Electronics and Internet Market Potential

Transcription

1 Electronics and Internet Market Potential Demographic Summary Population 127, ,898 Population ,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Own any e-reader/tablet (such as Kindle or ipad) 22, % 115 Own e-reader/tablet: ipad 9, % 97 Own e-reader/tablet: Barnes&Noble Nook 2, % 106 Own e-reader/tablet: Amazon Kindle 7, % 102 Own any portable MP3 player 35, % 114 Own Apple ipod classic 11, % 120 Own Apple ipod nano 10, % 119 Own Apple ipod shuffle 4, % 106 Own Apple ipod touch 11, % 119 Purchased portable MP3 player in last 12 months 5, % 123 Spent $200+ on MP3 player in last 12 months 2, % 106 Own digital point & shoot camera 28, % 96 Own digital single-lens reflex (SLR) camera 9, % 118 Own Canon camera 16, % 101 Own Fujifilm camera 2, % 103 Own Kodak camera 8, % 102 Own Nikon camera 8, % 103 Own Olympus camera 3, % 102 Own Panasonic camera 1, % 82 Own Sony camera 5, % 92 Bought any camera in last 12 months 6, % 101 Spent on cameras in last 12 months: $1-99 7, % 88 Spent on cameras in last 12 months: $100-$199 5, % 108 Spent on cameras in last 12 months: $200+ 5, % 105 Own telephoto/zoom lens 5, % 100 Own wideangle lens 3, % 106 Own memory card for camera 27, % 103 Bought memory card for camera in last 12 months 5, % 111 Own photo paper 13, % 96 Own photo printer 11, % 95 Printed digital photos in last 12 months 3, % 108 Bought film in last 12 months 6, % 96 Use a computer at work 41, % 112 Use desktop computer at work 26, % 114 Use laptop/notebook at work 13, % 112 HH owns a computer 30, % 106 Purchased home computer in last 12 months 6, % 111 HH owns desktop computer 18, % 100 HH owns laptop/notebook 21, % 112 HH owns netbook 1, % 104 Child (under 18 yrs) uses home computer 6, % 93 HH owns any Apple/Mac brand computer 6, % 112 HH owns any PC/non-Apple brand computer 27, % 105 Brand of computer HH owns: Acer 3, % 108 Brand of computer HH owns: Compaq 1, % 108 Brand of computer HH owns: Dell 11, % 103 Brand of computer HH owns: Gateway 1, % 106 Brand of computer HH owns: HP 7, % Esri Page 1 of 5

2 Electronics and Internet Market Potential Brand of computer HH owns: Sony 1, % 101 Brand of computer HH owns: Toshiba 3, % 103 Purchased most recent home computer 1-2 years ago 7, % 111 Purchased most recent home computer 3-4 years ago 6, % 113 Purchased most recent home computer 5+ years ago 2, % 101 Spent on most recent home computer: <$500 5, % 108 Spent on most recent home computer: $500-$999 8, % 115 Spent on most recent home computer: $1000-$1499 4, % 114 Spent on most recent home computer: $1500-$1999 1, % 109 Spent on most recent home computer: $ , % 104 Purch most recent hm computer at computer superstr 5, % 112 Purch most recent hm computer at dept/discount str 3, % 100 Purch most recent hm computer direct from manufact 4, % 105 Purch most recent hm computer at electronics store 5, % 112 Purch most recent hm computer from online-only co. 1, % 106 HH owns Blu-ray drive 2, % 113 HH owns CD drive 15, % 114 HH owns DVD drive 10, % 120 HH owns external hard drive 7, % 113 HH owns flash drive 11, % 117 HH owns LAN/network interface card 3, % 113 HH owns inkjet printer 14, % 103 HH owns laser printer 5, % 112 HH owns document scanner 7, % 112 HH owns computer speakers 14, % 113 HH owns webcam 8, % 122 HH owns wireless router 13, % 112 HH owns software: accounting 2, % 95 HH owns software: communications/fax 2, % 97 HH owns software: database/filing 2, % 105 HH owns software: desktop publishing 4, % 116 HH owns software: education/training 4, % 126 HH owns software: entertainment/games 9, % 116 HH owns software: personal finance/tax prep 4, % 107 HH owns software: presentation graphics 3, % 122 HH owns software: multimedia 6, % 133 HH owns software: networking 6, % 121 HH owns software: online meeting/conference 1, % 106 HH owns software: security/anti-virus 10, % 113 HH owns software: spreadsheet 8, % 115 HH owns software: utility 2, % 115 HH owns software: web authoring 1, % 130 HH owns software: word processing 12, % 114 HH owns camcorder 5, % 99 HH owns CD player 7, % 103 HH owns DVD/Blu-ray player 23, % 103 HH purchased DVD/Blu-ray player in last 12 months 3, % Esri Page 2 of 5

