Graphics Style Guide. On-Air, Print, & Web. Station Style Guide
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1 Graphics Style Guide On-Air, Print, & Web Station Style Guide
2 2 on-air Logos Approved Font RGB Palette Co-Branded - examples Backgrounds - thumbnails Character Background - examples Character Background Line-Up - examples Character Background - thumbnails Station ID - examples Station IDs - thumbnails Animated Logo Elements - thumbnails Lower Third - examples Lower Thirds - thumbnails Transitions - thumbnails web Print Examples Logos Approved Font CMYK Palette Line Guidelines Shape Guidelines Good & Bad - examples Print Backgrounds Character Backgrounds Character Poses Print Animals Print Food Print Nature Print Objects Print Transportation RGB Palette Interactive and Online Examples Social Skins PBS KIDS All rights reserved.
3 On-Air
4 PBS KIDS Logo The logo always exists with an even white line around the logo. on-air 4 Logo over a colored background. Logo on a white background. PBS KIDS Logo Colors COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) CMYK (Print Only) PMS Color 153, 207, 22 0, 0, 0 255, 255, C 100Y 100K 0C 0M 0Y 0K 376C
5 PBS KIDS Fonts on-air 5 PBS Kids Headline Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PBS Kids Headline Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PBS Kids Headline Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PBS Kids Headline Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
6 PBS KIDS Color Palette RGB RGB is for BROADCAST and ONLINE only. Use CMYK or PMS colors for PRINT. Primary Color Palette on-air 6 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 153, 207, 22 35, 219, 197 0, 184, 241 0, 121, , 84, , 3, 124 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 255, 64, , 166, , 194, , 227, 99 56, 124, 43
7 PBS KIDS Color Palette RGB RGB is for BROADCAST and ONLINE only. Use CMYK or PMS colors for PRINT. Secondary Color Palette on-air 7 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 98, 187, 70 0, 171, 78 68, 200, , 212, , 176, , 79, , 112, , 173, 210 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 231, 212, , 138, , 81, , 63, , 77, , 123, , 137, , 212, 87 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 255, 230, , 235, , 231, , 221, , 167, , 148, , 110, , 64, 66
8 on-air 8 Co-Branded Endpage Guidelines Station ID & URL Placement Font PBS KIDS HEADLINE REG Station Logo The station logo should be placed on the left. URL Point Size: 35 Justified right Color Title is always white. URL is always white. Tune-in is always black. ONE DIGIT HOUR Show Title Font PBS KIDS HEADLINE BOLD Each show title is different. The recommended font size can be adjusted for longer or shorter titles as needed. One Line Title Point Size: 85 Justified left Two Line Title Top Line Point Size: 73 Justified left Bottom Line Point Size: 63 TWO DIGIT HOUR Day/Time Point Size: 55 Tracking: 0 Justified left AM/PM Point Size: 50 ONE DIGIT HOUR & MINUTES Day/Time Point Size: 53 AM/PM Point Size: 50 TWO DIGIT HOUR & MINUTES Day/Time Point Size: 48 AM/PM Point Size: 40 Day/Time Point Size: 46 AM/PM Point Size: 40
9 Backgrounds / Co-Branded Endpages 20 Backgrounds :10s on-air 9 Amusement Park Arctic Art Studio Camping City Farm Grand Canyon Music Orchard Park Playground Pond
10 Backgrounds / Co-Branded Endpages 20 Backgrounds :10s on-air 10 Room Safari Underwater Abstract 01 Abstract 02 Abstract 03 Abstract 04 Abstract 05 Loopable Background 5 Backgrounds :17s Camping City Grand Canyon Safari Underwater *NOTE: Loopable Background loop begins at frame 61
11 Character Backgrounds: Promo Donut These multi-use elements consist of an open, close, and a matte for content in between. Character Promo Donut These specialized elements can be used as a promo open and close with your chosen content. URL Font PBS KIDS HEADLINE REGULAR Point Size: 35 Justified right Station Logo Placement The station logo should be placed on the left. on-air 11 Show Title Font PBS KIDS HEADLINE BOLD Each show title is different. The recommended font size can be adjusted for longer or shorter titles as needed. Color Title is always white. URL is always white. Tune-in is always black. One Line Title Point Size: 85 Justified left Two Line Title Top Line Point Size: 73 Justified left Bottom Line Point Size: 63 Justified left Refer to Co-Brand Endpage Tune-In Guidelines on Page 8 since the layout is the same.
12 Character Backgrounds: Schedule Line-Up These multi-use elements consist of an open, close, and a matte for content in between. :10 in length Schedule Line-Up The close of the Character Background can be used to create a :10 Schedule Line-Up menu. Font PBS KIDS HEADLINE BOLD Color Title is always black. The tune-in color is always a complimentry color to the background. Line One Line Two Line Three on-air 12 Tune-In Time Color: Defined by BKG Point Size: 55 Justified right Station URL Point Size: 35 Position: Next to station logo. Show Title Color: Black Point Size: 50 Justified left Station Logo The station logo should be placed on the left.
13 Character Backgrounds These multi-use elements consist of an open, close, and a matte for content in between. 5 Character Backgrounds :14 Building Crew Kite on-air 13 Open :02 Close :12, 21 frames Open :02, 27 frames Close :10, 22 frames Sledding Surfing Open :02 Close :12, 21 frames Open :02, 15 frames Close :11, 4 frames Vine Open :01 25 frames Close :12, 26 frames
14 on-air 14 Station ID Guidelines Station Logo Placement The affiliate logo should be placed to the left of the PBS KIDS logo. Color URL is always white. URL Font PBS KIDS HEADLINE REGULAR Point Size: 35 Justified Left Position: pixels below the station logo. LOWER TEMPLATE Applies only to Bouncy Ball and Water Balloon IDs
15 Station IDs 12 Station IDs :14s on-air 15 Birdhouse Bouncy Ball Cereal Couch Egyptian Geyser
16 Station IDs 12 Station IDs :14s on-air 16 Lava Pipeline Soap Box Space Under Sea Water Balloon
17 Animated Logo Elements 10 Animated Logo Elements :03-:04s on-air 17 Ants Comet Farm Fireworks Giraffe Hamster Iceberg Plane Snail Treasure
18 Lower-Third Guidelines on-air 18 Every Lower-Third is different. The recommended font size can be adjusted for longer or shorter text as needed. Color Title is always white. Tune-in is always black. One Line Lower-Third This is a recommended font and size for the text shown. ONE LINE Font: PBS KIDS HEADLINE BOLD Point Size: 45 Justified center to box. Two Line Lower-Third This is a recommended font and size for the text shown. TWO LINES Top Line Font: PBS KIDS HEADLINE BOLD Point Size: 72 Justified left Bottom Line Font: PBS KIDS HEADLINE REGULAR Point Size: 50 Justified left
19 on - air PBS KIDS Graphics Style Guide Lower-Thirds 6 Lower-Thirds :10s animate on/off includes multiple mattes One Line Lower-Third One Line Lower-Third One Line Lower-Third Two Line Lower-Third Two Line Lower-Third Two Line Lower-Third 19
20 Transitions 8 transitions varying lengths on-air 20 Transition 1 -Center Wipe Transition 2 -Horizontal Wipe Transition 3 -Horizontal Wipe Transition 4 -Horizontal Wipe Transition 5 -Horizontal Wipe Transition 6 -Vertical Wipe Transition 7 -Hidden Cut Transition 8 -Hidden Cut
21 Print
22 PBS KIDS Graphics Style Guide Print Examples 22 Door Sign Print design should utilize elements to create a PBS KIDS brand experience to achieve marketing objectives. Bookmark Hey Parents! The PBS KIDS logo is a registered mark of the Public Broadcasting Service. Daniel Tiger s Neighborhood: 2013 The Fred Rogers Company. Help your kids explore reading this summer with resources from PBS KIDS and our partners. Visit Dinosaurs A to Z pbskids.org for games, activities, and links to ideas and tips for parents including fun stuff from our summer literacy partners like: A DIY reading camp at education.com The Pottery Barn Kids Summer Reading Challenge The PBS KIDS logo is a registered mark of the Public Broadcasting Service. TM & 2013 The Jim Henson Company. JIM HENSON S mark & logo, DINOSAUR TRAIN mark & logo, characters and elements are trademarks of The Jim Henson Company. All Rights Reserved. Anytime is Reading Time! Full Page Ads Resources at Grandparents.com Scholastic s Summer Reading Challenge Happy Reading! The PBS KIDS logo is a registered mark of the Public Broadcasting Service. Super WHY! 2013 Out of the Blue Enterprises LLC. All Rights Reserved. Curious George: & 2013 Universal Studios and/or HMH. All Rights Reserved. WordGirl: TM & Scholastic Inc. All Rights Reserved. A Special 2 Day Dinosaur Event! Starting Monday July 8th pbskids.org
