The world authority in powered access CORPORATE IDENTITY GUIDELINES

Transcription

1 CORPORATE IDENTITY GUIDELINES

2 2 3 CONTENTS INTRODUCTION INTRODUCTION 3 THE LOGO 4 LOGO USAGE 6 LOGO USAGE SPECIAL CASES 7 LOGO CLEAR AREA 8 LOGO SIZE 9 GRAPHIC MOTIF 10 STRAPLINE PLACEMENT 11 THE BRAND STRIP, LOCK-UP 12 THE BRAND STRIP, DROP 13 COLOURWAYS 14 TYPOGRAPHY 15 ADDITIONAL LOGOS 16 COMPETENT ASSESSED PERSON 18 EQUATION LOGOS 19 PAL CARD LOGO 20 OUTDATED LOGOS 21 PHOTOGRAPHY 22 SUPPORTERS LOGOS 23 BRAND EXAMPLES 24 IPAF TRAINING BRAND STRIP 26 IPAF TRAINING BRAND STRIP LOCK-UP 27 TRAINING SUB-BRAND EXAMPLES 28 BRAND LOCK-UP EXAMPLES 30 IPAF HOUSE STYLE 31 THE IPAF BRAND IS MORE THAN A LOGO, IT IS A DESIGN SCHEME THAT HELPS COMMUNICATE OUR VALUES, PROFESSIONALISM, ETHOS AND MARKET POSITION IN A CONSISTENT MANNER. THIS DOCUMENT SETS OUT THE BASIC ELEMENTS THAT FORM THE IPAF BRAND, AND THE RULES WHICH, WHEN IMPLEMENTED CORRECTLY, ENSURE THAT IT RETAINS ITS COHERENCE AND MAKES IPAF INSTANTLY RECOGNISABLE.

3 4 5 THE LOGO BECAUSE THE LOGO IS SUCH AN ESTABLISHED AND RECOGNISABLE VISIBLE BRAND ASSET, IT IS VITAL THAT IT IS APPLIED CONSISTENTLY WHEREVER IT APPEARS. The commercial use of all logos is restricted to IPAF, its members, partners and, in some cases, individuals holding an IPAF training qualification and their employers. Logos can be made available to the press and other organisations as part of IPAF s promotional activities. All enquiries must be channelled through IPAF s marketing department, who will ensure that the logo is supplied for specified use, as agreed with IPAF. Please marketing@ipaf.org Guidance on the use of IPAF logo by IPAF members The IPAF corporate logo is a registered trademark and to be used solely by IPAF on its corporate material. An exception to this rule is where there is an agreement in place with a member for the use of the IPAF corporate logo for a specific partnership, campaign or event. This agreement will generally be time-limited and IPAF logo use will end once the agreement has expired. IPAF members are authorised as part of their membership to use the IPAF member logo. This can be used on items such as member websites, stationery, clothing and marketing material. The IPAF member logo is available to download in various formats from the members only section of Any member who uses the IPAF trademark without permission from IPAF s marketing department may be asked to remove this logo from all material. If members consistently refuse to remove the logo, further action may be taken. NEVER use the logo without the.org suffix unless it s for the IPAF annual report or branded stationery reproduce the logo in any other colour other than 100% black change the proportions of the logo redraw the logo reproduce the logo smaller than 20mm wide adapt the logo in any way, i.e. do not distort, break up, redraw, or add to logo, or have material placed within the area of the logo itself position the logo on a photograph unless there is significant contrast between the logo and the background obscure the logo with other text or image crop off the top of the A

4 6 7 LOGO USAGE To maintain consistency throughout IPAF s marketing material, there are four key considerations when using the IPAF logo. LOGO USAGE SPECIAL CASES 1. For primary IPAF communications, the logo should always be placed on the yellow brand strip. 2. The logotype should always be ranged left. 3. You should observe size and clear area guidance. 4. The strapline should always accompany the logo and placement guides should be followed. Logo on a yellow background This logo should only be used when there is no control over the design, i.e. when a partner has requested the logo to be used on their marketing material. Mono version The mono version should be used when colour reproduction is not available. Mono version reversed The white out version should be used on dark backgrounds.