3 Electronics and Internet Market Potential HH owns portable GPS navigation device 10, % 101 HH purchased portable GPS navigation device/12 mo 1, % 102 HH owns headphones (ear buds) 14, % 113 HH owns noise reduction headphones 3, % 115 HH owns home theater/entertainment system 4, % 108 HH owns MP3 docking station 3, % 110 HH owns 1 TV 7, % 103 HH owns 2 TVs 10, % 104 HH owns 3 TVs 7, % 99 HH owns 4+ TVs 7, % 95 HH owns DLP TV % 93 HH owns LCD TV 14, % 104 HH owns plasma TV 5, % 102 HH owns projection TV 1, % 118 HH has HDTV 17, % 102 HH has Internet connectable TV 6, % 105 HH owns miniature screen TV (<13 in) 2, % 102 HH owns regular screen TV (13-26 in) 11, % 98 HH owns large screen TV (27-35 in) 14, % 100 HH owns big screen TV (36-42 in) 12, % 101 HH owns giant screen TV (over 42 in) 9, % 106 Most recent HH TV purchase: miniature screen (<13 in) % 109 Most recent HH TV purchase: regular screen (13-26 in) 5, % 100 Most recent HH TV purchase: large screen (27-35 in) 9, % 103 Most recent HH TV purchase: big screen (36-42 in) 8, % 95 Most recent HH TV purchase: giant screen (over 42 in) 7, % 105 HH owns Internet video device for TV 1, % 105 HH purchased video game system in last 12 months 3, % 93 HH owns video game system: handheld 6, % 105 HH owns video game system: attached to TV/computer 18, % 109 HH owns video game system: Nintendo DS/DS Lite 2, % 105 HH owns video game system: Nintendo DSi/DSi XL 1, % 97 HH owns video game system: Nintendo Wii 9, % 106 HH owns video game system: PlayStation 2 (PS2) 4, % 102 HH owns video game system: PlayStation 3 (PS3) 5, % 119 HH owns video game system: Sony PSP/PSPgo 1, % 95 HH owns video game system: Xbox 360 7, % 112 HH purchased 5+ video games in last 12 months 2, % 110 HH spent $101+ on video games in last 12 months 4, % 114 Have access to Internet at home using a computer 79, % 110 Connection to Internet at home: dial-up modem 1, % 73 Connection to Internet at home: cable modem 32, % 111 Connection to Internet at home: DSL 16, % 104 Connection to Internet at home: fiber optic 8, % 97 Connection to Internet at home: wireless 30, % 116 Connection to Internet at home: any high speed 76, % 113 Time online in a typical day: 10+ hours 3, % 121 Time online in a typical day: hours 13, % 151 Time online in a typical day: hours 20, % 117 Time online in a typical day: hours 16, % 103 Time online in a typical day: hours 11, % 96 Time online in a typical day: <0.5 hours 10, % 110 Any Internet usage in last 30 days 80, % 109 Used Internet/30 days: at home 76, % 112 Used Internet/30 days: at work 39, % 116 Used Internet/30 days: at school/library 20, % Esri Page 3 of 5

4 Electronics and Internet Market Potential Used Internet/30 days: not hm/work/school/library 28, % 126 Device used to access Internet/30 days: computer 76, % 110 Device used to access Internet/30 days: cell phone 51, % 119 Used Wi-Fi/wireless connection outside hm/30 days 32, % 133 Internet last 30 days: visited chat room 5, % 106 Internet last 30 days: used 73, % 114 Internet last 30 days: used IM 49, % 119 Internet last 30 days: made personal purchase 41, % 113 Internet last 30 days: made business purchase 11, % 111 Internet last 30 days: paid bills online 48, % 123 Internet last 30 days: looked for employment 17, % 120 Internet last 30 days: traded/tracked investments 11, % 110 Internet last 30 days: made travel plans 19, % 120 Internet last 30 days: obtained new/used car info 12, % 120 Internet last 30 days: obtained financial info 35, % 132 Internet last 30 days: obtained medical info 21, % 108 Internet last 30 days: checked movie listing/times 25, % 126 Internet last 30 days: obtained latest news 46, % 116 Internet last 30 days: obtained parenting info 4, % 98 Internet last 30 days: obtained real estate info 11, % 108 Internet last 30 days: obtained sports news/info 33, % 125 Internet last 30 days: visited online blog 16, % 144 Internet last 30 days: wrote online blog 3, % 128 Internet last 30 days: used online dating website 1, % 121 Internet last 30 days: played games online 28, % 114 Internet last 30 days: sent greeting card 4, % 101 Internet last 30 days: made phone call 18, % 139 Internet last 30 days: shared photos via website 31, % 126 Internet last 30 days: looked for recipes 34, % 121 Internet last 30 days: added video to website 7, % 130 Internet last 30 days: downloaded a movie 9, % 147 Internet last 30 days: downloaded music 25, % 127 Internet last 30 days: downloaded podcast 5, % 165 Internet last 30 days: downloaded TV program 6, % 152 Internet last 30 days: downloaded a video game 9, % 116 Internet last 30 days: watched movie online 21, % 167 Internet last 30 days: watched TV program online 19, % 157 Purch/rntd video download/strm/30 days: amazon.com 2, % 113 Purch/rntd video download/strm/30 days: itunes.com 3, % 125 Purch/rntd video download/strm/30 days:netflix.com 13, % 125 Visited any Spanish language website last 30 days 2, % 92 Visited website in last 30 days: facebook.com 58, % 123 Visited website in last 30 days: LinkedIn.com 9, % 118 Visited website in last 30 days: MySpace.com 2, % 115 Visited website in last 30 days: photobucket.com 2, % 124 Visited website in last 30 days: picasa.com 2, % 111 Visited website in last 30 days: shutterfly.com 2, % 89 Visited website in last 30 days: tumblr.com 3, % 152 Visited website in last 30 days: twitter.com 15, % 185 Visited website in last 30 days: yelp.com 2, % 93 Visited website in last 30 days: YouTube.com 48, % 128 Used website/search engine/30 days: ask.com 6, % 106 Used website/search engine/30 days: bing.com 17, % 113 Used website/search engine/30 days: google.com 73, % 112 Used website/search engine/30 days: yahoo.com 31, % Esri Page 4 of 5

5 Electronics and Internet Market Potential Visited news website in last 30 days: ABCnews.com 3, % 100 Visited news website in last 30 days: CBSnews.com 2, % 94 Visited news website in last 30 days: cnn.com 15, % 153 Visited news website in last 30 days: foxnews.com 8, % 114 Visited news website in last 30 days: msnbc.com 6, % 103 Visited news website in last 30 days: Yahoo! News 12, % Esri Page 5 of 5

