1. USE OF UNIVERSITY BRAND
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1 BRAND BOOK
2 1. USE OF UNIVERSITY BRAND
3 1.1. DIFFERENCE BETWEEN UNIVERSITY LOGO AND UNIVERSITY COAT OF ARMS University logo University coat of arms University coat of arms is University s heraldry element and can be used only in University heraldry or for special occasions: during celebrations, on documents with symbolic meaning (diplomas, gratitudes, awards etc.). For the rights to use University coat of arms for contingent cases, please contact VGTU Public Communications Office. University logo, on the contrary, is designed for everyday use for external and internal University communication. 3
4 2. UNIVERSITY LOGO
5 2.1. LOGO AND ITS MEANING The logo consists of a Mobius strip, laurel twig, inscription in Latin capital lettering Sapere aude, under which there is capitalized name of the University. A Mobius strip symbolizes craving for infinity of knowledge. Laurel twig stands for honour and youth. The Latin inscription means Dare to be wise. The logo is an integral part of the University s brand style. Thus it is very important to use it properly in both inner and outer communication. The composition of the logo is solid, indivisable and unalterable. A certified version of the logo is available on 5
6 2.2 UNIVERSITY LOGO IN ENGLISH LANGUAGE The logo in English language is used in materials aimed at the international community. A certified version of the logo is available on 6
7 2.3. LOGO GRID The University logo may be used only in accordance with provided proportions. 7
8 2.4 LOGO PROTECTION ZONE The frame of the logo must be outlined according to the requirements of the logo space zone (in the internal part of the Mobius strip, a relative unit U a square, angles of which touch the internal side of the Mobius strip is drawn). 8
9 2.5 LOGO SIZE VARIATIONS VARIATIONS Not smaller than 5 mm 10 mm Not smaller than 8 mm To ensure optimal legibility of the logo, the limit to which the logo can be minimized has been set. The logo cannot be smaller than 10 mm in height. It is compulsory to follow the given proportions. In case of technical restrictions, the provided logo variations may be used; however, they also cannot be smaller than indicated. 9
10 2.6 LOGO COLOURS The main logo colours are the following: - grey - blue - white The colour standard for the logo has been selected according to PANTONE colour catalogue. When different technologies and materials are used, colour bias is inevitable. Non-brand colours cannot be used for the logo. 10
11 2.7 BLACK-AND-WHITE LOGO Grey Monochromic Grey logo version is used in black-and-white printing, as well as in black-and-white office work documents, except fax. Black logo version is intended for copied documents, especially, for fax. The positive and negative versions of the outline logo are used for marking souvenirs in order to be reproduced on a hard surface for engraving, silk-screen printing, embossed imprints, etc. 11
12 2.8 USE OF THE LOGO ON A MOTLEY SURFACE When putting the logo on different non-contrasting (or slightly contrasting) backgrounds, the logo background which provides contrast is to be used. 12
13 2.9 INAPPROPRIATE USE OF THE LOGO The print on the logo cannot be changed. The logo cannot be used in other than brand colours. The composition of the logo is solid, indivisible and unalterable. Special effects cannot be applied for the logo (e.g. the use of shades for the logo). Extra elements cannot appear on the logo. The perspective of the logo cannot be changed. Only horizontal logo can be used. The proportions of the logo cannot be changed. In case of non-contrasting backgrounds, the logo background which gives contrast is to be used. 13
14 2.10. USE OF THE LOGO ON DIFFERENT SURFACES When putting the logo on different monochrome backgrounds, a contrasting version of the logo must be chosen (out of possible ones). 14
15 3. FACULTY LOGOS
16 3.1 FACULTY LOGO The faculty logo consists of the elements of the University logo which are matched to a peculiar motif of a faculty. Graphical motif is integral with the name. It consists of the name of the University and the name of the faculty. The composition of the logo is solid, indivisible and unalterable. A particular colour is attributed to each faculty; however, when creating material for a faculty, it can be supplemented by additional colours. The name of a faculty is used in Arial and Arial bold type. Paragraph and line spacing is reduced to 87 %. Character spacing is reduced to 10 %. The height of a text equals the height of a graphic motif (grey square). 16
17 3.2. PROTECTION ZONE AND GRID OF A FACULTY LOGO The frame of the logo must be outlined according to the requirements of the logo space zone (a relative unit U). 17
18 3.3. SIZE OF A FACULTY LOGO 10 mm To ensure optimal legibility of the logo, the limit to which the logo can be minimized has been set. The logo cannot be smaller than 10 mm in height. It is necessary to follow the given proportions. 18
19 3.4. FACULTY LOGOS Faculty logos are available on 19
20 CONTACTS Vilnius Gediminas Technical University Public Communications Office Vilnius, Lithuania Tel. (85)
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