Rotary Club of Brighton

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Rotary Cub of Brighton Victoria Austraia Mianos Hote, Brighton Beach BULLETIN 17 MAY, 2012 Last Meeting - 10 May, 2012.

Pictured are PP Robert Ward & Roger Fairam who gave great taks. A summary of these is on page 2 as we as a heath message from Tony Rouse. NEXT WEEK!

rotarybrighton.com.au No. A23508S ABN 29 236 561 983 This week s Speaker: Gary Johns Born in Mebourne Bacheor of Economics & M.A., Monash University Eected as member for Petrie in 1987 & hed it for the Austraian Labor Party unti his defeat in 1996.

1997 to 2006 - senior feow at the neo-ibera/conservative think tank the Institute of Pubic Affairs (IPA). 2006-2009 worked with a consutancy firm, ACIL Tasman.

1 Rotary Cub of Brighton Victoria Austraia Mianos Hote, Brighton Beach BULLETIN 17 MAY, 2012 Last Meeting - 10 May, With the unfortunate sudden iness of our intended speaker John Moncrieff, two of our members stood up and did Man Behind the Badge presentations. Pictured are PP Robert Ward & Roger Fairam who gave great taks. A summary of these is on page 2 as we as a heath message from Tony Rouse. NEXT WEEK! David Nowe - CEO Cabrini Hospita THE BRIGHTON LUNCH IS COMING! See back cover for detais Rotary Cub of Brighton Inc P.O. Box 206 Brighton VIC 3186 District 9800 Cub Number Chartered: 24 September No. A23508S ABN This week s Speaker: Gary Johns Born in Mebourne Bacheor of Economics & M.A., Monash University Eected as member for Petrie in 1987 & hed it for the Austraian Labor Party unti his defeat in Served as Asst Minister for Industria Reations from Dec 1993 Specia Minister of State & Vice-President of the Executive Counci from March 1994 unti the defeat of the Keating government in 1996 From 1997 to senior feow at the neo-ibera/conservative think tank the Institute of Pubic Affairs (IPA) worked with a consutancy firm, ACIL Tasman he was appointed Associate Professor of Pubic Poicy at the Austraian Cathoic University s Pubic Poicy Institute. President of the Benneong Society, 2004 appointed part-time Associate Commissioner of the Commonweath Productivity Commission, Awarded a PhD in poitica science in 2000, Uni of QLD 2002 the Fubright Professiona Award in Austraian-United States Aiance Studies, Georgetown Uni. in Washington D.C the Centenary Meda for service to Austraian society through the advancement of economic, socia and poitica issues. Coumnist for The Austraian newspaper Author of numerous papers and three books, Waking up to Dreamtime: the iusion of Aborigina sef-determination, Media Masters (2001), and Aborigina sef-determination: the whiteman s dream, Connor Court (2011) & A Cuture Condemned. secretary@rotarybrighton.com.au Editor, Designer: Max Martin Phone: max@maxmartindesigns.com.au Photography: Cameron Ward President Tom Buxton W: H: M: President Eect Peter Sherman H: M: Secretary Bi Howey W: H: M:

Last meeting s speakers - 10 May, 2012 Man Behind the Badge Roger Fairam Roger was one of two members who agreed to give brief Behind the Badge presentations foowing the unfortunate iness of guest

He hated schoo and eft at the age of sixteen. Subsequenty, he became and articed accountant and quaified through attending night schoo, as did many of his contemporaries.

Sue had traveed to Engand on the Fairstar but arrived with two broken ankes after a severe fa on board ship during the voyage to Engand.

Roger is once again working as an accountant and deveoping a new business in Brighton. Roger and Sue have four chidren, two of whom are married and three grandchidren.

Aong with others they came up with 35mm fim which was decided to be the industry standard over 9mm and 16mm. It ran at 16 frames per second and that s why it was caed the Fickers or the Ficks.

We have been that way for the ast 80 years. Then aong came Digita when Texas Instruments, a US company finay got the quaity to be better than fim with 2000 ine resoution (HD TV 1080).

