2/2/18 Reset Resource ATTR

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Wendy Dickerson
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1 2/2/18 Reset Resource ATTR

2 2/2 Reset Print POP updates E1 Shelf Talker DTV/DTV NOW Laminated Sales Sheet Community Table 2, POD 2 Mat Our Promise backroom poster Amazon Fire TV 4K (see slide for detailed placements for both device and offer) Offer support in-store 1. 1/26: LG V30 $200 Trade In Promo Indicator 2. $200 VISA DTV Cable Switcher DTV wall 2/14: Activation fee increase printable brochure updates o All brochures impacted will be updated in Store Manager Resources in ipog Cubes Cubes 2

2/2 Reset items Digital updates Merchandising fixture display update 1/23 Welcome Screen: Apple Watch 3 everyday pricing DARPU display- Polk Soundbar

3 2/2 Reset items Digital updates Merchandising fixture display update 1/23 Welcome Screen: Apple Watch 3 everyday pricing DARPU display- Polk Soundbar expansion 1/29 Pebble Beach Pro TV Tune-In Olympics Tune In Message: DTV wall message within the digital playlist to promote our sponsorship of the Olympics 3

TV display devices- device capabilities and new DTV NOW promo offer will be called out on a POP piece on: Community

4 2/2 Reset- New devices/key accessories Amazon Fire TV 4K Fire TV 4K is intended to replace ROKU in the portfolio for DTV NOW enablement SKU is prescribed to the backroom for replenishment Removing ROKU display No live new Fire TV display devices- device capabilities and new DTV NOW promo offer will be called out on a POP piece on: Community Table 2, POD 2 Mat and 5 x 3 s for Fire TV & Pricing/Offer 5 x 3 Cubes Community Table 2 mat 4 Price card 5 x 3 w/offer

5 2/2 POP E1 Wall Shelf Talker New content includes: Lead offer for Apple TV to align with the strategy across rest of shelf talkers in-store Benefits for DTV NOW and Apple TV 5

2/2 Reset Misc. POP DTV/DTV NOW updated Laminated Sales Sheet Summary of changes: Section Changed from Changed to Best Value $35/mo. AutoPay. $76/mo. AutoPay. $78/mo. More Sports $45/mo. AutoPay. $101/mo.

6 2/2 Reset Misc. POP DTV/DTV NOW updated Laminated Sales Sheet Summary of changes: Section Changed from Changed to Best Value $35/mo. AutoPay. $76/mo. AutoPay. $78/mo. More Sports $45/mo. AutoPay. $101/mo & 2018 NFL prevailing rate $281.94/season AutoPay. $105/mo NFL prevailing rate $293.94/season $200 VISA DTV switcher offer DTV wall POP insert More Sports & Movies $55/mo. Movie Lover s $60/mo. AutoPay. $110/mo & 2018 NFL prevailing rate $281.94/season AutoPay. $120/mo & 2018 NFL prevailing rate $281.94/season AutoPay. $117/mo NFL prevailing rate $293.94/season AutoPay. $128/mo NFL prevailing rate $293.94/season Legal disclaimers Ends 1/2018 Update above prices & NFL rate DTV NOW next to DTV NOW logo Add 3 rd bullet after Stream on 2 Devices Add Amazon logo after Google Chromecast Ends 3/31/18 Update to above prices and NFL rate 3 rd bullet: 25k+ on demand shows and movies Amazon logo added 6

7 7 AT&T Pebble Beach Pro Am Experience DTV Tune-In

8 2/2 Misc. Specialty displays DARPU display Polk Soundbar Current display, selling in 50% of our stores, is the top selling speaker in the stores sold Expanding this display to additional 200 stores with an available DARPU 8

2/2 Reset- Update to the Our Promise Poster Updated Our Promise Poster Prescribed to Backroom New Item code: CIN-ATTPT01171692E Not delivering to Kiosks As you know each year we take the time to

9 2/2 Reset- Update to the Our Promise Poster Updated Our Promise Poster Prescribed to Backroom New Item code: CIN-ATTPT E Not delivering to Kiosks As you know each year we take the time to ensure that we renew our focus to flawlessly execute on delivering Our Promise to each and every customer every time. You do this by reviewing what Our Promise means with your teams in your next store meeting or huddle, especially the 5 Key Behaviors and the Our Promise Pillars: Personal, Effortless, and Inspiring. Then have everyone sign the new poster and replace the one in your backroom. More information on putting Our Promise into action will come to managers throughout the year. 9

10 2/2 Leadership Execution Checklist Leadership Execution Checklist E1 wall updated Shelf Talker Amazon Fire TV 4K POP placements In-Store POP for Offers Community Table 2 Mat See ipog while in stores to reference specific merchandising placements 10

11 Estimated Time to perform Resets Reset Key Initiatives * Estimated total time for one person to execute * Estimated time subject to change based upon business needs 2/2 1 st February Reset 2 hours 2 employees for 1 hour 2/23 2 nd February Reset 3/2 1 st March Reset Device and Tablet Realignment Initiative Relocation of multiple devices across walls & fixtures Replacement DTV wall magnet E1 Apple wall graphic update Community Table 1 updates 6 hours 4 employees for 1.5 hours 4 hours 2 employees for 2 hours 11

12 2018 Reset Calendar Month 1 st Reset 2 nd Reset January 1/19 Takeover change in-store N/A February 2/2 2/23 March *3/2 (Changed from 3/9) *3/16 (Changed from 3/23) April 4/6 Takeover change in-store 4/20 May 5/11 5/25 June 6/8 6/22 July 7/13 7/27 August 8/10 8/24 September 9/14 9/28 October 10/19 N/A November 11/2 11/16 December 12/7 N/A *March reset dates changed to align with key device/initiative launches in-store

Promo Mojo: Fox Takes First and Second Place with NFL, '9-1-1'

Promo Mojo: Fox Takes First and Second Place with NFL, '9-1-1' 10.10.2018 On the strength of 318 million TV ad impressions, a spot for Thursday Night Football tops this week's chart. An announcer notes