2018 BRAND GUIDELINE DISCOVER MONITOR OPTIMIZE Cognitive Technology and/or its affiliates. Produced by Marketing.

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1 2018 BRAND GUIDELINE DISCOVER MONITOR OPTIMIZE

2 Introduction GOAL This document shows you how to use the myinvenio brand in a variety of contexts. If you have questions, please contact info@my-invenio.com TABLE OF CONTENTS

3 HISTORY myinvenio With over 20 years of experience in process management and analysis across the banking, automotive, and fashion industries. Cognitive Technology Ltd. was established in 2013 with its disruptive Process Digital Transformation solution, myinvenio.

4 ABOUT myinvenio myinvenio is the solution to instantly boost the organization s core businesses by automatically discovering processes and constantly monitoring compliance and performance. myinvenio enables continuous process improvements by delivering measurable ROI thanks to AI, advanced analytics, simulation and what-if analyses. DISCOVER MONITOR OPTIMIZE

5 Gartner bpmnext Aragon Research MarketsandMarkets Digital360 ACHIEVEMENTS myinvenio DISCOVER MONITOR OPTIMIZE

6 2018 GENERAL AVAILABILITY Representative Vendor in the Market Guide for Process Mining Emerging Technology at Gartner Gartner Symposium ITXPO Cool Vendor in Analytics Gartner 2015 Sample Vendor in the Gartner Hype Cycle for BPM

7 wordmark pictoral mark wordmark LOGO Our logo is one of the most important expressions of our brand and the focal point of our identity. Correct application of the logo is essential to maintain the integrity of the myinvenio brand identity. Our logo is composted of three elements: the combination mark of the my and nvenio texts and the i icon. DISCOVER MONITOR OPTIMIZE

8 LOGO: Correct Usage Consistent use of the myinvenio logo ensures recognizability across all mediums. The myinvenio logo is most recognizable when used in blue. RGB: HEX: 003B62 RGB: HEX: 0E0E0E RGB: HEX: FFFFFF The minimum clear space around the logo is equal to the diameter of the dot on the letter i of the myinvenio text. Place the logo on backgrounds that provide good contrast and legibility to ensure that it is clearly recognizable. On dark-colored backgrounds, the logo reverses to grey. 1.0 (25.4 mm) The preferred and minimum print size for all printed collateral, such as brochures, folders and newsletters is 1" (25.4 mm). Preferred and minimum on-screen size for on-screen applications is 90 pixels. For other applications, such as signage or large-scale banners and posters, use good judgement when scaling the logo, paying attention to the clarity, impact and quality of the logo presentation. On light-colored backgrounds, the logo is used in myinvenio blue.

9 LOGO: Variables For limited, square, 1:1 aspect ratio thumbnails or profile pictures you may use only the blue myinvenio picture mark. 1 RGB: HEX: 003B62 1 The picture mark should be used exclusively for limited picture frames with a 1:1 aspect ratio. RGB: HEX: FFFFFF The picture mark should remain the same color when used without the wordmark. 1/4 (6.35 mm) The preferred and minimum print size for all printed collateral, such as brochures, folders and newsletters is 1/4" (6.35 mm). Preferred and minimum on-screen size for on-screen applications is 90 pixels. For other applications, such as signage or large-scale banners and posters, use good judgement when scaling the logo, paying attention to the clarity, impact and quality of the logo presentation. The picture mark will only be used under these circumstances. The picture mark should never be overlapped by text or desisngs or made transparent. Any rotations, warping, and duplication of the picture mark is not allowed, as it deviates from what the brand is trying to achieve, which is a simple and clean look.

10 COLORS myinvenio The myinvenio color scheme revolves around the concept of its knowledge, simplicity and, integrity. We have selected a clean color palette that is easily customizable and adjustable according to whatever collateral it will be applied to. DISCOVER MONITOR OPTIMIZE

11 Secondary Colors Primary Colors

12 TITLE Open Sans Helveticua Neue HEADERS Open Sans Helveticua Neue BODY Helvetica Neue Helvetica Neue Light FONTS myinvenio DISCOVER MONITOR OPTIMIZE

13 BRAND CONTACT DETAILS SALES & MARKETING OFFICE ADDRESS via Carlo Calvi di Coenzo, 12, Reggio Emilia RE, Italy

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