2 Last meeting s speakers - 10 May, 2012 Man Behind the Badge Roger Fairam Roger was one of two members who agreed to give brief Behind the Badge presentations foowing the unfortunate iness of guest speaker, John Moncrieff. Roger spoke of his ife in Engand before he migrated to Austraia many years ago. A Jordi, having been born in Newcaste-on-Tyne, Roger grew up in London. He hated schoo and eft at the age of sixteen. Subsequenty, he became and articed accountant and quaified through attending night schoo, as did many of his contemporaries. Roger was a keen sportsman and heaviy invoved in the sport of rowing. He met his wife, Sue, on a bind date in Engand and ater married her in Austraia. Sue had traveed to Engand on the Fairstar but arrived with two broken ankes after a severe fa on board ship during the voyage to Engand. As we as working in accounting and auditing, Roger worked in the stee industry and ater in buiding suppies and in property maintenance. He has aso been secretary of a sma pubicay isted company. Roger is once again working as an accountant and deveoping a new business in Brighton. Roger and Sue have four chidren, two of whom are married and three grandchidren. Robert Ward Cinema Industry has been aive and we for over 115 years. Lumiere Brothers invented the Camera and Projector in Paris. Aong with others they came up with 35mm fim which was decided to be the industry standard over 9mm and 16mm. It ran at 16 frames per second and that s why it was caed the Fickers or the Ficks. When Sound came in in the 30 s the speed was too sow and it was increased to 24 frames per second, fast enough to hande the sound and yet not too fast to waste the costy fim. We have been that way for the ast 80 years. Then aong came Digita when Texas Instruments, a US company finay got the quaity to be better than fim with 2000 ine resoution (HD TV 1080). Cinemas started experimenting with Digita about 5 years ago and during that time quaity has improved more and more and prices are getting ess. It is going to cost each cinema screen about $100,000 to insta a singe digita projector and say take Southand with 15 screens there goes $1.5m I am on the fim industry board which has been deaing with the financia aspects of the probem for the past 4 years, the parties saving the big money are the Hoywood studios who currenty pay about $ each time they deiver 35mm fim to a cinema. Now it wi cost them with Digita about $50.00 and soon it wi be cheaper via sateite. Our Industry body has negotiated with the 6 Major Hoywood studios to pay around 75% of that cost, removing a massive burden from the cinema owners. A Digita fie contains one fim is about 300 megabytes. Now with 3D it Jumps to 600 megabytes. Famous fimmaker Peter Jackson in 6 months time wi be reeasing the HOBBITT in 3D at 48 Frames per second, a fie of 1.2 terabytes. Where does it stop? Steven Spieberg is now doing a new movie at 66 Frames per second amazing quaity. Now comes a bigger expense with 3D Sound and I m now equipping the first cinema in Austraia with this system of 3D Sound, an extra 25,000 watts, extra 42 speakers and a cost of $100,000 pus...the resut is AWESOME. What s Hoywood doing about it New Movies that are reay ooking great. Last week THE AVENGERS broke a records, over $40m in ess than two weeks in Austraia. To ook forward to - Johnny Depp in Dark Shadows Sacha Barren Cohen in a augh a minute The DICTATOR. The most awaited fim Ridey Scotts Prometheus. Not to be outdone Christopher Noan brings bursting out of the digita screens The Dark Knight Rises, Batmans Back. And Batman not to be outdone has his mate foowing in The Amazing Spiderman. Disney and Pixar have for the Famiies BRAVE a fim about the Scottish Highanders. And if you want a rea augh don t miss Mark Wahberg in TED. There s aso MIB3 and Oiver Stones SAVAGES. Baz Lurhman brings to ife THE GREAT GATSBY. And for the end of the year two amazing fims which I had the opportunity to view section Ang Lees THE LIFE OF PI and Peter Jacksons THE HOBBITT in HFR3D and for those that ove the Theatre Hugh Jackman and Les Miserabes. A Heath Message from Tony Rouse At the end of the Behind the Badge presentations from Roger Fairam and PP Robert Ward, Tony Rouse deivered a heath message to a Members. Tony, a diabetic since around 1990 spoke of ife with diabetes which, he says, affects more Austraians than cancer, stroke and heart disease combined. He spoke of the changes observed by others in his personaity and moods which ed to their encouraging him to have tests which resuted in his diagnosis with type 1 diabetes. Since then he had to sef-inject four times a day to contro his insuin eves. Tony says it is now fifteen years since he has tasted an ice cream and ten years since he has had a beer. He encouraged a Members to have the bood tests that check for and diagnose diabetes. ROTARY CLUB OF MAN BEHIND THE BADGE BRIGHTON 2 Juie Avery Your oca American Express Trave Service Thinking of Cruising? Contact the Cruise Wizards. Receive Qantas Frequent Fyer points for each doar spent on most cruises. 12 Church Street, Brighton Teephone juie@brightontrave.com.au

