TOWN OF PENETANGUISHENE DOWNTOWN IMPROVEMENT COMMITTEE AGENDA Wednesday, April 12, :30 AM - COMMITTEE ROOM, TOWNHALL

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Page TOWN OF PENETANGUISHENE DOWNTOWN IMPROVEMENT COMMITTEE AGENDA Wednesday, April 12, 2017 8:30 AM - COMMITTEE ROOM, TOWNHALL 1. CALL TO ORDER 2. DECLARATION OF PECUNIARY INTEREST 3.

1 Page TOWN OF PENETANGUISHENE DOWNTOWN IMPROVEMENT COMMITTEE AGENDA Wednesday, April 12, :30 AM - COMMITTEE ROOM, TOWNHALL 1. CALL TO ORDER 2. DECLARATION OF PECUNIARY INTEREST 3. ADOPTION OF MINUTES 3-5 i) Minutes of the Meeting dated March 1, 2017 THAT the minutes of the Downtown Improvement Committee meeting held on March 1, 2017 be approved as distributed. 4. BUSINESS ARISING FROM THE MINUTES 7-24 i) Promotional Video 5. SPECIAL EVENTS AND TOURISM i) Verbal Update from the Recreation and Community Services ii) Verbal Update from Huronia Historical Parks 6. DECORATING WORKING GROUP i) Verbal Update from the Design Team 7. BUSINESS RETENTION AND EXPANSION i) Update from North Simcoe Community Futures Development Corporation 8. ITEMS FOR DISCUSSION i) Downtown Business Directory 9. QUESTIONS & INQUIRIES 10. NEXT MEETING 11. ADJOURNMENT Page 1 of 24

2 Page Town of Penetanguishene Downtown Improvement Committee Agenda Page 2 of 24

3 DOWNTOWN IMPROVEMENT COMMITTEE COMMITTEE ROOM, TOWNHALL, MARCH 1, 2017, 8:30 AM MINUTES Present: Betty Crompton, Vice Chair David Dusome Maureen Reid Dale Forget Dorothy Coombs Bonnie McLaren Michelle Laurin Also Present: Director of Planning and Community Development, A. Betty Acting Events Co-ordinator. M. Ladouceur North Simcoe Community Futures Development Corporation, Lois Irvine Manager of Operations - Huronia Historical Parks, B. Archibald 1. CALL TO ORDER 2. DECLARATION OF PECUNIARY INTEREST 3. ADOPTION OF MINUTES a) Minutes of the Downtown Improvement Committee held on February 1, Moved by Member Coombs and Seconded by Member Laurin THAT the minutes of the Downtown Improvement Committee Meeting of February 1, 2017 be approved as presented. CARRIED 4. BUSINESS ARISING FROM THE MINUTES Promotional Video Minutes of the Meeting dated March 1, 2017 Page 3 of 24

4 a) Promotional Video - Draft Report The Group reviewed the draft report prepared by staff recommending endorsement of the promotional video. The Committee discussed the "quality" of the video and inquired whether the Town would have the opportunity to sample the students work. The Committee also provided comments and clarification on the questions to be provided to the students of Georgian College as part of the proposed project. The final report would be presented to Committee of the Whole on March 22, b) Terms of Reference - Downtown Improvement Committee There were no comments on the Terms of Reference for the Downtown Improvement Committee. Staff indicated that an annual work plan for Council's consideration should be presented once finalized. 5. SPECIAL EVENTS AND TOURISM a) Update from the Recreation and Community Services Department Staff provided information regarding the following past or future events: - Urban Slide will be returning in 2017 on Owen Street; - The Town's Canada 150th Celebrations will be a two day event and based on the "All Things Canadian" theme; - A brief discussion on Bayside Market, noting that Council will be considered the location and time of the market in March; - Discussions about March Mudness; - Follow up on Winterama. b) Update from Huronia Historical Parks Staff from Huronia Historical Parks provided an update on events at Discovery Harbour. It was noted that attendance at the Friday night opening of Winterama saw 528 people attend. Overall the Skating Trail has seen approximately 2,900 people attend since January. 6. DOWNTOWN REVITALIZATION AND STREETSCAPING Minutes of the Meeting dated March 1, 2017 Page 4 of 24

