Introduction The Essence of the Brand Where We Play The Fine Print. Logo Guidelines Print & Online User Interface Clear Space

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1 GRACENOTE STYLE GUIDE

2 Introduction The Essence of the Brand Where We Play The Fine Print Logo Guidelines Print & Online User Interface Clear Space Powered by Gracenote Text Alternative Incorrect Usage Color Video Imagery Cover Art & Artist Attributions A Final Note & Inquiries

3 The Essence of the Brand Gracenote is the world s leading entertainment data and technology company. We power the top music services, consumer electronics companies, automakers, media companies and cable and satellite operators on the planet. At its core, Gracenote helps connect people with the entertainment they love most. GRACENOTE STYLE GUIDE 1

4 We touch the lives of hundreds of millions of people every day. Our data and technology helps fans discover new bands to fall in love with, find TV shows and characters to cheer for, and jam to the most epic playlists on the open road. Global Database Creating, collecting and organizing detailed information about TV shows, sports, movies and music. Best-in-Class Experience Building best-in-class services and technologies to make TV, sports, movies and music more accessible to and discoverable by fans. Highly Scalable Platform All on a highly scalable platform that services trillions of queries per month and is trusted by the world s biggest brands. GRACENOTE STYLE GUIDE 2

5 The Fine Print Gracenote requires any company offering Gracenote enabled products and technologies to first enter into an agreement with Gracenote. As the Gracenote products and technologies expand to meet the needs of consumers, it is important that the Gracenote brand, including all the elements that make up the company s visual identity, remain consistent. We appreciate your commitment to these standards. If you have any questions, please don t hesitate to contact your Gracenote Technical Account Manager. GRACENOTE STYLE GUIDE 3

6 The Gracenote Logo Print & Online Logo This logo is to be used for all printed publications, advertising, product packaging, faceplates, bezels, Web sites, manuals and other documentation, as well as any media and connected updates. When using the Gracenote logo, only the versions to the right should be used. Standard Positive Full Color Version Standard Reverse Full Color Version 1 Color Black Version 1 Color White Version GRACENOTE STYLE GUIDE 4

7 The Gracenote Logo Product Packaging Products, devices and software featuring Gracenote technology or content must include the Gracenote logo on the outside of product packaging or on the Software Installer if other third-party technology or content brands are also represented. When logos of third-party companies (or technologies belonging to third-party companies) are displayed, the Gracenote logo should be displayed with prominence equal to the other third-party logos. Faceplates & Bezels Products, devices and automotive systems featuring Gracenote technology or content must have the Gracenote logo on the front of the device if other thirdparty technology or content brands are also represented. When logos of third-party companies (or technologies belonging to third-party companies) are displayed, the Gracenote logo should be displayed with prominence equal to the other third-party logos. GRACENOTE STYLE GUIDE 5

8 Standard Positive Full Color Version The Powered by Gracenote Logo User Interface Logo This logo is to be used for all user interfaces. Products, devices, apps, widgets and other systems and technologies featuring Gracenote technology or content must display the Powered by Gracenote logo. When logos of third-party companies (or technologies belonging to third-party companies) are displayed, the Powered by Gracenote logo must be displayed with prominence equal to the other third-party logos. Standard Reverse Full Color Version 1 Color Dark Gray Version 1 Color Light Gray Version 1 Color Black Version 1 Color White Version GRACENOTE STYLE GUIDE 6

9 The Powered by Gracenote Logo: User Interface Logo Examples 6:48 Bluetooth > Somber Upbeat Playlist HOME VOLUME Forever Haim Royals Lorde Summertime Sadness Lana Del Rey Tongue Tied Grouplove NEXT Radio Artists Genres Playlists Identify GRACENOTE STYLE GUIDE 7

10 Gracenote Logo Clear Space Acceptable Logo Clearance The logo should not appear crowded by other elements, therefore the use of clear space is essential. The clear space surrounding the logo should be greater or equal to the height of the logo, except when space does not permit. Minimum Size The logo should be printed at a minimum of 30mm wide. The logo should always be sharp and crisp whenever reproduced. Height Clear space Clear space surrounding the logo is greater or equal to the height of the logo Minimum = 30mm GRACENOTE STYLE GUIDE 8

11 Powered by Gracenote Logo Clear Space Clear space Acceptable Logo Clearance The logo should not appear crowded by other elements, therefore the use of clear space is essential. The clear space surrounding the logo should be greater or equal to half the height of the logo, except when space does not permit. Height Minimum Size The logo should be printed at a minimum of 30mm wide. The logo should always be sharp and crisp whenever reproduced. Space Constraints If space does not permit for the Powered by Gracenote logo on the user interface, the Gracenote logo or Powered by Gracenote Word Trademark can be used. Clear space surrounding the logo is equal to 1/2 the height of the logo Minimum = 30mm GRACENOTE STYLE GUIDE 9

