Congratulations and Thank You! Premium Video Ad Prior to the Video Shoot Vendor Communications and Preparations

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1 Congratulations and Thank You! We sincerely appreciate your purchase of a Premium Video Ad from AT&T Advertising Solutions. Once your video ad has been created, it will not only appear on AT&T s YP.COM site, but also on additional distribution sites and prominent websites, like YouTube.com. Itemized below are some of the more important things that we believe you should know about the video ad fulfillment process. It is our intention to help you navigate through this process with the least amount of inconvenience to you and your business which is why your active participation is vitally important. Prior to the Video Shoot Vendor Communications and Preparations We have an advertiser information site that contains helpful information on how you can prepare for your upcoming video shoot. That link is Also included in this What to Expect packet is an On-site Production Checklist that the filmmaker will be asking you to complete and sign before the video shoot along with other release forms that will be discussed below. The filmmaker will need the Checklist completed prior to the video shoot to alleviate the chance for any miscommunications or misunderstandings of what you want in your video ad. If you chose the Voice-over video ad option, we will prepare a script that will be recorded for your video ad. Approximately 5 days prior to your video shoot date, you will receive a phone call from us, reminding you of your video shoot date and providing you with some tips on how to best prepare for the video shoot. About 72 hours before the video shoot, you will also receive a courtesy reminder. Appointment Cancellations or Reschedules We ask that you not cancel or reschedule the video shoot unless absolutely necessary. Please contact us immediately by calling, toll-free, at if you are unable to meet with the filmmaker at the scheduled date and time for the video shoot. Please note that signed copies of the appropriate release forms required for the video shoot and the video shoot itself will need to be completed no later than 30 days from the date of your advertising contract with AT&T Advertising Solutions. If the filmmaker is not able to make the scheduled video shoot, due to reasons beyond their control, one of two things will occur: o We will arrange for another qualified filmmaker do the video shoot at the scheduled time and place, or o We will contact you to reschedule the video shoot at a later time or day of your choosing. The Day of the Video Shoot The filmmaker arrives The filmmaker will handle the video shoot and audio recording for your video ad at the one location specified. Releases and Checklist are signed The filmmaker will ask you to sign the forms below before the video shoot begins. o On-site Production Checklist: This form documents what you do and don t want in the video ad. o Personal Appearance Release: Any person appearing in the video will need to sign this form. o Location Release: This form permits filming at the one video shoot location. o Advertiser Content Release: If necessary for any content that you provide for the video ad. NOTE: The filmmaker does not have the authority to film your business unless these forms are signed. Please note that they cannot be modified or changed in any way. Filming begins If you chose the Interview video ad option, the video shoot will run about 90 minutes. If you chose the Voiceover video ad option, the video shoot will run about 30 minutes. After the video footage is edited, the filmmaker will send it to us for a quality assurance check. The estimated publication timeframe for your video to be placed on YP.COM is approximately 45 calendar days from the date you sign your sales contract.

2 Following the Video Shoot Premium Video Ad Preview Approximately one week after the video shoot, you should receive an inviting you to Preview your new video ad. The will include a URL link where your video ad will be available for you to preview. You will have five (5) calendar days in which to preview, approve or request any necessary changes. If we do not receive a Revise or Accept response from you via the preview link within five (5) calendar days, we will send your video ad to YP.COM to be posted on the site. The length of the final edited version of your premium video ad, regardless of the option chosen, will be approximately seconds in length. If you request changes to your video ad via the Preview Link, please be as specific as possible about what you do not like and what you would like to see changed in the video ad. All revision requests must be made through the Preview Link. o We will make every attempt to accommodate your requests for changes which may include using footage from the video shoot provided it is usable and meets our quality assurance and legal standards. Whenever changes are made to your video ad, a new preview link will be ed to you to view the latest version. Each time you receive a preview link, you will also have the opportunity to view the previous edit(s) to see the changes that have been made as you requested. You may request changes, up to three (3) times, if necessary, before the video ad is sent to YP.COM. Note: If we do not receive a Revise or Accept response from you within two (2) calendar days, on the second and third round of changes if required, we will send your video ad to YP.COM to be posted on the site. If you miss the opportunity to request changes to your video ad using the Preview Link, you can still request changes by contacting the AT&T Video Support Group directly at or by calling them, toll-free, at Future Requests for Changes After your video ad has been posted on YP.COM, you can also request changes to your video ad by contacting the AT&T Video Support Group either by or by phone as noted above. You can also contact your AT&T sales representative, who can coordinate with the AT&T Video Support Group on your behalf. When it comes time to renew your video ad and you want a new video ad to replace the current one, or you want to update the current one with new footage, your AT&T sales rep will contact the Video Support Group and they will notify us to contact you to schedule the video shoot. Advertiser Guidelines Below are the advertiser guidelines as covered in the content rules for advertising on YP.COM. Do mention licenses and accreditations as mandated by local laws unless your attorney advises you that they are not necessary. Do avoid price claims which are false or misleading; or savings claims which do not offer provable savings. Don t show or spell out a URL or address of a sensitive nature. Don t make statements that are vulgar, obscene, offensive or imply illegal activity, whether offered in a direct presentation or by connotation. Don t discredit or disparage providers of competitor services, products, industries or professionals. Claims of superiority over competing products are not permitted unless acceptable proof from recognized trade or industry associations, statistical, polling or objective third-party ratings sources is provided. Superlative or discrediting advertising will not be permitted. Don t discriminate against any individual or group. References to employees must refer only to skills and qualifications possessed, such as Spanish speaking. Don t promote alcoholic products, tobacco, weaponry or gambling. Don t show people engaged in these activities in the videos. Don t use scantily-clad figures or nudity within the video; this also includes clinical or medical nudity. On a Final Note Please remember that your active participation in this process remains at all times subject to the Agreement for Advertising Services between AT&T Advertising Solutions and yourself, including all attachments and addendums.