5 a) Update from the Director of Public Works on Main Street Reconstruction Staff noted that Council had considered the timing of the reconstruction project and had added flexibility to the timing in order that the project may require two years. Council had provided clarity to staff that reconstruction in 2017 should include the area from Edward Street to the Sewage Treatment Plant. The Committee also discussed communications with the businesses during reconstruction. Staff noted that the successful contractor was required to provide a customer service staff to aid in communications. 7. BUSINESS RETENTION AND EXPANSION a) Update from North Simcoe Community Futures Development Corporation No updates at this time. 8. ITEMS FOR DISCUSSION 9. QUESTIONS & INQUIRIES 10. NEXT MEETING 11. ADJOURNMENT CHAIR RECORDING SECRETARY Minutes of the Meeting dated March 1, 2017 Page 5 of 24

6 Page 6 of 24

7 Promotional Video Page 7 of 24 Sum r20 Great laces to See ene a g ishene

Promotional Video Page 8 of 24 The GPS Concept Because our region of

viewership to come to Penetanguishene this summer 26,000 site visits

Penetanguishene and run "Great laces to ee - a special series of :30

8 Promotional Video Page 8 of 24 The GPS Concept Because our region of Ontario has so many Great Places To See, we want to invite our mass viewership to come to Penetanguishene this summer 26,000 site visits 3,600 opt in s CTV Barrie-Toronto will partner with the Penetanguishene and run "Great laces to ee - a special series of :30 (second) vignette features that we wil be airing during Penetanguishene s peak tourism Season l

9 Promotional Video Page 9 of 24

10 Promotional Video Page 10 of 24

1.30pm Promotional Video Page 11 of 24 Page: 1 /1 C TV Submission CKVR SubmissionNo: SWG 19893 Agency DIRECT me wusp/11 Pro Spot length & Type: ansec Buyer Mlka Cndloux Rate Card: SM

as/o5/17 x 6 Days ITlmas Pmgram 6:00am 5.30am NO CHARGE ADS $0.00 $0.00 M-F 5'57pm - 7:00pm CTV News @ Bpm $360.00 SU 3.30pm - 4 00pm CTV Two-MuneyTa k $15.00 5.9 $90.

00 M-F 12 Oupm -1 00pm Daily Planet M-F 1'0Dpm». $2,880.00 $15.00 7.1 1.0 $90.00 Bold & the Beautiful $15.00 9.7 1.2 590.00 M-F 3'00pm - 4 00pm Dr. 02(5) 523.00 12.5 0.3 $136.

00 SAISU 11.30pm - 2:00am Latenlght Rotation $23.00 6.4 0.5 $276 00 GRPS I Audience Prlme /- Aud = Audience Rates protected for5 business days.

11 1.30pm Promotional Video Page 11 of 24 Page: 1 /1 C TV Submission CKVR SubmissionNo: SWG Agency DIRECT me wusp/11 Pro Spot length & Type: ansec Buyer Mlka Cndloux Rate Card: SM Advertiser 1BI17 Gruu Block Trading Post f Product: Penotangulshcne GPS SubmissionDate: 03I27I11 Schedule Dales 8 Demo Sales Contact Nell Duggan Flighling. as/o5/17 x 6 Days ITlmas Pmgram 6:00am 5.30am NO CHARGE ADS $0.00 $0.00 M-F 5'57pm - 7:00pm CTV Bpm $ SU 3.30pm pm CTV Two-MuneyTa k $ $90.00 M-F 6 00am am CTV News $ $93.00 M-F 9 58am - 11'00am Ellen (Pre) $ $ M-F 11 Ooarn pm Marilyn Denis Show $ $ M-F 12 Oupm -1 00pm Daily Planet M-F 1'0Dpm». $2, $ $90.00 Bold & the Beautiful $ M-F 3'00pm pm Dr. 02(5) $ M-F 5 00pm pm Dr. Phl (S) $ $ M-SU 10.56pm - 11'35pm CTV News $ $1, M-F 11:34pm - 12:37am Tonight Show (8) $ $ SAISU 11.30pm - 2:00am Latenlght Rotation $ $ GRPS I Audience Prlme /- Aud = Audience Rates protected for5 business days. Program times subject to change, please reter to contract for lnvmce ven?catlon AllAudience measurement data are estimates only - subject to lzrnltationsot sourte maternal. Mar Nazuanazazmruuulczv Rating Audlonco CoslPor Ad 18+ Total Spot AUDITC BARITC Spots Grand Total H $ Total GRPS Markat