23 The PBS KIDS logo is a registered mark of the Public Broadcasting Service and is used with permission. 2013, Feline Features LLC The PBS KIDS logo is a registered mark of the Public Broadcasting Service and is used with permission. 2013, Feline Features LLC PBS KIDS and Whole Foods Market have teamed up to bring you kid-friendly recipes, games, crafts, and more! The PBS KIDS logo is a registered mark of the Public Broadcasting Service and is used with permission. 2013, Feline Features LLC PBS KIDS Graphics Style Guide Print Examples Activity Sheets 23 Step 1: Make Your Own Treasure Chest The Pirates Great Banana Fruit Salad Recipe and Craft Activity You ll Need: Empty yogurt cups or small plastic containers White paper Scissors Markers or crayons Tape Directions: 1. Clean out yogurt cups or small plastic containers. 2. Measure the height of the container on the long edge of the white paper. The Pirates Great Banana Fruit Salad Recipe and Craft Activity 3. Cut out the strip and decorate your treasure chest with markers or crayons. 4. Draw the wooden boards that make up the chest, and don t forget a large lock on the front! So Big Mouth doesn t swipe your pineapple chunks! 5. Once you ve colored your chest, wrap the paper strip around the top of your plastic container and tape it in place. Have fun exploring cooking with this pirate themed fruit salad recipe and craft activity presented to you by PBS KIDS newest series, PEG + CAT. For more ideas and tips visit pbskids.org/healthykids The Pirates Great Banana Fruit Salad Recipe and Craft Activity So fruit salad is like this salad, made totally out of fruit! Step 2: Make Your Own Fruit Salad It s got all this stuff mixed together, because it s a salad. And it s sweet and colorful and juicy because it s fruit! Fruit salad is so amaaaaazing, how can you possibly make it any better? The same way you make anything better: By putting it in a treasure chest! Like yer a pirate! Arrrrrre ye ready? Directions: 1. Wash all the fruit going in the salad. 2. Cut each banana into 16 pieces. (That s 10 pieces, plus another 6!) 3. Cut each strawberry into 4 pieces. (That s 3 pieces, plus another 1!) 4. Cut the peaches into bite size pieces. (Pirates love peaches!) 5. If your grapes are large, cut them in half. (That means cut them right down the middle!) 6. Put each fruit into its own bowl. For more ideas and tips visit pbskids.org/healthykids Step 3: Put it together The Pirates Great Banana Fruit Salad Recipe and Craft Activity Now it s time to fill your treasure chest! Count as you spoon the following into each chest: 5 bananas 6 strawberries 7 grapes 8 peaches 9 blueberries Step 4: Dig in! Once you ve filled your chest, it s time to fill yer belly! With juicy tasty fruit salad! Dig in! Arrrr! For more ideas and tips visit The PBS KIDS logo is a registered mark of the Public Broadcasting Service and is used with permission. 2013, Feline Features LLC pbskids.org/healthykids PEG + CAT is new animated preschool series that follows Peg and her sidekick, Cat, as they share hilarious adventures and solve really big problems in some amazing places throughout the universe -- from a magical forest, to a circus, to pirate island, and beyond. For more ideas and tips visit pbskids.org/healthykids
24 PBS KIDS Logo The logo always exists with an even white line around the logo. 24 When ing in black and white use this logo. PBS KIDS Bug Use at 100% (3/8 inch). Do not enlarge or reduce. PBS KIDS Logo Colors COLOR SWATCH (Do Not Sample) CMYK (Print Only) PMS Color 40C 100Y 376C 100K 0C 0M 0Y 0K
25 PBS KIDS Fonts 25 PBS Kids Headline Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PBS Kids Headline Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PBS Kids Headline Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PBS Kids Headline Condensed Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PBS Kids Subheadline ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz PBS Kids Subheadline Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
