Ladies Lawn Night Mission Statement. Strategies/Tactics

Transcription

1 Table of Contents Summary of Case study o Mission Statement o Strategies/Tactics o Budget o Objectives o Situations Analysis o Evaluations o Research Summary Itemized Expenses and In-Kind Donations Photographs Agenda Appendix A-Social Media B-On-Campus Promotion C-Off-Campus Promotion D-Surveys E- Gift Bags

2 Ladies Lawn Night Mission Statement ThemissionofLadiesLawnNightistoplanandexecuteaneventtopromotetwooftheCW snew shows,melroseplaceand90210.ourvisionistobringgirlstogetherforanunforgettablenighton thelawnwithlivemusic,afreefashionshow,tonsofprizesandofcoursetwophenomenalshows. LadieswillwalkawayfromtheeveningnotonlyrememberingtheamazingtimetheyhadatLadies LawnNight,butthetwoshowsthatmadetheentireeventcometogether. Strategies/Tactics 1. Social Media (See Appendix A) Facebook:AneventonFacebookwascreatedandabout2,500peoplewereinvited.The 2,500peopleinvitedwereacompilationoffriendsofLLNgroupmembershereatGeorgia College&StateUniversity.Astheeventapproachedwesentoutdailyreminderstothe attendeesremindingthemnottomissoutonladieslawnnight. Blog:WecreatedtheblogtokeepthepublicupdatedontheprogressofLadiesLawnNight andtotapintothesocialmediaoutletofpromotion.westartedwithalittlebackgrounderon theeventandexplainedwhattheeventwasallabout.wewantedtoincorporatesome differentaspectsoftheeventthatweren tabletoelaborateon,onthefacebookeventpage Twitter:Weconstantlyletpeopleknowwhatwasthelatestupdateonhowtheevent totalof338peopleandgotafollowingof83. 2.On Campus Promotions (See Appendix B) Flyers:WemadehundredsofcolorfulflyersthathadourcustomizedLadiesLawnNight Logoverylargeatthetop.Underwelistedallthereasonstocometotheone of a kindevent. Theflyerlisted,informationaboutthescreeningofthetwoshows,aperformancebythelive jazzband,fashionshowandtrunkshow,ztabreastcancerawareness,raffleprizesandthat WGUR,theschoolradiostationwouldbethere. Miniflyers/extraraffletickets:Weusedfourthofapageflyerstohandouttheweekofthe event.thiswasour calltoactiontechnique.eachminiflyerguaranteedthemanextra raffleticketatthedoor.itgavethetime/date/locationoftheeventandsomereasontocome totheevent. SidewalkChalking:Theweekoftheevent,wechalkedonthesidewalksallovercampus. DoorHangers:Weputtabsonthedoorhangersinthedorms(SeeAppendixB). 3. Off Campus Promotions (See Appendix C) Invitationstolocalbusinesses/organizationsandfaculty:Wemadeinvitationstogiveoutto localbusinesses,faculty,andofficersofcampusorganizations.pressreleasestolocalmedia: Afewweekspriortotheeventwereleasedanofficialpressreleasetofourlocalmedia outletsaroundmilledgeville. 4. Campus Broadcast (See Inserted DVD) BobcatVisionTV:Wehadaspecialslidedesignedfortelevisionsthatarehangingallaround ourcampus.thesetelevisionsshoweventsandannouncementsgoingonatourschooland theyarelocatedinhigh trafficareasaroundcampus.(seeappendixb) Colonnade:LadiesLawnNightwasplacedinthe What shappening sectionoftheschool newspaper. GCTV:LadiesLawnNightwasannouncedontheGeorgiaCollegenewsshow,GCTV.The showpremiersthursdaysat5:00justbeforetheevent,andtheannouncementincludedan inviteforalltheladiestoouttotheevent.

