Driver s Ed Classes. Friday, November 9 th

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1 Driver s Ed Classes Friday, November 9 th 11:00am 12:30pm: Seating is limited and on a first-come, first-served basis. Melody Master Class with Jason Blume Lindberg A Room (Lobby Level / 1 st floor) Create melodies listeners CAN T forget, publishers want to publish, audiences want to buy and artists want to sing. Fifteen non-technical, concrete, easy-to-master tools to take your melodies to the next level. You ll never look at melody the same way. No knowledge of music theory or ability to play an instrument required for this class OR TO WRITE HITS! Jason Blume is a Hit Songwriter who has had singles on the Pop, Country, and R&B charts -- all at the same time. His songs are on three Grammy nominated albums, have sold more than 50 million copies, and have been recorded by artists including Britney Spears, the Backstreet Boys, Jesse McCartney, John Berry, the Oak Ridge Boys, and more. Author of three bestselling songwriting books and teaches acclaimed songwriting workshops throughout the US and internationally. Getting Heard, Getting Seen, Getting Signed: Pursuing a Career in the Music Business 2007 and Beyond with Bobby Borg Lindberg B Room (Lobby Level / 1 st floor) Are You Ready For That Big Recording Deal? Do you understand what getting signed really means? Do you want to find out how to leverage your career to get what you want? YES? Then this course is for you! Taught by a professional musician-for musicians. Learn invaluable tips for pursuing a successful career in music that only someone who's lived THROUGH IT can reveal. Real-Life Stories and in-class Song Critique Sessions enhance this presentation making it a true eye-opener. Bring your CDs and get heard! Major label, independent and DIY recording/touring artist, Bobby Borg serves as a music business educator at Musician s Institute and UCLA, and is an A&R consultant to music supervisors, labels and producers. Feature magazine columnist and the author of Billboard Publications bestseller: The Musician s Handbook, A Practical Guide to Understanding the Music Business. Networking Strategies for Songwriters with Dan Kimpel Orly Room (Mezzanine Level / 2 nd floor) Success in our changing music industry is determined by the strength and longevity of personal contacts. Dan Kimpel, author, educator and networking expert, presents a "kimpelling" session to educate songwriters in the fine art of maximizing personal and professional relationships, making contacts and presenting yourself in the best possible light. Who you know; what you know; who knows you: sharpen your networking and communication skills with the power of positive energy. Dan Kimpel is a Music Journalist who has recently interviewed Usher, Alicia Keys, Jason Mraz, and the Black Eyed Peas. Writes, interviews, and produces music programs segments for TED Airlines, Regal Cinemas, and Air Force One and Two! Author of Networking Strategies for the New Music Business and Networking in the Music Business. On faculty at Musician s Institute and lectures across the U.S. and Canada. Writing Songs for Your Original Act with David Cat Cohen Templehoff Room (Mezzanine Level / 2 nd floor) Defining yourself as a performing songwriter and defining your audience. How original are you? What is your genre? What is your core message? For whom are you a spokesperson? Cat Cohen will lead you through a discussion of these important questions to help you shape your act. David Cat Cohen is a Songwriter with cuts by artists Cheryl Lynn, Syreeta, Freddie Hubbard and Bo Diddley. Has had songs and instrumentals featured in the HBO movie The Rat Pack, and Universal s Undercover Brother. Cat currently teaches at UCLA Extension and Musician s Institute. Singer Troubleshooting Q&A with Lis Lewis Sea-Tac Room (Mezzanine Level / 2 nd floor) As a lead singer, you have very specific problems and concerns. No one else in the band, none of your business associates, not even your producer can really help you. Who can? Other singers of course. Bring your vocalist problems to this discussion and we will explore solutions. For that matter, bring your solutions. And let's not leave out background vocalists. We will talk about all kinds of vocal problems such as pitch, range, volume, tone, strength and endurance, but also about stage fright, recording studio issues, band problems, charisma, auditioning, in ear monitors, fronting a band, choosing the right style, comping vocal tracks and much more. Come with questions; we'll find answers. Voice Teacher and Performance Coach, Lis Lewis has been training recording artists for over 30 years and has worked with such remarkable talent as Gwen Stefani, Britney Spears, Jimmy Eat World, All American Rejects and Linkin Park.

