Media backgrounder. August Philips LivingColors Bloom Friends of hue

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1 Media backgrounder August 2013 Philips LivingColors Bloom Friends of hue The Philips LivingColors Bloom Friends of hue seamlessly integrates with the hue lighting system controlled through the hue app using a smart device. It is compact, portable and designed to fit into small spaces, helping to deliver over 16 million different ways to color your home at the swipe of a finger, whether it s washing a wall with color or drawing attention to a key design feature in your home. The LivingColors Bloom Friends of hue transforms home lighting from a single use, cold and functional set-up to a warm and dynamic living space. Taking advantage of its hue capabilities, set the scene by choosing an image, program timers and alarms, or exploit the connection with internet automating service IFTTT (If This Then That), and watch your new LivingColors Bloom Friends of hue gradually change color as the sun sets helping you to create a relaxing environment into the night. Product Features Compatible with Philips hue app and all 3rd party apps developed for hue Wireless connectivity via your existing Philips hue bridge Naturally blends into your interior Tune, dim, and control your Bloom from anywhere Up to 16 million colors 120 lumen output Energy saving 8W efficient LED light Product Benefits Designed to blend naturally in your environment Add accents to your home. Light a space with a splash of color. Or wash your walls with stunning shades. Place light just where you need it. Highlight a favorite spot with up to 120 lumen light output. Then turn down the intensity and blend soft, smooth tones across the room Create light settings to match your light to the moment In the Philips hue app, select your favorite photos and create light settings from the tones in each image. Select which LivingColors Bloom Friends of hue should be controlled for each scene. Also add hue bulbs or LightStrips Friends of hue, as they all work together Location based functionality with Geofencing Your smartphone or tablet can detect when you or your family are approaching or leaving home and trigger, through the Philips hue app, the LivingColors Bloom Friends of hue to turn on/off automatically, change color or light setting

2 Bring online services to life Use IFTTT (If This Then That) internet automating service to connect the Bloom to any of your favorite online sites, with color changes for new notifications or act as indicators for weather, stock quotes, sports scores, , social media etc. Enhance your lifestyle Alarm and timer features mean you can program LivingColors Bloom Friends of hue to enhance your family s daily routine and create settings for activities such as waking up, homework or bedtime Connecting LivingColors Bloom Friends of hue to Philips hue The LivingColors Bloom Friend of hue seamlessly integrates with Philips hue allowing them to be controlled centrally via the hue app on your smartphone or tablet. When the LivingColors Bloom Friends of hue is plugged in, the hue app will automatically recognize the new lighting product and connect it to your existing hue ecosystem. 1. Ensure your existing hue system set-up is working from your ios/android device 2. Plug in the LivingColors Bloom Friends of hue into the power outlet. If LivingColors Bloom Friends of hue does not go on try another power outlet 3. Ensure ios/android device is connected to the same WiFi network to which the bridge is linked to 4. Launch Philips hue app 5. Follow instructions on Find new Lights

3 Philips hue for first time users How to setup Philips hue Hue is super easy to set up. Once you have your hue starter kit, just screw-in the light bulbs, and turn the light switch on to connect your bridge. First power the bridge up and then plug it into the back of your wireless router, using the LAN network cable provided. The blue lights on the bridge will go on one-by-one and when all four lights remain on continuously, you re just about there. Now go to meethue.com to download the app. The first time it opens it will search for your bridge and connect to the light bulbs or Friends of hue product. Once that's done, you can use the app to control your home lighting. How the hue App works Download the free app to your smart phone or tablet The app works on any devices running ios 4.3 or later, or Android 2.2 or later Allows you to easily control the color and brightness of your hue lamps. Base your light creation on photos or expert light recipes

4 Save your favorite settings as scenes for easy recall and even add timers for easy automation Customize pages with a name and background to relate to a specific room The hue Bridge Low cost gateway for controlling lights Allows any device with an IP connection to communicate with the lighting system Restful CLIP interface allows advanced Apps to be created easily Bridge acts as security gate so that only your devices can control your lights Bridge features enable new functionality including: o Dynamics o Schedules o Internet access One bridge can support up to 50 Zigbee devices Upgradeable over the internet in users homes Runs to industry approved LightLink Standard How the hue System works APPS proposition applications create and control the lighting network WEB PORTAL communication tool community remote access, configuration and software updates LAMPS and LUMINAIRES (Such as LivingColors Bloom) new range of lamps connected by the open Zigbee LightLink standard tuneable white and colors END THE BRIDGE secure access to the lighting network linking pin between lamps and internet features such as scheduling and dynamic

5 Für weitere Informationen kontaktieren Sie bitte Oliver Klug Philips Unternehmenskommunikation Lübeckertordamm Hamburg Tel.: Oliver.Klug@philips.com Über Philips Royal Philips Electronics (NYSE: PHG, AEX: PHIA), mit Hauptsitz in den Niederlanden, ist ein Unternehmen, das auf Gesundheit und Wohlbefinden ausgerichtet ist. Im Fokus steht die Verbesserung der Lebensqualität der Menschen mit innovativen Lösungen aus den Bereichen Healthcare, Consumer Lifestyle und Lighting. Philips beschäftigt etwa Mitarbeiter in mehr als 100 Ländern und erzielte in 2011 einen Umsatz von 22,6 Milliarden Euro. Das Unternehmen gehört zu den Marktführern in den Bereichen Kardiologie, Notfallmedizin, Gesundheitsversorgung für zuhause sowie energieeffizienten Lichtlösungen. Außerdem ist Philips einer der führenden Anbieter von Rasierern für Männer, mobilen Entertainmentprodukten und für die Zahnpflege. Mehr über Philips im Internet: