STRUCTUBE HOW THE CANADIAN FURNITURE RETAILER LEVERAGED MAGENTO TO TRIPLE ONLINE ORDERS. Omnichannel Vision + Agency Expertise + Technological Edge

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1 STRUCTUBE HOW THE CANADIAN FURNITURE RETAILER LEVERAGED MAGENTO TO TRIPLE ONLINE ORDERS Omnichannel Vision + Agency Expertise + Technological Edge

2 STRUCTUBE With 50 stores in Canada and a recent expansion into the United States, Structube is a specialty furniture retailer whose omnichannel strategy has successfully grown sales on both sides of the border. Structube s killer combo: combining exclusive, contemporary design with an aggressive pricing strategy. The Plan Double online sales over two years, expand into the U.S. The Strategy Provide rich content in an omnichannel environment, then promote the heck out of it. The Partners Structube worked with Absolunet to combine Magento s omnichannel potential with the agency s market-beating digital performance expertise.

3 Mission: Put the consumer at the center of the Structube experience Simplify the client experience. Treat everyone, including suppliers, on the same level. Never offer the same experience twice. Create a real, seamless omni-channel experience, regardless of the end user s preferred channel. Offer every customer the best possible price, always. Optimize prices in real time and avoid getting caught in the discount trap.

4 Platform payoff: Online Orders Tripled once the new in-store pickup strategy was activated. Absolunet developed a custom connector to seamlessly integrate the Magento Enterprise Platform with Microsoft LS Nav Retail ERP/POS Management Systems, which made it easy for customers to schedule in-store A few key pickup, even for backordered items (the system provided availability information for backordered items). Online orders immediately tripled. facts and figures From search to sale: Organic search driven sales doubled in the past year Over the last 18 months, more than 50 unique SEO initiatives have been implemented on both its US and Canadian sites. As a result, Structube has been steadily increasing its lead over its main competitor on Google thanks to an incremental improvement approach, which led to three times more indexed keywords than before as well as almost 2,000 keyword improvements on Google in September 2016 alone.

5 The 18 Month Road to Massive ROI

6 New Canadian ecommerce site with the Magento Enterprise Platform S Discovery 2015 There are many variations of passages January 2015 February 2015 of Lorem Ipsum available but the majority have suffered alteration Integration between Magento Enterprise platform and Microsoft LS Nav Retail ERP/POS Management Systems

7 Structube

8 Structube s American ecommerce site is launched. S Discovery 2015 There are many variations of passages September 2015 November 2015 of Lorem Ipsum available but the majority have suffered alteration Digital content strategy deployed: Beyond the Product web series, Room Tours (shop the room) & Lookbooks

9 Photography There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration

10 Photography There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration

11 Ship-to-Store Activated, online orders tripled almost overnight. January 2016 SEO lifecycle management: Absolunet applies its extensive Magento-specific SEO checklist S Discovery There are many variations of passages of Lorem Ipsum available but the majority have suffered alteration September 2016

12 How Structube Doubled Organic-SEO Sales. Absolunet s growth marketing team has developed an extensive SEO checklist specifically for Magento-powered platforms. Structube used it to crush SEO in its market. Structube s platform was designed for conversion, to take the customer on a journey from Search to Sale. The checklist, along with constant optimizations, allowed the retailer to not only own the SEO-space in a competitive landscape, Structube actually doubled its search-driven-sales. Absolunet s SEO checklist is central to their approach and to every Magento project s SEO lifecycle. It is a grid-based approach which measures a client s detailed objectives, priorities and KPIs against a list of every SEO point to be implemented. The process is streamlined, applicable to any Magento project and implementable by any of Absolunet s 15 internal development teams. Combining experience with best practices and data-driven insight with up-to-the-minute expertise, Structube was able to notice and seize every opportunity to win the fierce SEO battle in its in market.

13 Key Takeaways Massive Omnichannel growth is no accident. It starts with a company s vision and their will to see it through. It then becomes a matter of choosing the right partners, the right strategy and the right technologies. Which is where Absolunet comes in. We help organizations transform digital potential into business results. A digital growth strategy drives business results. Sustained ROI stems for a well-devised yet adaptable strategy. Multiple gains, achieved through relentless analysis and optimization, help these incremental improvements achieve a tipping point. A Fail-fast approach must be combined with business sense; the client/agency relationship is at the core of every successful omnichannel story. Omnichannel still requires great content. Structube s approach is rich with Design Thinking and the brand s pulse can be felt throughout the entire customer journey. Omnichannel is vital to their digital capacity and great content creates the customer connection.

14 Ready to become the next ecommerce success case study? We should talk. Jason Hughes Vice-President of Sales ext. 391 Charles Desjardins Partner, Executive Vice-President ext. 301