6 Restaurant Market Potential Demographic Summary Population 127, ,898 Population ,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Number of Product/Consumer Behavior Adults Percent MPI Went to family restaurant/steak house in last 6 mo 73, % 105 Went to family restaurant/steak house 4+ times/mo 29, % 110 Spent at family rest/steak hse last 6 mo: <$31 6, % 92 Spent at family rest/steak hse last 6 mo: $ , % 113 Spent at family rest/steak hse last 6 mo: $ , % 121 Spent at family rest/steak hse last 6 mo: $ , % 107 Spent at family rest/steak hse last 6 mo: $ , % 111 Spent at family rest/steak hse last 6 mo: $301+ 6, % 99 Family restaurant/steak house last 6 mo: breakfast 11, % 100 Family restaurant/steak house last 6 mo: lunch 19, % 106 Family restaurant/steak house last 6 mo: dinner 50, % 113 Family restaurant/steak house last 6 mo: snack 2, % 149 Family restaurant/steak house last 6 mo: weekday 31, % 107 Family restaurant/steak house last 6 mo: weekend 42, % 109 Fam rest/steak hse/6 mo: Applebee`s 24, % 108 Fam rest/steak hse/6 mo: Bob Evans Farms 3, % 94 Fam rest/steak hse/6 mo: Buffalo Wild Wings 9, % 133 Fam rest/steak hse/6 mo: California Pizza Kitchen 2, % 91 Fam rest/steak hse/6 mo: Carrabba`s Italian Grill 2, % 102 Fam rest/steak hse/6 mo: The Cheesecake Factory 7, % 123 Fam rest/steak hse/6 mo: Chili`s Grill & Bar 13, % 122 Fam rest/steak hse/6 mo: CiCi`s Pizza 4, % 112 Fam rest/steak hse/6 mo: Cracker Barrel 8, % 99 Fam rest/steak hse/6 mo: Denny`s 8, % 93 Fam rest/steak hse/6 mo: Golden Corral 8, % 101 Fam rest/steak hse/6 mo: IHOP 12, % 112 Fam rest/steak hse/6 mo: Logan`s Roadhouse 3, % 98 Fam rest/steak hse/6 mo: LongHorn Steakhouse 4, % 103 Fam rest/steak hse/6 mo: Old Country Buffet 1, % 101 Fam rest/steak hse/6 mo: Olive Garden 18, % 115 Fam rest/steak hse/6 mo: Outback Steakhouse 9, % 107 Fam rest/steak hse/6 mo: Red Lobster 11, % 96 Fam rest/steak hse/6 mo: Red Robin 5, % 97 Fam rest/steak hse/6 mo: Ruby Tuesday 6, % 100 Fam rest/steak hse/6 mo: Texas Roadhouse 8, % 122 Fam rest/steak hse/6 mo: T.G.I. Friday`s 7, % 97 Fam rest/steak hse/6 mo: Waffle House 5, % 112 Went to fast food/drive-in restaurant in last 6 mo 85, % 101 Went to fast food/drive-in restaurant 9+ times/mo 40, % 108 Spent at fast food/drive-in last 6 mo: <$11 3, % 95 Spent at fast food/drive-in last 6 mo: $11-$20 7, % 108 Spent at fast food/drive-in last 6 mo: $21-$40 11, % 102 Spent at fast food/drive-in last 6 mo: $41-$50 6, % 94 Spent at fast food/drive-in last 6 mo: $51-$100 16, % 104 Spent at fast food/drive-in last 6 mo: $101-$200 12, % 111 Spent at fast food/drive-in last 6 mo: $ , % 118 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average Esri Page 1 of 3

7 Restaurant Market Potential Number of Product/Consumer Behavior Adults Percent MPI Fast food/drive-in last 6 mo: eat in 36, % 107 Fast food/drive-in last 6 mo: home delivery 7, % 105 Fast food/drive-in last 6 mo: take-out/drive-thru 48, % 111 Fast food/drive-in last 6 mo: take-out/walk-in 20, % 115 Fast food/drive-in last 6 mo: breakfast 31, % 101 Fast food/drive-in last 6 mo: lunch 51, % 110 Fast food/drive-in last 6 mo: dinner 47, % 116 Fast food/drive-in last 6 mo: snack 12, % 111 Fast food/drive-in last 6 mo: weekday 58, % 106 Fast food/drive-in last 6 mo: weekend 44, % 104 Fast food/drive-in last 6 mo: A & W 2, % 80 Fast food/drive-in last 6 mo: Arby`s 16, % 105 Fast food/drive-in last 6 mo: Baskin-Robbins 2, % 89 Fast food/drive-in last 6 mo: Boston Market 3, % 106 Fast food/drive-in last 6 mo: Burger King 30, % 105 Fast food/drive-in last 6 mo: Captain D`s 3, % 109 Fast food/drive-in last 6 mo: Carl`s Jr. 5, % 108 Fast food/drive-in last 6 mo: Checkers 2, % 100 Fast food/drive-in last 6 mo: Chick-fil-A 21, % 142 Fast food/drive-in last 6 mo: Chipotle Mex. Grill 9, % 114 Fast food/drive-in last 6 mo: Chuck E. Cheese`s 3, % 97 Fast food/drive-in last 6 mo: Church`s Fr. Chicken 3, % 94 Fast food/drive-in last 6 mo: Cold Stone Creamery 3, % 115 Fast food/drive-in last 6 mo: Dairy Queen 13, % 101 Fast food/drive-in last 6 mo: Del Taco 3, % 105 Fast food/drive-in last 6 mo: Domino`s Pizza 12, % 112 Fast food/drive-in last 6 mo: Dunkin` Donuts 8, % 83 Fast food/drive-in last 6 mo: Hardee`s 4, % 88 Fast food/drive-in last 6 mo: Jack in the Box 9, % 114 Fast food/drive-in last 6 mo: KFC 20, % 94 Fast food/drive-in last 6 mo: Krispy Kreme 4, % 108 Fast food/drive-in last 6 mo: Little Caesars 12, % 126 Fast food/drive-in last 6 mo: Long John Silver`s 5, % 104 Fast food/drive-in last 6 mo: McDonald`s 53, % 103 Fast food/drive-in last 6 mo: Panera Bread 12, % 126 Fast food/drive-in last 6 mo: Papa John`s 11, % 135 Fast food/drive-in last 6 mo: Papa Murphy`s 4, % 115 Fast food/drive-in last 6 mo: Pizza Hut 18, % 96 Fast food/drive-in last 6 mo: Popeyes Chicken 6, % 87 Fast food/drive-in last 6 mo: Quiznos 4, % 105 Fast food/drive-in last 6 mo: Sonic Drive-In 11, % 116 Fast food/drive-in last 6 mo: Starbucks 19, % 141 Fast food/drive-in last 6 mo: Steak `n Shake 5, % 127 Fast food/drive-in last 6 mo: Subway 35, % 114 Fast food/drive-in last 6 mo: Taco Bell 37, % 127 Fast food/drive-in last 6 mo: Wendy`s 29, % 112 Fast food/drive-in last 6 mo: Whataburger 3, % 97 Fast food/drive-in last 6 mo: White Castle 3, % 103 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average Esri Page 2 of 3

