What is this and why is it on the page? Why is navigation bar repeated at the bottom of the page?

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1 What do you notice about the colour scheme? Why is the logo positioned here? Consider size, colour and font. Why have they included a video? Why is it live? Can viewers share this? Why is that important? Why are there no photos of the band? News (tour dates) Why is this important? What does it tell you about the band? Consider institutions/profit/pro motion. What is this and why is it on the page? Why is navigation bar repeated at the bottom of the page? Institutions: What are they selling? Consider links to products. Who does this benefit? More videos positioned above social networking. Why? What does this say about the band? Social Networking: Links to Twitter and Facebook. Why? Shows how many likes. Why is this important? Why are these images important? How does this help promote the band?

2 What is the colour scheme? Consider costume. Consider setting. Why? Consider costume. Who is the lead singer? How do you know? How are women being represented in the video? Consider special effects e.g. smoke. Why? What type of music video is this? Consider positioning of band members. Costume. How does this link with the website? Consider colour scheme, style etc. Direct address? Why? What are they doing here? Why? Consider effects e.g. lighting/pyrotechnics. Why? Why? What does this tell us about the band? How does this link to the website? Consider how women are represented. Look at costume/facial expression. Why?

3 What has been prioritised on this website? Why? Consider colour scheme. Why have only three colours been used? Charity Announcement Why? What does this tell you about Olly? Why have they included a video? Can viewers share this? Why is that important? Why is there a news blog? Relate this to audience. Social networking links after each news item. Why? How does this promote Olly? What does this say about his audience? Why is this being repeated? Main image at the top of the page. Why? Consider costume, facial expression and positioning of Olly. What is this and why is it on the page? Comment on social networking links. What is being promoted on this website? How? Who benefits from this? Institutions: What are they selling? Consider links to products. Who does this benefit?

4 Why? What does this tell you about the Why is this included? Clips are intertwined with the narrative. Why? What is the effect of this? How does this help in promoting this What is the artiste doing here? What does this tell you about him? Why? What is being promoted here? Why? Who is in this shot? Why? What does this tell you about the Why? What is the artiste doing? Why? Consider the positioning of the artiste. Costume Sport relief t-shirt. How does this relate to the website? End shot Why? Consider journey of music video. How is there a connection between the website and the music video?

5 Consider colour scheme. How does this relate to genre? What is being prioritised here? How and why? Main Image Consider body language, costume. How is Eminem being represented? News Tab: What are the main images? Consider layout. Who are in the images? Why? Consider promotion. Institutions: Who benefits from this promotion? How? Music: Consider size of images. Links to buying products. Why? Consider images used. Why? What is the effect of this? Consider link between website and video. How is Eminem represented? How has Eminem created a link between himself and the audience? How is Eminem being promoted here? Who benefits from this? Industry Logos Consider what logos are present. Why is this relevant? Institutions: What are they selling? Consider links to products. Who does this benefit?

6 Why? What is happening? What does this tell you about the Who else features in this song/video? Relate this to audience. Consider costume, positioning etc. Why? Consider lighting. Colour. How does this relate to website? Consider positioning of artiste. How does he build a connection with his audience? Does this relate to any other Eminem videos? What does the costume suggest? How is Rhianna being represented? Consider make up, costume, movement. Why? Direct address Why? Consider setting. What camera movement is being used here? Why? How does this help the narrative? Performance. Why? What does this tell you about the Celebrity clips. Why? What does this say about the

7 Navigation Bar Why? What does this do? How does this create a connection with the viewer of the website? Small name of artiste Why? Consider colour scheme. Video Why include this? How does this help promote the Institutions: What are they selling? Consider links to products. Who does this benefit? Rolling news why? Relate to audience. Built in music player - Why? Relate to genre. Main Image Rolling images. Why? Consider costume, facial expression etc. What does this tell you about the How is he being represented? Consider size of image. Tour dates Why include these? What does this tell you about the Consider promotion of artiste. Social Networking: Links. Why? How does this help promote this 50m likes How will this influence the viewers of the site?

8 David Guetta Where Them Girls At Feat. Nicki Minaj and Flo Rida How is there a connection between the site and the video? Consider setting and costume of women. What shot is being used here? Why? What type of music video is this? What does the bubble represent? How is the artiste being represented? Consider costume, positioning etc. How are women represented here? Consider costume and camera shots. How does this relate to genre? Product placement Why? Institutions Who profits from this? Why? How is the artiste being represented? Nicki Minaj Consider facial expression, costume. How is she being represented? Why? Consider setting. How does this reflect genre? Ending: Consider positioning of artiste. Costume. Performance Why?

9 Social networking links How does this promote th