DEALS ABOUND AS MIPTV UPS INTERNATIONAL SHOWCASES. Inaugural MIPDrama Screenings Get Rave Reviews

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1 4-7 April 2016, Cannes, France DEALS ABOUND AS MIPTV UPS INTERNATIONAL SHOWCASES Inaugural MIPDrama Screenings Get Rave Reviews Cannes, 07 April 2016 Content-rich MIPTV saw international launches across all genres as factual, drama, kids and format programming used the Spring event to propel themselves into the international market. With interest in high-end drama as strong as ever, international buyers and distributors voiced strong support for the inaugural MIPDrama Screenings. Underlining the continued appetite for drama, a series of major production and distribution companies announced plans to ramp up drama production either by taking stakes in existing outfits or by launching new drama entities. On April 4, STUDIOCANAL, already a major film producer, announced it was taking stakes in leading Spanish production company Bambu Producciones, as well as London-based Urban Myth Films and Benedict Cumberbatch s SunnyMarch TV. Commenting on the move, STUDIOCANAL Chairman and CEO Didier Lupfer said, As with our approach to film, we aim to develop series with strong European roots that also have international appeal. Hot on the heels of the STUDIOCANAL announcement, news broke that Germany s Beta Film is teaming up with Atlantique Productions Creative Director Patrick Nebout to form a new Swedish-based drama production company Dramacorp. Meanwhile powerhouse Endemol Shine Group announced it is setting up a studio in Israel to act as a hub for producing TV series from around the world.

2 Red Arrow Entertainment Group is another major European company that is developing its drama investment. It announced the launch of Mad Rabbit, a joint venture between Canadian Director, Writer and Showrunner Kari Skogland, and Red Arrow Entertainment. Based in Toronto and Los Angeles, Mad Rabbit will produce high-end drama for the international market. Skogland, whose credits include House Of Cards, The Walking Dead, The Americans, Vikings, Boardwalk Empire and The Borgias, will be Mad Rabbit s CEO. April 5 saw a ground-breaking development in the drama series sector. France s giant Vivendi (owner of CANAL+), told a packed MIPTV press conference that it is launching STUDIO+, the first global premium series offer for mobile devices. The new company will produce exclusive premium drama series for smartphones, tablets and a dedicated App. Each series will be 10x10 with an average budget of 1 million. STUDIO+ President Manuel Alduy said the service will launch in September in France with 25 complete, original series, before opening in Europe, Russia and Latin America in partnership with major local telecoms. Early series include drama Amnesia starring Caroline Proust, action series Brutal and Urban Jungle and thrillers Kill Skills and Madame Hollywood. 60 more series are currently in development. According to Dominique Delport, President of Vivendi Content (STUDIO+ s parent company), 60% of smartphone users watch short-form videos. He said that the directing talent for the new series came from advertising and music videos, two sectors that have experience of reaching STUDIO+ s target audience of the year olds. New MIPDrama Screenings Heralded As Game Changer Launched this year, the inaugural MIPDrama Screenings gave international premieres to 12 drama series from around the world to an audience of almost 400 international acquisition executives and 50 journalists. Reaction was universally upbeat with Belgium s Public Enemy winning the MIP Markets Drama Advisory Board s Coup de Coeur award. Sarah Wright, Director of Acquisitions at Sky and Advisory Board member noted, We chose Public Enemy because we felt it was brave, it was strong, it was fresh, it had twists and turns. It feels like something that will travel. Commenting on the inaugural MIPDrama Screenings, Aline Marrache-Tesseraud, SVP International SVOD Global Acquisitions CANAL+, France noted, The quality of the selection made it incredibly difficult to choose a Coup de Coeur. Each presentation made us want to watch the complete series. This event has been a unique opportunity to see international series and it has to be repeated next year. As a buyer, it gave me the chance to get an overview of the big picture in international drama production. The word on the Croisette is that everyone was happy to arrive in Cannes a day early to be inspired by and obviously buy such great content, so I will be working together with Reed MIDEM and my Drama Advisory Board colleagues to make next year s MIPDrama Screenings even more of a success, said Zelda Stewart, Head of Acquisitions, Mediaset (Italy). Several international sales execs attached to series in the MIPDrama Screenings commented that the showcase had allowed them to begin sales discussions much earlier than usual. Mathilde is now in its postproduction stage. To start pre-sales so early is an unprecedented situation for a Russian drama series. The MIPDrama Screenings have

