INNOVATION! AWARD WINNING

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Issue # 58 April & May 2013 The latest buzz,

STEAK BAR by SOURAYA HALLOWAY BITE INTO BLISS

THE BEST NEW IPHONE APP ALSO NOMINATED IN the

1 Issue # 58 April & May 2013 The latest buzz, news, and outlook from inside the heart of Cravia. A monthly affair. BRAND #4 IS ABOUT TO BE BORN by WALID HAJJ THE STEAK BAR by SOURAYA HALLOWAY BITE INTO BLISS with Cinnabon s DULCE DE LECHE AWARD WINNING INNOVATION! FEATURED STORY THE MOBIES AWARDS ZAATAR W ZEIT THE BEST NEW IPHONE APP ALSO NOMINATED IN the Best New Blackberry App and Best Tablet App categories! new additions to the CRAVIA 4FAMILY! ZAATAR W ZEIT KSA OPENING SOON

4 One Good Deed Deserves Another 4 Bawabat Al

Cinnabon Family! 5 Little Lifeguards On Duty!

Zeit Motor City Is Now Open! 8 Bite Into Bliss!

Cinnabon UAE Got The Emirate s Kids Excited

2 IN THIS ISSUE 3 Another Award Winning Celebration For Zaatar w Zeit! 4 One Good Deed Deserves Another 4 Bawabat Al Sharq Mall: The Lastest Addition To The Cinnabon Family! 5 Little Lifeguards On Duty! 6 Walid s Column 6 Souraya s Column 7 Let Them Eat Steak! 7 Zaatar w Zeit KSA Opening Soon 8 Zaatar w Zeit Motor City Is Now Open! 8 Bite Into Bliss! 9 The Only Way Is Up 9 Staff Commitment 10 Cinnabon UAE Got The Emirate s Kids Excited Again 10 New Baby Alert 10 New Employee Announcement 11 Progress Outline 11 Birthdays 12 Wall Of Fame 12 Game 12 Quotes 12 Fun Facts

dinner was hosted by Samsung, and featured some of the most renowned names in the

In addition to winning best iphone application, Zaatar w Zeit was also nominated in

3 ANOTHER AWARD WINNING CELEBRATION FOR ZAATAR W ZEIT! Zaatar w Zeit recently won the Best iphone Application award at one of Dubai s biggest electronic events The Mobies! Taking place at The Address in Downtown Dubai on Wednesday May 15th, the awards dinner was hosted by Samsung, and featured some of the most renowned names in the Emirate. In addition to winning best iphone application, Zaatar w Zeit was also nominated in the Best New Blackberry App and Best Tablet App categories! The award and nominations once again show our excellence in many diverse fields. A big congratulations and thank you to everyone who helped achieve this. Issue #58 April & May

ONE GOOD DEED DESERVES ANOTHER Zaatar w Zeit picked up an appreciation trophy on May

under the patronage of H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum.

vouchers. BAWABAT AL SHARQ MALL: THE LATEST ADDITION TO THE CINNABON FAMILY!

4 ONE GOOD DEED DESERVES ANOTHER Zaatar w Zeit picked up an appreciation trophy on May 7th, 2013 for the brand s participation in the World Down Syndrome Day Walkathon held under the patronage of H.H. Sheikh Majid bin Mohammed bin Rashid Al Maktoum. 27 Zaatar w Zeit team members joined the walk and offered volunteers 100 Zaatar w Zeit vouchers. BAWABAT AL SHARQ MALL: THE LATEST ADDITION TO THE CINNABON FAMILY! Cravia is pleased to announce the opening of the new Cinnabon Micro Bakery in Bawabat Al Sharq Mall in Abu Dhabi. Once again, the team needs to be thanked for the outstanding support as BAS Mall was confirmed on April 13th, 2013 and in less than one month it was signed, built and opened! 4

5 LITTLE LIFEGUARDS ON DUTY! On April 11th and 12th, the Abu Dhabi Corniche Beach Management had a community-based event focused on building lifesaving skills. The two-day Junior Lifesavers Event was open to children aged 7 to 12 within the community, and was free for all entrants. Issue #58 April & May

Let me first tell you what the concept is all about. I believe in order to be successful one needs to be specialized and focused.