2 Friday, November 9 th, cont d 2:45pm-4:15pm: Seating is limited and on a first-come, first-served basis. Making Money as a Songwriter and Music Publisher with Todd and Jeff Brabec Lindberg A Room (Lobby Level / 1 st floor) If you want to make money in music, you need to know the many different areas that generate income and the types of deals common to these areas. This one stop primer on music and money covers how music makes money in videogames, motion pictures and television licensing, CD sales, ringtones and ring backs, advertising commercials, downloads, conditional downloads, streaming, Broadway, music boxes, dolls, toys, greeting cards, webcasting, mobile devices, digital distribution, remixes and samples, OTA s, foreign country uses and much more. The Brabecs are authors of the best selling industry guide Music, Money and Success: The Insider s Guide To Making Money in the Music Business. Jeff Brabec is the V.P. of Business Affairs for Chrysalis Music Group, representing such catalogs as OutKast, Elvis, Blondie, Paul Anka, and Billy Idol, among others. Previously worked in Business Affairs for Polygram, The Welk Music Group and Arista-Interworld. A graduate of NYU School of Law; is a former attorney and recording artist and songwriter. Contributing Editor to the Entertainment Law & Finance Magazine. Todd Brabec is the Executive V.P. and Director of Membership for ASCAP. Graduate of NYU School of Law, a former attorney and recording artist, and has written over 200 published articles. Past Board Member of NARAS and the Academy of Country Music. Going Pro: Achieving Career Success As A Professional with Kenny Kerner Lindberg B Room (Lobby Level / 1 st floor) Wanna take that giant step forward from amateur to pro? Kenny will tell you the 10 things you need to do as an indie artist to achieve career success as a professional. Kenny Kerner discovered and produced KISS! Also produced Badfinger, Gladys Knight, Jose Feliciano, and many more. Was Senior Editor at Music Connection magazine, and as a music journalist has interviewed such artists as John Lennon, Cher, Stevie Wonder, Michael Jackson and Ringo Starr. Currently, Kenny is Director of the Music Business program at Musicians Institute in Hollywood. What Can A Producer Do For Me? with Susan Tucker and Kim Copeland Orly Room (Mezzanine Level / 2 nd floor) Whether you are a songwriter or an artist, involving a producer in your career can be one of the most important steps you take. Most people think of hiring a producer only when recording an album project. But songwriters are starting see the benefits of using a producer for their song demos as well, as the market becomes more and more competitive. 1. Learn exactly what a producer can and can t do for your career. 2.Learn how to choose a producer. 3. Learn the difference between a producer and an engineer, and how to get the most from each relationship. Kim Copeland is a Songwriter and Producer. Staff writer at Sage House Music (Nashville) whose songs have been recorded by numerous artists in Canada, Europe and the U.S. Has also released two critically acclaimed albums of her own. As a producer, worked with such artists as Keith Norris, Barbara Harley and is currently producing former Nashville Star Finalist, Rachel Williams. Susan Tucker is a Singer/Songwriter/Musician and Author of two acclaimed books on songwriting, The Soul of a Songwriter and The Secrets of Songwriting. She is the owner of Sage House Music in Nashville where she oversees the careers of four staff writers. Multiple Streams of Music Income with Debra Russell Templehoff Room (Mezzanine Level / 2 nd floor) Why is it that most musicians never earn a prosperous living from their music? Because they re all following the same standard, limited approaches in the same standard, limited market places. And they re missing a whole world of lucrative opportunities that are right within their grasp. So how do you break out of the familiar system, and build a successful business in music? The key is Multiple Streams of Music Income (MSOMI) a powerful, comprehensive way to approach your business as a whole and your marketing strategy in specific. In this class, you ll learn: The 8 steps to developing a Multiple Streams Music Business that earns you money while you sleep; How to turn existing products into additional income streams with little additional effort; How to harness the power of today s technology to multiply your audience far beyond your current markets; How to create lifetime fans who will purchase from you over and over again even while you re still developing your next project. Debra Russell, founder of Artist s EDGE, combines her two passions-- the world of entertainment with facilitating growth. A Certified Artist s Success Coach, workshop leader and keynote speaker, Debra helps artists shape their success in their chosen field, making a prosperous living, doing what they love on their terms.

3 Friday, November 9 th, cont d 2:45pm-4:15pm: Seating is limited and on a first-come, first-served basis. Singer Troubleshooting Q&A with Lis Lewis (Encore Class) Sea-Tac Room (Mezzanine Level / 2 nd floor) As a lead singer, you have very specific problems and concerns. No one else in the band, none of your business associates, not even your producer can really help you. Who can? Other singers of course. Bring your vocalist problems to this discussion and we will explore solutions. For that matter, bring your solutions. And let's not leave out background vocalists. We will talk about all kinds of vocal problems such as pitch, range, volume, tone, strength and endurance, but also about stage fright, recording studio issues, band problems, charisma, auditioning, in ear monitors, fronting a band, choosing the right style, comping vocal tracks and much more. Come with questions; we'll find answers. Voice Teacher and Performance Coach, Lis Lewis has been training recording artists for over 30 years and has worked with such remarkable talent as Gwen Stefani, Britney Spears, Jimmy Eat World, All American Rejects and Linkin Park. 4:30pm 6:00pm: Seating is limited and on a first-come, first-served basis. The Nuts and Bolts of Artist Management with Chris Hot Rod Long, Karl Louis, and Mike Gormley Lindberg A Room (Lobby Level / 1 st floor) Are you ready to take your career to the next level? If so, an artist manager is essential to your needs. As an artist, your main concern should be writing and performing your music. A good manager will handle all other aspects of the music business for you. In this class, take the time to learn when to hire a manager, what a manager can do for you, and numerous other topics related to the artist manager and their involvement in your career. Mike