Rotary Cub of Brighton Victoria Austraia THIS WEEK S MEETING 17 May 2012 Chairman: Bi Jeans

David Nowe - CEO Cabrini Brighton 31/05/2012 - Rabbi John Levi 07/06/2012 - Dr Timothy J Lynch

Lunch 2012 ROSTERS: This week: Sergeant: Trevor Martyn Hosts: Tony Rouse, Jack Joe OAM

David Eden, Gen Ross Week of 24 May 2012: Chairman: David Grodski Speaker: David Nowe - CEO

Jones Property: Cameron Spence, Ken Paterson Front Desk: Mike Runde, Stuart McIntyre, Tony

ROSTERED ON PROPERTY OR FRONT DESK? PLEASE BE ON DECK BY 5.30PM.

with baconies Unpack ony once APT aso has uxury hoidays in Russia Canada Aaska Asia Egypt New

3 Rotary Cub of Brighton Victoria Austraia THIS WEEK S MEETING 17 May 2012 Chairman: Bi Jeans Speaker: Gary Johns Location: Mianos Terminus Room Upcoming Meetings/Events: 24/05/ David Nowe - CEO Cabrini Brighton 31/05/ Rabbi John Levi 07/06/ Dr Timothy J Lynch - American Poitics and Current Affairs - Presidentia Eection 24/06/ Rotary Changeover Lunch 2012 ROSTERS: This week: Sergeant: Trevor Martyn Hosts: Tony Rouse, Jack Joe OAM Property: Peter Sherman, Herman Mott Front Desk: Mike Runde, Gavin Coote, Ron Stark Raffe: David Eden, Gen Ross Week of 24 May 2012: Chairman: David Grodski Speaker: David Nowe - CEO Cabrini Hospita Location: Mianos - Bayview Room Sergeant: Peter Grey Hosts: Gen Ross, Lindsay Jones Property: Cameron Spence, Ken Paterson Front Desk: Mike Runde, Stuart McIntyre, Tony Nanfra Raffe: Tre Adam, Aan Pinkus CAN T COME? YOU MUST FIND A REPLACEMENT! ROSTERED ON PROPERTY OR FRONT DESK? PLEASE BE ON DECK BY 5.30PM. CRUISING EXPERTS Europe RiveR CRuisiNg 2012 Luxury five-star APT ships Foating boutique hotes with baconies Unpack ony once APT aso has uxury hoidays in Russia Canada Aaska Asia Egypt New Zeaand Austraia CALL for a brochure or see your trave agent Austraian Pacific Touring Pty Ltd ABN Lic. No MKT9493 3

4 Jim Moore and David Efron ran the raffe and unfortunatey the Editor ony knows about one winner and that was PP Ian Mence who seemed very happy with his botte of wine. Apoogies to the other winners.

Exceence Ni Ni Ni Ni IT S EVERYTHING YOU THOUGHT WE WEREN T S E R G E A N T S S E S S I O N Sgt Geoff Bentey * A Audi owners: incuding Erik Vandenberg, Juian Gogia and David Efron; * Pres Tom Buxton

Maybe Cub Auditor, Eric Barr, needs to audit the process; * Low attendance numbers for the night. Pat Kearns was crowd controer for the night.

Commenting on the superior taste of New Zeaand whitebait after he arrived in Austraia. Informed that Austraian whitebait was intended for fishing not eating; * A peope wearing cardigans.

