Martial Arts Australia MEDIA PACK. Fight Show - Tournament PROMOTERS. RTO Coaching Courses. Martial Arts Australia

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1 MEDIA PACK Fight Show - Tournament PROMOTERS Online Mega Stores RTO Coaching Courses IT Websites Hosting+ WESTPAC Merchant Facilities Group Buying Facility Insurance Brokering Services Martial Arts TV Channel PEAK INDUSTRY BODY Martial Arts Australia Office/TV Studio - Fact 5 / 772 Burwood Hwy Ferntree Gully VICTORIA Postal - P.O. Box 1170 Box Hill VICTORIA 3128 Phone:

2 Fight Show - Tournament PROMOTERS PACK Mega Stores RTO IT Westpac Group Buying Insurance TV PEAK BODY CONTENTS 1. The Promoter s Pitch 2. Getting more exposure 3. TV channels 4. Martial Arts Australia - What we do 5. Websites with built TV Channels 6. Broadcast Events Live 7. Targeted Marketing 8. Social Media 9. Google Ranking 10. Martial Arts Industry Facts 11. Breaking down our reach 12. Our Free Advertsing

3 Promoter s Pitch It s a pretty simple pitch! Work with us, make more money and get more exposure Get your Event on Pay TV, Free To Air, Online TV, Mobile TV Get paid every time your show is watched on our PPV Channel Get greater exposure of your event through our TV Channels Get FREE Advertising through our Network (2500+ Martial Arts Schools) Get us to film your event and have it all or part broadcast live Get your own Martial Arts TV Channel promoting your events and making you money Make more by syndicating your shows to 30,000+ Sporting TV Channels Broadcast your event Live across the internet under our Pay Per View system Get the best rates on Public Liability Insurance Got old shows sitting around Turn them into Gold Let us upload your footage into our Pay Per View TV Channel and get paid when its played

4 Promoters get more exposure - Martial Arts TV Your Sponsors will love you for it! Online TV channel syndicated to 30,000+ sporting websites Australia wide Pay TV available to 2.3mil homes Pay TV Aurora P.P.V Online IMA TV Melbourne based TV beamed into 1.2mil homes F.T.A. C31 New Channel for Martial Arts & Action Sports P.P.V Online Kapow TV Eye TV - Partner has multiple channels F.T.A Online Eye TV Played 1000s of times on Social Media videos Youtube Veoh Daily Motion Bing BlipTV Division of Martial Arts Australia Available to all mobile phones P.P.V Mobile TV DVD MAA Members 2500 Martial Arts Schools & Stores Ongoing broadcasts that give you the best exposure for your fighter and your sponsors. and many more community video channels

5 Martial Arts Australia Martial Arts TV Channel Shows / segments Syndicated Sports Channels integrated into MAA MAA has built its own Production Studio and partnered with other production companies to be able to create numerous TV Shows. TV Documentaries The Art of Fighting MAA working with numerous promoters and instructors to source the best martial arts content from around the world. They will be covering a multitude of event through the year with the best footage being broadcast through their network. *Fight Shows *Tournaments By partnering with Rivus TV they are now capable of broadcasting any event live. The footage is syndicated to over 30,000 sporting website channels under a unique Pay Per View system. MAA has already converted a lot of content for mobile phones preparing for the massive take up of subscriptions. As more smart phone phones are purchased there are more demands for action footage / entertainment to be available. With over 40 million phones in Australia we are making sure we have the right content to keep users coming back. Variety TV Shows Interactive Martial Arts Instructional Segments Learn The Moves Interview the Masters Sports & Music Channels Pay Per View. Every time your video is played YOU get PAID!

6 What We Do Peak Industry Body Operating as the leading association for martial arts means it is innovative and dedicated in the growth of the industry in all areas. MAA works with government, corporations and all martial arts styles / groups for the better good of the industry. Mega Stores RTO IT One Stop Shop for School Owners By tracking down all of the best business tools, products and services for school owners it enables them to find all Westpac their resources under one roof. Group Buying Group Buying Network With its sheer membership, MAA is able to negotiate the Insurance best prices on bulk deals for instructors previously TV unavailable to small school owners. PEAK BODY Video Production - TV Programs MAA has been producing programs to promote all martial arts to the public for nearly 10 years. Broadcast Live Events MAA now has the technology, infrastructure and partners in place to broadcast live events over the internet. Footage can be syndicated to over 30,000 websites under our Pay Per View & Free To View TV IT - Website Design, Hosting, SEO, Domains Our new IT division allows to have the most extensive range and most competitive rates on web products. Online Mega Stores Our fully loading online stores allow us to stock 1000s of books, DVDs and equipment lines into one shop. Registered Training Organisation (RTO) We can now deliver nationally recognised qualifications for martial arts school owners. Insurance Brokering We have the best prices on various business insurance for school owners. Merchant Card Facilities By partnering with Westpac Bank we are able to offer the best deals on merchant card facilities.

