Hybrid & Internet Television Principles. 11 September 2010 IBC

Transcription

1 Hybrid & Internet Television Principles 11 September 2010 IBC

2 What is the WBU? NABA There adopted are eight document broadcasting Internet TV Principles unions which cover the globe. The WBU is their collective discussion paper recasting the NABA document for direct discussion organization. with device They makers include and others the ABU, AIR, ASBU, AUB, CBU, EBU, NABA and OTI. WBU technical committee subsequently adopted an Internet TV

3 Framing the Scope of Internet IPTV: Broadcast services delivered over managed networks using the IP protocol. network operators operate a gateway to VoD or other services These are not our subject today. OTT / WEBTV ( over the top ) TV services provided via the Open Internet (unmanaged network) TV sets connected to an open broadband link This is our subject for today.

4 Internet Pushes to the TV-Screen Hybrid: Seamlessly Combining Broadcast and Internet

5 What are we doing? We hope to arrange a series of discussion in different regions of the world about the new issues of hybrid broadcast broadband. We have the same objective: making HBB popular and successful. Fundamental question: Can we cooperate on HBB?

6 Others Seeking Same Goal Rovi: The goal of these informal meetings is to bring together content and technology companies to discuss the challenges that content companies face around connected TV

7 Cooperate on More Than Standards LIME (ITU-T) HbbTV (France, Germany, Netherlands) MHPplus (Italy) Canvas (Some UK) Connected TV (Some UK) Hybridcast (NHK) Open Hybrid Television (Korea) TV Widgets (Global) Google TV (Global) Vieracast (Pansonic) NetTV (Philips) These are all important and part of a larger discussion

8 IFA Meeting Overview (4 September, 2010) LG (Sven Reuter) Panasonic (Martin Faehnrich) Intel (Dr. Rebekka Porath) Technicolor (Dr. Dietrich Westerkamp) Philips (Chris Buma) CEA (Brian Markwalter) EBU (David Wood, Michael Wagner, and Peter MacAvock) ARD (Andreas Weiss) IRT (Klaus Illgner) NBC Universal (Sheau Ng /Greg DePriest)

9 IFA Meeting Overview (4 September, 2010) Broadcasters defined four areas of concern, suggested a cooperative discussion with CE to address CE felt first three (content integrity, media law, device/content protection) were difficult to address We agreed to propose specific next steps on how we might cooperate CE interested in fourth item (open standards) and open to discussion Common signaling cooperative content (content created with contributions from broadcasters, device makers, and communication channels social networks, etc.) Concept of broadcaster-ce workshop suggested to enable more How to separate high-level concerns from country-specific issues? information exchange

10 IFA Meeting Overview/Next Steps Revamp WBU document Define how broadcasters and CE may work together on first three items Recognize need for appropriate standards common signaling ACR Workshop: Where, when, who Under WBU umbrella, reach out to CE home offices

11 Open Discussion Reasonable concerns? Are Principles useful? Is a workshop useful? Willing to participate?

12 Connected Slides follow

13 Issue 1: Content Integrity (4 September, 2010) Broadcasts scenes are carefully composed to provide clear messages. Overlaying unwanted multimedia on a television picture could be a disaster in some cases for viewers and broadcasters. Broadcasters need protection against unauthorized exploitation of their services Who could do what, where, and how?

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15 Source?

16 Issue 2: Content Standards, Media Responsibilities, Media Law (4 September, 2010) Broadcasts are subject to various regulations. Broadcasts often include services to help those with disabilities. Internet content is less subject to regulations. How can we protect or differentiate the broadcasting environment? Who could do what, where, and how?

17 Don t Cover Captions or Program Ratings Icon

18 Issue 3: Content and Device Protection (4 September, 2010) The PC environment can be the wild west for viruses, malware, copyright infringement, and spyware. If these occur here, in the television on/off switch environment, it could severely dampen the attraction and use of hybrid broadcasting. Could hardware or software in the set help? What can be done, by whom, and when?

19 Issue 4: Should we have Common Open Standards Elements? (4 September, 2010) If broadcasts are to be synchronized with broadband content, a synchronization signal has to be broadcast that the receivers all understand. Other hybrid or cooperative content services would benefit from Common Open Standards. Who could do what, when, and how, to make this happen?

20 Connected TV needs My Portfolio Program Sync, Time Sync, & Space Sync

21 Automatic Content Recognition (ACR) Content Providers Web Services 30 Rock, Season 3, Ep- 5 Time: 00:12:29:02 Connected TV With ACR

22 Refining Broadcaster Concerns (1) Content Integrity /Preserving Viewing Experience No pop ups Label content source Overlays? Shrink image (Samsung, e.g.) Identify protected areas? Ensure user remains in control (home button?)

23 Refining Broadcaster Concerns (2) Content standards, media responsibilities/law Signal protected areas? (captioning example) Standards needed? Identify content source (and ratings, e.g.) Differentiate broadcast content from unrelated Net content? Condition viewer expectations Minimize viewer confusion

24 Refining Broadcaster Concerns (3) Device/Content Protections Dialogue on CE device thinking helpful What steps taken to protect device (and preserve viewing experience)? App approval process? What steps taken to protect content? Concerns not intended to limit viewer Internet options