12 Powered by Gracenote Word Trademark (Text) Guidelines If space does not permit for the Powered by Gracenote logo, the Powered by Gracenote word trademark can be used as an alternative. The correct word (text) trademark is as follows: Powered by Gracenote Powered by Gracenote GRACENOTE STYLE GUIDE 10

13 Incorrect Usage: What Not to Do The Gracenote and Powered by Gracenote logos should be reproduced as accurately as possible to the artwork. The logos should always appear on a clean, solid background. When placing either the logo on an illustration or photograph, make sure the area where the logo is positioned is as clear as possible from any patterns and color variations. Do not introduce special effects such as drop shadows, gradients or strokes. Do not change the size or position of any of the elements in the identity system. Do not reproduce the identity in an unapproved color or use the palette colors incorrectly. Do not distort or alter the identity. The logo should always remain proportional. When scaling the logo, the size of the symbol may need to be adjusted. Do not use inadequate quality artwork, use only EPS files provided by Gracenote, Inc. Do not use low-resolution or recreated artwork. Do not place logo on busy backgrounds or on backgrounds that do not provide enough contrast. GRACENOTE STYLE GUIDE 11

14 Gracenote Color Palette These are the approved colors that may be used for both the Gracenote and Powered by Gracenote logos. Do not substitute different colors or add additional colors to the palette. GRACENOTE RED BLACK DARK GRAY LIGHT GRAY WHITE PANTONE 1797C PANTONE -- PANTONE COOL GRAY 9C PANTONE 428C PANTONE -- 4-COLOR PROCESS C: 0 M: 100 Y: 99 K: 4 4-COLOR PROCESS C: 0 M: 0 Y: 0 K: COLOR PROCESS C: 0 M: 0 Y: 0 K: 50 4-COLOR PROCESS C: 23 M: 16 Y: 17 K: 0 4-COLOR PROCESS C: 0 M: 0 Y: 0 K: 0 RGB R: 227 G: 27 B: 35 RGB R: 0 G: 0 B: 0 RGB R: 128 G: 128 B: 128 RGB R: 195 G: 198 B: 200 RGB R: 255 G: 255 B: 255 HEX COLOR #E31B23 HEX COLOR # HEX COLOR # HEX COLOR #C4C7C8 HEX COLOR #FFFFFF GRACENOTE STYLE GUIDE 12

15 Gracenote Logo Gracenote, the Gracenote logo and logotype are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. Print Trademark Attributions When using any of the Gracenote logo trademarks or Gracenote word trademarks, they should appear and be attributed with the appropriate Print Trademark Attribution (TA). When referencing or using Gracenote text trademarks, use the superscript TM, SM, or symbol, as appropriate, after each Gracenote text trademark at its first use (e.g., titles, headlines, taglines, paragraph headings, etc.) and at its first use in text or body copy. When more than one Gracenote trademark is used or referenced in materials, Print Trademark Attributions can be combined. For example: Gracenote, the Gracenote logo and logotype, Powered by Gracenote and Gracenote MusicID are either registered trademarks or trademarks of Gracenote, Inc. in the United States and/or other countries. Powered by Gracenote Logo Gracenote, the Gracenote logo and logotype, and the Powered by Gracenote logo are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. Gracenote Gracenote is either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. Powered by Gracenote Gracenote and Powered by Gracenote are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. Gracenote MusicID Gracenote and Gracenote MusicID are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. MusicID Gracenote and MusicID are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. Gracenote Rhythm Gracenote and Gracenote Rhythm are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. Gracenote On Entertainment Gracenote and Gracenote On Entertainment are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. Gracenote Entourage Gracenote and Gracenote Entourage are either a registered trademark or a trademark of Gracenote, Inc. in the United Stated and/or other countries. Gracenote TMS ID Gracenote and Gracenote TMS ID are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. Gracenote Podium Gracenote and Gracenote Podium are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. GRACENOTE STYLE GUIDE 13

16 Video Imagery For the use of Video Imagery, Licensee must display the following attribution when it is attached to the Licensed Data delivered by Gracenote: [Photographer s Name]/[Collection Name/Image Source]. Gregorio T. Binuya/Everett Collection GRACENOTE STYLE GUIDE 14

17 A Final Note If you re ever in doubt, refer back to this document. Gracenote does require users to submit any advertising, promotional display, instructional and other design or descriptive material or media regarding Gracenote to their Gracenote Technical Account Manager. For approval and other identity related questions, please contact: Kristin Klindt Director, Marketing & Events Gracenote, the Gracenote logo and logotype, and the Powered by Gracenote logo are either a registered trademark or a trademark of Gracenote, Inc. in the United States and/or other countries. GRACENOTE STYLE GUIDE 15