8 Restaurant Market Potential Went to fine dining restaurant last month 10, % 97 Went to fine dining restaurant 3+ times last month 2, % 88 Spent at fine dining rest in last 6 mo: <$51 1, % 83 Spent at fine dining rest in last 6 mo: $51-$100 3, % 104 Spent at fine dining rest in last 6 mo: $101-$200 3, % 90 Spent at fine dining rest in last 6 mo: $201+ 3, % 84 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average Esri Page 3 of 3

9 Sports and Leisure Market Potential Demographic Summary Population 127, ,898 Population ,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Participated in aerobics in last 12 months 9, % 118 Participated in archery in last 12 months 2, % 97 Participated in auto racing in last 12 months 1, % 77 Participated in backpacking in last 12 months 3, % 136 Participated in baseball in last 12 months 3, % 94 Participated in basketball in last 12 months 8, % 108 Participated in bicycling (mountain) in last 12 months 4, % 112 Participated in bicycling (road) in last 12 months 10, % 111 Participated in boating (power) in last 12 months 4, % 91 Participated in bowling in last 12 months 10, % 120 Participated in canoeing/kayaking in last 12 months 4, % 97 Participated in fishing (fresh water) in last 12 months 11, % 99 Participated in fishing (salt water) in last 12 months 3, % 92 Participated in football in last 12 months 5, % 121 Participated in Frisbee in last 12 months 6, % 158 Participated in golf in last 12 months 9, % 105 Participated in hiking in last 12 months 9, % 103 Participated in horseback riding in last 12 months 2, % 114 Participated in hunting with rifle in last 12 months 4, % 95 Participated in hunting with shotgun in last 12 months 3, % 96 Participated in ice skating in last 12 months 2, % 118 Participated in jogging/running in last 12 months 17, % 149 Participated in motorcycling in last 12 months 2, % 82 Participated in Pilates in last 12 months 3, % 120 Participated in skiing (downhill) in last 12 months 2, % 96 Participated in soccer in last 12 months 4, % 135 Participated in softball in last 12 months 3, % 126 Participated in swimming in last 12 months 16, % 109 Participated in target shooting in last 12 months 4, % 105 Participated in tennis in last 12 months 4, % 103 Participated in volleyball in last 12 months 4, % 134 Participated in walking for exercise in last 12 months 29, % 112 Participated in weight lifting in last 12 months 14, % 146 Participated in yoga in last 12 months 7, % 107 Spent on sports/rec equip in last 12 months: $1-99 6, % 115 Spent on sports/rec equip in last 12 months: $100-$249 6, % 111 Spent on sports/rec equip in last 12 months: $250+ 5, % 92 Attend sports events 26, % 121 Attend sports events: auto racing (NASCAR) 1, % 90 Attend sports events: baseball game - MLB reg seas 9, % 110 Attend sports events: basketball game (college) 3, % 121 Attend sports events: basketball game-nba reg seas 3, % 126 Attend sports events: football game (college) 6, % 126 Attend sports events: football game-nfl Mon/Thurs 2, % 108 Attend sports events: football game - NFL weekend 4, % 113 Attend sports events: high school sports 3, % 91 Attend sports events: ice hockey game-nhl reg seas 2, % Esri Page 1 of 6

10 Sports and Leisure Market Potential Listen to sports on radio 16, % 112 Listen to baseball (MLB reg season) on radio often 2, % 95 Listen to football (NFL Mon/Thurs) on radio often 1, % 108 Listen to football (NFL wknd games) on radio often 2, % 105 Listen to football (college) on radio often 2, % 108 Watch sports on TV 60, % 104 Watch on TV: alpine skiing/ski jumping 4, % 87 Watch on TV: auto racing (NASCAR) 12, % 91 Watch on TV: auto racing (not NASCAR) 5, % 96 Watch on TV: baseball (MLB regular season) 24, % 111 Watch on TV: baseball (MLB playoffs/world Series) 22, % 104 Watch on TV: basketball (college) 15, % 106 Watch on TV: basketball (NCAA tournament) 15, % 105 Watch on TV: basketball (NBA regular season) 17, % 105 Watch on TV: basketball (NBA playoffs/finals) 18, % 100 Watch on TV: basketball (WNBA) 4, % 99 Watch on TV: bicycle racing 2, % 96 Watch on TV: bowling 2, % 92 Watch on TV: boxing 6, % 86 Watch on TV: bull riding (pro) 4, % 86 Watch on TV: Equestrian events 3, % 101 Watch on TV: extreme sports (summer) 6, % 113 Watch on TV: extreme sports (winter) 7, % 111 Watch on TV: figure skating 9, % 94 Watch on TV: fishing 5, % 82 Watch on TV: football (college) 28, % 116 Watch on TV: football (NFL Mon/Thurs night games) 33, % 104 Watch on TV: football (NFL weekend games) 34, % 103 Watch on TV: football (NFL playoffs/super Bowl) 35, % 102 Watch on TV: golf (PGA) 13, % 101 Watch on TV: golf (LPGA) 4, % 94 Watch on TV: gymnastics 7, % 97 Watch on TV: horse racing 2, % 85 Watch on TV: ice hockey (NHL regular season) 8, % 102 Watch on TV: ice hockey (NHL playoffs/stanley Cup) 9, % 104 Watch on TV: marathon/road running/triathlon 2, % 98 Watch on TV: mixed martial arts (MMA) 4, % 105 Watch on TV: motorcycle racing 3, % 90 Watch on TV: Olympics (summer) 25, % 104 Watch on TV: Olympics (winter) 24, % 102 Watch on TV: poker 5, % 93 Watch on TV: rodeo 4, % 88 Watch on TV: soccer (MLS) 6, % 125 Watch on TV: soccer (World Cup) 11, % 129 Watch on TV: tennis (men`s) 8, % 98 Watch on TV: tennis (women`s) 7, % 94 Watch on TV: track & field 4, % 92 Watch on TV: truck and tractor pull/mud racing 2, % 104 Watch on TV: volleyball (pro beach) 3, % 96 Watch on TV: weightlifting 1, % 99 Watch on TV: wrestling (WWE) 2, % Esri Page 2 of 6

