Media Information No. 36 valid from 1 January 2013
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1 9974 Media Information No. 36 valid from 1 January 2013 zza-online.de 1/2013 Januar TITEL Wie moderne Terraristik aussehen kann FORUM Neue Serie Politik & Tier TIERNATUR Der knurrende Zwerggurami VERANSTALTUNG Erlebniswelt Heimtiere The journal for the entire pet branch applying the know-how of the ZZF
2 Schedule 2013 Issue Deadline for ads Publication date Printing materials Focus special insert 1 / Grüne Woche, Berlin Heimtiermesse, Hannover 2 / spoga horse Frühjahr, Köln 3 / Equitana, Essen Propet, Spain Garden & Pond 4 / ZZF-Forum, Niedernhausen 5 / Hund & Heimtier, Dortmund Zoomark, Italy Petcare in dog parlours 6 / ZZF-meeting of delegates, Hamburg 7 / Expozoo, France Everything for cats 8 / / gafa+spoga, Köln Zooevent, Kassel 10 / SuperZoo, USA Expertise around horses 11 / CIPS Guangzhou, China Pet South America, Brasil 12 / ZZF-symposium, Künzel Petcare in dog parlours
3 Advertisement prices NR. 36 valid from 1 January 2013 Average printed circulation: copies (second quarter 2012) Size of journal: Type area: extra charge for colour will be discounted! width DIN A 4, 210 mm width x 297mm height 184 mm width x 270 mm height, 4 columns of 43 mm oder 3 columns of 58 mm width Sizes of ads and basic prices: Format width x height 4-colour black/white 1/1 page 184 x 270 mm EUR 3 040,- EUR /2 page 90 x 270 mm or 184 x 133 mm EUR 1 730, EUR /3 page 184 x 87 mm or 58 x 270 mm EUR 1 220, EUR /4 page 90 x 133 mm or 184 x 65 mm EUR 950, EUR /6 page 58 x 133 mm EUR 690, EUR /8 page 90 x 65 mm or 184 x 31 mm EUR 490, EUR 270. Prices for special placements: 2nd cover page full coloure EUR first right page full coloured EUR rd cover page full coloured EUR /2 page beside the content full coloured EUR th cover page full coloured EUR Tunnel ad full coloured EUR Extra charge HKS or Pantone for special colour: Regardless of format, per colour EUR 670. Bleed: 3 mm EUR 210. Charge for box-number: EUR 11. Small ads: Per 43 mm width mm-column in black EUR 2.50 Ads for vacancies, etc.: Per mm in black EUR 1.60 Discounts: Taking off in one year 3 ads 3 % 3 pages 5 % 6 ads 5 % 6 pages 10 % 12 ads 10 % 12 pages 15 % Loose inserts: Up to 25g weight per %o copies EUR 255. Up to 50g weight per %o copies EUR 325. (no discount) Including postage costs. Bound inserts : 1 double page (4-pages) EUR Bleed: at the top, at the bottom, right: per 3 mm (no discount) Copy beforehand to hw-studio weber, Leimersheim Frequency: Monthly publication (refer to schedule) Deadline: Circa 14 days before publication (refer to schedule) Payment: Prices in Euros and subject to statutory VAT if the service is taxable in Germany General terms: Account: Nassauische Sparkasse Wiesbaden Konto-Nr (BLZ ) BIC: NASSDE55XXX IBAN: DE Printing process: Offset, 60 screen, Euroscale Ad data: File types: PDF, EPS, TIF with a colour proof Bei Lieferung von Manuskripten oder Offsetfilmen wird Extra charge of EUR 50.- for manuscripts or films Data transfer: technik@zza-online.de, CD-ROM for MAC Fashioning: Wire binding, trade fair issues: adhesive binding Printing-paper: 90g/m 2 woodfree matt 200g/m 2 woodfree mat (cover) Delivery adress: Carriage free for inserts: Druckhaus Karlsruhe, Ostring 6, Karlsruhe, GERMANY
4 1 Media Information Magazine / Publisher / Analysis of the volume In brief: Institution: Publisher: Editorial staff: Object conductor: Advertisements: zza - Zoologischer Zentralanzeiger is the journal for the entire pet branch applying the know-how of the ZZF. Next to current news, zza features high-standard expert articles on pets, merchandise knowledge, new products, assortment services, educational and legal issues, marketing and microeconomics, trade and industry reports as well as news from the ZZF association (Germany) and the VZFS association (Switzerland) and WKO Austria-Info (Austria). Official institution of ZZF Zentralverband Zoologischer Fachbetriebe Deutschlands e.v. Vera Grünewald, responsible (gruenewald@zza-online.de) Sabine Gierok (gierok@zza-online.de) Hans Weber (hansweber@zza-online.de) Thomas Riegel (anzeigenverkauf@zza-online.de) Fabrice Weber (anzeigen@zza-online.de) Publishing house: zza-verlag der Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH Postfach 6164, Wiesbaden Mainzer Straße 10, Wiesbaden, GERMANY Telephone: / 611 / Telefax: / 611 / Internet: zza@zzf.de KONTAKT Advertisements, hw-studio weber Production, medienagentur Distribution: Gewerbegebiet Leimersheim Telephone: 0049 / 7272 / Telefax: 0049 / 7272 / Internet: anzeigen@zza-online.de Subscription prices: Abroad: Annual subscription EUR For one issue EUR 7.00 including postage costs Annual set: 109. Volume 2013 Frequency: Monthly publication, (refer to schedule) Analysis of the volume: October 2010 till September /2012= Total volume: 936 pages = 100,00% 12 issues Editorial: 734 pages = 78,42% Advertising: 202 pages = 21,58%
5 2 Media Information Print analysis / Circulation analysis Audited by: Circulation analysis: Printed circulation: Actual circulation: Paid circulation: Free copies: IVW Copies per issue on an average of the 2nd quarter of copies copies copies 671 subscriptions 427 copies for members 672 other sales copies 39 rest-, archives-, voucher copies Circulation by countries: Copies Percent Germany Abroad Actual circulation Per postal code (Germany): , Abroad Actual circulation
6 3 Media Information Circulation analysis By target groups Copies Percent Pet specialty retailers, pet stores (independent, chain, franchise), mass markets ,58 Garden centres and DIY stores with pet departement ,79 Grooming salons, pet boutiques 575 6,66 Manufacturers, wholesalers 427 4,95 Others (Veterinarians, professional breeders, specialist authorithies) 606 7,02 Actual circulation* ,00 *Audited by IVW 2nd quarter 2012
7 Advertisements, Production, Distribution hw-studio weber medienagentur Gewerbegebiet 39, Leimersheim, GERMANY Phone: 0049 / 7272 / Fax: 0049 / 7272 / anzeigen@zza-online.de Conductor Hans Weber hansweber@zza-online.de Phone 0049/7272/ Advertisement marketing Fabrice Weber anzeigen@zza-online.de Phone 0049/7272/ Advertisement sales Thomas Riegel anzeigenverkauf@zza-online.de Phone 0049/7272/ Technical advisor Distribution Susanne Schwarz Rosemarie Zellner technik@zza-online.de vertrieb@zza-online.de Phone 0049/7272/ Phone 0049/7272/ Editor Sabine Gierok gierok@zza-online.de Phone 0049/7243/ Chief Editor Vera Grünewald gruenewald@zza-online.de Phone 0033/3/ Publishing house zza-verlag der Wirtschaftsgemeinschaft Zoologischer Fachbetriebe GmbH Postfach 6164, Wiesbaden, GERMANY Phone : 0049 / 611 / Fax : 0049 / 611 / zza@zzf.de
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