The Web Difference. David Weinberger Ph.D. Harvard Berkman Center evident. com Berkman-Annenberg March 2008

Transcription

1 The Web Difference David Weinberger Ph.D. Harvard Berkman Center evident. com Berkman-Annenberg March 2008 I!m going to talk about how the web difference. That!s it. Thanks very much. Drive safely.

2 The Web Difference No Atoms Everyone s connected David Weinberger Ph.D. Harvard Berkman Center evident. com Berkman-Annenberg March 2008 No central control I!m going to talk about how the web difference. That!s it. Thanks very much. Drive safely.

3 Metaphors/Frames But seeing the Web diff is always a matter of choosing one!s frame. In this case, there!s virtue in frames that make us uncomfortable.

4 Metaphors/Frames Virtue of discomfort But seeing the Web diff is always a matter of choosing one!s frame. In this case, there!s virtue in frames that make us uncomfortable.

5 Metaphors/Frames But seeing the Web diff is always a matter of choosing one!s frame. In this case, there!s virtue in frames that make us uncomfortable.

6 Metaphors/Frames Points to complexity. But this is also part of an ecosystem. It!s entirely too comforting, as if everything will work out.

7 Metaphors/Frames Ecosystem Points to complexity. But this is also part of an ecosystem. It!s entirely too comforting, as if everything will work out.

8 Metaphors/Frames Ecosystem Points to complexity. But this is also part of an ecosystem. It!s entirely too comforting, as if everything will work out.

9 Metaphors/Frames Ecosystem Points to complexity. But this is also part of an ecosystem. It!s entirely too comforting, as if everything will work out.

10 Metaphors/Frames Ecosystem Points to complexity. But this is also part of an ecosystem. It!s entirely too comforting, as if everything will work out.

11 +Passion of amateurs. + partnership. But uses $ as the vector. Yet, if all amateurs were funded, we!d have the same issues. Misses the disparity hidden by the dash. Besides, sports metaphor. Metaphors/Frames Ecosystem

12 +Passion of amateurs. + partnership. But uses $ as the vector. Yet, if all amateurs were funded, we!d have the same issues. Misses the disparity hidden by the dash. Besides, sports metaphor. Metaphors/Frames Ecosystem Pro-Am

13 +Passion of amateurs. + partnership. But uses $ as the vector. Yet, if all amateurs were funded, we!d have the same issues. Misses the disparity hidden by the dash. Besides, sports metaphor. Metaphors/Frames Ecosystem Pro-Am $

14 +Passion of amateurs. + partnership. But uses $ as the vector. Yet, if all amateurs were funded, we!d have the same issues. Misses the disparity hidden by the dash. Besides, sports metaphor. Metaphors/Frames Ecosystem Pro-Am $$ $ $$ $ $ $ $ $ $ $ $$ $ $

15 Metaphors/Frames Ecosystem Pro-Am $$ $ $ $ $ $ $ $ $$$$$ $ $ $$ $ $ $ $$$$$$$$ $$$$$$$$ $ +Passion of amateurs. + partnership. But uses $ as the vector. Yet, if all amateurs were funded, we!d have the same issues. Misses the disparity hidden by the dash. Besides, sports metaphor.

16 Focus on why we care about the future of news. Better informed democracy. But people generally don!t read or view news as an info gathering activity. Our reasons for creating the news is different from our audience!s reason for reading it. Metaphors/Frames Ecosystem Pro-Am

17 Focus on why we care about the future of news. Better informed democracy. But people generally don!t read or view news as an info gathering activity. Our reasons for creating the news is different from our audience!s reason for reading it. Metaphors/Frames Ecosystem Pro-Am Info flow

18 Focus on why we care about the future of news. Better informed democracy. But people generally don!t read or view news as an info gathering activity. Our reasons for creating the news is different from our audience!s reason for reading it. Metaphors/Frames Ecosystem Pro-Am Info flow

19 Metaphors/Frames Ecosystem Pro-Am Info flow Then theres abundance. (Should accept all frames)

20 Metaphors/Frames Ecosystem Pro-Am Info flow Abundance Then theres abundance. (Should accept all frames)

21 Abundance Ecosystem Pro-Am Info flow Then theres abundance. (Should accept all frames)

22 That s what having a front page does to us. We re not in a battle over the front page. The new front page is already here...

23 That s what having a front page does to us. We re not in a battle over the front page. The new front page is already here...

24 That s what having a front page does to us. We re not in a battle over the front page. The new front page is already here...

25 That s what having a front page does to us. We re not in a battle over the front page. The new front page is already here...

26 That s what having a front page does to us. We re not in a battle over the front page. The new front page is already here...

27 That s what having a front page does to us. We re not in a battle over the front page. The new front page is already here...

28 Abundance We abundance because control doesn t scale. At least not while remaining human, as totalitarian states show.so we get an abundance of good and an abundance of bad. We ;ve tended to focus on how to protect citizens from the bad,

29 Abundance We abundance because control doesn t scale. At least not while remaining human, as totalitarian states show.so we get an abundance of good and an abundance of bad. We ;ve tended to focus on how to protect citizens from the bad,

30 We have an old way of dealing with the good. You scale info by having experts decide what!s needed and what shape it should take. organize and shape it for us.

31 In an age of an abundance of good, the struggle is over metadata. The front page is metadata. In an abundance of good, the battle, the struggle is over metadata.

32 Old technique was to reduce the amount of data

33 Old technique was to reduce the amount of data

34 Abundance of metadata

35 Abundance of metadata Fruit Apples Grapes Health Pommes Globalism Delicious Baskets Cones Allergic We re creating new tools to manage the abundance of metadata. tags - proving postmodernists right, that the author has no special privilege about what her work is about.

36 Abundance of metadata Maria Carlos Karl Catherine Albert Grumpy Barack Ethan Mei Melanie social networks - not personalization but socialization

37 Abundance of metadata Apple Is is colored Fruit Is Red Edible Grown straw is made of Basket Is Contains Fruit sem web. attempt to formalize it so it can be used by computers. Strengths and weaknesses

38 The new metadata tools Tags Social networks Semantic Web The new tools a!ect our understanding of the data and our role in ceating it. And they create a new type of public that s putting itself together in public.

39 The new metadata tools Tags Social networks Semantic Web Unsettled Transparent Fallible The new tools a!ect our understanding of the data and our role in ceating it. And they create a new type of public that s putting itself together in public.

40 The new metadata tools Tags Social networks Semantic Web Unsettled Transparent Fallible Unsettled Transparent Fallible Public The new tools a!ect our understanding of the data and our role in ceating it. And they create a new type of public that s putting itself together in public.

41 Abundance The simplicity of this division no longer works. This division is itself metadata. If only it were this simple. The division gets in the way. And that is the most uncomfortable frame I can leave you with.

42 Thank you.

43 Thank you. David Weinberger Blog: www. JohoTheBlog. Com com