The Concept of Digital Transition. Korea s Current Status. Korea s Digital Transition Policy. Public Communications Program

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1 Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ Ⅵ Ⅶ Ⅷ The Concept of Digital Transition Korea s Current Status Korea s Digital Transition Policy Public Communications Program Securing Rights of Vulnerable Groups Addressing Poor Reception Problems Trial Service Areas Conclusion 1

2 Digital Transition A process of analogue switch-off via digitization of the entire broadcasting process including production, transmission and reception (Digital Transition Special Act Clause 2) Viewers 5~6 times better video quality than analogue TV and CD-like audio quality Broadcasters Securing competitive power via digitization of production and transmission facilities Broadcasting Industry Contribution to the national economic development by promoting digital broadcasting contents and equipment market Energy efficiency Contribution to green growth via 60% reducing in the use of broadcasting infrastructure Media Convergence Diffusion of Digital Life Enhanced Public Awareness Opening new digital era 2

3 Past Present & Future Color TV Simple TV High Definition TV Information Platform Ultra High Definition TV Home Gateway ~ 2020 Monochrome TV Color TV Digital TV Next Generation TV 28 out of 33 OECD countries are due to finish digital switchover by 2012 Netherlands(fi nished) Dec 2006 UK 2007-Dec 2012 Germany (finished ) Nov 2008 Italy Dec 2012 Sweden (finished) 2005-Oct 2007 Finland (finished) Sep 2007 Spain (finished) April 2010 France Nov Republic of Korea Dec 2012 Japan July 2011 Canada Aug 2011 USA(finished) Jun 2009 Mexico Australia 2010-Dec 2013 Dec 31, 2012, 4 am - Analogue Terrestrial Broadcasting Switch-off 3

4 Adaption of ATSC Standards Switchover commenced in metropolitan areas Nationwide introduction of DTV Establishment of the Digital Transition Special Act. Establishment of the Digital Transition Promotion Committee Establishment of the Basic Plan for the Digital Transition Promotion 2010 Start of the Digital Era (Uljin Uljin, Gangjin, Danyang) Terrestrial Broadcasting Nationwide Network : KBS1, KBS2, MBC, EBS (4 providers) Local Broadcasters : SBS, OBS etc. (11 providers) Private Broadcasting Local Cable Network : 77 companies Satellite Network : Sky Life (1 company, nationwide) IPTV : SKT, KT, LGU+ (3 companies) DMB Terrestrial DMB : 6 companies (metropolitan area) Satellite DMB : TU Media (nationwide) 4

5 HD Conversion Rate 100% 80% 60% HD Production Facility 70.5% 80.8% 99.7% Digital Conversion Rate 100% 80% 60% Digitization of Relays (Transmitter) 100% 68.1% 40% 40% 39.2% 20% 20% Unit : Facilities , Unit : Relays Key Stations (63) were digitized. Diffusion Rate The diffusion rate of digital TV receivers is 61 percent - Lower than those of developed countries - Despite the continuous decline in price of DTVs (18% per year), consumers remain reluctant to make purchase [Digital Diffusion Rate By Countries] 89.8% 98.9% % 60 61% Start of Digital Broadcasting UK US Japan ROK DTV Price Trends (Units : 1000 KRW) 5,389 4,035 3,065 3,693 LCD TV 42 inch PDP TV 42 inch 2,258 1,751 1,298 1,988 1, (Source : Display Bank) 5

6 Awareness Rate The awareness rate of Analogue Switch-off is 62.8 percent - Lower than those of developed countries (Japan : 98%, UK : 90%) - Lack of systematic public relations and promotion Public-Private Private Partnership for the PR system in developed countries Comparison of Awareness Rate and ASO date in 3 Countries Dec % , 2012, Region-by by-region ASO July 90% 98% ROK : Diffusion and awareness rate of digital transition, June 2010 (KCC) UK : Switchover progress report, 2Q 2009 (OFCOM) Japan : Survey on penetration rate of digital terrestrial TV Broadcasting, Nov 2009 (MIC) Simultaneous Nationwide Simultaneous ASO (Dec 31, 2012, 4 AM) - ASOs are planned in trial service areas prior to the nationwide ASO ASO Help Scheme Government assistance to be provided for vulnerable households who receive analogue terrestrial TV service - Public relations program for general public with subscription TV service Broadcasters Terrestrial broadcasters to terminate analogue terrestrial broadcasting - CATV (voluntarily), Satellite, IPTV (digitized) 12 6

7 A systematic public communications program for digital transition Action Phase Education/PR - ASO date - Impact on viewers - How to receive digital signal - face to face PR - Code of practice - Detailed switchover help scheme - Education and PR by Opinion leaders, Consumer Organizations, Retailers and Installers Public assistance to viewers, such as advice, installation support, etc. Digital Switchover Promotion Group 16 viewer assistance centers Call center at the national level Integrated Homepage for Digital Transition ( Definition of Digital Broadcasting Self Diagnosis Installation Guide, etc. [Intro Page] [Self Diagnosis] [Installation Guide] 7

8 Following the analogue switch-off, the government plans to protect viewer s rights of vulnerable groups - Distribution of digital converters and antennae for the vulnerable - Provision of technical supports upon request of those eligible (2012) Both digital converter and assistive devices for those who are deaf, blind and with difficulty in hearing < The Switchover Help Scheme> (unit (unit : devices) Assistive Device Total Subtitling 7,500 15,739 15,869 39,108 Audio Description 5,000 19,073 22,491 46,564 Presbycusis 5,000 23,227 21,779 50,006 Securing viewer s rights by addressing poor reception problems affected by environments - Digitization of analogue shared aerials (506 areas) - Low Power Equalization On-Channel Repeater and Satellite Broadcasting Improving old TV reception facilities for viewer s rights Addressing Poor Reception Problems Improving TV Reception facilities [Unit : 1000 Households] 179 Areas 2,700 Areas Private Housing 2,000Households Public Housing Low Income Households 8

9 Preparing for the switchover help scheme with the experience of trial services 2010 Trial Service Areas 2011 Trial Service Areas Danyang, Chungbuk DTV Started : May 2010 ASO : Nov 3, 2010 Jejudo DTV Started : Sep 2010 ASO : June 29, 2011, 4 am Households : 216,000 Uljin,Kyoungbuk DTV Started : May 2010 ASO : Sep 1, 2010 Gangjin,Jeonnam DTV Started : May 2010 ASO : Oct 6, 2010 Digital Transition is a very complicated project Digital Transition costs a lot A strong cooperation with many different organizations is mandatory A successful Digital Transition requires a precise master plan and accurate data Promoting awareness of DTV transition and diffusion of the DTV is crucial 9

10 KCC & RAPA, planning a project to support developing countries for digital transition Considering to support digital transmission equipment for broadcasters or D to A converters for the viewers The project would be covering up one selected country every year Back data of the countries is required in order to plan a precise project If interested? or Further questions? Please contact : Thank You for Your Attention! 20 10

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