Gormley is a Manager and President of L.A. Personal Development. Has managed top artists The Bangles, Oingo Boingo, Wall of Voodoo, Angelique Kidjo and Concrete Blonde. Was key in the signing of the legendary New York Dolls and Kraftwerk to Mercury Records. Has also served as a music supervisor, at one time giving the unknown James Newton Howard his first shot at scoring a film. Besides management, Mike also has two publishing companies. Karl Louis is the Owner of Moral Compass Management, and represents Test Your Reflex (RCA), amongst other artists in his stable. Previously with Warren Entner Management, whose clients include Deftones, Faith No More, and Rage Against the Machine. Karl was also Limp Bizkit's first A&R representative at Flip Records and also held positions at KROQ-FM, Hits Magazine and Album Network. Chris Hot Rod Long manages two bands he found through TAXI Platinum-selling, Crossfade (Columbia) and Jonah, among others. He s the Director of Creative Development for new music portal fuzz.com. Former A&R at Chameleon Records where he was responsible for signing Kyuss, and has worked with such bands as Stone Temple Pilots, Rage Against the Machine, and Ice T s Body Count. Home Recording Boot Camp: The Art & Craft of Recording with Ronan Chris Murphy Lindberg B Room (Lobby Level / 1 st floor) Internationally renowned producer/mixer Ronan Chris Murphy shares his tips and approach to recording that can help take your recordings from good to great. The workshop will feature both technical advice for improving recording quality as well as things you can do to enhance your creativity in the studio and breathe new life into your music. Chris Ronan Murphy is a Producer/Mixer/Artist. Has worked with artists such as King Crimson, Terry Bozzio, Steve Stevens and many more. Contributing writer for the Grammy newsletter, Fuse Magazine and Just Plain Folks. Selling More CDs: Tips On Making And Marketing A Successful CD with Tony van Veen - Orly Room (Mezzanine Level / 2 nd floor) Making CDs is easy. Making them successful is exceedingly difficult. Join one of the industry's most insightful leaders for this interactive seminar chock-full of actionable information to make your next CD project a success. Among others you'll learn: How to avoid the 6 most common mistakes that make a CD project crash and burn; How to dramatically increase your CD sales; Is it possible for independent artists to get radio airplay?; How to get distribution and not get burned; and much more. Bring a notepad and a pen. You're guaranteed to pick up some great tips. Tony van Veen is the President of Disc Makers, the nation s largest CD and DVD manufacturer for independent artists, filmmakers, and businesses. A musician and former owner of an indie label, he has combined his love for the independent can-do spirit with his marketing experience to help Disc Makers grow fifteen-fold during his tenure there.

4 Friday, November 9 th, cont d 4:30pm 6:00pm: Seating is limited and on a first-come, first-served basis. How Do I Get TV/Film Song Placements Via Music Libraries with Ted Lowe Templehoff Room (Mezzanine Level / 2 nd floor) Unlock the secrets of what will make your music work for TV, film, video games, commercials, and DVD - from style to tempo to genre and lyrical themes. Playing examples of successful songs and production music cues will really drive home his points. Ted Lowe is the President of Choicetracks, Inc., a music publishing company with extensive placements on hit prime time and cable TV shows, as well as in film, movie trailers, and advertisements for clients such as Honda, Coors, Pepsi, Telemundo, and the CW network. Exclusively provides original music (along with partner Position Music) for the Pimp My Ride video game, based on the MTV hit show. Prior to Choicetracks, Ted was an A&R Executive at Sony and Warner Bros., specializing in Urban Music. How d You Do THAT?! with Darlene Koldenhoven Sea-Tac Room (Mezzanine Level / 2 nd floor) Learn how to capture that winning vocal sound from GRAMMY Winner & MVP Session Singer, Darlene Koldenhoven. As an award-winning producer, recording artist, vocal contractor, songwriter, arranger, voice teacher/coach, and studio owner, Darlene brings her many years of experience and expertise on working from both sides of the glass as she addresses the solutions in technique and dual communication to achieve that platinum vocal sound. Her #1 album, Infinite Voice, and new book with 7 CDs, Tune Your Voice: Singing and the Mind s Musical Ear, is endorsed by everyone from Juilliard to American Idol says it all. Stop by for a listen. Saturday, November 10 th 9:00am 10:30am: Seating is limited and on a first-come, first-served basis. How To Get A Publishing Deal And More with Jason Blume Lindberg A Room (Lobby Level / 1 st floor) Learn how to make your music jump out of the pile and demand to be signed. Understand what a publisher can do for you-- and what you need to be able to offer to clinch the deal. Also: learn the pros and cons of self-publishing--and how to do it; how to find who's looking for songs and artists -- and how to get to them; where the money comes from--and how to get some of it... and much more. Jason Blume is a Hit Songwriter who has had singles on the Pop, Country, and R&B charts -- all at the same time. His songs are on three Grammy nominated albums, have sold more than 50 million copies, and have been recorded by artists including Britney Spears, the Backstreet Boys, Jesse McCartney, John Berry, the Oak Ridge Boys, and more. Author of three bestselling songwriting books and teaches acclaimed songwriting workshops throughout the US and internationally. How To Market Your CD and Create a Buzz on a Limited Dollar Budget: Putting Together A Marketing Plan of Attack with Bobby Borg Lindberg B Room (Lobby Level / 1 st floor) Want to get to that next level of your career? In this class you ll learn step-by-step tips essential in putting together and initiating your own Marketing Plan of Attack. And if money is tight, we ll do this from the perspective of having a Zero To Limited Dollar Budget! In-class marketing exercises and CD listening sessions make this course fast-paced, interactive session, and highly motivating. Make no mistake: Having no plan is like planning to fail! Having a plan, and failing to execute it, is equally as damaging. Bring your CDs! Major label, independent and DIY recording/touring artist, Bobby Borg serves as a music business educator at Musician s Institute and UCLA, and is an A&R consultant to music supervisors, labels and producers. Feature magazine columnist and the author of Billboard Publications bestseller: The Musician s Handbook, A Practical Guide to Understanding the Music Business.