26 PBS KIDS Color Palette CMYK CMYK or PMS colors are for PRINT only. Use RGB for BROADCAST and ONLINE. Primary Color Palette 26 COLOR SWATCH (Do Not Sample) CMYK (Print Only) PMS Color 40C 100Y 376C 62C 34Y 67C 7M 100C 44M 300C 40C 80M 258C 100M 15Y Rubine RedC COLOR SWATCH (Do Not Sample) CMYK (Print Only) PMS Color 89M 75Y 40M 90Y 1375C 25M 95Y M 73Y 114C 65C 100Y 42K 364C
27 PBS KIDS Color Palette CMYK CMYK or PMS colors are for PRINT only. Use RGB for BROADCAST and ONLINE. Secondary Color Palette 27 COLOR SWATCH (Do Not Sample) CMYK (Print Only) PMS Color 65C 100Y 369C 90C 100Y 355C 60C 637C 42C 5Y 636C 31C 27M 270C 80C 80M 2725C 46C 63M 2583C 14C 34M 257C COLOR SWATCH (Do Not Sample) CMYK (Print Only) PMS Color 7C 17M 678C 58M 5Y 204C 84M 88Y 1788C 84M 88Y 25K 1805C 70M 100Y 36K 174C 64M 100Y 166C 43M 97Y 17K 723C 16M 77Y 129C COLOR SWATCH (Do Not Sample) CMYK (Print Only) PMS Color 4M 100Y Yellow 012C 5M 50Y 1215C 10K Cool Gray 2C 5C 5Y 12K 5527C 8M 5Y 35K 408C 5C 5M 45Y 5K 70K 431C 90K 433C
28 28 Line Guidelines The PBS KIDS line is an IMPORTANT design device. Its purpose is to creatively lead the eye from one thing to another. It also frames and divides important information. The PBS KIDS line is not just any other line. It has rules. The example below show how the line can be used. Avoid using the line as just a design element. Put it to Work! The line should lead you to important information. The line weight/thickness is the same as the white line around the PBS KIDS logo. The line is mostly made of right angles but it also has slightly skewed angles. This is a fun way to give the line character, but don t go overboard. The line should be white unless it s on a white background, then it can be a color that compliments the other elements (PBS KIDS Green is a good chioce.) The line isn t made on an Etch-A-Sketch. It doesn t have to enter and leave the frame. There can be more than one line in the frame.
29 29 Shape Guidelines Like the line, simple geometric shapes are an IMPORTANT design device. Shapes can be used to contain information or as subject headers. They can also be used to accent or spruce up a design. The examples below show how shapes can be used. On a white background, please use a colored-shape behind the PBS KIDS logo. Irregular rectangles are a great way to anchor text and graphics on the page. When the lines and shapes combine, avoid making parallel lines. Slightly skew the shape or the line to show a difference in their angles Anytime is Reading Time! Shapes are created with slightly skewed angles.
30 Good and Bad Examples These are examples of good and bad uses of the line and shapes. 30 The line is mainly made up of straight lines and right angles. Don t go crazy with the line. Shapes should be simple and just slightly skewed. Don t go crazy with shapes. Keep circles to a minimum. The line thickness should be consistent. The line is the same size as the line around the logo. Only use this one line weight. The line should end in a shape or at text. Don t leave the line hanging.
31 Print Backgrounds 20 Print Backgrounds Adobe Illustrator Format 31 Amusement Park Arctic Art Studio Camping City Farm Grand Canyon Music Orchard Park Playground Pond
32 Print Backgrounds 32 Room Safari Underwater Abstract 01 Abstract 02 Abstract 03 Abstract 04 Abstract 05
33 Character Backgrounds 11 Print Character Backgrounds Adobe Illustrator Format Only use with Dot, Del and Dee 33 Backyard Forest Grocery Store Hill Moon Neighborhood Night Sky Ocean Orchard Pasture Space
34 Dot, Del and Dee 34 Dot is 2 1/3 Dot head lengths tall. Dot is also 3 Del head lengths tall. Del and Dee are approximately 2 of their head lengths tall. Dot Del Dee Personality Dot is the older sister of the group. She is an encouraging leader with a competitive spirit. Del is the multi-talented, practical, thinker and twin brother of Dee. Dee is the adventurous and impetuous twin sister to Del.