5 8 9 LOGO CLEAR AREA A clear area should be maintained around the logotype as shown here; no other information or visual matter should be allowed to enter this area. LOGO SIZE The positioning and size of the IPAF logo has been defined for common A-size literature including A4 and A5. A4 document logo width = 35mm A5 document logo width = 29.6mm X-height Baseline A5 The clear area is determined by the distance between the Baseline and X-height. A4 This visual is at 51.5% of the original size

6 10 11 GRAPHIC MOTIF A graphic motif has been developed from the distinctive extended A of the IPAF logo. This motif strengthens the brand by echoing the IPAF logo. It has a familiar industrial aesthetic and it can be used as a flexible brand signifier. The graphic motif will form the basis of the brand strip. STRAPLINE PLACEMENT The relationship of the strapline with the IPAF logo differs depending on format and space available. The following guidance shows how the two elements relate to one another, but this is only a guide and consideration should always be given to the particular item being designed. There are three positions for the strapline placement. The strapline should always, whenever possible, accompany the logo. Position 1 Below the IPAF logo Position 2 To the right of the IPAF logo Position 3 To the right of the IPAF logo and aligned right to the border of the document The extended A Graphic motif It should appear 100% black, two lines, ranged left, no full stops. set in DIN Bold and in powered access set in DIN Regular. On regular A-size documents, the type should be set at 12/13pt.

7 12 13 THE BRAND STRIP LOCK-UP The majority of key printed collateral will have the IPAF logo and supporting details placed on the yellow graphic motif background. This area is known as the brand strip. It should be used to aid consistency and legibility across brand collateral. It will always be anchored to the top of any brand collateral and will become a brand signifier in its own right. THE BRAND STRIP DROP The brand strip should always be anchored to the top of any brand collateral. The horizontal drop of the brand strip is flexible, but for standard A-size literature there are three main vertical ratios that work well. Key elements that appear on the brand strip are: the IPAF logo, the strapline, the title and a description of the document. This style of brand block should be used for standard A-size documents. 1:2 1:1.618 (Golden Ratio) 1 1 Titles should always be upper case MAIN TITLE TEXT OR HEADING SUB TITLE OR FURTHER DESCRIPTION A4 2 A mm 8mm 1:1 Strapline Baseline 1 Title Baseline DIN BOLD 22PT / 22PT LEADING, TRACKING -15 DIN REGULAR 22PT / 22PT LEADING, TRACKING -15 The above ratios are not exclusive to the paper sizes indicated. Each vertical ratio can be used on any canvas size, ensuring it works well with the whole design. DL 1

8 14 15 COLOURWAYS IPAF s primary colour pallet is Pantone Yellow, Pantone Black and White. Our core corporate communications should predominantly use these three colours or their CMYK/RGB equivalents. Supporting colours will complement and diversify the primary colour. They can be used to add interest to page elements such as infographics and pull quotes. TYPOGRAPHY The IPAF corporate typeface is DIN. The typeface used is a critical part of the character of the brand. DIN has been chosen specifically to present a masculine and modern character within a highly legible and efficient format. Wherever DIN isn t available for example on desktop publishing software or s use Arial as an alternative typeface. Primary Secondary Pantone Yellow C0 M0 Y100 K0 R255 G242 B0 Pantone Black C0 M0 Y0 K100 R35 G31 B32 White C0 M0 Y0 K100 R255 G255 B255 Titles should always be set in uppercase. Body copy Body copy on standard A-size documents should be lowercase, set in DIN Regular 10pt / 11.5 leading, -10 tracking. DIN BOLD DIN MEDIUM DIN REGULAR DIN LIGHT Training sub-brand Pantone 1665 C0 M83 Y100 K0 R240 G83 B35 Pantone 1375 C0 M50 Y100 K0 R247 G148 B29 Pantone Cool Grey 2 C0 M0 Y0 K10 R230 G231 B232 Pantone Black C0 M0 Y0 K55 R138 G140 B142 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ N.B. Use only on training specific literature Pantone 653 C70 M44 Y0 K40 R54 G87 B133 Tints can be used to create further interest and subtlety within a design. Language support DIN has been chosen as it has a wide range of character sets that cover Western and Central Europe as well as Greek and Cyrillic versions.