7 Promoter get a fully Google Optimized Website with its own in built Pay Per View Martial Arts TV Channel. Make money while you sleep Syndicated to 30,000+ sporting website channels By Partnering up with the best and biggest IT companies in the world we are able to offer the very best service to our members. It makes sense to work with market leaders who have done the research and continually invest in technology and look for new opportunities. MAA offers everything to do with Websites and Online Marketing and has reseller / affiliate programs for school owners. By having its own IT division it can make available the perfect online presence for Promoters for the lowest price in Australia. Promoter take up one of our Fully Google Optimized Websites with its own in built Pay Per View Martial Arts TV Channel and earn extra revenue while you sleep. A fully automated TV system that pays funds straight into your bank account every month from videos viewed.

8 Broadcasting Live means more people will get excited about an event (viewing the action as it happens) and it can be accessed from around the world. We can cut from four cameras to produce one high octane action stream simultaneously creating a DVD product at the end of the night. Now Martial artists around the world can get the media exposure they have dreamed of as we produce high quality professional video footage with a global syndication. There are three ways to have events broadcasted around the globe. 1. Promoters can commission our production team to film their next fight show and broadcast it live. 2. Promoters can film their own event and we just link up the cameras through our mobile broadcast unit. 3. Promoters can buy a broadcast unit and do it all themselves (see kit left side top image) The Live Broadcast Unit allows promoters to feed in up to four cameras into it at once. The operator can switch between each camera angles selecting the right subject matter to maintain the best possible action. The whole unit packs away in a small carry case and is set up in minutes ready to broadcast around the world. Our Pay Per View system allows the operator to set their own ticket price on the live stream and collect revenue from everyone that watches their clips. After the live stream the footage can still continue to earn revenue from multiple views over many years to come with our video on demand service BROADCASTING EVENTS LIVE AROUND THE GLOBE TO AN UNCAPPED AUDIENCE With new technology there are so many ways to reach vast internationally markets efficiently and cost effectively. We are currently syndicating our video content to 30,000+ sporting TV portals around the world. Promoters Broadcast Fight Shows, Tournaments and Special Seminars live or pre recorded the choice is yours as its only limited by your imagination. Broadcasting Your Sport

9 Targeted marketing and reaches the following areas... General MA Students General Teenagers years Gym Owners Fitness Fans Fight Show Tournament Promoters Sporting Families MA Associations MA Instructors wanting to open a Club Established MA School Owners Martial Arts Australia has such a diverse range of products and services so it knows how to reach all of its markets that is why it has also expanded its communication tools. Traditional print advertising in mail outs / magazines / directory listings and telemarketing have lost their impact so MAA has added new methods that are far reaching and their results can be more closely monitored. By creating its own TV programs and individual video clips with high impact action it knows it has a very good tool to gain a broad audience. MAA makes this footage available on multiple TV Channels, Social Media video libraries and for mobile phone downloads as it knows it can reach that hard to get age group. During its 18 year operation MAA has grown a substantial database of members, martial arts school owners, video subscribers, retail customers that it communicates with on a regular basis directly via mail, , SMS and Social Media. Martial Arts Australia is building the biggest network portal for martial arts and sports minded business owners and consumers so it can simply drop any product into the mix and turn on the sales!

10 Social Media is an essential tool to drive audiences to our products and we use it effectively. MAA uses many forms of social media communication to inform members and the industry at large about up coming events, new product releases and to get their advertiser s brand in front of them. MAA engages the services of experts to keep ahead of new trends and protocols in order to use social media more effectively.

11 With over 200,000 hits per month to our Website Network Its not surprising we get the best positions on Google Positions 1 & 2 out of 2 million Whatever the product we give it the best possible exposure. Our paid adverts work too! 90% of our members get insurance through us. Make your product our preferred brand today! Your BRAND / PRODUCT can be highly placed in a Google Search by being incorporated into our Website / TV Network. We get you the traffic with our Marketing - We turn this traffic into sales with our Endorsement Six placements on the first page of Google out of over 5 million competitors doesn t just happen, we make it happen! Advertise in our TV Programs and we guarantee you the broadest exposure across a multitude of mediums.