35 Character Art 182 Character Art Elements Adobe Illustrator Format 35 Dee Apple Picking Dee Balloon Floating Dee Bubble Riding Dee Dive Dee Falling Dee Flapping Dee Fleeing Dee Free Falling Dee Frisbee Climb Dee Fruit Balance Dee Fruit Catch Dee Game Piece
36 Character Art 36 Dee Hanging Dee Jumping Out Dee Jumping Up Dee Laughing Dee Leaping Dee Lifting Dee Looking Down Dee Looking Out Dee Looking Over Dee Marching Dee Painting Dee Ping-Pong Run
37 Character Art 37 Dee Ping-Pong Stance Ping-Pong Swing Dee Pleased Dee Pointing with Visor Dee Pointing with No Visor Dee Presenting Dee Rock Lean Dee Run with Visor Dee Run with No Visor Dee Run Cycle
38 Character Art 38 Dee Skateboarding Carve Dee Skateboarding Carve Dee Skateboarding Ollie Dee Soapbox Racing Dee Soapbox Start Dee Space Drifting Dee Standing Ready Dee Standing Dee Stomp Dee Surfing Dee Vine Swinging Dee Visor Down
39 Character Art 39 Dee Visor Up Dee Volcano Crouching Dee Volcano Excited Dee Volcano Hotdog Dee Volcano Leaping Dee Waving
40 Character Art 40 Del Apple Dropping Del Apple Holding Del Apple Picking Del Balloons Looking Del Balloons Pointing Del Balloons Standing Del Biking Del Clapping Del Dice Throw Del Dropping 1 Del Dropping 2 Del Excited
41 Character Art 41 Del Falling Del Frisbee Windup Del Frog Waterskiing Del Grocery Bag Del Hands on HIps Del Happy Del Jump Out Del Jump Pointing Del Jump Up Del Ladder Laughing Del Ladder Sitting Del Lasso
42 Character Art 42 Del Looking Del Looking Down Del Looking Over Del Looking Up Del Looking to Camera Del Marching Tuba Del Marching Tuba Blow Del Marching Tuba Laugh Del Marching Tuba Walk Del Pogo Del Pointing Del Run
43 Character Art 43 Del Run Cycle Del Soapbox Finish Del Space Leap Del Space Run Del Space Satellite Del Space Stand Del Standing Del Surfing Del Surprised 1 Del Surprised 2 Del Table Hideout
44 Character Art 44 Del Table Jump Del Table Stand Del Tree Hiding Del Vine Swinging Del Volcano Climb Del Volcano Hotdog Del Volcano Jump Del Volcano Leap Del Volcano Ready Del Volcano Stand Del Volcano Swing Del Walkie Talkie
45 Character Art 45 Del Watering Del Waving Del Worried Del Wrench Del Wrench Magnet Del Yo-Yo Del Zipline
46 Character Art 46 Dot Admiring Dot Biking Dot Bubble Float Dot Climb Dot Climbing Dot Excited Dot Falling Dot Flashlight Looking Up Dot Flashlight Run Dot Leap Frog Dot Happy Dot Honey Hang
47 Character Art 47 Dot Honey Swing Dot Jazz Hands Dot Jump Down Dot Jump Dot Laughing Dot Leaping Dot Looking Behind Dot Looking Down Dot Looking Up Dot Looking Dot Marching Dot Meditating
48 Character Art 48 Dot Pointing Dot Puzzled Dot Relaxing Dot Run Dot Run Cycle Dot Sleeping Dot Slide Dot Soapbox Race Dot Soapbox Start Dot Soccer BNall Bounce
49 Character Art 49 Dot Soccer Ball Kick Dot Soccer Pile Dot Standing One Leg Dot Standing Dot Stretch Dot Surprised Dot Thinking Dot Thumbs Up Dot Trapeze Dot Tree Pull Dot Vine Hang Dot Worried
50 Character Art 50 Dee & Del Hand Shake Dee & Del Kite Dee & Del Kite Take-Off Dee & Del Sitting Dee & Del Sledding Dee & Del Surfing Point Dee & Del Surfing Stack Dee & Del Surprised Dot Dee & Del Running Backpack Dot Dee & Del Geyser Sitting Dot Dee & Del Jump Rope Tangled Dot Dee & Del Jump Rope
51 Character Art 51 Dot Dee & Del Sledding Dot Dee & Del Trapeze Hang Dot Dee & Del Trapeze Swing Dot & Dee High Five Bounce Dot & Dee Spaceship Dot & Dee Trapeze
52 Print Animals 58 Animal Elements Adobe Illustrator Format 52 Alligator Ant Bat Bee Bird Blue Bird Yellow Butterfly Cat 1 Cat 2 Cat 3 Caterpillar Chicken Brown