5 Saturday, November 10 th, cont d 9:00am 10:30am: Seating is limited and on a first-come, first-served basis. Writing and Selling Songs in the Hot, Hot, Hot AC Market with Robin Frederich Orly Room (Mezzanine Level / 2 nd floor) Hot AC is one of the biggest mainstream commercial music genres, including artists like the Fray, John Mayer, Nickelback, Gwen Stefani, Natasha Bedingfield, Lifehouse, James Blunt, and Avril Lavigne. Writing for this market can be lucrative and creative; melodies and lyrics are contemporary, fresh, and challenging. Learn the techniques that will turn your songs into today's hot Hot AC hits! Robin Frederich is the Former Director of A&R at Rhino Records as well as writer and producer of over 500 songs for television and artists albums. Recording artist with Higher Octave/Virgin. Taking The Mystery Out Of Audio Mastering with Fett Templehoff Room (Mezzanine Level / 2 nd floor) As a songwriter or performer, you ve probably heard people talking a lot about mastering an audio recording, and that it s very important to getting a competitive, professional sound. This class takes the voodoo out of the audio mastering process, clearly explaining what mastering is, why it is such an important stage in the music production process, and how it s done. This class is valuable whether you just want to understand what mastering is all about, or actually want do your own mastering in your home studio. The class includes lecture, screen shots from mastering software, and before-and-after audio examples. Fett is a Producer/Engineer/Musician who is currently the Technology Editor for Performing Songwriter Magazine and owner of Azalea Studios in Nashville. Has worked in the music industry for more than 25 years with clients as diverse as Davy Jones of the Monkees, Grammy-winning songwriter Don Henry, and international recording artist Clive Gregson. Co-author of the Songwriter's Survival Kit audio education series and SongU.com faculty member. Vocal Technique for the New Millennium The Memel Method with Steven Memel Sea-Tac Room (Mezzanine Level / 2 nd floor) How is it that every Olympics sees records broken, times exceeded and new levels of strength and skill demonstrated? The answer... new concepts and methods in training. Spend some time with Steven Memel, the irreverent creator of the Memel Method and expose yourself to the next evolution in voice training. Steven Memel is an Internationally acclaimed Voice, Speech and Vocal Performance coach whose clients include artists that have recorded on Sony, BMG, Jive, Warner, Epic, DreamWorks, and J Records, including the Grammy Award winning group Maroon 5. Has taught at the Musician's Institute & the Hollywood Pop Academy and continues his private practice developing new artists and bands as well as working with established groups. 2:30pm-4:00pm: Seating is limited and on a first-come, first-served basis. Networking Strategies for Songwriters with Dan Kimpel (Encore Class) Lindberg A Room (Lobby Level / 1 st floor) Success in our changing music industry is determined by the strength and longevity of personal contacts. Dan Kimpel, author, educator and networking expert, presents a "kimpelling" session to educate songwriters in the fine art of maximizing personal and professional relationships, making contacts and presenting yourself in the best possible light. Who you know; what you know; who knows you: sharpen your networking and communication skills with the power of positive energy. Dan Kimpel is a Music Journalist who has recently interviewed Usher, Alicia Keys, Jason Mraz, and the Black Eyed Peas. Writes, interviews, and produces music programs segments for TED Airlines, Regal Cinemas, and Air Force One and Two! Author of Networking Strategies for the New Music Business and Networking in the Music Business. On faculty at Musician s Institute and lectures across the U.S. and Canada. Super Song Starters: Analysis Of Intros And First Two Lines Of Your Songs with Pat and Pete Luboff Lindberg B Room (Lobby Level / 1 st floor) After showing some examples of how radio hits start off with a bang, we'll play course participants' songs and discuss the impact of the first things the professional listener hears. Learn how to keep them from turning off your tune! Pat & Pete Luboff are the Co-authors of hit songwriting books, 101 Songwriting Wrongs and How to Right Them and 12 Steps to Building Better Songs. Partners in Pea Pod Music; publishers/writers of "Body Language" - a Gold record for Patti LaBelle; Bobby Womack's #2 song "I Wish He Didn't Trust Me So Much"; "Trust Me" - a Platinum-selling single for Snoop Dogg, and current chart-climbing country song for Miko Marks, "The Son My Daddy Never Had." They teach songwriting workshops in Nashville and throughout the U.S. and offer songwriting and music business consultation.

