The importance of crafting language in UX KAH CHAN, FLICK ELECTRIC CO.

Transcription

1 The importance of crafting language in UX KAH CHAN, FLICK ELECTRIC CO.

2 The importance of crafting language in UX KAH CHAN, FLICK ELECTRIC CO.

3 The importance of crafting language in UX KAH CHAN, FLICK ELECTRIC CO.

4 The importance of crafting language in UX KAH CHAN, FLICK ELECTRIC CO.

5 The importance of crafting language in UX KAH CHAN, FLICK ELECTRIC CO.

6 The importance of crafting language in UX KAH CHAN, FLICK ELECTRIC CO.

7 why we need to write well for other people. KAH CHAN, FLICK ELECTRIC CO.

8 who is this guy? (and why is he here?) 4

9 UX is a team effort. 5

10 UX is a team effort. 5

11 in an ideal world 6

12 in an ideal world 6

13 7

14 7

15 the impact of words. 8

16 language as a sub-culture identifier. 9

17 inclusive or exclusive words. 10

18 verbal design? We talk about the power of words both content and style all the time. When it comes to friendships, romance, work dynamics, and, dare we even mention it though nothing is more telling, more relevant politics, words have the power to change our opinions, incite action, divide or unify us, move us. Words can shape reality. - Jennifer Vano, Associate Director, Verbal Design

19 words can shape reality. We talk about the power of words both content and style all the time. When it comes to friendships, romance, work dynamics, and, dare we even mention it though nothing is more telling, more relevant politics, words have the power to change our opinions, incite action, divide or unify us, move us. Words can shape reality. - Jennifer Vano, Associate Director, Verbal Design

20 words can shape reality. We talk about the power of words both content and style all the time. When it comes to friendships, romance, work dynamics, and, dare we even mention it though nothing is more telling, more relevant politics, words have the power to change our opinions, incite action, divide or unify us, move us. Words can shape reality. - Jennifer Vano, Associate Director, Verbal Design

21 NO excuses. 13

22 words are part of your product personality 14

23 words do your job for you when you re not there empathy simplicity clarity 15

24 state 16

25 WHERE state Bresolin sign [picture to come] Reserved sign at The Bresolin 17

26 tone. 18

27 hint at your content. 19

28 reassure 20

29 boost 21

30 elevate to joyful 22

31 persuade 23

32 Voice 24

33 what is the function of a good error message? 25

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36 fail with good humour. 28

37 fail with good humour. 29

38 fail with good humour. 30

39 fail with good humour. 30

40 relentless positivity 31

41 relentless positivity 31

42 my extremely murky magic eight ball 32

43 conversational interfaces 33

44 are not perfect. 34

45 complex ideas translated into mostly simple words, then back again. 35

46 36

47 37

48 38

49 bot ad school 39

50 40

51 40

52 what can I help you with? 41

53 alexa 42

54 It is decidedly so. 43

55 please write carefully words are very important we can do better. 44

56 thanks! 45