3 proved very efficient, because the key territories on which we especially counted in terms of sales showed interest immediately. It s Poland, Germany, France and the Asian countries. We hope to close the deals at MIPCOM. We are happy that we brought Michalina Olszanska to present the series - the whole of MIPTV fell in love with her, enthused Anna Shalashina, Head of International Department, at producers Rock Films Studio. Filmax International, which is selling I Know Who You Are with Mediaset said of the Screenings, We found the event to be very useful. Thanks to the series selection we have started negotiations with the US, France, Russia, Scandinavia, Poland and several Latam territories. ZDF Enterprises (ZDFE) unveiled its period drama Ku damm 56 Rebel With A Cause at the MIPDrama Screenings and company Executive Vice President and COO, Fred Burcksen voiced his support for the event saying, We were very impressed by the Screenings which added a good element to MIPTV. We were happy to have a series selected. Included in the 12 premieres was Medici: Masters of Florence, starring Oscar winner Dustin Hoffman and Richard Madden ( Game of Thrones ). Internationally-respected Writer/Executive Producer Frank Spotnitz, whose credits include The X-Files, The Man in the High Castle, Strike Back and Hunted was in Cannes to support Medici: Masters of Florence as its Writer/Creator/Executive Producer. He reacted with enthusiasm to the MIPDrama Screenings. I think they were an excellent platform for Medici and all the European dramas that screened there. We had the undivided attention of 400 buyers who were able to watch extended excerpts and trailers for these shows -- in a nice theatre, with proper sound and picture quality. When you are running around at a hectic TV market like MIPTV, a focused and quiet environment is extremely valuable, for both the filmmakers and the broadcasters. I hope the Screenings continue and expand in the future. According to Laurine Garaude, Director of Reed MIDEM s Television Division, the MIPDrama Screenings are destined for development. This is the first of what we expect to become a signature event at future MIPTVs, she said. The success of the MIPDrama Screenings confirms the need for a curated, high-end drama showcase prior to MIPTV. They act as a business accelerator, help focus buyers attention on great international drama and confirm that incredible drama stories are originating from around the globe. In addition, with 50 specialist journalists at the Screenings, media reporting on the selected series has been phenomenal. Frank Spotnitz also welcomed the internationalisation of high-end drama a development that was once again clearly in evidence at MIPTV. I think the increasing acceptance of international drama worldwide and particularly in America, is great for the United States. For many years, we Americans made dramas that we sold to the rest of the world, but largely, we refused to buy anybody else s. In the past few years, that has really changed and now there is not only an openness, but an eagerness from American broadcasters to buy drama from overseas. That s a wonderful development because not only does European talent have the opportunity to compete on the same scale as American dramas, it means that their voices are going to be heard. We can begin to have a two-way conversation that we haven t ever really had in television. So that s good news for everyone. Record MIPDoc/MIPFormats Attendance As Factuals Flourish

4 On the eve of MIPTV, record numbers attended MIPDoc and MIPFormats with 1,890 participants (+5%) gathering in the Hotel Martinez and Palais des Festivals. Buyers moved into overdrive by screening shows a massive 22,398 times. Top of the list of docs that buyers watched was Fox s The Story of God With Morgan Freeman. The six-part series, produced by Revelations Entertainment and National Geographic received an exclusive MIPDoc screening April 3. Super Size Me Director Morgan Spurlock told his MIPDoc keynote audience that their production strategy has to include digital. He said that since 2000 he has created seven original online series that have been sold back to TV. He said that digital savvy production companies are well placed to help networks develop their digital offering. Appetite for Formats Still Strong Formats continue to grab plenty of attention. The inaugural La Nuit des Formats ( Formats Night ) in the Palais Grand Auditorium treated a packed house to three hours of format screenings. MIPFormats Keynote speakers Gary Carter (who picked up a Formats Gold Award for his career), ITV s Maria Kyriacou and Newen s Bibiane Godfroid reflected on how the competitive format market is encouraging major groups to invest heavily in content creativity. Over on the Warner Bros. stand Warner Bros. International Television brought their smash unscripted comedy/variety format The Little Big Shots to the global market for the first time and immediately closed deals for Britain s ITV to take a local version and Mediaset ordering a local-language version for Spain. Virginia Mouseler s Fresh TV formats showcase on April 4 drew an unprecedented crowd of format specialists to the Grand Auditorium. Mouseler wowed her audience with 25 of the wildest and most wonderful shows around. They included Fox s Mygrations involving a group of people trying to emulate wildebeest by migrating across Africa. This year s MIPFormats International Pitch was won by Israeli duo Yaniv Swissa and Liraz Mia Shagrir for their physical gameshow XYZ, earning the pair a 5,000 cash prize from sponsor all3media International and 15,000 in development funding. MIPDigital Fronts Play to Packed Audience Returning for a third year, the MIPDigital Fronts remains the primary global market for the distribution and acquisition of original online content and web series. Packed showcase screenings were the order of the day from participants that included Endemol Shine Beyond, FremantleMedia, Fullscreen, Machinima, Maker Studios, New Form Digital, Studio71, Vice and Webedia. And a host of star YouTubers present at MIPTV, with a collective following running into millions, underlined the growing power of online entertainment channels. Brands were particularly in evidence at the MIPDigital Fronts as they seek to access the elusive millennial audience that is so attracted to online channels. One sector that is tipped for rapid development within the digital world is esports, the fastgrowing live gaming tournaments. Media groups sat up and recognised esports in 2014 when Amazon paid $970 million for Twitch, the live streaming platform dedicated to all things related to video games. With some games reaching as many as 55 million registered viewers, advertisers and brands are looking to associate themselves with tournaments and major media companies such as Endemol Shine are already producing esport content for