6 Saturday, November 10 th, cont d 2:30pm-4:00pm: Seating is limited and on a first-come, first-served basis. Ear Candy 101: Why Production Matters with Guy Marshall Orly Room (Mezzanine Level / 2 nd floor) Learn the various ways that production can further enhance your creativity and help you transform your songs beyond what you imagined they could be! Guy Marshall is a Hit Songwriter and Producer whose credits include Pat Benatar and The Tuesdays and such film & TV productions as Baywatch, Lionheart, Cobra, Shop Erotic TV along with various shows on TNT. Has also teaches at the Musicians Institute, UCLA, the Los Angeles Recording School, and The Songwriters Guild. 7 Secrets To Low-Cost Music Promotion with Bob Baker Templehoff Room (Mezzanine Level / 2 nd floor) During this fast-paced, interactive workshop, Bob Baker (widely hailed indie music marketing expert) will demystify the nuts and bolts of music marketing and reveal the "7 secrets" any artist can use to get wider exposure and attract more fans. Bob will cover the three steps to effective music marketing, the four crucial "D-words" of music marketing, and how NOT to promote your music to the media. Bob Baker is an author, musician, actor and artist who is dedicated to helping creative people of all kinds get exposure, connect with fans, and increase their incomes through their artistic passions. Bob's books include Guerilla Music Marketing Handbook, Unleash The Artist Within, Branding Yourself Online, and more. But It Sounded So Much Better At Home Vocal Technique & Conscious and Unconscious Aspects of Singing with Steven Memel Sea-Tac Room (Mezzanine Level / 2 nd floor) If you ever feel like "sometimes it works and sometimes it doesn't", this class is for you. Singing is about communicating. It's story telling with music. The last thing you want to be thinking about when you're performing is whether or not you can depend on your voice being there. Steven Memel will help you understand, on both the conscious and unconscious levels, what causes inconsistency and what you can do to change it. He will work with participants and have a Q & A. Feeling secure about your voice is one of the greatest feelings in the world. Steven Memel is an Internationally acclaimed Voice, Speech and Vocal Performance coach whose clients include artists that have recorded on Sony, BMG, Jive, Warner, Epic, DreamWorks, and J Records, including the Grammy Award winning group Maroon 5. Has taught at the Musician's Institute & the Hollywood Pop Academy and continues his private practice developing new artists and bands as well as working with established groups. 4:30pm 6:00pm: Seating is limited and on a first-come, first-served basis. Melody Magic with Jai Josefs Lindberg A Room (Lobby Level / 1 st floor) What s the difference between a good melody and a great melody? Some melodies seem to have an almost magical quality to them. They re fresh, interesting, and most importantly you immediately like and remember them the first time you hear them. In this workshop, using examples from hit songs in the pop, rock and country markets, Jai will demonstrate how you can create melodies that have this effect on your listeners. You will learn the specific tricks that great writers use to make their melodies memorable and most importantly how you can immediately begin applying these techniques to your own writing. Jai Josefs is the author of Writing Music for Hit Songs, the definitive text on modern music writing endorsed by hit writers including Diane Warren. He is also a nationally renowned songwriting coach several of whose students have been signed to major label deals. In addition, he is a successful songwriter/producer in his own right whose credits include more than 30 songs recorded with such companies as MCA, RCA, Motown, and Disney. His songs have been used in TV shows on every major network (CSI, What About Brian, Monk, Cold Case, etc.) as well as over a dozen major motion pictures with stars like Nick Nolte, Harrison Ford, Jessica Lange, and Billy Bob Thornton.

7 Saturday, November 10 th, cont d 4:30pm 6:00pm: Seating is limited and on a first-come, first-served basis. Alternative Markets and Outlets for Songwriters and Artists Who Don't Fit the Commercial Mold with Nancy Moran Lindberg B Room (Lobby Level / 1 st floor) Just because you don't write or perform commercial music doesn't mean that you can't have a lucrative music career. If you've got an open mind and are willing to think outside of your normal music parameters, you can create your own niche market for your music and reap the rewards of adoring fans, money-making cuts, and abundant CD sales. We'll examine some real-life case studies of musicians that you've probably never heard of who are making a whopping full-time living doing music and nothing else! Are you ready to do the same? Join us for this candid and unique discussion that will explore alternative routes to living your dream. Nancy Moran is an Independent Folk-Rock Singer/Songwriter and has four critically acclaimed solo albums with radio airplay from coast-to-coast. Co-owner of Azalea Music Group, Nancy teaches music education workshops and does consulting/career coaching. Regular speaker for organizations such as NSAI, Just Plain Folks, and SGA and is also the former Asst. Editor of American Songwriter Magazine. Say It Right the First Time: Communicating with Music Industry Executives with Guy Marshall Orly Room (Mezzanine Level / 2 nd floor) To be taken seriously in the Music Industry, your "Attitude" along with great "Networking & Communication" skills are your keys to opening the doors to top Music Industry Executives. This class will give you the tools to maximize your ability to make a positive "First Impression" and get your music heard. You'll learn: "What to Say" (in 30 seconds or less!), "When to Say it" (timing is everything!), and most importantly..."the Art of Selling Yourself"! Don't let your insecurity of not knowing what to say to the Pros hold you back. This class could be one of the many life changing experiences of the Rally... you don't want to miss it! Guy Marshall is a Hit Songwriter and Producer whose credits include Pat Benatar and The Tuesdays and such film & TV productions as Baywatch, Lionheart, Cobra, Shop Erotic TV along with various shows on TNT. Has also teaches at the Musicians Institute, UCLA, the Los Angeles Recording School, and The Songwriters Guild. Build Your