Case study : STB. 1. STB? 2. Market Status 3. STB Trend 4. IP STB (TV) Korea Service 5. Introduction of Case Study -AMT - Gaon Media -Hokmah - Handan

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1 FAE Conference Case study : STB 1. STB? 2. Market Status 3. STB Trend 4. IP STB (TV) Korea Service 5. Introduction of Case Study -AMT - Gaon Media -Hokmah - Handan WIZnet 1page

2 1.Set 1Set Top Box -STB? Set top Box is a device that connects to a television and an external source of signal from cable or satellite, and turns the signal into contents displayed on television screen -Tyep of STB Section Quality Media Business Type - SD(Standard Definition), HD(High Definition) - Cable, Satellite, DMB, IP(Internet Protocol) - FTA(Free to Air) - CAS(Conditional Access System) Distribution - OPEN (20~30%) / CLOSE Market (70~80%) Recording - PVR(Personal Video Recording), Non-PVR 2page

3 - STB Block Zoran MCU WIZnet STB MCU Vender ZR39160PQCG W5100 DVB-S Receiver ZORAN (USA) 3page

4 Cheertek NEC MCU CT216B-LF MCU D61114GM WIZnet W3150A+ WIZnet W3100A STB DVB-S STB DVB-S MCU Vender Cheertek (China) MCU Vender NEC(Japan) 4page

5 2.Market Status STB Market in World Wide unit:million CAGR('06-'10) Cable 23 (41.0%) 30 (43.6%) 39 (45.8%) 42 (44.6%) 45 (43.1%) 18.5% Satellite 29 (51.8%) 32 (46.4%) 33 (39.5%) 34 (36.3%) 36 (34.0%) 5.3% IP STB 4 ( 7.2%) 7 (10.0%) 12 (14.7%) 18 (19.2%) 24 (22.9%) 56.4% TOTAL 56 ( 100%) 70 ( 100%) 85 ( 100%) 94 ( 100%) 105 ( 100%) 17.0% 디지털위성방송디지털케이블 IPTV 5page

6 Cable STB Motorola Thomson Samsung EchoStar ADB SatelliteSTB 6page

7 STB Market in Korea (WIZnet 매출현황 ) JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 2006y (Actual) 2007y (Actual) 20,637 25,474 23,893 12,853 31,604 19,180 10,756 21,707 18, ,783 20,606 19,359 90,432 52,874 31,885 24,880 42,224 37,080 50,182 78,453 65, , , y (Actua& Bgt ) 133, , , , , , , , , , , ,544 total 2006y (Actual) 2007y (Actual) 2008y (Bgt ) 212, ,637 1,702, , , , y (Actual) Company Project Network Quantity 100,000 Topfield SD STB Return Path 07 Total 50K / Year 50, HOMECAST SD STB Card Sharing 08 Ttl Total 3~5K / M 0 JAN MAR MAY JUL SEP NOV 2007y( Actual) 2008y (Actual) AMT SD STB IP_PVR 08 30K~50K / M (200K 07~08) Gaon SD STB VOD 07 Total 10K / Year Hokmah Dongle Card Charing 08 8K~10K / M Handan HD STB Return path 08 20K / Year I-Streame SD STB Card Shairng 08 3~5K / M 7page

8 3. STB Trend 8page

9 4. IP STB (TV) Korea Service - Contents : Over 60~100 Channels, VOD, Data Broadcasting (ACAP) - Flatform : SD / HD (Format ; H.264) - Network Performance : up to 10Mbps VDSL & FTTH - End Unit : STB & TV Now Coming Soon Service Increase 9page

10 Service Increase [ Transition of IP service View ] IPTV Two-way Service Fit-needs Service Channel Service Info. commerce Community Enterta inment Edu. PPV VD/O PVR HD/ Multi Angle Video Audio Weather Stocks SMS Blog Kids News Bank Messenger Photo Senior Traffic Auction Mail Game school Local Market Chatting Karaoke Language Advert Home- Video- Mobile Test E-civil delivery phone Hobby Videoconference Competitive Power High Quality Broad Service & Two-way combined S 10 page

11 Service Increase = Network Performance S/W TCP/IP is it OK? Software TCP/IP Bottleneck Other System Calls 9% User Space 20% TCP 45% Hardware Interrupt 8% Software Interrupt 11% TCP Receive 7% IP Receive 0% IP Send 0% * Source by Intel Driver, 20% Syscall, 7% TCP/IP, 26% Interrupt, 10% Bufmgt, 14% Copy, 12% Other, 8% Idle App, 3% * Source by IEEE Computer, page

12 Network Performace = WIZnet Don t you Believe? I will show you WIZnet First Test : MCU only process Network W5300 S/W Stack Max TX Speed 76Mbps 29Mbps Max RX Speed 74Mbps 26Mbps Max TX Speed Max RX Speed W5300 S/W Stack Second Test :MCU process Network & other Work (Factorial p/g) W5300 S/W Stack MCU Occupation Transmission MCU Occupation Transmission APP Iperf Speed APP iperf Speed 77 % 10% 70Mbps 61% 31% 15Mbps Example : 10 Factorial (10!)= 10x9x8..2x1 =? 12 page