6 BRAND # 4 IS ABOUT TO BE BORN As many of you have heard and some directly involved in, we have been working extensively on our new concept. This new concept is very special because it is a brand we can totally call our own. The Steak Bar (TSB) is a concept created, developed and brought to life by Cravia. Let me first tell you what the concept is all about. I believe in order to be successful one needs to be specialized and focused. If cleaning cars is what you do for living, focusing on this task and making it your life is the way to be the absolute best in it. Loss of focus is the biggest enemy of perfecting what you can do. TSB is all about that. Our focus is to provide the best steaks to our guests! Period! That s it! All the efforts we have put into this project revolve around that goal from choosing the best beef sources, to the best Master Chef, to choosing the best location etc. I am proud to say that, as a meat lover, we found the best possible meat and are now working on making the surroundings serving that beef the best possible too. Stay tuned for more updates about TSB very soon. Walid Hajj THE STEAK BAR I have never been prouder to be part of Cravia. The company has enjoyed several milestones over the years, and we have now reached the launching of our first exclusive signature brand The Steak Bar. While we were always able to get some of the best franchises, it has been an exciting experience creating this concept from scratch. There is so much that goes into the creation process, not just in terms of past experience and knowledge, but in reference to getting involved in EVERY single detail. Everything from the naming of the restaurant, to creating the logo, to choosing the color scheme of the restaurant, to setting the target audience to tasting the food items to choosing the menu items to selecting the table sets and so much more needs to be taken into consideration. What s more, we have spent hours upon hours going over each detail. Every aspect is equally important, because ultimately, this brand is a reflection of our work and of the company. I believe The Steak Bar will achieve just that. The outcome will be the product of hard work, and the whole team has been devoting time, effort and energy to position the company s first signature brand as a hallmark of great things to come. The Steak Bar will 6 be instrumental in leading the company to a whole new level in Food & Beverage; showing Cravia s strength in the sector. As Walid Hajj is personally leading the project, dedicating hours working alongside us, his team, I am confident that the final results will be nothing less than inspirational. We are all looking forward to the grand opening and TSB will Inshallah confirm the reflection of the great people working for Cravia. Souraya Halloway

LET THEM EAT STEAK! Inspired by the art of the senses, Cravia has introduced the ultimate lunch concept: The Steak Bar in DIFC.

The restaurant provides top quality single source beef cured by expert butchers and displayed in store for customers to choose their perfect cut.

From the time a customer enters to the point they leave, TSB provides a fantastic meal in around 40 minutes.

7 LET THEM EAT STEAK! Inspired by the art of the senses, Cravia has introduced the ultimate lunch concept: The Steak Bar in DIFC. This is Cravia s first non-franchise brand that is set to open in DIFC in July. The restaurant provides top quality single source beef cured by expert butchers and displayed in store for customers to choose their perfect cut. Once chosen, the chefs cut it and grill to perfection on an open flame thus serving it to customers within minutes of their selection. From the time a customer enters to the point they leave, TSB provides a fantastic meal in around 40 minutes. That is, if visitors don t want to stay longer and enjoy a great conversation in a beautiful artistic setting! ZAATAR W ZEIT KSA OPENING SOON We will soon be spreading even more happiness across the Middle East, as the Zaatar w Zeit KSA branch in Al Tahliya, Riyadh, is now almost complete! Issue #58 April & May

now open and ready to satisfy customer s

8 ZAATAR W ZEIT MOTOR CITY IS NOW OPEN! The Zaatar w Zeit Motor City branch is now open and ready to satisfy customer s cravings with dine in, takeaway and delivery options! The results are great, with the store going above and beyond expectations. Congratulations to the team keep up the good work! BITE INTO BLISS! Also this month, Cinnabon launched a limited time offer: The Dulce de Leche Bites. Made with a hint of brown sugar and topped with cream cheese frosting and a swirl of dulce de leche, these small buns bring big flavor! The perfect little indulgence comes in five bites that are great for sharing, and offer a sweet retreat for the senses. 8

there are two promotions to certify that fact.