3 WGUR88.9fm.:TheweekoftheeventannouncementsweremadeonairaboutLadiesLawn Nightinvitingeveryonetocome.Oneshowinterviewedoneofourgroupmembersonair andaskedallabouttheevent.wguralsocameoutanddidaliveremoteattheevent. Budget Itemized Expenses Expenses Cost BagofCatLitter 3.00 Screen Tape 1.00 GiftBags 3.00 Labels 3.00 Ribbon 3.00 Paper 5.00 RecycledPaperforFlyers Free TabsforDoorHangers 3.00 FoldersforCampaignBooks 9.00 DVD 2.00 DVDHolders 2.00 Printing Total $ Itemized In-Kind Donations In KindDonations Cost TwogiftCertificatesfromInitialThis TenFreeBurritosfromBarberitos Ten20%offof$100couponsfromTNNBooks Make upandhairfor20models $10GiftCertificatefromTheFrenchVill edge ThreeT shirtsandeightfrisbeesfromtheathleticdept TenBagsfromtheAdmissionsOffice PA,ProjectorandStagefromtheAVDept. FreetoStudents Decorations(hurricanes,tableclothes,Christmaslights) Borrowed Total $ Objectives: Our biggest focus was to increase awareness of and Melrose Place. We wanted for students to be aware of these two new shows, because awareness is the first step. First we researched how well was doing and we found that many students had not even seen the show and they didn t even know what Melrose place was. So, our objective was to get students together to inform them about the shows, to have a positive view of the new shows, and to enjoy their time at Ladies Lawn Night.

4 Situational Analysis Strengths- Thelocationoftheeventwasin betweenthefreshmandorms.thejazzbanditsstarted playingbeforetheeventtoattractpeoplewalkingbyinbetweenthedorms.becauseoftheintense publicity,studentswerewellinformedoftheeventandpeoplecameinlargegroups.amajortactic forpubliclythatweimplementedwasacalltoactionflyer.fivehundredofthepinkflyerswere passedaroundcampustheweekoftheevent.theseflyersnotonlyincludedthetime,locationand date,butalso,thepinkflyersallowedthepossessortogetanextraraffleticketattheeventifthey broughttheflyer.beforetheevent,membersoftheladieslawnnightteamwenttothedifferent sororitiesandstudentorganizationsandaskedforgirlstovolunteertomodel.sincethemodelsin thefashionwerestudentsmanyoftheirfriendsandfamilycametollntoseetheshow.giftbags weregivenoutattheeventtoeveryattendeecontainingsummariesoftheshowsandothergoodies. Byincludingthesummariesoftheshows,attendeeswerecaughtupontheshowsbeforethey watchedthem..byincludingstudentorganizations,weincreaseourattendancetotheeventbecause theyinvitedtheirentireorganizationtoattendandtheirfriends.andlastly,thecwinatlanta helpedusoutalotbylettingusborrowbannersanddonatedkoozies,frisbeesandbeachballsfor theevent. Weakness- Whenpolled,studentsatGeorgiaCollege&StateUniversityrespondedthattheydidnot liketheshow90210.thiscausedforproblemswhentryingtomotivatestudentstowatchtheshow notonlyatourevent,butalso,ingeneral. Opportunities- Theweatherwasperfectforsittingoutsidefortheevent.Promisingfreegiveawaysat theeventprovedtoattractabiggercrowd.theeventwasscheduledforathursdaynightandlocal vendorswereattheeventsellingclothingandaccessoriesthatthegirlscouldwearoverthe weekend. Threats- TwosororitiesatGCSUhadinitiationthesamenightoftheevent;thereforemanysorority girls,whowereplanningoncoming,eitherdidnotattend,orwerenotabletostayfortheentire event.also,twoothergroupsoncampuswerealsopromotingthecwinthesamecampaign competition.thesetwoeventscausedconfusionforstudentswhenunderstandingwhateventwe werepromoting. Evaluations Overall,theeventwasveryeffective.Accordingtoourresearchnotonlydidpeoplelikethe event,theyalsoweremoreinformedaboutthetwoshows.promotionwasourbiggeststrength, peoplewerewellawareofladieslawnnight.despitethecompetitionofhavingtwoother eventsoncampus,ladieslawnnightseemedtostickout.asagroupwearepleasedwiththe progresswemadeonthepromotionoftheshowsingeneralaswecenteredoureventon informing.ourgrouphadthebiggestattendancerateoutofthethreegroupsatgeorgiacollege andstateuniversitycompetinginthiscompetition.ladieslawnnightalsohadthestrongest awarenessoutofthethreegroupsconsideringweincludedotherstudentorganizationsand breastcancerawarenessinourevent.ourobjectsandgoalsweremetandmanyofthemwere surpassed.