13 STB Technical Trend FTA + IP Korea China 13 page

Next Trend in STB Country Feature Trend - Low-End FTA market => China -Occupying card

Concentrating CAS and close market -Mainly exporting to Middle East and Europe with HD

chipsets - ALI + W5100 (Hivion) - National chip + W5100 (Bostoncencept) - Cheertek +

STB in the same way of reference board -> Concentrating OPEN market - Mainly exporting

14 Next Trend in STB Country Feature Trend - Low-End FTA market => China -Occupying card sharing market - Creating new business chance with HD based PVR and its service - Concentrating CAS and close market -Mainly exporting to Middle East and Europe with HD based models -Requiring Ethernet function to be operated with Chinese low-priced FTA chipsets - ALI + W5100 (Hivion) - National chip + W5100 (Bostoncencept) - Cheertek + W3150A+ (T_COM0 -FTA Main chipset venders : Ali / National Chip / cheertek - Designing STB in the same way of reference board -> Concentrating OPEN market - Mainly exporting to Middle East with lowpriced STB -Requiring service business model by operating a server 14 page

15 5. Introduction of Case Study Company Project Network Quantity ( 08) Prospects Preparing HD based AMT Mfusion IP_PVRPVR - 30K~50K / M Model (W5300 will be applied) GAON SKY Life MBS VOD Pre-Service in 2008 Hokmah Dongle f/w update - 8K~10K / M Targeting U.S market Handan HD STB Return path - 20K / Year Austrian Broadcasting Business 15 page

Transmit Under 20Mpbs (Real Speed :12~16Mpbs) - 시연 Transmit Data (VOD Data)

16 AMT -SYSTEM Overviw ITEMs Description Etc MCU WIZnet chipset OS Application Reason of WIZnet Network Performance LSI Logics W3150A+ P-SOS IP PVR Network Data Transmit Under 20Mpbs (Real Speed :12~16Mpbs) - 시연 Transmit Data (VOD Data) LAPTOP Save VOD Data - NEXT ITEMs MCU WIZnet Tarket Dcscription STi7109 W Q1 MP 16 page

17 - Interview Why use WIZnet? What is merits you acquired by In which using WIZnet? model, WIZnet is Isn t applied? there any additional cost by using WIZnet? -We -We are not using OS like Linux, - - also We should low-priced can save pay the for (p-sos). cost S/W not TCP/IPstack. only but Embedded OS -If there The is any problem model in the is source, -In for the S/W P-SOS, TCP/IP TCP/IP stack stack but also it takes occupied too much by China. time for debugging. is -not We for included, planned network to engineer. - We can t ignore the and develop price should issue, new be but purchased. - We can also modify source we are market solving By it using by cooperation Ethernet. with It code is the easily IP_PVR. and quickly. WIZnet 17 page

18 Gaon Media - SYSTEM Overview ITEMs Description Etc MCU STi5118 WIZnet chipset OS Application W3150A OS20 Skylife MBS Model (Supporting Satellite and Cable) To install apartment complex by using multi-casting Operating pre-service from May of 2008 Reason of WIZnet Real VOD Service (Network Data Multicast ) Network Performance 10~ 20Mpbs MHP+IP PIM 이라는 protocol IGMP protocol VOD Server cisco.com 18 page

19 Hokmah - SYSTEM Overview ITEM Description ETC MCU WIZnet chipset OS Application Reason of WIZnet Network Performance Midas 3.0 (8bit MCU) W5100 None-OS Dongle Firmware upgrade, Weather Forecasting Max 230Kbps (Serial Max Speed) 19 page

20 - Interview How did you know WIZnet? What Why use is the WIZnet? real cost to produce a Dongle? What is the merit of WIZnet? -The -There are several Dongle models in World -We problem have market. had that lots we of had support before from using -The -We WIZnet also cost is in have of the developing existing our cost own by model using Dongle. is high-end about products. US MCU. -There $14 However, -We ~ could is 17. only WIZnet get WIZnet any based development based module model model has is support to the US$ perform most such 8~10 competitiveness as hardware all functions circuit, by in using price porting 8 and bit guide, MCU. function engineer support on time. 20 page

21 Handan - SYSTEM Overview ITEM Description Etc MCU WIZnet chipset OS STi7100 W3150A+ OS21 Application HD STB For Austria Reason of WIZnet Return Path (for charging g fee) Network Performance Under 10Mpbs (Real speed : under 1Mbps ) 21 page

22 Tuner PTI (Programmable Decode (Video decoder, Output Transport Interface) ST231 core) (HDMI, DENC, DAC) - NEXT ITEMs MCU WIZnet Tarket Dcscription STi7xxx W5300 Reviwing 22 page

23 Thank You 23 page

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