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6 YP.COM Video Ads Material Specifications Artwork Specifications Logos: Vector artwork in either AI or EPS format, PDF with vector graphics within the PDF *Preferred*. Can take: 72 pixels per inch (dpi), minimum. Color Photos: 72 pixels per inch (dpi), minimum. Minimum horizontal length must be 854 pixels in 8bit mode. Minimum vertical width must be 480 pixels in 8bit mode, i.e: 854x480 size. Photo Formats: JPEG, PDF, PSD, TGA, TIFF, Camera RAW, CR2, NEF Video Specifications Videos should be sent in one of the following file formats: QuickTime: Video files are preferred in QuickTime.MOV format at 720 x 480 size image with 16:9 ratio (non-square pixels) or 854 x 480 size image and 16:9 ratio (square pixels). A 640 x 480 or greater size image with 4:3 ratio is also acceptable. Video codec must either be uncompressed, MJPEG, MPEG, MP4, Cinepak, H.263 or H.264. AVI: 640 x 480 or greater size image with a 4:3 ratio; 720 x 480 size image with 16:9 ratio (non-square pixels), or 854 x 480 size image and 16:9 ratio (square pixels). AVI codec must be Uncompressed, DV, MJPEG, Huffyuv Other Acceptable Compressed Files: 720x480 MPEG-2 w/separate audio files. Windows Media Files (.WMV - must be over 1000 kbs bit rate) are acceptable but not preferred.vob files (please make sure they are larger than just a few MB) Data CD or DVD disks with any of accepted video formats as files NOTE: We cannot extract videos that are in video players. However, we can extract videos from URL s but we will need the direct URL to the downloadable video file NOT the video playing in the player. We cannot edit existing spots with graphics over the footage or footage that has already been cut. We cannot edit or encode pre-existing: Real Video Files (RM), or Flash Video Files (.SWF, FLA, FLV). We cannot separate music from a voice if both are in the same audio file. Pre-existing files will run as they are submitted. Please ensure there is no unwanted material in the file submitted. We can accept the following tape formats: DVCPRO 25 or 50 tape; DVCAM tape; MiniDV tape All artwork, photos and video materials should be sent to the Video Support Group at the Internet Operations Group-East as follows: For files and links that can be transmitted electronically, send them to For any questions or needs for assistance, call them, toll-free, at Copies of disks and artwork can also be mailed directly to: Video Support Group 675 W Peachtree St. NW Atlanta, GA 30308

7 Advertiser Content Release Form (GRAPHICS / PHOTOS / ARTWORK / VIDEO / ETC.) LISTING INFORMATION Customer ID: Listed Name for Video: Listed Telephone #: Work Supplied As: (Check 1 or more and describe Work Below) Disc Electronic File (s) via Photograph Printed Material Other Description of Work I acknowledge that one or more textual, graphic, photographic, artistic, audio, video or other element(s) and/or a combination of such elements in either a raw or edited form (such elements being referred to hereafter collectively and individually as the Work ) is being provided on behalf of the Advertiser listed above to AT&T Advertising and Publishing and/or its affiliates ( AT&T ) for placement on the YP.COM network as published and/or distributed by or on behalf of AT&T (the Primary Service(s) ). A copy of the Work is attached hereto and/or described above (and on attached sheets if necessary). I hereby authorize and give full permission and consent to AT&T to: (i) publish, reproduce, display, distribute and otherwise use the Work; (ii) modify or alter the Work, both as to form, content and format, as necessary to meet all relevant publication standards and specifications; and/or (iii) make derivative works from the Work; now or in the future, both in connection with the Primary Service(s), as well as any subsequent publication and/or distribution of any AT&T affiliated or associated directory or advertising service, in any form or format, including but not limited to, print directories (whether standard, mini or companion formats) and electronic directory and/or advertising services (including online, mobile, audio and/or video based directory and/or advertising services). In so doing, I hereby grant AT&T a permanent, fully paid license to the Work, consistent with the terms hereof. I hereby waive any right that I may have to inspect or approve the finished Work or the use to which it may be applied. If I have allowed AT&T or an AT&T contractor(s) to take a photograph or a video for use in or with the Work (an AT&T - Generated Element ), I acknowledge that AT&T is the sole owner of all copyrights in and to such AT&T - Generated Element. I represent and warrant that: (1) I am the sole owner of any copyright which may exist in the Work; and/or, (2) I have full power and authority, including any necessary intellectual property permissions and licenses, to grant the rights granted AT&T hereunder with respect to the Work; and, neither this license nor use of the Work as permitted hereunder will in any way constitute an infringement or other violation of any trademark, copyright or other intellectual property right of any third party. I further represent and warrant that all persons depicted in the Work, including any persons in an AT&T - Generated Element, consent to the taking of and use of their images, names, likenesses and any endorsements attributed to those persons. I acknowledge and agree that: (1) I am solely responsible for the enforcement and protection of intellectual property rights associated with the Work; (2) I will notify AT&T immediately upon receiving notice of any change in or dispute over such intellectual property rights; and (3) I will indemnify and defend AT&T from and against any and all losses, damages, costs, expenses, and fees, including attorney fees, arising out of any claim that the use and reproduction of the Work by AT&T infringes the intellectual property rights of any third party. I acknowledge and agree that the representations, warranties and commitments made herein are a material inducement for AT&T s willingness to accept the Work hereunder. Authorized Signature Printed Name Date Title

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