9 16 17 ADDITIONAL LOGOS There are a number of additional logos which support the IPAF brand. They each have their own specification in regards to correct usage. ADDITIONAL LOGOS IPAF Logo (without.org) Usage This version of the IPAF logo without the.org suffix is only to be used on the IPAF annual report or branded stationery. Position All of the positioning guidelines which apply to the IPAF.org logo also should be applied to this logo. Colour Size All of the colour guidelines which apply to the IPAF.org logo also should be applied to this logo. No smaller than 20mm wide. IPAF 1983 Logo Usage This logo is used mainly on marketing and membership material to illustrate IPAF s identity and activities as the global trade association for powered access equipment. It works particularly well on display material such as banners and backdrops. Position Usually positioned top right underneath the IPAF brand strip. Colour Size Only supplied for 4-colour process use. No smaller than 20mm wide. IPAF Flag Logo Usage This is a stylised version main brand image of IPAF and is used in limited circumstances at the discretion of IPAF s marketing department. Position The logo is designed for use top left, but creative design considerations may dictate an alternative position. Colour Only supplied for 4-colour process use. Size No smaller than 20mm wide. IPAF Member Logo Usage This logo is for use by members to show affiliation with IPAF. It can be used on a wide range of members material such as letterheads, websites and advertisements. As far as possible, members should use this logo and not the classic logo. Position No preference as dictated by creative design considerations. Colour Size All of the colour guidelines which apply to the IPAF.org logo also should be applied to this logo. No smaller than 20mm wide. Member Member Member IPAF Rental+ Logo Usage This logo is used on all IPAF material related to IPAF Rental+ and for IPAF Rental+ audited members on their promotional material. Position No preference as dictated by creative design considerations. Colour Size Black and Pantone Process Yellow, or 4-colour process. No smaller than 20mm wide. IPAF Approved Training Centre Logo Usage This logo is for use by IPAF-approved training centres only. It can be used on a wide range of training centre material such as letterheads, websites and advertisements. As far as possible, training centres should use this logo and not the classic logo. Position No preference as dictated by creative design considerations. Colour Size All of the colour guidelines which apply to the IPAF.org logo also should be applied to this logo. No smaller than 20mm wide. Approved Training Centre Approved Training Centre Approved Training Centre

10 18 19 ADDITIONAL LOGOS COMPETENT ASSESSED PERSON ADDITIONAL LOGOS EQUATION LOGOS CAP Main Logo Usage On all IPAF material related to the CAP programme. Position Secondary to any main brand IPAF logo. Colour Black only, Pantone Red 185 and black, or 4-colour process. Size No smaller than 20mm wide. CAP Centre Logo Usage Only by members operating as Training Centres audited for provision of CAP assessments. Position At discretion of user organisation. Colour Pantone Red 185 out of black, or 4-colour process. Size No smaller than 20mm wide. MEWP and MCWP Equation Logo Usage These two logo versions are associated with IPAF s activities in promoting safety, best practice and training in the powered access industry. The more usual one MEWP should be used on all material related to MEWP training the OSG, Log Book, etc. Wherever the material relates specifically to MCWP training then the MCWP version should be used. The logos should be used in the media and on promotional items to encourage universal association with this aspect of IPAF s operations. They can be used by Training Centres on their own material. Position As secondary to the main IPAF brand logo, it should be positioned appropriately, supporting the message of the publication. Colour Size Black or 55% grey on white or light background. Black and Pantone Process Yellow. 100% 4-colour process yellow out of black. White out of black. No smaller than 20mm wide. MEWP Equation Logo MCWP Equation Logo CAP Engineers Logo Usage Only by CAP-Certified individuals or organisations employing CAP-Certified staff. Position At discretion of user organisation. Colour Pantone Red 185 out of black, or 4-colour process. Size No smaller than 20mm wide. Tick Logo Usage This element of the Equation logo, which effectively symbolises safe, effective work at height, is used to symbolise IPAF membership or the holding of an IPAF qualification. This logo is not generally intended for use on IPAF publications, except as a stylised way of presenting the website address, but can be used by members. Position Secondary to any main brand IPAF logo. Colour Size Black or 55% grey on white or light background. Black and Pantone Process Yellow. 100% 4-colour process yellow out of black. White out of black. No smaller than 20mm wide.