Operations for Zaatar w Zeit UAE and KSA, and reporting directly to COO Mr.

Secondly, a heartfelt congratulations to Mustafa Sanjaq, who is now the

9 THE ONLY WAY IS UP! STAFF COMMITMENT Good work is always recognized across Cravia, and this month there are two promotions to certify that fact. Firstly, congratulations to Mahmoud Harb, who has become the Director of Operations for Zaatar w Zeit UAE and KSA, and reporting directly to COO Mr. Louay Ghandour. Secondly, a heartfelt congratulations to Mustafa Sanjaq, who is now the Government Relations and Employee Services Manager reporting directly to the HR Manager Ms. Rita Eid. The best of luck to Mahmoud and Mustafa in their new roles. The team at Zataar w Zeit JBR completed a server competition in April. Everybody participated, and a big congratulations to winner Moustafa Omais who has received two tickets to the Burj Khalifa and prize money! Issue #58 April & May

CINNABON UAE GOT THE EMIRATES KIDS EXCITED AGAIN!

like, while also being able to take part in face painting and other coloring activities.

NEW EMPLOYEE ANNOUNCEMENT Congratulations to Islam, who has been blessed with a baby boy named Saif. 10 May God bless your child.

10 CINNABON UAE GOT THE EMIRATES KIDS EXCITED AGAIN! Children from across the Emirates had the chance to decorate a roll at The Dubai Mall as a part of the Culinary Promotion month that started on May 19th. A Cinnabon kiosk was set up on the Ground Floor at the Waterfall Atrium, for kids to design and shape their favorite roll the way they like, while also being able to take part in face painting and other coloring activities. There were also balloons for the kids to take home along with their decorated rolls and cupcakes. NEW BABY ALERT! NEW EMPLOYEE ANNOUNCEMENT Congratulations to Islam, who has been blessed with a baby boy named Saif. 10 May God bless your child. Cravia is pleased to announce the appointment of Ms. Reem Al Abdullah as HR Officer, reporting directly to Human Resources Manager Ms. Rita Eid. Reem holds a Bachelor s in Computer Science from the American University of Sharjah. She brings with her four years of experience as an HR and Admin Executive at Al Ansari Exchange. Please join Cravia in extending a heartfelt welcome to Reem, and wishing her the best of luck in her new role!

MARCH & APRIL SALES Progress Outline CRAVIA SALES: Jan - Mar 2012 vs.

8% 14.1% 19.9% 27.3% 18.7% 19.4% 18.7% 19.4% 26.7% AHMED SAID April 28 9.0% 2.6% 6.

7% Cinnabon/SBC TOTAL Cinnabon/SBC TOTAL Cinnabon/SBC TOTAL Cinnabon/SBC TOTAL

AZHAR May 12 MARWAN KANDEEL May 15 Cinnabon / SBC Sales Records - 2013 Cinnabon /

Mall GBT GBT Mushrif Matajer Mushrif Daily Sales HUSSAN SHAIKH May 17 GBT 24- Daily

Sales Records - 2013 Monthly Sales Al Meraikhi - Sh.

11 MARCH & APRIL SALES Progress Outline CRAVIA SALES: Jan - Mar 2012 vs. Jan - Mar 2013 CRAVIA SALES: Feb - Apr 2012 vs. Feb - Apr % 11.8% 14.1% 11.8% 14.1% 19.9% 27.3% 18.7% 19.4% 18.7% 19.4% 26.7% AHMED SAID April % 2.6% 6.6% 2.6% 6.6% 10.7% Cinnabon/SBC TOTAL Cinnabon/SBC TOTAL Cinnabon/SBC TOTAL Cinnabon/SBC TOTAL Cinnabon/SBC TOTAL Cinnabon/SBC TOTAL Jan13 Feb13 March13 Feb13 Mar13 Apr13 FAHD AZHAR May 12 MARWAN KANDEEL May 15 Cinnabon / SBC Sales Records Cinnabon / SBC Sales Records Monthly Sales Monthly Sales HSBC - 4 Dubai Court Al Wahada Mall GBT GBT Mushrif Matajer Mushrif Daily Sales HUSSAN SHAIKH May 17 GBT 24- Daily Sales Al Wahada Mall GBT Mushrif Sales Records Monthly Sales Sales Records Monthly Sales Al Meraikhi - Sh. Zayed Abu Dhabi Motor City Daily Sales Daily Overall Sales Motor City 26- SUJEESH RAJAN May 30 IBN Battuta Marina Daily Sales Daily Overall Sales Abu Dhabi 21- ABDULLA KELOTH May 23 Issue #58 April & May

WALL OF FAME Dear team, I hope all of you are doing well. We are almost at the halfway mark of 2013 and Ramadan is just around the corner.