11 Sports and Leisure Market Potential Member of AARP 8, % 81 Member of charitable organization 4, % 98 Member of church board 2, % 98 Member of fraternal order 2, % 100 Member of religious club 3, % 112 Member of union 3, % 96 Member of veterans club 1, % 66 Attended adult education course in last 12 months 6, % 100 Went to art gallery in last 12 months 6, % 99 Attended auto show in last 12 months 8, % 108 Did baking in last 12 months 24, % 115 Went to bar/night club in last 12 months 18, % 114 Went to beach in last 12 months 23, % 107 Played billiards/pool in last 12 months 8, % 113 Played bingo in last 12 months 3, % 89 Did birdwatching in last 12 months 3, % 89 Played board game in last 12 months 13, % 105 Read book in last 12 months 30, % 95 Participated in book club in last 12 months 3, % 124 Went on overnight camping trip in last 12 months 13, % 116 Played cards in last 12 months 16, % 106 Played chess in last 12 months 3, % 108 Played computer game (offline w/software)/12 months 6, % 99 Played computer game (online w/software)/12 months 7, % 119 Played computer game (online w/o software)/12 months 8, % 100 Cooked for fun in last 12 months 23, % 113 Did crossword puzzle in last 12 months 9, % 90 Danced/went dancing in last 12 months 10, % 129 Attended dance performance in last 12 months 3, % 105 Dined out in last 12 months 44, % 106 Participated in fantasy sports league last 12 months 4, % 120 Did furniture refinishing in last 12 months 3, % 116 Gambled at casino in last 12 months 12, % 88 Gambled in Atlantic City in last 12 months 1, % 65 Gambled in Las Vegas in last 12 months 3, % 95 Participate in indoor gardening/plant care 8, % 93 Attended horse races in last 12 months 2, % 106 Participated in karaoke in last 12 months 3, % 105 Bought lottery ticket in last 12 months 30, % 90 Played lottery 6+ times in last 30 days 9, % 85 Bought lottery ticket in last 12 months: Daily Drawing 3, % 81 Bought lottery ticket in last 12 months: Instant Game 14, % 89 Bought lottery ticket in last 12 months: Mega Millions 14, % 85 Bought lottery ticket in last 12 months: Powerball 16, % 94 Attended a movie in last 6 months 61, % 111 Attended movie in last 90 days: once/week or more 2, % 108 Attended movie in last 90 days: 2-3 times a month 6, % 120 Attended movie in last 90 days: once a month 12, % 125 Attended movie in last 90 days: < once a month 36, % 107 Movie genre seen at theater/6 months: action 29, % Esri Page 3 of 6

12 Sports and Leisure Market Potential Movie genre seen at theater/6 months: adventure 31, % 120 Movie genre seen at theater/6 months: comedy 28, % 110 Movie genre seen at theater/6 months: crime 15, % 113 Movie genre seen at theater/6 months: drama 31, % 115 Movie genre seen at theater/6 months: family 13, % 106 Movie genre seen at theater/6 months: fantasy 22, % 132 Movie genre seen at theater/6 months: horror 7, % 115 Movie genre seen at theater/6 months: romance 15, % 111 Movie genre seen at theater/6 months: science fiction 19, % 132 Movie genre seen at theater/6 months: thriller 18, % 120 Went to museum in last 12 months 12, % 104 Attended classical music/opera performance/12 months 3, % 103 Attended country music performance in last 12 months 5, % 112 Attended rock music performance in last 12 months 9, % 109 Played musical instrument in last 12 months 7, % 122 Did painting/drawing in last 12 months 6, % 111 Did photo album/scrapbooking in last 12 months 5, % 101 Did photography in last 12 months 10, % 118 Did Sudoku puzzle in last 12 months 11, % 115 Went to live theater in last 12 months 12, % 105 Visited a theme park in last 12 months 17, % 106 Visited a theme park 5+ times in last 12 months 3, % 110 Participated in trivia games in last 12 months 6, % 124 Played video/electronic game (console) last 12 months 13, % 130 Played video/electronic game (portable) last 12 months 4, % 109 Visited an indoor water park in last 12 months 2, % 99 Did woodworking in last 12 months 3, % 95 Participated in word games in last 12 months 11, % 114 Went to zoo in last 12 months 12, % 117 Purchased DVDs in last 30 days: 1 3, % 104 Purchased DVDs in last 30 days: 2 3, % 110 Purchased DVDs in last 30 days: 3+ 5, % 107 Purchased DVD/Blu-ray disc online in last 12 months 6, % 103 Rented DVDs in last 30 days: 1 5, % 140 Rented DVDs in last 30 days: 2 4, % 104 Rented DVDs in last 30 days: 3+ 18, % 120 Rented movie/oth video/30 days: action/adventure 29, % 123 Rented movie/oth video/30 days: classics 8, % 122 Rented movie/oth video/30 days: comedy 27, % 114 Rented movie/oth video/30 days: drama 19, % 123 Rented movie/oth video/30 days: family/children 10, % 98 Rented movie/oth video/30 days: foreign 2, % 86 Rented movie/oth video/30 days: horror 9, % 109 Rented movie/oth video/30 days: musical 3, % 128 Rented movie/oth video/30 days: news/documentary 4, % 114 Rented movie/oth video/30 days: romance 11, % 119 Rented movie/oth video/30 days: science fiction 8, % 112 Rented movie/oth video/30 days: TV show 9, % 127 Rented movie/oth video/30 days: western 2, % Esri Page 4 of 6