5 videos, apps and live events. Research suggests that by 2017 frequent viewers of esport content could total 145 million and associated revenues are expected to be running at just over $1 billion by On day three of MIPTV, news broke in Cannes that VICE Media is continuing its international expansion. VICE is teaming up with France s Group CANAL+ in a deal that sees VICELAND, VICE s new lifestyle and culture channel, being carried exclusively across all platforms by CANALSAT when the channel launches in France in the Autumn. Kids@MIPTV Adds Emmy Awards & Advisory Board Reflecting the global importance of kids programming, MIPTV organiser Reed MIDEM unveiled a new Kids Buyers Advisory Board in Cannes to provide guidance on strategy and content development for future kids programming at MIPTV and MIPCOM. And for the first time in their history, the International Emmy Kids Awards were held in Cannes, proving to be the highlight of the Kids@MIPTV programme. The six winners were Ronja, The Robber s Daughter (Animation Japan), My Life: I Am Leo (Factual UK), Best i Mest (Non-scripted Entertainment Norway), Bing (Preschool UK), Nowhere Boys Series 2 (Series Australia) and Rabarber (TV Movie/Mini-Series Netherlands). Among a host of deals for kids shows, France s Lagadère Active acquired French rights to the five seasons of animated series Oggy and the Cockroaches produced by Xilam Studio. Lagadere took the show for its children s channels and its online catch-up service. Meanwhile Moscow-based animation studio Wizart sold The Snow Queen 2 to Discovery Kids Latin America to air in Spanish across Latin America later this year. Diverse Deals Abound One of the hottest titles in the MIPTV exhibition halls was ITV s eight-part historical drama Victoria, which premiered internationally at the MIPDrama Screenings. Starring Jenna Coleman ( Doctor Who ), post-screenings deals for Victoria included Norway, Denmark, Sweden, Finland, the Netherlands, Israel, Canada and a host of African territories. Another of the hot drama series at MIPTV was Capital, based on John Lanchester s bestseller. FremantleMedia International closed deals on the drama in the US, Canada, Australia and New Zealand. Capital stars Toby Jones, Rachael Stirling and Gemma Jones. Germany s Beta Film acquired international rights to made-for-tv movie Terror, which allows viewers to choose their own ending. The German drama follows a hijacked plane that is shot down by a fighter pilot and the ensuing court case against the fighter pilot. Audiences get to decide whether or not the pilot is guilty of murder. Streaming major Netflix took worldwide streaming rights (excluding UK and Ireland) to Marcella, ITV s crime drama from distributor Cineflix. The series is written by Hans Rosenfeldt, creator of The Bridge. Netflix also acquired second-window US streaming rights to CANAL+ s English-language drama Versailles from distributor Zodiak Rights. Best-selling author Harlan Coben, one of the stars of MIPTV 2016, said he is in talks for a sequel series to The Five - his first original TV drama scheduled to play on Sky and France s CANAL+. The unnamed project will be produced by Coben s Final Twist production company. STUDIOCANAL will handle international distribution for Final Twist. Federation Entertainment, Pascal Breton s company which is behind Eric Rochant s The Bureau and Netflix s first French commission Marseille, has acquired worldwide distribution rights to Belgian crime thriller drama The Break.