11 20 21 ADDITIONAL LOGOS PAL CARD LOGO The PAL Card logo should only be used on training material and in connection with this specific qualification. OUTDATED LOGOS There are a number of logos which are no longer used by IPAF and its supporting bodies. Please make sure that all future materials do not use the logos below and are updated accordingly. PAL Card Logo Usage This logo symbolises the holding of a PAL Card qualification for safe, effective work at height. It can be used by trained operators who hold a PAL Card. As far as possible, PAL Card holders who wish to show affiliation with IPAF should use this logo and not the classic logo. AWPT Logo The AWPT Logo was used for a North American audience, however it is now out of date and shouldn t be used. Please replace all AWPT logos with the IPAF.org logo. Position Secondary to any main brand IPAF logo. Colour Size Black or 55% grey on white or light background. Black and Pantone Process Yellow. 100% 4-colour process yellow out of black. White out of black. No smaller than 20mm wide. AWPT Equation Logo The AWPT Equation Logo should no longer be used and replaced with the MEWP/ MCWP Equation Logo on the previous page, which features the wireless icon at the top right corner of the PAL Card. PAL Card Photography The PAL Card image is one of the most frequently used photos and it is hence vital to get its usage right. All PAL Cards are issued as machine-readable Smart PAL Cards. All images should therefore show the wireless icon at the top right corner of the front side of the card. The card is language-specific; the correct language version should be used where relevant. Always check the format (e.g. UK vs. US) and duration (five years validity) of the assessed and expiry dates. AWPT Tick Logo The AWPT Tick Logo should no longer be used and replaced with the IPAF Tick Logo on the previous page. Old Equation Logo Please note that the MEWP and MCWP Equation Logos have been updated and refined with a new hand. Please use the version on the previous page.

12 22 23 PHOTOGRAPHY COLOUR The images here show a selection of subjects and scenes representative of the correct feel for general brand imagery. It will ensure that the mix of training, safety and context is communicated. When non-professional images are required, they should be converted to black and white. This will unify potentially uneven lighting and quality issues and ensure the image is branded. Here are some basic guidelines: SUPPORTERS LOGOS IPAF has many partnerships, so it is important to have a consistent way of organising them and showing the relationship between IPAF and its partners. All sponsors logos should be arranged together, be placed towards the bottom of the page and have a clear relationship title above the relevant logos. The logos can be placed on a white, yellow or Pantone Cool Grey 2 background, depending on the overall design of the document. Images should be taken from training programmes or from the IPAF fleet wherever possible be vibrant and colourful capture powered access machinery in action within a context relevant to IPAF, such as a building site or training centre capture a training or safety scenario be taken by a professional photographer. Avoid images that identify a particular brand or company images which are too static mundane and irrelevant scenes, such as images taken in a meeting room or conferences using poor quality photography images where the subject is looking directly at the camera. How the logos appear on the back of an event leaflet. SPONSORED BY: SUPPORTING SPONSORS: Computer-generated graphics should be used wherever possible as most real-life machines are instantly recognisable. IPAF cannot appear to favour one brand over another.

