C21 - C (on-demand) 2. Amazon Crackle 5. Fetch TV 6. Hulu (on-demand) C21 s Digital Buyers Season, Winter 2013, C21 Reports

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2 C21 - C21 1 (on-demand) 2 Amazon 3 4 Crackle 5 Fetch TV 6 Hulu 7 8 (on-demand) C21 s Digital Buyers Season Winter 2013 C21 Reports - 1 -

3 1 (on-demand) (Jonathan Webdale) C21 s Digital Buyers Season 2013 MipTV (Reed Midem) VoD(Video on Demand) 30% Mipcom European Audiovisual Observatory 3000 (on-demand) 920 VoD VoD 45% 417 Netflix Amazon Hulu 920~1000 Netflix Amazon Hulu 2 Amazon Amazon VoD - 2 -

4 (Jonathan Webdale) Amazon 2013 (set-top box) Kindle Fire 7 (Jason Kilar) Hulu CEO 2006 Amazon Unbox Unbox Amazon VoD Amazon Instant Video 2011 Netflix 79 Amazon Prime TV 2 (3 2 ) LoveFilm CBS <Under the Dome> 4 (Steven Spielberg) <Stephen King> 2 LoveFilm Amazon 10 Netflix Hulu 2 5 PBS <Downton Abbey> Amazon 2013 Netflix - 3 -

5 VoD <House of Cards> <Hemlock Grove> 2 Amazon 2010 Amazon Studios (Roy Price) Prime Instant Video LoveFilm 5 2 <Alpha House> <Betas> <Annebots> <Creative Galaxy> <Tumbleaf> 2014 Amazon <Alpha House> (John Goodman) Amazon Studios 11 TV TV TV - 4 -

6 (filtering) Amazon Storyteller Amazon TV 3 4 TV TV (storytelling) IHS (Richard Broughton) Amazon LoveFilm Netflix <History s Vikings> BBC America <Copper> NBC <Cross Lines> LoveFilm Amazon 3 Blinkbox VoD Tesco Netflix LoveFilm (Doug Davies) Tesco Warner Bors Endemol All3Media VoD Clubcard TV TV 3 Blinkbox - 5 -

7 VoD Tesco (Michael Comish) TV 25 ~54 Clubcard 700 TV 2000 Clubcard TV Blinkbox Blinkbox Amazon VoD 2011 Tesco Blinkbox 80% Blinkbox Clubcard TV VoD Netflix LoveFilm TV (electronic sell-through: EST) Blinkbox TV (Subscription Video on Demand: SVoD) Netflix LoveFilm Blinkbox Netflix LoveFilm Tesco We7 Mobcast Blinkbox e-book Tesco VoD Blinkbox EST - 6 -

8 AVoD SVoD Blinkbox 4 Crackle Sony Crackle TV (Eric Berger) Sony Pictures Entertainment Grouper Google Youtube 16 5 Sony Grouper <Seinfeld> 7 DVD (clip) 2007 Grouper Crackle (Jerry Seinfeld) <Comedians in Cars Getting Coffee> Crackle 2009 <The Bannen Way> VoD Netflix 14 HBO 100 Sony TV Crackle <Spider-Man> 50% Sony Crackle 18 ~

9 Netflix Amazon Instant Video Hulu Crackle OTT(Over The Top) 2013 (Milo Ventimiglia) <Chosen> 2 9 <Extraction> (Danny Glover) (Sean Aston) (Vinnie Jones) <Play It Forward> (Robert Downey Jr) Crackle TV 5 Fetch TV Fetch TV TV OTT (pay-lite) (Scott Lorson) Fetch TV OTT / DTH(Direct To Home)/ Netflix/ LoveFilm/ Amazon Fetch TV TV Astro All Asia Networks 45% Fetch TV 100 TV 27% (free-to-air) 73%

