Texans Can Academies

Transcription

1 Texans Can Academies BRANDING GUIDELINES Branding Guidelines 1

2 MISSION & CORE VALUES Mission Our mission is to provide the highest quality education for all students, especially those who have struggled in a traditional high school setting, in order to ensure their economic independence. Core Values Student centered decision making. A rigorous curriculum based on reading and thinking skills. Fulfilling every aspect of our mission with a sense of urgency. 2 Texans Can Academies

3 INTRODUCTION The most fundamental visual element of a brand identity is its logo. It is a valuable asset for each of our campuses. Please use these guidelines as the reference for any use of the Texans Can Academies logo as well as each individual campus logo. Texans Can Academies are evolving as a brand. With the inclusion now 13 campuses, we are interacting with our communities in a new way. We have innovative, exciting teaching methods and services for our students in addition to their education, so we have the credibility to be more upbeat and engaging in our communications. Branding Guidelines 3

4 OUR CORPORATE LOGO The Texans Can Academies signature crest logo is the heart of our identity. It s the way we connect with our community and it s imperative that we use it correctly everywhere it appears. These guidelines are provided to give you the tools needed to ensure the correct and consistent use of the brand identity system. Along with the brandmark, typography, color palette and other visual elements, specific directions are included to help you manage your visual communication materials. All uses of the brand, trademark, and logo must be approved. 4 Texans Can Academies

5 LOGO CLEAR SPACE By leaving ample space around the logo, we make sure that it stands out. Clear space is measured by the x-height of the logotype, shown as x in this exhibit. The minimum clear space must always be 1x on all sides of the signature. When possible, increase this amount for even more visibility. The same clear space rules apply to all configurations and variations of the logo. 1x 1x x 1x 1x Branding Guidelines 5

6 LOGO COLORS For greater flexibility, we have created a suite of logos to meet various graphic needs. Printing and other reproduction methods may require the use of onecolor solid variations. The same color variations apply to all logo configurations and all community/city version of the logo. The logo should always print at 100% ink density. Pantone 288 CVC C:100 M:65 Y:0 K:30 R:4 G:71 B:134 # Black C:0 M:0 Y:0 K:100 # Pantone 122 C C:0 M:17 Y:85 K:0 R:255 G:209 B:63 #FFD13F 6 Texans Can Academies

7 INCORRECT USE OF LOGO To preserve the integrity of our brand, we must use our logo correctly and consistently in every application. Altering, changing, distorting or redrawing the logo brand in any way weakens the power of the image and what it represents. Do not cut off logo in any way Do not change or use other colors Do not distort logo in any way Do not use logo upside down Do not use logo against busy backgrounds without enough contrast Branding Guidelines 7

8 ALL APPROVED AND ALTERNATE LOGOS Marquez Reading TM N.N.I F.I.E 8 Texans Can Academies

9 BRAND VOICE Think of Texans Can Academies as a living human being that serve the students and our community. Brand attributes make up personality; design acts as a wardrobe and the message defines what Texans Can Academies says. Tonal attributes: Compassionate Show that we are here to provide high quality education for all students regardless of their circumstances by removing all barriers. Innovative Demonstrate that Texans Can Academies uses innovative teaching methods to close the learning gap for students in order to succeed. Accelerated With student success in mind, Texans Can Academies prepares all students for life after graduation. In the same way, tone and voice reinforces personal style. It is not what Texans Can Academies say, but it is about communicating in a way that is unmistakably Texans Can Academies. Core attributes: Reading Marquez Reading Thinking Feuerstein Instrumental Enrichment Writing Literacy & Education Branding Guidelines 9

10 BRAND VOICE Approved Taglines: Graduating Thinkers Reading, Thinking, Writing Education is Their Lifeline Message Do say... Don t say... Type of schools High Schools of Choice Drop-out recovery high schools Drop-out prevention schools Charter schools Alternative schools Private schools or GED Type of funding received Non-Profit 501(c)(3) donations Title 1 TEA Income Grants Private tuition Property and city taxes 10 Texans Can Academies

11 TEXANS CAN ACADEMIES BRAND MANAGEMENT Approval Policy and Procedure: Contact the Media Director at Texans Can Academies for approval of new or corrected versions of documents or usage of the logo in all printed materials. Include a digital copy of the proposed use of the logo with a description of where and when it will be used Provide a deadline for your materials Allow two full business days for approval response Media Director: Raul E Machuca Jr Media Director Texans Can Academies 325 W. 12th Street Dallas, TX Phone rmachuca@texanscan.org Branding Guidelines 11

12 Texans Can Academies BRANDING GUIDELINES Texans Can Academies