13 24 25 BRAND EXAMPLES Annual report Desktop wallpaper the world authority Auf Deutsch En Español En Français In Italiano In het Nederlands Em Português MEMBER BENEFITS ANNUAL report 2011 Details on member benefits are at the Services section LOBBYING AND REPRESENTATION IPAF lobbies and makes representations to the relevant authorities on issues of concern to its members. IPAF RENTAL REPORTS IPAF members have the unique opportunity to obtain research reports on the rental sector at a discounted rate. INSURANCE Henderson Insurance Brokers provide IPAF members in the UK with market leading cover at reduced premiums. TRANSLATION IPAF members get preferential rates from 4-Text, our recommended translation agency. MONITORING REGULATIONS AND DEVELOPMENTS IPAF actively participates in many committees around the world, e.g. EN 280, ISO, FEM, ANSI standards committees, the British standards committees BS 8454 and BS It also represents its members to organisations such as the American Rental Association (ARA), the European Rental Association (ERA) and the Scaffold & Access Industry Association (SAIA). IPAF EXPERTS IPAF experts collectively have more than 250 years of industry experience from around the world. That expertise is at members disposal. TECHNICAL HOTLINE IPAF members needing legal advice on matters such as platform use and accident procedures can call the IPAF head office or an IPAF country representative. IPAF ANNUAL PUBLICATIONS AND EVENTS IPAF members can make use of unique advertising and sponsorship opportunities to stretch their budgets that extra bit further. HIRE TERMS & CONDITIONS The IPAF Terms & Conditions of Hire are available free to members for their exclusive use. CONFERENCES IPAF members get reduced prices for conferences such as Europlatform, the IPAF US Convention, TABS, and many more. Regional meetings also offer more networking opportunities. MEMBERS ONLY AREA IPAF members can access the members only area of the website, which holds meeting minutes, presentations and other useful guides. ACCESS INTERNATIONAL IPAF members get a free subscription to our official magazine, Access International. BUSINESS INFORMATION The Business Information Service from the Institute of Directors (IoD) in London is free to all IPAF members and offers up to 30 minutes of desk research by experienced professionals on any subject related to business. RENTAL MANAGEMENT SOFTWARE IPAF members can get a 10% discount on rental management software from insphire. BUSINESS-RELATED TRAINING A dedicated training advisor from the CITB-Construction Skills National Specialist Team can provide support to IPAF members in the UK in the creation and provision of business-related training. TAX REFUNDS IPAF-approved training centres in the UK can use the service from Rift, which specialises in claiming tax refunds for construction workers, including PAL Card holders. CREDIT REPORTS IPAF members can get a discount from Creditsafe, a service that offers company credit check reports. COURIER AND DELIVERY IPAF members in the UK can tie in to the 50% discount rate offered to IPAF by courier company TNT. CONSTRUCTION NEWS IPAF members get a 20% discount off the UK weekly magazine Construction News, giving them a saving of over 40 off the news stand price. MARKET OVERVIEW GUIDES IPAF members enjoy special prices when purchasing guides from Lectura that offer an overview and valuation of all common second-hand mobile machines on the European market. The guides also give the IPAF training category of every model listed. WEBSITE DESIGN IPAF members enjoy a 25% discount off website design prices from SiteWizard, a multi-award winning company that offers quick, cost-effective web solutions with a money back guarantee. LEGAL CONSULTING SERVICE IPAF members can turn to a legal and technical service offered by Italy-based Lext Consulting and Servizi Impresa. The question-and-answer service exclusively for IPAF members covers straightforward legal and technical matters with regards to safety at work in Italy. 12 IPAF ANNUAL REPORT 2011 IPAF ANNUAL REPORT Exhibition stand About IPAF leaflet SAFE AND EFFECTIVE USE OF POWERED ACCESS WORLDWIDE 100,000 OPERATORS TRAINED EACH YEAR MEMBERS IN 30 COUNTRIES The International Powered Access Federation (IPAF) promotes the safe and effective use of powered access equipment worldwide in the widest sense - through providing technical advice and information, through influencing and interpreting legislation and standards, through its safety initiatives and training programmes. It is a not-for-profit organisation owned by its members who include manufacturers, rental companies, contractors and users. IPAF PROMOTES THE SAFE AND EFFECTIVE USE OF POWERED ACCESS WORLDWIDE. WHAT WE DO! TECHNICAL ADVICE AND INFORMATION SAFETY PROMOTION AND DEVELOPMENT BE PART OF IPAF S WORLDWIDE MEMBERSHIP PROMOTING THE POWERED ACCESS INDUSTRY INFLUENCING AND INTERPRETING LEGISLATION AND STANDARDS MANAGEMENT AND OPERATOR TRAINING PROGRAMMES JOIN IPAF TODAY GO TO

14 26 27 IPAF TRAINING BRAND STRIP To differentiate between general IPAF branded literature and IPAF training literature, the blue training band should be used. This area will be used to contain the training course title and who it is for. The equation logo should always feature on training material and be placed on the bottom right corner of the yellow band. IPAF TRAINING BRAND STRIP LOCK-UP Key elements that appear on the brand strip are: the IPAF logo, the strapline, equation logo, the description of the training course and the training course title and document type. This style of the training brand block should be used for standard A-size documents. 8mm 8mm course description baseline The harness use and inspection training course instructs a user to select, inspect and use a harness and associated equipment safely when using a MEWP. TRAINING COURSE TITLE DOCUMENT TYPE HARNESS USE AND INSPECTION TRAINING COURSE other training band strip examples OPERATORS MEWP TRAINING COURSE ADVANCED INSTALLERS MCWP TRAINING COURSE

