PRESSINFORMATION MARCH 2016 NOVA PRO SCALA: ALWAYS AN IDEA DIFFERENT ENGLISH

Transcription

1 PRESSINFORMATION NOVA PRO SCALA: ALWAYS AN IDEA DIFFERENT GRASS GmbH Pressekontakt, Grass Platz 1, A Höchst Telefon +43 (0) Telefax +43 (0) ENGLISH

2 Nova Pro Scala: always an idea different The innovative drawer system Nova Pro Scala completely redefines differentiation Nova Pro slide technology, already proven millions of times over in practical use, is now progressing to the next generation. With the comprehensive new drawer range Nova Pro Scala, GRASS is presenting a system which offers the variability to harmonise with the contemporary styles of tomorrow s living spaces. As well as impressing with entirely novel functionality, the innovative drawer system represents a true design innovation that sets new standards. This is borne out not only by the keen interest within the kitchen and furniture industry, but also by the recent award from the German Design Council honouring the GRASS product design. Despite being up against the best in the business, Nova Pro Scala succeeded in winning the internationally acclaimed German Design Award 2016 in the Industry category of the Excellent Product Design segment. Innovations are nothing unusual among the movement systems from GRASS. With Nova Pro Scala, the well-established Austrian company has nonetheless lent the term "system" a completely new meaning; the latest generation of the double-wall drawer family ensures variability in every dimension. Nova Pro Scala provides the means for creating a wide choice of styles, functions and values, enabling the customer to cover every segment from entry level to premium with a fantastic palette of differentiating features. Page 1

3 Based on the track-proven Nova Pro slide technology, the comprehensive new drawer solution creates maximum scope for creative styling as well as enabling efficient production processes. For all living spaces and furniture types The name GRASS has long been synonymous with expertise in doublewall systems. The drawer side families Nova Pro Classic and Nova Pro Deluxe are both at home in all markets around the world. With its excellent running characteristics, smooth movement and extremely low opening forces, the Nova Pro movement system is the benchmark in the drawer sector. With Nova Pro Scala, GRASS has redefined the top flight of its slide technology across all market and price segments, and for modern solutions in living rooms, bathrooms and kitchens. Proven technology housed inside 41 mm Purist, clear and timelessly aesthetic chief developer Günter Grabher and his team have accomplished a drawer side with minimalist right angles: "We wanted to design an economically attractive drawer system that stands out for being extremely versatile as well as for its optimised use of materials." The development specialists minimised the space required to house the technology, enabling GRASS customers to make full use of the scope for creative styling. Even the tilt angle adjustment was optimised so that it could be accommodated in a drawer side height of exactly 41 millimetres. Page 2

4 Steel combined with a variety of materials Covered in laser-welded, powder-coated steel, the characteristic drawer side is a unique trademark; and the complete drawer with its almost limitless design options becomes an individual and special experience. Thanks to its right-angled shape, the intentionally understated metal version can be combined with designer panels to suit all tastes, such as premium mineral resin surfaces or luxury real wood versions. The result is a unique palette of possibilities for giving pieces of furniture an individually conceived and unique profile. "This is what we regard as perfect version management," comments Thomas Müller, head of the Drawer System Division. Global innovations: box-type drawer and Crystal Plus glass version The multifaceted Scala range includes drawer solutions with heights of 63, 90 and 122 millimetres as well as a snugly fitting railing version and a new, stunning-looking drawer with a height of 186 millimetres. A special highlight of the modular Scala family is the large-surface Crystal Plus glass version. Product designer Stefan Ambrozus, who was involved in the development process, commented: "Maximising the clear view into the drawers is a very elegant solution." Whether fitted with glass or any other of the available design elements, the frame-sided drawer is a unique design statement. Page 3

5 Extremely simple handling and installation During the development of Nova Pro Scala, special attention was paid to simple processes in drawer production. The cabinet dimensions and drilled holes of the standardised Nova Pro technology remain the same. Prefitted attachment posts for the glass panels on the Nova Pro Crystal Plus make work even easier. This solution does not require any gluing, drilling or tensioning of the add-on elements. In addition, Nova Pro Crystal Plus features an innovative clip technology; the design elements can be fitted securely and without tools, just as easily as changing a battery. The modular front connection on the drawers guarantees maximum stability with minimum part complexity. The drawers and fronts can therefore be easily replaced. Less material greater efficiency With Nova Pro Scala, GRASS has succeeded in developing an innovation which implements the concept of lightweight design virtually throughout. Functional reliability, smooth running, stability, longevity and not least the drawer side design are all decisive factors in modern drawer systems. The idea of significantly enhancing these features while using less material was the vision which has become reality with Nova Pro Scala. The developers set out to reduce the space required for the slide technology to an absolute minimum because less volume means less material, less weight and less energy consumption. Innovative laser welding technology was developed especially for production of the new Nova Pro product line. Based on the Toyota principle, Page 4

