LOVATO. i had to grow up and realise that no matter what I do i m going to be somebody s role model BEAUTY

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DEMIDEMIDEMI BEAUTY LOVATO words will ballantyne-reid photography SINISHA NISEVIC stylist MARIKA PAGE stylist s assistant LIDIA SPOTO photography SINISHA NISEVIC stylist MARIKA PAGE stylist s

The album debuted at #3 in the U.S and has already reached #1 on itunes in over 50 countries since its debut. With combined Vevo/ Youtube views of over a 1 billion, 21.

countries (including the U.S.) and achieved Gold status in the U.S. and Canada within just four weeks of its release.

2 DEMIDEMIDEMI BEAUTY LOVATO words will ballantyne-reid photography SINISHA NISEVIC stylist MARIKA PAGE stylist s assistant LIDIA SPOTO photography SINISHA NISEVIC stylist MARIKA PAGE stylist s assistant LIDIA SPOTO stylist s assistant LIDIA SPOTO Demi s album DEMI is out now D emi Lovato has been on a bit of a roll since the release of her 2013 album Demi, in The album debuted at #3 in the U.S and has already reached #1 on itunes in over 50 countries since its debut. With combined Vevo/ Youtube views of over a 1 billion, 21.7million twitter followers and 32million Facebook likes, it was no surprise (but no mean feat) when Heart Attack, the first single off the album, debuted at #1 on the itunes chart in over 25 countries (including the U.S.) and achieved Gold status in the U.S. and Canada within just four weeks of its release. but at the same time it is therapeutic; I m being honest with people and that feels good. You ve spoken about how the album marked a real shift in sound for you, towards more dance-inspired tracks. Was that something that you deliberately wanted to create or was it something that happened organically? Everything that happened on the album happened organically. Nothing was really planned in terms of I want a dance song or anything like that- it just kind of happened! It s exciting to show people a different side of myself. i had to grow up and realise that no matter what I do i m going to be somebody s role model As well as the release of Demi, Lovato has been a mentor on The X Factor, had a recurring cameo role on the latest season of Glee, and released a book of affirmations, Staying Strong: 365 Days a Year, which debuted at #1 on The New York Times Best Sellers list. In June 2013, she partnered with CAST Recovery to create of The Lovato Treatment Scholarship Program in honour of her late father, and she also serves as an official Ambassador for the youth empowerment event We Day and the organization Free the Children. Hi Demi. Congratulations on the success of your latest record. With such a personal album, is it difficult to put that material out in the public domain? Thank you! It s definitely not easy-it s actually really difficult to do. It s not something I enjoy The album s now been out a year- how has your relationship to each of the tracks changed in that time? Well, as I play my songs in concert and tour with the album, the relationship I have with the album is that bit more exciting. I listen to the album and even though it s been so long I still love it. In terms of the collaborations (most recently with Cher Lloyd and The Vamps), how do they come into being? Sometime you come up with a part in a song and you instantly know who you re looking for. With I Really Don t Care, [her latest single], Cher instantly came to my mind. She s got a lot of attitude and a lot of sass and was perfect for the song. Other times it just kind of happens- you meet someone and you write together and it turns out to be an awesome song. 2 FAULT Magazine SPRING 2015 MILLIONS ISSUE 3

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You ve become an inspirational figure not just for your fans but even for those unfamiliar with your music as a result of your philanthropic projects and your work with anti-bullying campaigns and

Well these projects were really born out of my relationship with my fans, where they are able to look up to me no matter what they re going through. I really like being there for them in that way.

generation needs. Are there any difficulties that come with being in the public eye, and especially that role model tag?

4 You ve become an inspirational figure not just for your fans but even for those unfamiliar with your music as a result of your philanthropic projects and your work with anti-bullying campaigns and mental health awareness. How do these projects shape your career and your own creative process? Well these projects were really born out of my relationship with my fans, where they are able to look up to me no matter what they re going through. I really like being there for them in that way. I pride myself in being a role model but I m not perfect- I curse like a sailor and I sometimes make mistakes but at the same time I want to be what I know my little sister and that younger generation needs. Are there any difficulties that come with being in the public eye, and especially that role model tag? I use to get frustrated that just because I wanted to sing, I was automatically expected to be a role model. But I had to grow up and realise that no matter what I do I m going to be somebody s role model. It s true what they say- with great power comes great responsibility - and everybody s career is different but for me, I had to grow up and embrace it rather than resent it, as that only made me resent my career. What do you hope to achieve with the upcoming Demi World tour? I hope to have a fun, successful, happy, healthy tour and to get to open myself up to new audiences who haven t heard my music, or haven t given me a chance. I want to really focus on putting on a good show. One of the key factors in the strength of your fan base is you being such an early adopter of social media. In what ways do you feel the internet has changed the music industry? It s interesting to look back at how many copies were sold and how that has changed; at one time you have these artists selling 28 million copies of a single album and now it s a big deal if you go platinum even once. But I think music s about getting your music out there whether it s for 10 people or 10 millions, and I think it s important that you do it for that. How is your visual sense tied to your music. When you are writing the music do you already have a sense of how you want it to look in music videos and on stage or does that come later? I think that everytime you go into writing an album you have an idea of what you want to do but you have to keep an open mind. Sometimes you know what you want to say but it s important to just let go and let the music take over. Is your relationship to fashion something that you enjoy? I think when I was younger I was caught up in keeping up with all the trends and all the new designers. For me right now, it s not my top priority. When I have free time I want to be online reading about current events, and things that are of slightly more importance than trends and all that. But I do love fashion and I might even come out with my own fashion line at some point. But it won t be about fitting any mould, it will be about expressing yourself in the way that you want to. Going forward with your music and your philanthropy work, what do you feel is the next step? I take my life day by day; some day I m really involved with one charity, and another I m really focussed on another. In this moment, I m really dedicated to the scholarship program that I created in order to provide mental health services to people that can t afford it on their own. What is your FAULT? I think that one should never reveal their weaknesses. 6 FAULT Magazine 7 FAULT Magazine SPRING 2015 MILLIONS ISSUE 7

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