Numens Numens Promotional Video Page 12 of 24

reached in Ontario per week Orillla Colllng me

untsvil N again Falls Hallburton Sources PPM

OFIIETIO,M-Su 2a-2a, Adults 18 Dlary Canada,

12 Numens Numens Promotional Video Page 12 of 24 Ontario Coverage Area 3,297,600 viewers 18+ reached in Ontario per week Orillla Colllng me Pmmbo Aillston '-W Bradfo Orangevllle Ncwma at AW, 08 Markham Vaughan Gue?ph Brampton race M ssissauga Oakvllle Hamilton untsvil N again Falls Hallburton Sources PPM Canada, Fall2016 season (wks 3-15), OFIIETIO,M-Su 2a-2a, Adults 18 Dlary Canada, Fall 2016 diary data, Barrie EM, M-Su 6a-2a, Adults CTVTwo Extensive Coverage LocalCoverage Area 06,200 viewers 18+ weekly in the Barrie Extended Market In '-v:-van.

13 Promotional Video Page 13 of 24 im(9~ Powerful Source' Numeris Canada, Fall 2016 (wks 3-15), Total Canada, Ontario, Tnronto Hami tan EM, M- Reac In Adults 18+ in Toronto EM weekly. Average Weekly Reach

Promotional Video Page 14 of 24 Powerful Reach in t he

in t e country s argest te evisno market, reaching 36% of

9 46.8 urce Numens ana a, Fall 2016 season (wks 3 15),

14 Promotional Video Page 14 of 24 Powerful Reach in t he Greater Toronto Area ' wo is a cost effectivecompetitor in t e country s argest te evisno market, reaching 36% of Toronto's Adults weekly. n Average Weekly Reach % urce Numens ana a, Fall 2016 season (wks 3 15), ton EM, M-Su 2a-2a, A u ts 18 Competitive in Toronto E

15 Promotional Video Page 15 of 24

Promotional Video Page 16 of 24 Barrie EM CTV Evening News Barrie reaches an average of 124,200 adults over

3% Are Men / Women 45% / 55% Have a Vehicle in their Household 93% Are Homeowners 79% A1849 A2554 A35+ Own a

16 Promotional Video Page 16 of 24 Barrie EM CTV Evening News Barrie reaches an average of 124,200 adults over 18 every week. Share in Key Selling Demographics 48.8% 52_()% 53.3% Are Men / Women 45% / 55% Have a Vehicle in their Household 93% Are Homeowners 79% A1849 A2554 A35+ Own a Cottage or Recreational Property 15% Own a Snowmobile or ATV 23% Household Income Breakdown. Own a Sailboat or Powerboat 21% $100k+ 18.8% Have attended a Professional Sporting.. 21? D $75k_$10Ok Event, 113% Race, or Airshow in the Year $5Ok_$75k 17 5% <$5Ok 32.4% Source: Numeris Canada, Fall2016 diary da Evening News Downhill Ski or Snowboard 8% G0 Hikingor Camping 34%

Promotional Video Page 17 of 24 Audience

Six means reaching an average of 16% of all

audience of closest news competitor, 2-3 2.