5 AgendaforLadiesLawnNight October1,2009 6:00 9:00p.m GCSUDormCourtyard,inbetweenFoundationandParkhurst 2:15 UnloadsuppliesandPRteamarrivetosetupdecorations,checksoundforfashionshow 2:20letChrisinCentennial 3:00 BringfashionshowclothestoCentennial 3:45 AustinArrives( ) 4:00 JazzBandArrive 5:00 Business&WGURSetUpsfortrunkshow.Heathergogetspeakers 5:30 BoysArrive 5:45 BandStartsplayuntil6:20andLaurelpickupclothesatFrenchVill edge 6:00 WelcomeandAnnouncementsshowonlinevideos.SaythankYoutosponsors 6:15 FashionLineupraffleitems1 3 6:30 FashionShow AnnouncedbyChristopherMackenCook 7:00 raffleitems4 6Showtrailers 7:10 ZTABreastCancerAwarenessspeech 7:20 Raffleitems7 10 7:30 Start1 st Episode 8:10 Raffle11 15andWGURPromo 8:25 Start2 nd Episodehandoutsurveysandgetanextraraffleticket 8:40 InterviewwithBrinaforGC TVNews 9:15 Bandplay,trunkshowwrapup. 9:30 GrandPrizeAnnouncements(Drawingfromsurveys) Appendix A UnfortunatelyourTwitter,facebookandblogpagescouldnotbefittothisformat.Inour originalbookallthesocialmediapagesweredisplayed. Appendix B Theseinvitationsweresenttoalltheleadersoftheregisteredstudentorganizationoncampus.

6 Appendix C Contact: Lauren Chandley Lauren.Chandley@gmail.com For Immediate Release National campaign calls for Ladies Lawn Night Milledgeville, Ga.- The Georgia College & State University s Public Relations Campaign class is competing in a Public Relations Students Society of America (PRSSA) national campaign for the CW shows Melrose Place and To jumpstart the campaign there will be an on campus event, Ladies Lawn Night, Oct. 1, 2009 from 6 to 10 p.m. in the resident halls courtyard between Foundation and Parkhurst. Ladies Lawn Night will include a showing of the season premiere of and Melrose Place projected on large screen, a fashion show from French Vill Edge and a trunk show featuring Villains, Initial This, Charmed, and French Ville Edge. There will be gift bags raffled off with gift certificates from local businesses and prizes. GCSU s school radio station, WGUR and television station, GC-TV will cover the event. During the program a representative from GCSU s Zeta Tau Alpha chapter will be speaking on breast cancer awareness. For entertainment before the fashion show a local jazz band, The Jazz Bandits, will perform. Along with an event the PR students competing will put together a 100 page campaign book including their research analysis, strategies, examples of their design work, a write of up the implementation and finally the evaluation of the campaign.

7 The best campaigns will be honored at the PRSSA Awards Ceremony during the 2009 National Conference in San Diego by an actor from one of The CW s hit series, awarded a private meet-and-greet with the actor and the opportunity to plan the actor s media tour while in San Diego. GCSU has three teams competing in the campaign airs Tuesdays at 8 p.m. on the CW followed by Melrose Place at 9 p.m. Both shows are a remake from the 1990 s seasons. This event would not be possible without Wesley Audio, in Macon, for discounting the large screen and The French Vill Edge Botique, in downtown Milledgeville, for providing the wardrobe for the fashion show. ### Public Service Announcement LookingforfunthisThursdaynight?ComeouttoLadiesLawnNightonfrom6to10p.m.inthe residenthallscourtyardbetweenfoundationandparkhurst.ladieslawnnightwillincludea showingoftheseasonpremiereofthecw s90210andmelroseplaceprojectedonlargescreen, afashionshowfromfrenchvill EdgeandatrunkshowfeaturingVillains,InitialThis,Salon 2000andFrenchVille Edge.Forentertainmentalocaljazzband,TheJazzBandits,willperform. Itisafreeeventopentothepublic!SocomeouttotheCourtYardBetweenParkhurstand Foundationbetween6and10onThursdayOct.1. Appendix D