The trendsetter. Brief description. Publisher and editor in chief: Frank Stein,

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2 Brief description The trendsetter The frank.stein magazine has made a name for itself as the undisputed trendsetter among the international trade journals for the decision makers in the furniture industry, their suppliers and in interior accessories. In terms of editorial staff as well as layout, the journal is on the highest level. frank.stein is, by the way, the only journal in the branch of trade that is released bilingually in English and German. When it comes to contemporary specialist journalism, the selection of subjects and how they are implemented is regarded as the standard by an ever increasing number of businessmen. In terms of content, the journal reflects the whole spectrum of product fields of the branch with regard to economical, technical, aesthetical and sociocultural aspects. Despite its high standard, the journal cultivates a catchy style that is pleasant to read and, for all its specialist knowledge, allows newcomers to keep track. Publisher and editor in chief: Frank Stein, frank.stein@stein-publishing.de Advertising: Frank Stein, frank.stein@stein-publishing.de Tel.: / Belgium, Netherlands and Luxembourg: Medien-Service Sommerfeld Iserstraße 58, D Teltow Tel.: / , Fax: / medien-service-sommerfeld@t-online.de Distribution: Christine Stein, christine.stein@stein-publishing.de stein-publishing Praterstr. 30 D Nürnberg Tel.: / Fax: / Postfach D Nürnberg Team assistance: Anke Krause, anke.krause@stein-publishing.de Circulation: copies, 4th Year

3 Concept In double pack frank.stein is a theme issue. In each issue, a single subject is worked out thoroughly. The way how subjects such as youth, trend colour white or decorative laminates are presented offers an advertising environment that remains informative even after a year has passed. For this reason, the advertising impact of the ads in frank.stein may offer an unusually high sustainability. frank.stein RELATIONS moves closer to the branch of trade. The presentation of products, interviews, trade fair outlooks and retrospects etc. make for an authentic mirror of what s currently happening in the trade, and comes, as everything else in frank.stein, in the highest printing quality possible. Annual subscription: Six issues per year frank.stein + frank.stein RELATIONS 45,- (plus VAT + shipping). Infos:

4 Review 2007 Issue 13 Youth Consistent in terms of content and presentation, this issue keeps a close eye on the juvenile target audience. 13 Issue 14 Globalisation Consequences of globalisation. frank.stein transgressed borderlines in order to fathom the branch s opportunities in a world that has changed. 14

5 Review 2007 Issue 15 White As early as in summer 2007, frank.stein presented the most important information on the white trend and emphasised its pre-eminence as the trend-setting journal of the branch. 15 REALATIONS Issue 13 Preliminary report Interzum Interzum 2007 governed frank.stein contents RELATIONS

6 Analysis Content Analysis of scope frank.stein RELATIONS total Analysis of content total (522 pages) Total pages Average of pages Editorial Advertisements Fittings 100 Surfaces / Wood based panels 281 Machines / Technology 73 Textiles 25 General subjects, that cannot be allocated to the above-mentioned areas 43 Circulation total distributed circulation abroad Copies

7 Analysis Target groups Analysis of recipients in % in numbers Architects 12, Furniture industry 48, Suppliers for the wood and furniture industry; wood based panel industry, fittings industry, surface producers 28, Woodworking and processing industry 4, Associations, designers, vocational schools and students 7,55 46 Actually distributed circulation (TvA) 100, Suppliers for the wood and furniture industry; wood based panel industry, fittings industry, surface producers Architects 12,45 % 28 % 7,55 % Associations, designers, vocational schools and students 4 % Woodworking and processing industry Furniture industry 48 %

8 Theme plan KW 8 19 KW 22 Concepts for living material decisions Concepts for living imply preferences for materials. No matter whether buildings or furniture are concerned, the material used is not infrequently the visiting card of the user, even if it only reveals his indifferent attitude towards the material. The focal point also deals with the question of the correct lighting. Special Issue: Euroshop / shop construction ZOW 2008 Bad Salzuflen CD: DS: ET: Nice living Is the question of good design settled once and for all, or does it need to be redefined? Namely, who determines what good design is, and who benefits from the question of good design? frank.stein attempts to come closer to this controversial concept from different directions. Preliminary report Holzhandwerk + Fensterbau. Follow-up report ZOW, Euroshop 21 KW KW 44 Focal point kitchen Are you still just living there, or are you already cooking? This parody of the well-known advertising slogan shows what it s all about: No longer is the kitchen just the focal point of family life it also serves as a refuge for spending your leisure time or as a group-dynamic training ground for stressed managers. How do the kitchen furniture industry and the kitchen retail trade make use of these positive outline conditions? Preliminary report ZOW Italia and Autumn house fairs CD: DS: ET: Entrepreneurs as an example What role do ethics play in today s economy? Does the entrepreneur have an exemplary function for his employees as well as for society? Or is it the one who sticks at nothing who wins? Follow-up report ZOW Italia 20 KW 31 CD: DS: ET: At a quick glance This year too, frank.stein again attempts to present tendencies and trends for the refined woodbased panel and its pre-products, while at the same time offering one conclusion or another regarding the near or mid-term future of individual surface concepts. Preliminary report IWF Atlanta 23 KW 50 CD: DS: ET: Target group: architects More and more companies, which until now have only supplied to the converting industry or the trade seek direct contact to architects. What are the expectations of the architects? Preliminary report Domotex and BAU CD: DS: ET: CD: DS: ET: CD: Closing date DS: Deadline printing material ET: Date of publication