Recognition is the backbone of our culture and is embedded in all that we do.

The Wall of Fame has been a key tool in reinforcing our great culture and in how we appreciate our staff for going the extra mile.

The winners were invited to the celebratory lunch to reward them for going the extra mile. Here are the Wall of Fame winners for April and May 2013.

#: 1663 April Gay Palac 19 Cards - JBR Cinnabon/SBC: Total Cards: 389 Winner: Emp.

#: 1724 Ruth Valdez - 8 Cards Zaatar w Zeit: Total Cards: 214 Winner: Emp.

Cinnabon/SBC: Total Cards: 366 Winner: Emp. #: 1030 Norelie De La Merced 31 Cards - Dubai Courts Head Office: Total Cards: 12 Winner: Emp.

12 WALL OF FAME Dear team, I hope all of you are doing well. We are almost at the halfway mark of 2013 and Ramadan is just around the corner. It has so far been a great year and we are all very excited about our results and achievements. Recognition is the backbone of our culture and is embedded in all that we do. This is what differentiates Cravia from the other restaurant brands in the UAE. The Wall of Fame has been a key tool in reinforcing our great culture and in how we appreciate our staff for going the extra mile. I am truly proud of these champions who have as always exceeded our expectations. The winners were invited to the celebratory lunch to reward them for going the extra mile. Here are the Wall of Fame winners for April and May WINNERS FOR APRIL 2013 WINNERS FOR MAY 2013 Zaatar w Zeit: Total Cards: 199 Winner: Emp. #: 1663 April Gay Palac 19 Cards - JBR Cinnabon/SBC: Total Cards: 389 Winner: Emp. #: 1819 John Christhopher Angeles 40 Cards - Al Wahda Mall Head Office: Total Cards: 11 Winner: Emp. #: 1724 Ruth Valdez - 8 Cards Zaatar w Zeit: Total Cards: 214 Winner: Emp. #: 1855 Bryan Madlangsakay 11 Cards - Ibn Battuta Congratulations to the winners and please help keep the culture alive. Cinnabon/SBC: Total Cards: 366 Winner: Emp. #: 1030 Norelie De La Merced 31 Cards - Dubai Courts Head Office: Total Cards: 12 Winner: Emp. #: 1388 Robin Ahmed - 9 Cards GAME Place the numbers 1 through 9 in the circles below, such that each side of the triangle adds up to 17. ANSWER TO LAST MONTH'S GAME: QUOTES Opportunity is missed by most people because it is dressed in overalls and looks like work. Thomas A. Edison When your work speaks for itself, don t interrupt. Henry J. Kaiser I learned the value of hard work by working hard. Margaret Mead FUN FACTS Did you know that? Lemons contain more sugar than strawberries A lobster s blood is colorless but when exposed to oxygen it turns blue Cats spend 66% of their life asleep Each time you see a full moon you always see the same side 12 For the latest happenings, news and pictures, visit our Facebook page facebook.com/cravia.inc.

DESTINATION ABOUT EMAAR INTERIOR DESIGN PROJECT OVERVIEW LOCATION AMENITIES FLOOR PLANS CONTACT US

DESTINATION ABOUT EMAAR INTERIOR DESIGN PROJECT OVERVIEW LOCATION AMENITIES FLOOR PLANS CONTACT US 03 04 ABOUT EMAAR DESTINATION 06 09 10 PROJECT OVERVIEW LOCATION INTERIOR DESIGN 14 17 36 AMENITIES FLOOR PLANS CONTACT US L O C A L D E V E L O P E R, G L O B A L REPUTATION Established in 1997, Emaar