Belief: The Key to Success with Debra Russell - Templehoff Room (Mezzanine Level / 2 nd floor) How, exactly, does one achieve success? Just keep taking action, right? Wrong! The truth is, how much you believe in yourself actually is the main determination of how successful you'll be. Just as strong muscles help you win a ballgame, strong positive beliefs boost your energy and confidence, create opportunities, attract powerful partners, clear obstacles from your path, and propel you effortlessly into action and results. Debra Russell, founder of Artist s EDGE, combines her two passions the world of entertainment with facilitating growth. A Certified Artist s Success Coach, workshop leader and keynote speaker, Debra helps artists shape their success in their chosen field, making a prosperous living, doing what they love on their terms. Rock It Up! And Vocalize with Stevie Lang Sea-Tac Room (Mezzanine Level / 2 nd floor) Vocal coach and trouble-shooter to the stars in the UK, Stevie Lang will teach you how to extend your vocal range & breathe new life into your vocals. Learn the secret remedies from her Vox Tour Survival Kit. Stevie has worked with Lulu, Robbie Williams, KT Tunstall, Joe Elliot (Def Leppard) Jamie Cullum, Bryan Adams, Pharrell Williams, and many, many more. As the ex-wife of globally renowned producer Mutt Lange, Stevie has toured the world with many international superstars such as Elton John, Michael Bolton, Bryan Adams, Joe Cocker and more.

8 Sunday, November 11 th 9:00am 10:30am: Seating is limited and on a first-come, first-served basis. Songcraft Basics Control What You Know with John Braheny Lindberg A Room (Lobby Level / 1 st floor) If you started writing by instinct before you learned the principles of manipulating song structure and dynamics for maximum impact; if you keep getting TAXI critiques that say you need better structure or more contrast; if you need to brush up on what you missed and get more control over what you instinctively know, then this is the class for you. Of the new 3rd Edition of John s best selling book, American Songwriter Magazine says, It's hard to conceive of a how-to book for songwriters that covers more territory and does so more effectively than The Craft and Business of Songwriting. John Braheny is the Author of The Craft and Business of Songwriters, which has sold over 70,000 copies with the 3 rd edition (released in September 2006). Co-founded and ran the Los Angeles Songwriters Showcase for 25 years. Past president of California Copyright Conference and former board member of the L.A. chapter of NARAS. Has interviewed more than 600 songwriters and industry pros. Blockbuster Stories: Using Hollywood Moviemakers' Tricks For Plotting Your Song with Pat and Pete Luboff Lindberg B Room (Lobby Level / 1 st floor) Learn how to use screenwriting and acting techniques to enhance the creativity and believability of your "three-minute movies," aka your songs. Pat & Pete Luboff are the Co-authors of hit songwriting books, 101 Songwriting Wrongs and How to Right Them and 12 Steps to Building Better Songs. Partners in Pea Pod Music; publishers/writers of "Body Language" - a Gold record for Patti LaBelle; Bobby Womack's #2 song "I Wish He Didn't Trust Me So Much"; "Trust Me" - a Platinum-selling single for Snoop Dogg, and current chart-climbing country song for Miko Marks, "The Son My Daddy Never Had." They teach songwriting workshops in Nashville and throughout the U.S. and offer songwriting and music business consultation. The Secrets Of Songwriting with Susan Tucker and Kim Copeland Orly Room (Mezzanine Level / 2 nd floor) Susan Tucker, author of, The Secrets of Songwriting, will lead you through a discussion of the high points of her interviews with thirteen of the most successful songwriters in Nashville. Learn secrets and tools that every songwriter can use in their writing to achieve a higher level of commercial success. The tips, pointers and insights from these hitmakers are timeless and cross all genres of music. Kim Copeland is a Songwriter and Producer. Staff writer at Sage House Music (Nashville) whose songs have been recorded by numerous artists in Canada, Europe and the U.S. Has also released two critically acclaimed albums of her own. As a producer, worked with such artists as Keith Norris, Barbara Harley and is currently producing former Nashville Star Finalist, Rachel Williams. Susan Tucker is a Singer/Songwriter/Musician and Author of two acclaimed books on songwriting, The Soul of a Songwriter and The Secrets of Songwriting. She is the owner of Sage House Music in Nashville where she oversees the careers of four staff writers. 7 Keys To Creating A Highly Successful Online Business with Mitch Meyerson Templehoff Room (Mezzanine Level / 2 nd floor) Marketing Author, Coach, Consultant and Visionary, Mitch will identify the important steps each indie artist must take to successfully market themselves via the internet. Mitch Meyerson is the author of numerous marketing books, including Success Secrets of The Online Marketing Superstars, Mastering Online Marketing and Guerrilla Marketing On The Front Lines. His books appear in 24 languages and he has been the featured expert on the Oprah Winfrey show. He has trained business owners worldwide in his online innovative marketing strategies. Developing and Maintaining an Industry Standard Voice with David Stroud Sea-Tac Room (Mezzanine Level / 2 nd floor) In today's world of eclectic music and intense tour schedules, it's critically important to develop a voice that is not only strong and healthy, but is able to sell the genre and style of the song. Vocal technique should be a foundation for all singers and that technique needs to be able to enhance the ability of the singer and it should never adversely affect the performance and style of the singer. Come see what Dave Stroud and Speech Level Singing can do for you!" David Stroud has almost 20 years experience working with vocalists and entertainers of all genres. He is able to pinpoint the specific, unique skills singers must acquire to fulfill a particular role, or prepare for recording, tours and live shows. His clients have included singers such as Terry Ellis (En Vogue), Matt Scannell (Vertical Horizon), and Rosie Gaines (Prince & the New Power Generation); actors such as Evan Rachel Wood, (Thirteen, Pretty Persuasion); and stage performers such as cast members of The Lion King, Mama Mia and RENT.