9 The journal people are talking about 1. frank.stein sets trends, identifies subjects at an early stage and draws conclusions unimagined as well as amazing sometimes frank.stein is the journal people are talking about. 5. High acceptance abroad: With an increasing number of foreign readers, the journal underscores its international acceptance. 2. Guaranteed effect of your advertisement: frank.stein is indeed being read. It sets itself apart from other specialist journals in terms of contents and presentation. Many take frank.stein home. 6. Award-winning printing quality. Due to the extraordinarily high printing quality of frank.stein, the offset printing shop FOAG was awarded a price as the journal printer of the year Sustainable effect of your advertisement: The quality of how subjects are presented lets people read your advertisement even after a year. frank.stein is not compulsory reading, it is delightful reading. 7. Persistent printing quality. The high printing quality is frank.stein standard. No sporadic and punctual sensationalism with frank.stein, the whole environment is harmonious. 4. Internationality taken serious: The English-speaking readership is as important to us as the German-speaking one both languages equal in an attractive layout. 8. Customer support to the last. Every order is close to our hearts. Here, the publisher and the printing team supervise the quality of your advertising.

10 Media rates Formats, prices T: type area B: in the bleed /1 page T: 215 mm x 265 mm B: 240 mm x 310 mm 1/2 page upright T: 88 mm x 265 mm B: 98 mm x 310 mm 1/2 page crosswise T: 215 mm x 130 mm B: 240 mm x 140 mm 1/3 page upright T: 68 mm x 265 mm B: 78 mm x 310 mm 1/3 page crosswise T: 215 mm x 90 mm B: 240 mm x 100 mm Bound inserts: 1 sheet sheets (larger size upon request) Loose inserts: format max. 310 mm x 240 mm Price up to 25 g: for each 5 g: 500 plus postal fees Further services by request Discount: 50 % from the third 1/1, the fourth 1/2 or the fifth 1/3 advertisement per year of conclusion Print method: sheet-fed offset, according to DIN-ISO Trimbox: 240 mm x 310 mm Binding: glued Raster process: high frequency screening Bleed: 3 mm rotating Refinements: Hybridvarnish, Pearl - UV-Glossyeffect (for an additional charge of 800, ) Material / Paper: Envelope: 300 g /m² image printing matt Content: various materials 150 g /m² image printing glossy 150 g /m² image printing matt Delivery address: Foag & Lemkau GmbH Mr. Maier-Habach Joseph-Wild-Str. 13 D Munich Tel.: / anzeigen@foag.de (maximum receivable size 20 MB) Homepage:

Media rates Data delivery Service Recommended file formats: PDF/X-1a:2003 according to the FOGRA 39L characterisation. Job options for the Adobe Acrobat Distiller are made available on demand.

11 Media rates Data delivery Service Recommended file formats: PDF/X-1a:2003 according to the FOGRA 39L characterisation. Job options for the Adobe Acrobat Distiller are made available on demand. Creation of special reproductions: Your product or company presentation in frank.stein quality. We will gladly provide you with an individual offer. When delivering open data (for an individual lacquer finish), the following programmes are supported: InDesign up to version CS3, Illustrator up to version CS3, QuarkXPress up to Version 6.5. The open documents should be delivered with all linked detail data and fonts. Image data should be saved in CMYK mode as.tif or.eps without compression. Effective resolution is 300 dpi at the least. Proof: An authoritative proof according to DIN-ISO :2004 (FOGRA 39L characterisation) has to be attached incl. Ugra/FOGRA media wedge 2.0. Data transfer: CD-ROM to the delivery address above. When transmitting data via FTP server, access data are made available after consultation. In 2007, stein-publishing won the Innovationaward 2007 in the category Print Products Advertising Printings

12 stein-publishing Praterstr. 30 D Nürnberg Postfach D Nürnberg Tel.: / Fax: /

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