13 Sports and Leisure Market Potential Rented/purch DVD/Blu-ray/30 days: from amazon.com 3, % 108 Rented DVD/Blu-ray/30 days: from netflix.com 14, % 120 Rented/purch DVD/Blu-ray/30 days: from Redbox 23, % 140 HH owns ATV/UTV 1, % 74 Bought any children`s toy/game in last 12 months 30, % 100 Spent on toys/games for child last 12 months: <$50 5, % 92 Spent on toys/games for child last 12 months: $ , % 100 Spent on toys/games for child last 12 months: $ , % 97 Spent on toys/games for child last 12 months: $ , % 99 Spent on toys/games for child last 12 months: $500+ 4, % 107 Bought any toys/games online in last 12 months 6, % 107 Bought infant toy in last 12 months 6, % 101 Bought pre-school toy in last 12 months 6, % 92 Bought for child last 12 months: boy action figure 6, % 93 Bought for child last 12 months: girl action figure 3, % 117 Bought for child last 12 months: action game 2, % 90 Bought for child last 12 months: bicycle 6, % 100 Bought for child last 12 months: board game 8, % 94 Bought for child last 12 months: builder set 2, % 80 Bought for child last 12 months: car 8, % 92 Bought for child last 12 months: construction toy 3, % 85 Bought for child last 12 months: fashion doll 4, % 94 Bought for child last 12 months: large/baby doll 5, % 96 Bought for child last 12 months: doll accessories 3, % 105 Bought for child last 12 months: doll clothing 3, % 104 Bought for child last 12 months: educational toy 11, % 101 Bought for child last 12 months: electronic doll/animal 2, % 100 Bought for child last 12 months: electronic game 7, % 98 Bought for child last 12 months: mechanical toy 3, % 91 Bought for child last 12 months: model kit/set 2, % 109 Bought for child last 12 months: plush doll/animal 7, % 108 Bought for child last 12 months: sound game 2, % 116 Bought for child last 12 months: water toy 9, % 104 Bought for child last 12 months: word game 2, % Esri Page 5 of 6

14 Sports and Leisure Market Potential Bought digital book in last 12 months 11, % 110 Bought hardcover book in last 12 months 22, % 106 Bought paperback book in last 12 months 34, % 110 Bought 1-3 books in last 12 months 18, % 100 Bought 4-6 books in last 12 months 12, % 124 Bought 7+ books in last 12 months 17, % 106 Bought book (fiction) in last 12 months 28, % 109 Bought book (non-fiction) in last 12 months 23, % 109 Bought biography in last 12 months 6, % 90 Bought children`s book in last 12 months 9, % 101 Bought cookbook in last 12 months 7, % 91 Bought history book in last 12 months 8, % 115 Bought mystery book in last 12 months 10, % 96 Bought novel in last 12 months 16, % 111 Bought religious book (not bible) in last 12 mo 6, % 99 Bought romance book in last 12 months 7, % 105 Bought science fiction book in last 12 months 6, % 133 Bought personal/business self-help book last 12 months 6, % 110 Bought travel book in last 12 months 2, % 117 Bought book online in last 12 months 21, % 118 Bought book last 12 months: amazon.com 17, % 115 Bought book last 12 months: barnes&noble.com 2, % 94 Bought book last 12 months: Barnes & Noble book store 16, % 111 Bought book last 12 months: other book store (not B&N) 13, % 124 Bought book last 12 months: through book club 1, % 96 Bought book last 12 months: mail order 1, % 77 Listened to/purchased audiobook in last 6 months 4, % Esri Page 6 of 6

15 Retail Market Potential Demographic Summary Population 127, ,898 Population ,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Apparel (Adults) Bought any men's clothing in last 12 months 45, % 102 Bought any women's clothing in last 12 months 42, % 102 Bought clothing for child <13 years in last 6 months 24, % 93 Bought any shoes in last 12 months 52, % 104 Bought costume jewelry in last 12 months 19, % 105 Bought any fine jewelry in last 12 months 18, % 104 Bought a watch in last 12 months 11, % 106 Automobiles (Households) HH owns/leases any vehicle 32, % 101 HH bought/leased new vehicle last 12 mo 3, % 98 Automotive Aftermarket (Adults) Bought gasoline in last 6 months 78, % 100 Bought/changed motor oil in last 12 months 45, % 98 Had tune-up in last 12 months 28, % 102 Beverages (Adults) Drank bottled water/seltzer in last 6 months 61, % 102 Drank regular cola in last 6 months 44, % 105 Drank beer/ale in last 6 months 39, % 101 Cameras (Adults) Own digital point & shoot camera 28, % 96 Own digital single-lens reflex (SLR) camera 9, % 118 Bought any camera in last 12 months 6, % 101 Bought memory card for camera in last 12 months 5, % 111 Printed digital photos in last 12 months 3, % 108 Cell Phones (Adults/Housholds) Bought cell phone in last 12 months 33, % 100 Have a smartphone 53, % 118 Have an iphone 23, % 133 Number of cell phones in household: 1 12, % 105 Number of cell phones in household: 2 14, % 106 Number of cell phones in household: 3+ 9, % 101 HH has cell phone only (no landline telephone) 18, % 131 Computers (Households) HH owns a computer 30, % 106 HH owns desktop computer 18, % 100 HH owns laptop/notebook 21, % 112 Spent <$500 on most recent home computer 5, % 108 Spent $500-$999 on most recent home computer 8, % 115 Spent $1,000-$1,499 on most recent home computer 4, % 114 Spent $1,500-$1,999 on most recent home computer 1, % 109 Spent $2,000+ on most recent home computer 1, % 104 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or 2014 Esri Page 1 of 4