6 there is an extremely strong focus on the conscious and responsible use of resources as well as the efficient coordination of processes. Nova Pro Scala is therefore a premium product that is optimally equipped for a competitive market. "You could say that this is a worry-free package for our customers," emphasises Thomas Müller. Systematic differentiation With this smart overall package, GRASS has succeeded in "meeting the requirements of our customers from A to Z," adds Thomas Müller. He essentially sees the possibilities opened up by maximum system variability as the response to the urgent needs of furniture designers, manufacturers and cabinetmakers for differentiation options. "Nova Pro Scala resolves the apparently irreconcilable contradiction of being able to create distinctive, unmistakable styling using just one system." This marks the start of a new benchmark in the Nova Pro success story. The Nova Pro Scala range will be available through distributors from autumn Page 5

7 Photos: Nova Pro Scala, file: NP_Scala_CrystalPlus_1_GRASS Nova Pro Scala, file: NP_Scala_CrystalPlus_2_GRASS Nova Pro Scala, file: NP_Scala_CrystalPlus_3_GRASS Nova Pro Scala, file: NP_Scala_CrystalPlus_4_GRASS Nova Pro Scala, file: NP_Scala_CrystalPlus_5_GRASS Nova Pro Scala, file: NP_Scala_Crystal_6_GRASS Nova Pro Scala, file: NP_Scala_7_GRASS Nova Pro Scala, file: NP_Scala_8_GRASS Nova Pro Scala, file: NP_Scala_H186_9_GRASS Nova Pro Scala, file: NP_Scala_Railing_10_GRASS Nova Pro Scala, file: NP_Scala_Railing_11_GRASS Page 6

8 Caption/Shortcut: Nova Pro slide technology, already proven millions of times over in practical use, is now progressing to the next generation. With the comprehensive new drawer range Nova Pro Scala, GRASS is presenting a system which offers the variability to harmonise with the contemporary styles of tomorrow s living spaces. NP_Scala_CrystalPlus_1_GRASS NP_Scala_CrystalPlus_2_GRASS NP_Scala_CrystalPlus_3_GRASS Page 7

9 NP_Scala_CrystalPlus_4_GRASS NP_Scala_CrystalPlus_5_GRASS NP_Scala_Crystal_6_GRASS NP_Scala_7_GRASS NP_Scala_8_GRASS NP_Scala_H186_9_GRASS NP_Scala_Railing_10_GRASS NP_Scala_Railing_11_GRASS Page 8

10 GRASS Movement Systems A globally successful group of companies, a fresh brand with tradition and an extraordinary diversity of perspectives that s GRASS in a nutshell. With sales revenues of 340 million euros in the financial year 2015, more than 1,800 employees at 18 locations and more than 200 distributors in 60 countries, GRASS ranks among the world s leading specialists in movement systems. As development partner and systems supplier to the furniture industry, GRASS has been creating products which inspire its customers for more than 65 years. GRASS slide and drawer systems, hinge, flap and corner cabinet systems are brand-name products that move the furniture of prestigious brands. Page 9

11 GRASS Group Factbox Owner: Management Board: Employees: Sales revenues 2015: Production companies: Würth Group Thomas Müller, Christoph Walter, Helmut Kainrad More than 1,800 employees worldwide 340 million euros Austria: Höchst, Götzis and Salzburg Czech Republic: Krumlov Germany: Reinheim USA: Kernersville NC Sales companies: Australia: Melbourne Canada: Toronto China: Shanghai Germany: Ofterdingen, Verl Italy: Pordenone South Africa: Cape Town, Johannesburg Spain: Iurreta Sweden: Jönköping Turkey: Istanbul USA: Kernersville NC UK: Bromwich Page 10

12 Press Contact Further information can be requested by contacting our PR agency, GOOS COMMUNICATION. Downloads and additional information are also available online at GRASS GmbH GRASS Platz 1, 6973 Höchst, Austria Telephone +43 (5578) 701-0, Fax +43 (5578) Internet: GOOS COMMUNICATION Ms. Yvonne Deters Geibelstraße 46a, Hamburg, Germany Telephone +49 (40) , Fax +49 (40) Internet: Page 11