15 28 29 TRAINING SUB-BRAND EXAMPLES Harness use and inspection training course material A5 and DL Training DVD The harness use and inspection training course instructs a user to select, inspect and use a harness and associated equipment safely when using a MEWP. The harness use and inspection training course instructs a user to select, inspect and use a harness and associated equipment safely when using a MEWP. HARNESS USE AND INSPECTION TRAINING COURSE HARNESS USE AND INSPECTION TRAINING COURSE For the sole and exclusive use of IPAF training centres. Unauthorised copying and use of this material is expressly prohibited. IPAF MEWP OPERATIONS MANUAL TRAINING PROGRAMME Version 8, January 2011 Instructors training course material A5 and DL A4 training pack folder cover The Instructors training course trains a demonstrator to familiarise operators with their responsibilities and demonstrate preoperational and safe operating procedures, and the limitations of MEWPs. The Instructors training course trains a demonstrator to familiarise operators with their responsibilities and demonstrate preoperational and safe operating procedures, and the limitations of MEWPs. TRAINING PACK INSTRUCTORS TRAINING COURSE INSTRUCTORS TRAINING COURSE

16 30 31 BRAND LOCK-UP EXAMPLES IPAF 1983 Logo IPAF HOUSE STYLE The IPAF house style defines preferred punctuation, capitalisation, spelling etc. It applies to all correspondence and official documents produced by IPAF. This includes Training, Marketing, Technical and other documents. The harness use and inspection training course instructs a user to select, inspect and use a harness and associated equipment safely when using a MEWP. SAFE AND EFFECTIVE USE OF POWERED ACCESS WORLDWIDE Right align underneath the brand strapline and ground to the intro copy. Basic Terms IPAF Define on first mention (International Powered Access Federation) and subsequently use IPAF not the IPAF. CAP Competent Assessed Person MCWP Mast climbing work platform (international term). MEWP Mobile elevating work platform (international term). PAL Card Use capital C. Define on first mention (Powered Access Licence) and subsequently use PAL Card. In the US PAL means Powered Access Licensed Registration. Rental+ Always use IPAF Rental+ (not Rental+ ). ISO The international standard for Mobile elevating work platforms Operator (driver) training. Do not say ISO certified as ISO does not certify. Instead, say Certified as conforming to ISO The certification agency is TÜV. Do not add a year unless this is needed. Training Use Training programme not Training scheme. Our Company Name In general usage our organisation should be referred to as IPAF or the International Powered Access Federation (IPAF). The registered name of the company is: International Powered Access Federation Limited. This should only be used where the registered name is required. Where appropriate, it is acceptable to use the phrase The Federation. Equation Logo The following information should appear in signatures, on letterheads and wherever we are legally required to identify ourselves: International Powered Access Federation Limited is a registered society under the UK s Co-Operative and Community Benefit Societies Act 2014 (registration number 30998R), whose registered office is at Moss End Business Village, Crooklands, LA7 7NU, UK. The harness use and inspection training course instructs a user to select, inspect and use a harness and associated equipment safely when using a MEWP. Right align underneath the brand strapline and ground to the intro copy. HARNESS USE AND INSPECTION TRAINING COURSE Country offices refer to as follows: France: IPAF-France Germany: IPAF-Deutschland Italy: IPAF-Italia Netherlands: IPAF-Benelux Spain: IPAF-España Switzerland: IPAF-Basel