16 Retail Market Potential Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Convenience Stores (Adults) Shopped at convenience store in last 6 mos 60, % 108 Bought brewed coffee at convenience store in last 30 days 13, % 95 Bought cigarettes at convenience store in last 30 days 12, % 100 Bought gas at convenience store in last 30 days 33, % 108 Spent at convenience store in last 30 days: <$20 8, % 109 Spent at convenience store in last 30 days: $20-$39 9, % 111 Spent at convenience store in last 30 days: $40-$50 6, % 96 Spent at convenience store in last 30 days: $51-$99 4, % 104 Spent at convenience store in last 30 days: $ , % 103 Entertainment (Adults) Attended a movie in last 6 months 61, % 111 Went to live theater in last 12 months 12, % 105 Went to a bar/night club in last 12 months 18, % 114 Dined out in last 12 months 44, % 106 Gambled at a casino in last 12 months 12, % 88 Visited a theme park in last 12 months 17, % 106 Viewed movie (video-on-demand) in last 30 days 15, % 107 Viewed TV show (video-on-demand) in last 30 days 14, % 125 Watched any pay-per-view TV in last 12 months 11, % 92 Downloaded a movie over the Internet in last 30 days 9, % 147 Downloaded any individual song in last 6 months 25, % 135 Watched a movie online in the last 30 days 21, % 167 Watched a TV program online in last 30 days 19, % 157 Played a video/electronic game (console) in last 12 months 13, % 130 Played a video/electronic game (portable) in last 12 months 4, % 109 Financial (Adults) Have home mortgage (1st) 28, % 97 Used ATM/cash machine in last 12 months 49, % 109 Own any stock 6, % 93 Own U.S. savings bond 5, % 100 Own shares in mutual fund (stock) 5, % 80 Own shares in mutual fund (bonds) 4, % 89 Have interest checking account 27, % 103 Have non-interest checking account 28, % 107 Have savings account 54, % 110 Have 401K retirement savings plan 13, % 101 Own/used any credit/debit card in last 12 months 71, % 104 Avg monthly credit card expenditures: <$111 13, % 118 Avg monthly credit card expenditures: $111-$225 6, % 111 Avg monthly credit card expenditures: $226-$450 5, % 99 Avg monthly credit card expenditures: $451-$700 4, % 91 Avg monthly credit card expenditures: $701-$1,000 4, % 100 Avg monthly credit card expenditures: $1,001+ 7, % 90 Did banking online in last 12 months 37, % 115 Did banking on mobile device in last 12 months 12, % 130 Paid bills online in last 12 months 44, % 114 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or 2014 Esri Page 2 of 4

17 Retail Market Potential Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Grocery (Adults) Used beef (fresh/frozen) in last 6 months 65, % 98 Used bread in last 6 months 88, % 100 Used chicken (fresh or frozen) in last 6 mos 59, % 90 Used turkey (fresh or frozen) in last 6 mos 14, % 88 Used fish/seafood (fresh or frozen) in last 6 months 50, % 97 Used fresh fruit/vegetables in last 6 months 76, % 95 Used fresh milk in last 6 months 83, % 100 Used organic food in last 6 months 18, % 102 Health (Adults) Exercise at home 2+ times per week 28, % 106 Exercise at club 2+ times per week 15, % 133 Visited a doctor in last 12 months 68, % 98 Used vitamin/dietary supplement in last 6 months 50, % 101 Home (Households) Any home improvement in last 12 months 10, % 98 Used housekeeper/maid/professional HH cleaning service in last 12 4, % 93 Purchased low ticket HH furnishings in last 12 months 6, % 107 Purchased big ticket HH furnishings in last 12 months 8, % 115 Purchased bedding/bath goods in last 12 months 20, % 104 Purchased cooking/serving product in last 12 months 9, % 108 Bought any small kitchen appliance in last 12 months 9, % 112 Bought any large kitchen appliance in last 12 months 4, % 102 Insurance (Adults/Households) Currently carry life insurance 37, % 92 Carry medical/hospital/accident insurance 58, % 98 Carry homeowner insurance 38, % 87 Carry renter's insurance 8, % 121 Have auto insurance: 1 vehicle in household covered 13, % 112 Have auto insurance: 2 vehicles in household covered 10, % 105 Have auto insurance: 3+ vehicles in household covered 7, % 89 Pets (Households) Household owns any pet 19, % 97 Household owns any cat 8, % 95 Household owns any dog 13, % 94 Psychographics (Adults) Buying American is important to me 37, % 94 Usually buy items on credit rather than wait 8, % 82 Usually buy based on quality - not price 15, % 96 Price is usually more important than brand name 24, % 95 Usually use coupons for brands I buy often 16, % 92 Am interested in how to help the environment 15, % 97 Usually pay more for environ safe product 11, % 96 Usually value green products over convenience 9, % 98 Likely to buy a brand that supports a charity 31, % 100 Reading (Adults) Bought digital book in last 12 months 11, % 110 Bought hardcover book in last 12 months 22, % 106 Bought paperback book in last 12 month 34, % 110 Read any daily newspaper (paper version) 22, % 87 Read any digital newspaper in last 30 days 32, % 112 Read any magazine (paper/electronic version) in last 6 months 85, % 101 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or 2014 Esri Page 3 of 4

18 Retail Market Potential Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPI Restaurants (Adults) Went to family restaurant/steak house in last 6 months 73, % 105 Went to family restaurant/steak house: 4+ times a month 29, % 110 Went to fast food/drive-in restaurant in last 6 months 85, % 101 Went to fast food/drive-in restaurant 9+ times/mo 40, % 108 Fast food/drive-in last 6 months: eat in 36, % 107 Fast food/drive-in last 6 months: home delivery 7, % 105 Fast food/drive-in last 6 months: take-out/drive-thru 48, % 111 Fast food/drive-in last 6 months: take-out/walk-in 20, % 115 Television & Electronics (Adults/Households) Own any e-reader/tablet 22, % 115 Own any portable MP3 player 35, % 114 HH owns 1 TV 7, % 103 HH owns 2 TVs 10, % 104 HH owns 3 TVs 7, % 99 HH owns 4+ TVs 7, % 95 HH subscribes to cable TV 20, % 108 HH subscribes to fiber optic 2, % 98 HH has satellite dish 7, % 76 HH owns DVD/Blu-ray player 23, % 103 HH owns camcorder 5, % 99 HH owns portable GPS navigation device 10, % 101 HH purchased video game system in last 12 mos 3, % 93 HH owns Internet video device for TV 1, % 105 Travel (Adults) Domestic travel in last 12 months 51, % 110 Took 3+ domestic non-business trips in last 12 months 12, % 107 Spent on domestic vacations in last 12 months: <$1,000 14, % 138 Spent on domestic vacations in last 12 months: $1,000-$1,499 5, % 94 Spent on domestic vacations in last 12 months: $1,500-$1,999 3, % 100 Spent on domestic vacations in last 12 months: $2,000-$2,999 3, % 95 Spent on domestic vacations in last 12 months: $3,000+ 5, % 99 Domestic travel in the 12 months: used general travel website 6, % 101 Foreign travel in last 3 years 23, % 106 Took 3+ foreign trips by plane in last 3 years 3, % 81 Spent on foreign vacations in last 12 months: <$1,000 3, % 100 Spent on foreign vacations in last 12 months: $1,000-$2,999 2, % 87 Spent on foreign vacations in last 12 months: $3,000+ 4, % 96 Foreign travel in last 3 years: used general travel website 4, % 87 Nights spent in hotel/motel in last 12 mo: any 41, % 107 Took cruise of more than one day in last 3 years 8, % 106 Member of any frequent flyer program 16, % 105 Member of any hotel rewards program 12, % 97 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or 2014 Esri Page 4 of 4