9 Sunday, November 11 th, cont d 10:45am-12:15pm: Seating is limited and on a first-come, first-served basis. Writing From A Title with Pat Pattison Lindberg A Room (Lobby Level / 1 st floor) Starting with a powerful and effective song title, this class shows you how to build it into an effective lyric, including developing your idea to make your title or chorus grow, setting it to appropriate rhythm and tempo, using stressed vowel sounds to brainstorm ideas, finding title placement, and developing contrasting sections. These tools will make your writing process more efficient, and your lyrics more effective. This is how Nashville writers write a song every day--sometimes two! Pat Pattison is a Professor at Berklee College of Music where he has developed three online lyric writing courses and is the author of three books, Writing Better Lyrics, The Essential Guide to Lyric Form and Structure, and The Essential Guide To Rhyming. He has written over 30 articles for Home & Studio Recording Magazine, and Performing Songwriter. Continues to present songwriting clinics across the US, Canada, and internationally. Several of his students have won Grammies, including John Mayer and Gillian Welch. Advanced Record Production with Rob Chiarelli Lindberg B Room (Lobby Level / 1 st floor) Multiplatinum Producer/Mixer, Rob will tell you his hit-making tips & techniques that will make your project sound like a finished record; modern recording techniques, using plug-ins, recording vocals, drums, instruments & mixing; and working with artists, writers, A&R execs, producers, engineers, etc. Rob Chiarelli is a Producer, Mixing Engineer and/or Re-Mixer of over 70 RIAA Certified Gold and Platinum; Multi-platinum albums include Will Smith, Quincy Jones, Madonna, Christina Aguilera, Hilary Duff, Luther Vandross, Puffy, Jesse McCartney, LeAnn Rimes, Yolanda Adams, Ray Charles and Janet Jackson, as well as numerous Motion Picture Soundtracks including Men In Black I & II. Owner of Final Mix, Inc. The Evolution of Music Contracts and the New Income Streams for Performers with Ben McLane, Esq. Orly Room (Mezzanine Level / 2 nd floor) Are you scratching your head trying to understand the latest contract you ve been offered? Do you have basic contract-related questions that need answering? Then this is the class for you. Entertainment attorney Ben McLane will cover recent changes in the structure of music-related contracts and the resulting new income streams for writers and performers related to new media. Ben McLane s law firm, McLane & Wong, is a full service global entertainment law firm specializing in music law, the music business, and the music industry. A short list of their many clients includes POD, Dionne Warwick, LL Cool J, Lamont Dozier, Big Bad Voodoo Daddy, Keith Sweat, and Stanley Clarke. Getting Your Music On The Radio with Jon Flanagan Templehoff Room (Mezzanine Level / 2 nd floor) Not selling many CDs on the Internet? Radio airplay still sells music better than anything. Find out how to get your song on the radio! John Flanagan, founder of Radio & Retail Promotions, will lead you through topics such as: The Best Methods for Dealing with Radio & Getting Your Music On Air; Radio & Tour Support; and On-Air Interviews, Features, Contests & Prize Giveaways. If your goal is to build your fan base and increase your CD sales, concert attendance, and Music Industry recognition, then this is the class for you. Jon Flanagan founded RADIO & RETAIL Promotions 12 years ago and has been interviewed 5 times in Music Connection Magazine as an expert in achieving Radio Airplay & Artist Development & has spoken at Music Industry Conferences all across the country. Jon worked at Columbia Records, Capitol Records, EMI Records, Morgan Creek Records, A&M Records, Tower Records & he was a Radio Music Director himself. The company's goal is to build a Band's Fan Base, Increase CD Sales, Concert Attendance & Music Industry Recognition. Developing and Maintaining an Industry Standard Voice with David Stroud (Encore Class) Sea-Tac Room (Mezzanine Level / 2 nd floor) In today's world of eclectic music and intense tour schedules, it's critically important to develop a voice that is not only strong and healthy, but is able to sell the genre and style of the song. Vocal technique should be a foundation for all singers and that technique needs to be able to enhance the ability of the singer and it should never adversely affect the performance and style of the singer. Come see what Dave Stroud and Speech Level Singing can do for you!" David Stroud has almost 20 years experience working with vocalists and entertainers of all genres. He is able to pinpoint the specific, unique skills singers must acquire to fulfill a particular role, or prepare for recording, tours and live shows. His clients have included singers such as Terry Ellis (En Vogue), Matt Scannell (Vertical Horizon), and Rosie Gaines (Prince & the New Power Generation); actors such as Evan Rachel Wood, (Thirteen, Pretty Persuasion); and stage performers such as cast members of The Lion King, Mama Mia and RENT.

