56% 64% Qobuz Users: aged Distribution by age. The average age of the Qobuz user. of all Qobuz users are between the years old

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Albert Perry
5 years ago
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2 Qobuz Users: aged yrs 4% yrs 6% 49 The average age of the Qobuz user yrs 16% yrs 29% yrs 18% yrs 27% 56% of all Qobuz users are between the years old Distribution by age 64% of all Qobuz users have at least one child! 2

3 Older generations have embraced streaming. Young people download too. While we more often associate music streaming with younger generations, the older age brackets (40-60 years) at qobuz show the opposite: they stream even more! In the same way, the idea that young people don t download is quite the contrary on Qobuz: Our youngest users are regular downloaders (Because we give them good reasons to do so)! % subscribers broken down by age % downloaders broken down by age 24% 27% 23% 25% 14% 15% 15% 14% 14% 4% 4% 5% yrs ans yrs ans ans yrs ans yrs ans yrs ans yrs yrs ans yrs ans yrs ans yrs ans yrs ans yrs ans 3

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5 Our users are demanding music lovers! At Qobuz, we champion quality. From 18 to 77 years old, the same priority: sound quality Interest in Hi-Res by age bracket 95% For 95% of respondants, Hi- Res (24-Bit) quality is a determining factor in choosing Qobuz ans ans ans ans ans ans Non-intéressés Not interested 27% 21% 18% 17% 19% 19% Intéressés interested 57% 73% 79% 80% 79% 78% 5

6 Qobuz users are musicians themselves 10% of the French population play an instrument * At Qobuz, this average is three times as high. From traditional instruments to modern electronic producers. 35% Of Qobuz users play an instrument Straight from the mouth of Pivot, here is a selection of instruments practiced by some subscribers Qobuz La Mandolin Le Mandocello Le Dulcimer La Sansula Le bowed Psaltery * Sondage BVA

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8 Qobuz users are technophiles, passionate about audio Qobuz users know exactly what Hi-Fi means. Upon asking for a description of their listening material, we received: 440 different brands of speakers 300 different brands of amps 160 different brands of headphones 340 different brands of DACs 70% Have a Hi-Fi sound system composed of numerous elements 69% Have a speaker system 60% Have an amplifier 29% Have a DAC 67% Have an audio headphone set 29% Have a network player 8

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10 Our users are multi-screen They use their computers as much as their mobiles, much like the younger generations. They even use network readers and tablets more frequently. Material used by the % 26,50% 28% 28,50% 27,50% 18% Computer ordinateur Smartphone Tablet tableie TV télévision Streamer lecteur MP3-Player baladeur smartphone / iphone / Windows Phone réseau intégrant Qobuz 10

11 They have an extremely eclectic taste in music The 40+ age bracket represent Qobuz the best: Their favourite musical genres are varied 5 different musical genres are among their most-listened to genres. 25% Preferred musical genres: % 16% 5 genres at +10% 8% 10% 11% 5% 6% 3% 1% 11

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13 Our clients say they are not easily influenced. They are rebels, but 44% Say they are not easily influenced in their listening choices. but 35% Say that the Qobuzism award guides their choice. 13

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15 Qobuz Sublime subscribers are simply formidable Qobuz Sublime is the revolutionary subscription from Qobuz. Created last year, it proposes an innovative hybrid service. With this new subscription, a new user has surface at Qobuz: those who are tempted by the best deal. The customer survey has proved that Qobuz Sublime users are very particular, very curious music lovers. Qobuz Sublime subscribers make the most of the service: they stream and download in order to enjoy the best of Hi-Res sound quality They are audiophiles, predominantly interested by Pop Rock, Classical and Jazz. According to the survey results, these are the users who have systematically engaged with our service the most. They are sensitive to what makes Qobuz unique (Metadata, digital booklets, Qobuzisms) and are therefore more attached to the service. 15

16 La parole leur est donnée The future I need Qobuz for my quality of life Qobuz is a quality service with very rich editorial content I love you! Find thousands of comments here : I came to find an emotional link with the music Visionary Magnificent Long live the digital era! 16

PRESS RELEASE JANUARY I. Qobuz: the story. Qobuz: facts and figures. XANDRIE, a fresh start. A. Qobuz, pioneer of sound quality

PRESS RELEASE JANUARY I. Qobuz: the story. Qobuz: facts and figures. XANDRIE, a fresh start. A. Qobuz, pioneer of sound quality PRESS RELEASE JANUARY 2016 I. Qobuz: the story A. Qobuz, pioneer of sound quality B. Qobuz, pioneer of quality throughout C. Qobuz, pioneer of music in the home and on the move D. Qobuz, the creation of