17 32 33 IPAF HOUSE STYLE CONTINUED Text Style Guide These guidelines are for use in all IPAF material including correspondence. Names and job titles Job titles should not normally be capitalised use managing director not Managing Director. The only exception is under the signature at the end of letters. The first mention of a person s name should be written in full, e.g. David R Beetlejuice. When referring to the person later on in the text simply use the family name, e.g. said Beetlejuice. Committees The leader of an IPAF committee is referred to as the Chairperson or Chair. Company names Company names that are shown in press releases in capitals should be reformatted to upper and lower case. The only exceptions are companies with abbreviated names. Where a company or person makes a claim for a product, event etc. that is open to interpretation, it should be clearly written as that person s or company s opinion, e.g. Grantok claims that the Egret has the best load chart of any non mobile fish tank. When the company name first appears it should be written in full if it is relevant to the story, and depending on its length. For example, JLG Inc and then shortened to JLG. In the case of UpRight International Manufacturing Ltd. there is no point writing the entire name, unless the individual company needs to be highlighted or it a particular bearing on the story. The name that is widely known in this case, UpRight should be the one used. Incorporated and Limited, etc. should generally be shown in abbreviated format: Inc. Ltd. Companies are always referred to as a singular object, e.g. JLG has announced its latest or IPAF has revealed it will publish Numbers One to nine are written out in full, 10 and above are shown as figures. Any number with a following fraction should be expressed as a decimal number, so 5¼ becomes Decimal numbers must be written numerically, for example 3.4 or 9.6. Larger numbers are written as follows: millions or billions, 2.6 million, 5.3 billion. If referring to currency then the relevant symbol must be used, e.g. 2.6 million, 5.3 billion. For any number lower than one million, the number should be shown in full, e.g. 780,000. When mixing numbers discretion must be given to the appearance. For example five to 10 percent looks fine while two to 200,000 might be better shown as 2 to 200,000. Traditional fractions are spelt out, e.g. increased by a third. Commas shouldn t be used in numbers as they can be misinterpreted outside the UK. In documents that are printed and used internationally a half space should be inserted after every third zero, e.g Where it is not possible to insert a half space, the numbers should be run together, e.g The only exception to this is with documents that are only being used in one country, for example a letter to the UKCC could use 200,000. Percent should always be written in full as percent, except in headlines and captions where length or impact is a concern. Measurements Major measurements should always be written in full, with metric dimensions shown first and any conversions shown abbreviated in brackets, for example: 10 metres (33ft). In headlines and picture captions space and impact can be taken into consideration allowing the abbreviated format. The only exception to metric first is when referring to self-propelled aerial lifts, where platform heights are by tradition given in feet. In these cases, write as ft. (with metric in brackets afterwards). Metres and tonnes should always be written in full with a space between the number and the measure. Smaller measurement units are shown in abbreviated form: mm, cm, kg. Spelling British English should normally be used unless the document is specifically for the North American market. Brazilian Portuguese should normally be used (but should be as close to European Portuguese as possible). Latin American Spanish should be used rather than European Spanish (but should be as close to European Spanish as possible). French as spoken in France should be used rather than Canadian French (but try to avoid words not common in Canadian or Swiss French). Documents that have been written for one particular country should include a note to make this clear. Typefaces The standard corporate font/size is Arial/Helvetica 11 point. This should be used for letters, reports and is preferred for all text in printed informational documents. Other point sizes can be used with discretion where appropriate. Translation Corporate Identity Guidelines should be incorporated into all English language copy before translation by an approved agency. Translation should then be checked by an IPAF representative in the appropriate country before being passed for design and artwork preparation. Special care needs to be taken with creative copywriting, e.g. in advertising. Many concepts cannot be directly translated so an advertising agency and/or the IPAF representative in the appropriate country should be consulted and involved at the earliest stage to comment on the concept. Copyright All material published by IPAF must contain the IPAF copyright in the minimum form with the year date e.g. IPAF For printed booklets, such as the OSG and electronic media, the following paragraph should also be included (on the media itself for CDs/DVDs etc.): Advertising and promotional marketing material All IPAF advertising uses the DIN typeface. DIN Bold should be used for headlines or accents, and DIN Regular for body copy. Website/screen material Verdana is preferred as a font created specifically for this usage. Specialist terms IPAF s marketing department has a list of specialist technical terms, IPAF tag lines and common phrases along with their standard translation. This is maintained by local country representatives and must be passed to any translation agency as part of the approved process for the agency. Terms such as International Powered Access Federation and Powered Access Licence are never translated directly. However, where communication is directed at markets in non-english-speaking areas that are unfamiliar with the organisation and the PAL Card, these English phrases have a local language explanation. For example: International Powered Access Federation the leading international organisation promoting the safe, effective use of powered access and PAL Card internationally recognised as the proof of high quality training in the use of powered access. Reproduction of any part or the whole of this Booklet/ Media Title is expressly forbidden without written permission from the International Powered Access Federation Ltd. THESE GUIDELINES ARE BY NO MEANS EXHAUSTIVE. USAGE SHOULD BE REVIEWED ON A CASE-BY-CASE BASIS, BEARING IN MIND THE PURPOSE OF THE LITERATURE/MATERIAL, THE AUDIENCE, LOGIC AND CONSISTENCY.

18 Information correct as of May 2016 Ref. BG 05/16