12 Martial Arts Industry Facts Page The Australian Martial Arts Industry has around 750,000 participants excluding Military, Police and Security members and is growing at a rate of around 30% per year. Mega Stores RTO IT Worldwide there are over 1.5 billion martial arts practitioners with 60 million registered Taekwondo players alone which puts this one discipline very close to soccer in popularity. Group Buying Westpac Insurance Martial Arts Australia (MAA) is a Peak Industry Body established nearly 20 years ago. It services around 2500 schools and associations which equates to nearly 300,000 martial arts families. MAA is growing at a rate of around 35% per year and has a separate fan base following its TV Programs. TV PEAK BODY MAA has over 200,000 hits per month to its online network and dominates the Google rankings for a multitude of search strings. MAA MISSION STATEMENT MAA is committed to Bringing Martial Artists Together' and helping them to expand their knowledge, become more professionally qualified and assist in their school's growth. We will provide direction and support to create a united industry voice. We will encourage Instructors to be more open minded and share their knowledge and assist in the industry's self regulation rather than government legislation. We will provide all the services required as a One Stop Shop' to help instructors operate their school safely, securely and profitably. We will work to maintain a positive image of martial arts to the public, the corporate sector and government to draw more students into the industry as a whole. MAA is the leading producer of televised content for the Martial Arts Industry and broadcasts on multiple channels reaching a broad and diverse audience. MAA has produced the following TV programs: Interactive Martial Arts, The Martial Arts Channel and imartial Arts which have screened in Australia on C31 with over 1,000,000 tuning into the first series. Other programs co-produced by MAA include: K-Star Action Star broadcast on Pay TV throughout Asia (largest viewing audience of 300,000,000 people for the series) and lifestyle documentaries in Malaysia and Thailand broadcast through its own Pay Per View Martial Arts Channel in Australia. MAA has the most services of any Australia Martial Arts Association with a commitment to keep adding and improving its services. MAA is the biggest Martial Arts Network in Australia which has grown through innovation, integrity, honesty, loyalty, dedication and by working with the best industry leaders.

13 Aurora Pay TV: via Foxtel-Optus Digital-Austar 2.3 million households. We will run the show here as an advertising campaign (3-4 month lead time). C31 TV: via Melbourne Community TV 1.2 million households. We will run the show here as an advertising campaign (1-3 month lead time). Rivus TV: via online syndication 30,000+ sporting websites (3 week lead time). Websites: MAA network includes numerous sites and mega stores currently drawing 200,000 hits per month. We currently have 4 websites and 10 Mega Stores / PPV Channels rolling out new ones each week Being number one or on the first page of a Google search doesn t happen by guest work! Let us help you drive traffic to your events Working with MAA allows you to tap into an extensive network to promote your PRODUCT Mobile devices: generic mobiles through APP or website link MAA has numerous TV Shows/videos available on mobile devices. Social Media: Facebook, Twitter (announcements placed) We will market your product through here too. Professional Networks: Linkedin, Plaxo (product release announcements placed) Consumer Video Networks: (product video inserted) Youtube.com, Bing.com, Veoh.com, Metacafe.com, blip.tv, Dailymotion.com, vids.myspace.com, mefeedia.com, video.baamboo.com and strimoo.com etc (MAA has 50 videos) e-newsletters (featured logo/article with link to website) 2500 schools Direct mail: printed newsletters featured logo + quarter page advert) 2500 schools Mobile Phone: SMS broadcast (special event/deal) 2500 instructors Live Event: Banner/maned table positioned prominently at a high profile tournament / fight show Vehicle signage: Our TV vehicles can have logos stuck on we can pull trailers with large banner adverts to events DVDs: MAA produces and distributes its own multi-media productions to all its member on disc twice per year (2500 member schools) Magazines: We can place full A4 page adverts in martial arts magazines (Blitz 33,000 monthly distribution) can include sponsor logos in our own advertisements To get the right marketing plan for you please request one of our consultants come out and see you or meet up at our TV Studio.

14 Promoters FREE Advertising Promoters partnering with us by submitting their video footage will be able to gain free advertising for their up and coming shows and get paid when their videos are played. A4 size up to 12 pages A4 size up to 2 pages Printed Flyer 4 Times Per Year 2500 schools Newsletter 12 Times Per Year 2500 schools Advertorials can put in this area Advertorials can put in this area Our entire network is available to market your events online or by direct mail. You can select from our websites, e-news, flyers and SMS broadcasts. We have free packages and paid advertising ones. All you need to do is ask us how you would like to promote your event. Call:

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