10 Fetch TV 2010 DVR(Digital Video Recorder) (free-to-air: FTA) VoD(video-on-demand) Facebook Twitter Fetch TV Fetch (Internet Service Provider: ISP) iinet Intermode Adam Internet Optus ABC iview SBS (on-demand) (catch-up) TV ABC iview SBS Network Ten Foxtel Play Microsoft Xbox Live Foxtel Play 25 Foxtel 47 Telstra s T-Box Foxtel 25 VoD Presto TV DVR Foxtel Play DVR Fetch Telstra s T-Box DVR Fetch TV(connected TV) OTT OTT 6 Hulu 2013 Hulu - 9 -

11 CEO (Andy Forssell) (Jason Kilar) 2013 Hulu VoD st Century Fox Disney Comcast NBC Universal Yahoo! The Chernin Group DirecTV Hulu CEO <The Awesomes> (Seth Meyers) (Michael Shoemaker) (John Lehr) (Nancy Hower) <Western Quick Draw> 10 <Behind the Mask> (Josh Greenbaum) 11 <The Wrong Mans> BBC <Gavin & Stacey> (James Corden) (Mat Baynton) 2012 <The Thick of It> 4 Hulu BBC Worldwide(BBCWW) 40 Hulu BBCWW 2007 Hulu Hulu Plus Netflix dleyd

12 Hulu % Netflix 20 10% Hulu <Misfits> 5 <Prisoners of War> <Moone Boy> <East Los High> 5% 15% Hulu 2012 (Morgan Spurlock) <A Day in the Life> (Richard Linklater) <Up to Speed> <Battleground> Lionsgate Television <Deadbeat> (Brad Pitt) Plan B Entertainment Dakota Pictures Hulu Fox NBC Disney 7 20 HBO TV Netflix 2013 Television Arts & Sciences <Breaking Bad> (Bryan Cranston) AMC Netflix (Ted Sarandos) (Kevin Spacey) <House of Cards>

13 Netflix 5 3 Fox <Arrested Development> Gaumont International Television (Eli Roth) <Hemlock Grove> Netflix <House of Cards> (David Fincher) <House of Cards> <Lilyhammer> <Orange is the New Black> 13 <Breaking Bad> (Vince Gilligan) Netflix AMC (binge viewing) Netflix Netflix HBO TV TV TV Netflix 2 Hulu Amazon Prime Instant Video TV HBO Showtime Starz Hulu Netflix Netflix Disney Starz 2016 Pixar Marvel Netflix Viacom Nickelodeon <SpongeBob SquarePants> Netflix 6 DreamWorks Animation <Turbo: FAST>

14 Netflix DVD (on-demand) (Carlos Tibi) Icflix CEO SVoD Netflix SVoD Icflix 2012 Jazzwood Bollywood Hollywood Icflix Miramax Paramount Starz Digital Media <Black Sails> <The White Queen> 2014 (Coen Brothers) <Fargo> TV MGM Studios Icflix (Middle East and North Africa: MENA) 50% ( ) Netflix LoveFilm Icflix

15 Icflix 70% 4 OTT OTT OTT (set-top box) Icflix 70 9 iviru (Masha Reznik) VoD Hulu Netflix iviru iviru CEO (Oleg Tumanov) TV (Leonid Boguslavsky) ru-net 4000 (funding rounds) iviru

16 Warner Bros BBC Worldwide 21 st Century Fox TV 3% ivi+ VoD (user-friendly interfaces) iviru ios Android Samsung Nokia TV Tvigle Stream Rutube 95% TV(internet-connected TV) iviru YouTube 2490 iviru TV VoD iviru Viewster Netflix VoD

17 Henniges) (Kai Viewster 2008 Viewster 120 Adelaide London New York Singapore 34 Comscore Viewster 2000 Viewster 3000 Viewster TV TV TV TV (telenovela) TV Hollywood

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Introduction slide 1 Digital Television 1. produced consumed New companies online continuation experimentation fragmenting reception dispersed

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