV programs. The NOTA website provides detailed information on every single show, its content, cast, origin, producers, distributor, programming environment and ratings. Job title: NOTA TV analyst Part time (1-2 hours per day) Home working Tasks: Profile: Daily identification of new entertainment, factual and fiction television programs on the main Indonesian TV channels Writing standardized reports with a description of the programs and production credits Recording and sending videos of the identified television programs to the NOTA team in Paris Strong interest in television and media business Excellent writing skills in English Organized, reliable Internet connection, access to Indonesian TV channels (or possibility to subscribe) Contact: please send your application to the NOTA team: e-nota@eurodatatv.com International TV Programs Analyst Assistant 6-month Internship Our Research department is currently seeking, for a six months internship an International TV Programs Analyst Assistant. Mission: Profile: Identify new TV titles launched in a selection of territories Establish documentary research, via Internet, to write a brief description of each program and gather the production credits. Collect the data produced, verify them and interpret the results. Assist Research & Client Managers, producing audience reports and analysis for our global clients. Analyse international TV landscapes, program performances and programming scheduling

10 Preparing a BA, BS/BSc and/or MA, MS/MSc, In Business school or University, Field: Marketing/Research/Medias, Contact: please send your application to: recrutement@mediametrie.fr Contact us Facebook Twitter Recommend this newsletter Jobs

Newsletter of November 2015

Newsletter of November 2015 I want to be contacted Summary [Editorial] Through Digital, Videos and live are at their best: the new Dynamics of Television [Exclusive] NYC Television Week: European series,