10 Sunday, November 11 th, cont d 2:00pm 3:30pm: Seating is limited and on a first-come, first-served basis. How To Call Attention To Your Music with Derek Sivers Lindberg A Room (Lobby Level / 1 st floor) The Founder of CD Baby, Derek Sivers, will take you through a step by step process of how to get noticed by not only the Music Industry but also you target audience. Some of the topics covered: The college market; test marketing; confidence; tools and weapons to use; database tips; the power of words; how to put your fans to work; plus much, much more. Derek Sivers is the Founder, President, and Programmer of CD Baby and Host Baby. CD Baby has become the largest seller of independent CDs on the web, with over $30 million in sales for over 140,000 musician clients. Esquire Magazine's annual "Best and Brightest" cover story said, "Derek Sivers is changing the way music is bought and sold... one of the last musicbusiness folk heroes." Winner of the 2003 World Technology Award. Emotional Impact with Harriet Schock Lindberg B Room (Lobby Level / 1 st floor) - Without it, you have nothing. With it, you can have everything. It s the single ingredient underneath personal and career success on a small or grand scale. Harriet is known for writing songs with emotional impact, as well as teaching others to do so. In this seminar, you will learn what emotional impact really is, why it does, what it does, and HOW to do it yourself. The class will consist of a lecture, questions and answers, and hands-on exercises. Whether you re performing, selling your artist CD or your songs as downloads, placing them into film & TV, or getting them covered by other artists, there is one element that must be there.emotional impact. Without that, no one will be moved to buy, place, cover or listen. Harriet Schock teaches songwriting privately in the Los Angeles area, as well as worldwide Correspondence Courses and a class for the Songwriters Guild of America. She also offers consultation and song critiques, as well as instruction. She is a gold and platinum songwriter/recording artist whose songs have been used in film and TV. She has 6 solo CDs released, a Grammy-nominated song, as well as a book, Becoming Remarkable for Songwriters and Those Who Love Songs. She wrote the Grammy-nominated song Ain t No Way to Treat A Lady. From Hook To Hit! with Recording Magazine (Justin Peacock & Dave Hedin) Orly Room (Mezzanine Level / 2 nd floor) Recording your own music can be a daunting task. Where do you start? How do you stay organized? How do you go from an idea to an actual finished recording from a simple hook to a hit? This session will be a perfect introduction for anyone new to recording. We'll record a song in class and show you how easy and fun the studio can be. We'll discuss workflow and the keys to a really great-recorded song. Join Recording Magazine's Justin Peacock and Dave Hedin, songwriters, producers and engineers themselves, for a fun and informative session. DIY Indie Artist Marketing, Touring and Promotion and the Key to Survival and Success in the Music Biz with Gilli Moon Templehoff Room (Mezzanine Level / 2 nd floor) Topics covered include music production, promotion, marketing, touring, image and artist development, surviving the industry, staying motivated, defining success on one's own terms, how to develop the right relationships, overcoming obstacles, and many more. Practical steps in harnessing one s creative abilities to succeed and survive in the music business and enjoy one's artistry at the same time, with key business principles and spiritual nourishment. Join Gilli Moon, Artist, Entrepreneur and empowering community builder, for an impactful, insightful and inspiring seminar, plus check out her book, "I Am A Professional Artist - the key to survival and success in the world of the arts" which will certainly change the thinking of any professional artist who may doubt themselves or their music, who may feel pressured by the industry, or may feel the hardship of the roller coaster ride. Gilli Moon is a Singer/Songwriter/Artist/Producer. Has worked with highly respected artists such as Simple Minds, Placido Domingo and Eric Idle. Is a songwriting award winner in the Netherlands, U.S. and Australia. Her songs have been featured in independent films and network U.S. television programs. Co-founder, President and CEO of Songsalive! How To Get Tax Breaks For Musicians (The Things YOUR Accountant May Be Missing) with Allan Rosenthal, CPA Sea-Tac Room (Mezzanine Level / 2 nd floor) Is your accountant taking all the deductions that you're legally entitled to? Did you know that you can probably deduct your cable bill from your income? Find out what other legal deductions your accountant might not be finding for you in this class that makes accounting actually seem fun! Not only does Allan act as the auditor for NAMM's annual report, he also counts many top Producers, Artists, Songwriters, and Record Executives as his clients.