53 Print Animals 53 Chicken White Cow Crab Dog 1 Dog 2 Dolphin Duck Elephant Fish Group Fish 1 Fish 2 Fox
54 Print Animals 54 Frog Giraffe Horse Iguana Jaguar Kangaroo Ladybug Lion 1 Lion 2 Lion 3 Lizard Monkey
55 Print Animals 55 Mouse 1 Mouse 2 Owl Panda Penguin 1 Penguin 2 Pig Quail Rabbit Seal Shark Sheep
56 Print Animals 56 Skunk Snail Spider Squirrel 1 Squirrel 2 Turtle Viper 1 Viper 2 Walrus Zebra
57 Print Food 34 Food Elements Adobe Illustrator Format 57 Artichoke Banana Birthday Cake Bread Cake Carrot Cheese Eggplant Fruit Salad Grapes Ham Ice Cream
58 Print Food 58 Jam Juice Box Kiwi Lemon Milk Mustard Noodles Onion Peanut Butter Pie Pizza Popcorn
59 Print Food 59 Quiche Radish Salad Sandwich Strawberry Tomato Vegetables Watermelon Yam Zucchini
60 Print Nature 31 Nature Elements Adobe Illustrator Format 60 Bamboo Cactus Earth Evergreen Flowers Grass Holly Iceberg Icicle Jungle Kelp Lily Pad
61 Print Nature 61 Moon & Stars Mountain Nest Ocean Orchid Palm Park Pond Quartz Rain Cloud Rainbow Sun
62 Print Nature 62 Tree 1 Tree 2 Tree 3 Tree 4 Volcano Waterfall Xyris
63 Print Objects 52 Object Elements Adobe Illustrator Format 63 Alarm Clock Beach Ball Binoculars Bucket Bumper Cars Chef Hat Drums Drum Set Easel Electric Guitar Ferris Wheel Flag
64 Print Objects 64 Flute Glasses Guitar 1 Guitar 2 Hammer Hanger House Jump Rope Kite Lamp Magnifying Glass Measuring Cup
65 Print Objects 65 Measuring Spoons Mixer Notebook Oven Paint Palette Party Hats Piano Picnic Basket Piggy Bank Present Recipe Book Roller Coaster
66 Print Objects 66 Salt & Pepper Sand castle Satellite Saxophone Screwdriver Slide Spatula 1 Spatula 2 Spoon Telescope Ticket Booth Treasure Chest
67 Print Objects 67 Treehouse Trumpet Umbrella Xylophone
68 Print Transportation 18 Transportation Elements Adobe Illustrator Format 68 Airplane 1 Airplane 2 Airplane 3 Ambulance Bike Car 1 Car 2 Jeep Police Car Rocket Rowboat Sailboat
69 Print Transportation 69 Spaceship Submarine Tractor Train Truck Van
70 Web
71 PBS KIDS Color Palette RGB RGB is for BROADCAST and ONLINE only. Use CMYK or PMS colors for PRINT. Primary Color Palette web 71 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 153, 207, 22 35, 219, 197 0, 184, 241 0, 121, , 84, , 3, 124 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 255, 64, , 166, , 194, , 227, 99 56, 124, 43
72 PBS KIDS Color Palette RGB RGB is for BROADCAST and ONLINE only. Use CMYK or PMS colors for PRINT. Secondary Color Palette web 72 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 98, 187, 70 0, 171, 78 68, 200, , 212, , 176, , 79, , 112, , 173, 210 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 231, 212, , 138, , 81, , 63, , 77, , 123, , 137, , 212, 87 COLOR SWATCH (Do Not Sample) RGB (TV, Mobile, Web) 255, 230, , 235, , 231, , 221, , 167, , 148, , 110, , 64, 66
73 Interactive/Online Examples web 73 As with design, online units should utilize elements to create a PBS KIDS brand experience to achieve marketing objectives. PBS Online Vertical: 160X600 Promotional Twitter Skin PBS Online Square Banner: 300X250 PBS Online Horizontal Banner 728X90
74 Social Skins: Facebook 5 Generic Character Skins Jpeg and Adobe Illustrator Format web 74
75 Social Skins: Twitter 5 Generic Character Skins Jpeg and Adobe Illustrator Format web 75
76 Social Skins: Google+ 5 Generic Character Skins Jpeg and Adobe Illustrator Format web 76
77 The End
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