IT Weekend Ukraine 2017 Virtual Reality: An Inevitable

Transcription

1 IT Weekend Ukraine 2017 Virtual Reality: An Inevitable Future

2 Привіт Jeremy Dalton VR/AR Lead, PwC UK jeremydalton.info 2017 PwC. All rights reserved. Not for further distribution without the permission of PwC. PwC refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm s professional judgment or bind another member firm or PwCIL in any way. PwC s Digital Services 2

3 01 A story about storytelling PwC s Digital Services 3

4 Cave drawings Lascaux Caves BC Image from history.com PwC s Digital Services 4

5 Stone writing Epic of Gilgamesh 2000 BC Image from Yale University Library PwC s Digital Services 5

6 Fables Aesop s Fables 600 BC Image from Wikimedia PwC s Digital Services 6

7 Printed books Alice in Wonderland 1865 Image from Wikimedia PwC s Digital Services 7

8 Paintings Starry Night 1889 Image from Google Cultural Institute PwC s Digital Services 8

9 Film Star Wars: The Empire Strikes Back 1980 Image Disney PwC s Digital Services 9

10 Theatre Phantom of the Opera 1986 Image Effie PwC s Digital Services 10

11 Video games Skyrim 2011 PwC s Digital Services 11

12 Storytelling takes many forms Abstract Explicit Seen Visual Written Heard Audio Spoken PwC s Digital Services 12

13 Most stories are hybrids Video games Theatrical shows Films Presentations PwC s Digital Services 13

14 We ve been telling stories for a long time Photo by Trevor Cleveland on Unsplash PwC s Digital Services 14

15 02 The quest for greater immersion PwC s Digital Services 15

16 For millennials, real value is derived from experiencing, not possessing HARRIS POLL SURVEY JUNE 2014 Photo by Filipe Dos Santos Mendes on Unsplash PwC s Digital Services 16

17 Amusement parks Supercar driving experiences Immersive theatre Cinema PwC s Digital Services Photos by Jake Hills, reyhan afif, Matt Henry, Clem Onojeghuo on Unsplash 17

18 Global 4K UHD TV unit sales from 2014 to 2018 (in millions) PwC s Digital Services * 2017* 2018* Source: GfK; Consumer Technology Association 18

19 Features improving the video viewing experience asked of Baby Boomers Share of respondents who responded always/almost always 0% 10% 20% 30% 40% 50% 60% 70% 80% Higher resolution video content 72% Better sound/audio 69% Larger screen size 66% Simpler way to search/find content 56% More/better features for interacting with the programming you're watching (e.g. audience voting) 16% 3D video 15% More social media integration 6% Source: Deloitte PwC s Digital Services 19

20 Features improving the video viewing experience asked of Baby Boomers Share of respondents who responded always/almost always 0% 10% 20% 30% 40% 50% 60% 70% 80% Higher resolution video content 72% Better sound/audio 69% Larger screen size 66% Simpler way to search/find content 56% More/better features for interacting with the programming you're watching (e.g. audience voting) 16% 3D video 15% More social media integration 6% Source: Deloitte PwC s Digital Services 20

21 Humanity craves immersive experiences Photo by Hisu lee on Unsplash PwC s Digital Services 21

22 [4K TV advert] PwC s Digital Services 22

23 03 An introduction to virtual reality PwC s Digital Services 23

24 VR and AR comprise the main immersive technologies Virtual Reality Augmented Reality PwC s Digital Services 24

25 There are a range of VR headsets for different markets PwC s Digital Services 25

26 In VR, immersion is built over a number of stages Look Move Interact PwC s Digital Services 26

27 [Vive advert] PwC s Digital Services 27

28 Virtual reality Our most immersive storytelling medium Image HTC PwC s Digital Services 28

29 Virtual reality Allows us to experience inaccessible places PwC s Digital Services 29

30 04 Let s get down to business PwC s Digital Services 30

31 Walmart operations training Image Walmart PwC s Digital Services 31

32 Sotheby s real estate visualisation Photo by Breather on Unsplash PwC s Digital Services 32

33 Lowe s room design Image Lowe s Innovation Labs PwC s Digital Services 33

34 UK legal visualisation Image Teeside University PwC s Digital Services 34

35 Ford production line testing Image Ford PwC s Digital Services 35

36 Enterprise VR applications can be categorised into these main areas Training Design Data visualisation Telepresence PwC s Digital Services 36

37 8 of the top 10 tech companies in the world have invested time and money in VR/AR And others are experimenting too! PwC s Digital Services 37

38 05 What can we expect from the future? PwC s Digital Services 38

39 VR and AR are ahead of every other emerging technology on the Hype Cycle All statements in this report attributable to Gartner represent PwC s interpretation of data, research opinion or viewpoints published as part of a syndicated subscription service by Gartner, Inc., and have not been reviewed by Gartner. Each Gartner publication speaks as of its original publication date (and not as of the date of this presentation). The opinions expressed in Gartner publications are not representations of fact, and are subject to change without notice. PwC s Digital Services Source: Gartner 39

40 Industry growth for VR is expected to be strong $ $75 billion by % enterprise driven 2 257m headsets being used in PwC s Digital Services Sources 1. Greenlight Insights 2. Goldman Sachs 3. PwC 40

41 Virtual reality revenue predictions show the start of exponential growth PwC s Digital Services Source: Greenlight Insights 41

42 Immersive events Image Madchester PwC s Digital Services 42

43 Immersive meetings Image Facebook PwC s Digital Services 43

44 Immersive moments Photo by Patricia Prudente on Unsplash PwC s Digital Services 44

45 Immersive art Image Google PwC s Digital Services 45

46 Immersive learning PwC s Digital Services 46

47 In summary, Storytelling is an essential part of humanity Humanity craves immersive experiences Virtual reality is our most immersive form of storytelling yet The industry is expected to grow strongly The best is yet to come PwC s Digital Services 47

48 Дякую Jeremy Dalton VR/AR Lead, PwC UK jeremydalton.info 2017 PwC. All rights reserved. Not for further distribution without the permission of PwC. PwC refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm s professional judgment or bind another member firm or PwCIL in any way. PwC s Digital Services 48