19 Finances Market Potential Demographic Summary Population 127, ,898 Population ,983 96,328 Households 37,304 39,471 Median Household Income $46,551 $54,258 Number of Product/Consumer Behavior Adults Percent MPI Did banking in person in last 12 months 51, % 101 Bank/financial institution used: Bank of America 15, % 114 Bank/financial institution used: Capital One 2, % 80 Bank/financial institution used: Chase 11, % 106 Bank/financial institution used: Citibank 2, % 91 Bank/financial institution used: PNC 2, % 76 Bank/financial institution used: U.S. Bank 2, % 106 Bank/financial institution used: Wells Fargo 12, % 121 Bank/financial institution used: credit union 18, % 115 Did banking by mail in last 12 months 2, % 90 Did banking by phone in last 12 months 8, % 107 Did banking online in last 12 months 37, % 115 Did banking on mobile device in last 12 months 12, % 130 Used ATM/cash machine in last 12 months 49, % 109 Used direct deposit of paycheck in last 12 months 38, % 105 Did banking w/paperless statements in last 12 mo 18, % 117 Have interest checking account 27, % 103 Have non-interest checking account 28, % 107 Have savings account 54, % 110 Have overdraft protection 26, % 110 Have auto loan 15, % 99 Have personal loan for education (student loan) 8, % 135 Have personal loan - not for education 1, % 82 Have home mortgage (1st) 28, % 97 Have 2nd mortgage (home equity loan) 5, % 90 Have home equity line of credit 2, % 72 Have personal line of credit 2, % 93 Have 401(k) retirement savings plan 13, % 101 Have 403(b) retirement savings plan 2, % 94 Have IRA retirement savings plan 10, % 88 Own any securities investment 27, % 99 Own any annuity 2, % 92 Own certificate of deposit (more than 6 months) 2, % 73 Own shares in money market fund 3, % 81 Own shares in mutual fund (bonds) 4, % 89 Own shares in mutual fund (stock) 5, % 80 Own any stock 6, % 93 Own common/preferred stock in company you work for 1, % 92 Own common stock in company you don`t work for 4, % 93 Own U.S. savings bond 5, % 100 Own investment real estate 3, % 104 Own vacation/weekend home 2, % 68 Used a real estate agent in last 12 months 5, % 106 Used financial planner in last 12 months 5, % 101 Own 1 credit card 17, % 120 Own 2 credit cards 12, % 102 Own 3 credit cards 7, % 89 Own 4 credit cards 4, % 89 Own 5 credit cards 3, % 105 Own 6+ credit cards 4, % 81 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average Esri Page 1 of 3

20 Finances Market Potential Number of Product/Consumer Behavior Adults Percent MPI Avg monthly credit card expenditures: <$111 13, % 118 Avg monthly credit card expenditures: $111-$225 6, % 111 Avg monthly credit card expenditures: $226-$450 5, % 99 Avg monthly credit card expenditures: $451-$700 4, % 91 Avg monthly credit card expenditures: $701-$1000 4, % 100 Avg monthly credit card expenditures: $ , % 90 Own 1 debit card 45, % 113 Own 2 debit cards 10, % 114 Own 3+ debit cards 1, % 94 Avg monthly debit card expenditures: <$91 4, % 104 Avg monthly debit card expenditures: $91-$180 4, % 109 Avg monthly debit card expenditures: $181-$225 4, % 112 Avg monthly debit card expenditures: $226-$450 10, % 133 Avg monthly debit card expenditures: $451-$700 9, % 120 Avg monthly debit card expenditures: $701-$1000 7, % 117 Avg monthly debit card expenditures: $ , % 101 Own/used last 12 mo: any credit/debit card 71, % 104 Own/used last 12 mo: any major credit/debit card 63, % 104 Own/used last 12 mo: any store credit card 23, % 92 Credit/debit card rewards: airline miles 7, % 93 Credit/debit card rewards: cash back 19, % 103 Credit/debit card rewards: gasoline discounts 2, % 87 Credit/debit card rewards: gifts 4, % 93 Credit/debit card rewards: hotel/car rental awards 2, % 86 Own/used card last 12 mo: American Express Green 2, % 89 Own/used card last 12 mo: American Express Gold 2, % 85 Own/used card last 12 mo: American Express Platinum 2, % 99 Own/used card last 12 mo: American Express Blue 2, % 85 Own/used card last 12 mo: Discover 9, % 101 Own/used card last 12 mo: MasterCard Standard 13, % 107 Own/used card last 12 mo: MasterCard Gold 3, % 92 Own/used card last 12 mo: MasterCard Platinum 6, % 101 Own/used card last 12 mo: MasterCard debit card 6, % 103 Own/used card last 12 mo: Visa Regular/Classic 21, % 115 Own/used card last 12 mo: Visa Gold 2, % 84 Own/used card last 12 mo: Visa Platinum 8, % 96 Own/used card last 12 mo: Visa Signature 3, % 88 Own/used card last 12 mo: Visa debit card 23, % 112 Paid bills last 12 mo: by mail 38, % 89 Paid bills last 12 mo: online 44, % 114 Paid bills last 12 mo: in person 26, % 93 Paid bills last 12 mo: by phone using credit card 18, % 112 Paid bills last 12 mo: by mobile phone 10, % 128 Paid bills last 12 mo: charged to credit card 10, % 99 Paid bills last 12 mo: deducted from bank account 22, % 104 Wired/sent money in last 6 months 20, % 105 Wired/sent money in last 6 mo: using MoneyGram 2, % 104 Wired/sent money in last 6 mo: using PayPal 11, % 114 Wired/sent money in last 6 mo: using Western Union 4, % 107 Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average Esri Page 2 of 3