6 Toy giant Mattel, MIPTV s Brand of the Year, signed multiple deals for its Bob the Builder children s animation series from its TV and film division Mattel Creations. These included sales in Australia, Portugal, Norway, Russia and Turkey. Russia s NTV acquired Endemol Shine Group s reality format Hunted and has commissioned a Russian adaptation of Scandinavian crime drama smash hit The Bridge. Elsewhere in the format business, Discovery Group Italy has licensed game show format Boom from Keshet International for its recently rebranded channel Nove. Focus On Germany MIPTV 2016 s Focus on Germany (backed by lead sponsors ZDFE and Red Arrow International), turned the spotlight firmly on the latest in German programming, coproduction opportunities with German partners and the German industry s growing international success led by the likes of Generation War and Deutschland 83. Among the hot German shows in Cannes were ZDFE s Ku damm 56 Rebel With A Cause and Beta Film s NSU German History X. We were very happy with this initiative as it gives Germany the extra visibility we wanted, said ZDFE s Fred Burcksen. We are global players in drama, factual and kids programming and the Focus helped us push this position forward. Thought Leaders, Galas Events, Screenings and Stars Up MIPTV Wow Factor MIPTV s extensive conference programme saw a plethora of senior industry executives and thought leaders share their vision of the future of entertainment. RTL Group Co-CEO Guillaume de Posch acknowledged that video networks operated by the online giants Google, Yahoo! or Facebook posed a challenge to traditional broadcasters. He said that RTL s response has been to invest heavily in digital studios. RTL Group has set up a Digital Hub division incorporating all digital and tech activities. Vivendi Content President and Havas Media Group Global Managing Director Dominique Delport s The Future is in your Palm keynote proved to be a bravura performance. He talked about viewer bingeing with 54% of the audience for the last season of House of Cards watching the whole season in less than six days. Delport insisted that free TV remains a phenomenal success with shows like The Great British Bake-Off reaching 196 countries. Tackling the question of SVOD s role in the entertainment market, Dominique Delport noted that Pay-TV cable in the US is still a $100 billion business, while SVOD is a $5 billion business. And he told his audience that 60% of the 2.5 billion global smartphone users watch short-form videos daily, hence the launch of STUDIO+, Vivendi s new producer of premium short-form drama series (10x10 mins) for mobile devices. Mattel President and Chief Operating Officer, Richard Dickson told his MIPTV keynote audience that the future of major brands lies in their ability to master content and media in order to tell stories that attract the children of millennial parents. Among the gala events, MIPTV paid tribute to five outstanding international executives - Tandem s Rola Bauer, ZEEL s Punit and Amit Goenka, Disney s Ben Pyne and Comarex s Marcel Vinay. Each received a MIPTV Médaille d Honneur for their careers.

7 With so much high-end drama in Cannes, talent was abundant. The World Premiere TV Screening of A+E s Roots brought stars Anna Paquin, Anika Noni Rose and Jonathan Rhys Meyers to town to give a collectively impassioned and moving account of their shooting experience. James Nesbitt hit the Croisette to support Hat Trick International s The Secret. BBC s drama series The Collection generated plenty of buzz with cast members Richard Coyle, Tom Riley, Mamie Gummer and Alix Poisson setting the MIPTV Red Carpet alight. Two footballing legends, Gianluca Vialli ( Football Nightmares ) and Brazilian soccer legend Ronaldo, in Cannes with Globo, drew plenty of Red Carpet attention, as did Private Eyes stars Jason Priestley and Cindy Sampson, Moribito Guardian of the Spirit star Reiko Takashima and YouTube icon Michelle Phan. MIPTV CLOSES ON HIGH Speaking at the traditional MIPTV wrap press conference, Reed MIDEM s Laurine Garaude said that 2016 had been a memorable edition of the event. With some 11,000 delegates from 100 countries and 3,900 buyers, MIPTV is the Spring event for the global entertainment ecosystem. The inaugural MIPDrama Screenings was a real success and proved to be a launching pad for high-end drama. MIPTV overall was a springboard for shows across all genres, helping them accelerate their sales in the international market. And the coming together of traditional TV alongside the newer Digital Studios, MCNs, 4K specialists, YouTubers, and Virtual Reality experts confirms that the entertainment ecosystem at MIPTV is as vibrant as ever. About MIPTV - MIPTV is the world s biggest TV and digital content market powering the unlimited potential of extraordinary stories. In April, professionals from across the TV and digital entertainment ecosystem gather in Cannes, France, to forge partnerships, seal distribution deals, network with their international executive peers, and attend high-level conferences and keynotes. MIPTV is also a key venue for early-stage development and financing deals, content acquisitions and programme sales. And with the MIP Digital Fronts - the premier global digital content market - empowering the new digital content era and bringing together the new online video ecosystem with the TV industry, MIPTV anticipates and shapes the future of entertainment. REED MIDEM PRESS CONTACTS Jane GARTON, Entertainment PR Director: >jane.garton@reedmidem.com Philippe LE GALL, Press Manager: >philippe.legall@reedmidem.com Yassia FEKIR, PR: > yassia.fekir@reedmidem.com