0 (_')_g 0 3 0 2 CTVTWO CTVTWO CTV CTV GLOBAL

AT NEWSAT EVENING EVENING NEWSHOUR NATIONAL @

17 Promotional Video Page 17 of 24 Audience Rating Average Audience: 65, NE BARRIE Top Choice in Evening News Broadcasting your message on CTVTwo News at Six means reaching an average of 16% of all Adults l8+ s in Barrie EM, and over 6x the audience of closest news competitor, (_')_g CTVTWO CTVTWO CTV CTV GLOBAL GLOBAL CITYNEWS CITYWEEK CITYNEWS CBCNEW NEWS AT NEWSAT EVENING EVENING NEWSHOUR 6PM S SIX SIXWKD NEWS ource umens Canada, Fall 2016 diary data, Barrie EM, M-F Sp-7p, A u Is 4

Promotional Video Page 18 of 24 Share in Key Selling Demographics IJI 16.2% 233% 25.

Are Principal Shoppers in their Home Have a Vehicle in their Household Are College

Year Barrie E M CTV Late News Barrie reaches an average of 35,800 adults over 18

18 Promotional Video Page 18 of 24 Share in Key Selling Demographics IJI 16.2% 233% 25.0% A18-49 A25-54 A35+ Household Income Breakdown $100k+ $75k-$100k $50k-$75k 19.7% 19.0% 17.6% 32.7% Are Men / Women Are Married or Common Law Have Children <12 in their Household Are Principal Shoppers in their Home Have a Vehicle in their Household Are College Educated or more Are MOPEs Are Homeowners Have a Mortgage Have Travelled in the Past Year Barrie E M CTV Late News Barrie reaches an average of 35,800 adults over 18 every week. Late News 41% / 59% Source Numeris Canada, Fall 2016 diary data, Barrie EM (5243), CKVR,Mo-Su 11p 11:30p, adults 18+. Composition based on adults 18+.

Promotional Video Page 19 of 24 Audience Rating Top Choice in

more A18+ than closest late news competitor, CBCThe National @ 10pm.

NATIONAL@ NATIONAL@ NEWS NEWSHOU 10PM 103OPM R Source Numeris

19 Promotional Video Page 19 of 24 Audience Rating Top Choice in Late-Night News An ad aired in CTVTwo News at Eleven is seen by 47% more A18+ than closest late news competitor, CBCThe 10pm. CTVTWO LATE CBCTHE CBCTHE CTVNATIONAL CTVLATENEWS GLOBAL NEWS NATIONAL@ NATIONAL@ NEWS NEWSHOU 10PM 103OPM R Source Numeris Canada, Fall 2016 diary data, Barne EM, M~F10p 12a, Adults 18+ CITYNEWS@ CBCTORONTO

L E E. ' T Promotional Video Page 20 of 24 _ Rank Programs Station Rating Programs Station -.

. _ -, CTVTw o _ 27 SCORPION Cit 3.2 3 NHLHOCKEY:PRIMEEAST CBC o 9.3 28 THEYOUNGANDTHE RESTLESS Global 3.

9 = VOICE:.«PERFORMANCE. - CTVTwo -.a. 33 - GREY'SANATOMY 7*» _ CTV 2.8-34. CTVEVENINGNEWS:WKND -. CTV.. 2.8 GLOBALNEwsH0uR: SUN 36 LUCIFER -T"-.

5 39 CTVNOON NEWS CTV 2 5 l E -» VOICE RESULTS CTVTwo 40 GLOBALNEWSHOUR Global 25 41 BREAKFASTTELEVISON cit 2.

2 CHCH 3. 46 - SECRETSAND LIES CTV 2.2 22 MACGYVER Global 3.5 47 TIMELESS Global 2.

20 L E E. ' T Promotional Video Page 20 of 24 _ Rank Programs Station Rating Programs Station T" CTVEVENINGNEWSBARRIE CTVTw 26 NCISZNEWORLEANS Global 3.3 CTVEVENINGNEWSBARRIEWKND J.. _ -, CTVTw o _ 27 SCORPION Cit NHLHOCKEY:PRIMEEAST CBC o THEYOUNGANDTHE RESTLESS Global 3.2 BIG BANGTHEORY CTV 5 BULL Global THISISUS l CTV NCIS Global ~ CTV 1 LATENEWSBARRIE.. CTVTwo L 2.9 = VOICE:.«PERFORMANCE. - CTVTwo -.a GREY'SANATOMY 7*» _ CTV CTVEVENINGNEWS:WKND -. CTV GLOBALNEwsH0uR: SUN 36 LUCIFER -T"-. CTV DESIGNATEDSURVIOR I _- CTV 38 GOTHAM ~.l';. CTV CTVNOON NEWS CTV 2 5 l E -» VOICE RESULTS CTVTwo 40 GLOBALNEWSHOUR Global BREAKFASTTELEVISON cit 2.5 r CRIMINALMINDS ", - CTV L 42 KEVINCANWAIT Global 2. BIGBANGTHE STR CTVTwo. '! L. 21 so MINUTES 45 HOW TO GETAWAYWITHMURDER CTV 2.2 CHCH SECRETSAND LIES CTV MACGYVER Global TIMELESS Global CTVEVENINGNEWS 48 MAN WITHA PLAN Global BLUEBLOODS 49 CORONATIONSTREET CBC 25 CODE 50 NOTORIOUS CTV I 2.1, Barrie EM(5243), CKVR,Mo-Su 6a»2a, adults 18+. Regularly scheduled programs only l-\ 5 Top 50 Programs

21 Promotional Video Page 21 of 24

Promotional Video Page 22 of 24 ottage wners &

$Canada, Fall2016 diary d.\i.$

22 Promotional Video Page 22 of 24 ottage wners & Users TVWatching At The Cottage of Cottage Owners & Users watch at least 1 hour oftv a day while at the cottage. 2.6% BellMedia Strategic Insights Sour(e' Numec is Canada, Fall2016 diary d.\i.1,oniazio,,owns/usesa Collage/Rem-alional Pmpenlv, M-Su L332:

8% CTVTwo reaches the most cottage owners and users in Cottage Country*.

23 Promotional Video Page 23 of 24 CTVTwo Gbbm CT V CB C Cuy Cottage Owners & Users Reachin Cottage Country E E AllCottage Owners & Users 25.8% 38.0% 36.1% 33.7% Average Weekly Reach (96 ) Cottage Owners & Users: Own Satellite CTVTwo 38.7% CTV 33.8% Global 26.9% CBC 25.4% City 23.8% CTVTwo reaches the most cottage owners and users in Cottage Country*. of cottage owners & users with satellite in Cottage Country are reached on average each week Bell Media Strategic Insights SOUKG: Numens Canada, Fall2016 dmrvdata, Cottage Country, O-.-ms/Uses a Collage/Recreational Pvopertv M Su Ga 2a Cottage Baruv EM, Kawznlha Coumw Lakes,Gcey Pany Sound Dvslnct & NI ') SSlngDISUI

Promotional Video Page 24 of 24 NHLHOCKEYPRIMEEAST BULL THEVOICE:PERF MADAMSECRETARY NCIS THEVOICE:RESULTS CRIMINALMINDS HAWAII 5-0

Cl'VTwo Global Global C 'VTwo Global CTVTw o CI'VTwo Global I b I Global Global 10.7 9.6 7.9 8.0 7.4 6.7 6.6 6.6 6.2 5.5 6.1 5.5 5.

2 Top Programs Cottage Owners & Users In the Fall 2016 season, CTVTwo Barrie has the #1 most watched program in Cottage Country* by

24 Promotional Video Page 24 of 24 NHLHOCKEYPRIMEEAST BULL THEVOICE:PERF MADAMSECRETARY NCIS THEVOICE:RESULTS CRIMINALMINDS HAWAII 5-0 CODEBLACK C V EVENINGNEWS 13 Cl'VTWO NEWSAT SIXWKD MACGYVER 15 BLUEBLOODS NCS: PITCH BLACKLIST 19 THISISUS CTVTwo CBC Global Cl'VTwo Global Global C 'VTwo Global CTVTw o CI'VTwo Global I b I Global Global Top Programs Cottage Owners & Users In the Fall 2016 season, CTVTwo Barrie has the #1 most watched program in Cottage Country* by viewers who own or use a cottage/recreational property! CTVTwo Barrie has the #1 news show in Cottage Country*. CTVToronto and CTVTwo Barrie combined have 10 of the Top 20 programs in Cottage Country, the most out of any other local competitor. hu

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