4 4 Jim Moore and David Efron ran the raffe and unfortunatey the Editor ony knows about one winner and that was PP Ian Mence who seemed very happy with his botte of wine. Apoogies to the other winners. Front Desk Report from ast meeting 10 May: Attendance: Members: 52 Percentage: 51% Make-ups: 3 Member s Partners: Member s Guests: Cub Guests: Visiting Rotarians: Raffe - 10 MAY The Pursuit of Exceence Ni Ni Ni Ni IT S EVERYTHING YOU THOUGHT WE WEREN T S E R G E A N T S S E S S I O N Sgt Geoff Bentey * A Audi owners: incuding Erik Vandenberg, Juian Gogia and David Efron; * Pres Tom Buxton - Faiing to meet the Presidentia dress code of coat and tie this evening; * A members of Ivan s Hackers; * Bruce Newham - Leading in the Footy Tipping Competition and organising it. Maybe Cub Auditor, Eric Barr, needs to audit the process; * Low attendance numbers for the night. Pat Kearns was crowd controer for the night. Maybe he was denying some Members entry; * Bruce Newham - Officiay unempoyed from this Friday; * Rob Nichoes - Fashion critique of his outfit for the night given by Aan Pinkus; * Bob Chais - Commenting on the superior taste of New Zeaand whitebait after he arrived in Austraia. Informed that Austraian whitebait was intended for fishing not eating; * A peope wearing cardigans. Cardigans shoud be banned under the dress code; * Pres Tom Buxton arranged to speak with the CEO of Azheimer s Austraia but had to be reminded to foow up; * Gerhard Sommer recenty visited Phnom Penh. Fine for a those Members who cannot spe the name of the Cambodian capita city; * Recenty absent on trips: Merv Deutsher in Hawaii; Robert Ward in Las Vegas; Nic Marding in the Phiippines; David Smyth; Robert Foster; Ivan Vojay; * Ron Stark - Has a new car with the number pates ART24/7 auding to his software program for art shows; * Raffe barre missing at the start of the night. Suggested ocation was ronstark@home ; * Norm Thomas has purchased a new home; * Ken Gaaher - Fyer for Changeover Lunch incudes notation BYO. Is this a mistake? * Rob Tucker and others traveing to Vietnam; * Gen Ross - Faiing in the fashion stakes wearing striped tie with striped suit; * Juian Gogia - Photographer for the week at the ast meeting. No photograph of President Tom s daughters; * Ian Mence - Choice of tie for the evening noticed by many; * Late arrivas - Rob Tucker, John McKe, Cameron Ward and Mark Buckey (of course!);

PRESIDENT S REPORT SECRETARY S ANNOUNCEMENTS President Tom Buxton Secretary Bi Howey Pres Tom wecomed a to the

Our guest speaker, John Moncrieff, CEO of MONJON Security Services unfortunatey suffered a heart attack the day

brief segments on topics of their choosing. So thank you very much guys!

wives, partners and friends and get them to book a tabe for this wonderfu Event that raises money for Oivia

Tom didn t want us to forget The Brighton Lunch - ony 5 weeks away and the ast important event of this Rotary

5 PRESIDENT S REPORT SECRETARY S ANNOUNCEMENTS President Tom Buxton Secretary Bi Howey Pres Tom wecomed a to the meeting. Our guest speaker, John Moncrieff, CEO of MONJON Security Services unfortunatey suffered a heart attack the day before the meeting. His secretary Jenny Roche assured Tom he wi make a fu recovery and is very keen to address our Cub in the future. Tom thanked Robert Ward, Roger Fairam and Tony Rouse who a heroicay vounteered at such short notice to give us brief segments on topics of their choosing. So thank you very much guys! Mark Buckey - Promoted The Brighton Lunch that is coming up on Friday 15 June and encouraged Members te their wives, partners and friends and get them to book a tabe for this wonderfu Event that raises money for Oivia Newton-John Cancer and Weness Centre Appea. Tom didn t want us to forget The Brighton Lunch - ony 5 weeks away and the ast important event of this Rotary year and a for a marveous cause - Women s Heath and We Being. Tom aso mentioned that Graeme Watson, a reay keen, dedicated and popuar reativey new member is an apoogy tonight as his ovey wife Juie is taking him out to ceebrate his 39th and 336 months Birthday. It was great to see Doug Cummins at ast week s meeting said Tom and we a hope to see him again as often as he ikes. AUSTRALIA S LARGEST TOYOTA DEALERSHIP PHONE

LOOK AT THE POT CALLING THE KETTLE BLACK! YOU RE LUCKY YOU DON T OWN AN AUDI MARK.

.. I DRIVE A RANGE ROVER BUT THE AUDI MIGHT HAVE GOT ME HERE QUICKER!

THEN HOW ABOUT I PAY YOU AFTER FRIDAY BRUCE?

NOT ON A FISHING LINE JIM! I DIDN T MAKE THE FUNNY PHOTOS AGAIN!

YEAH BUT WATCH THAT HAND IF YOU WANT TO STAY HEALTHY! LOOK BEHIND YOU PETER! HMM.

wi be back for Tony Hawkins farewe unch at the New Bay Hote from 12.

A Hackers are invited and expected to attend to give Tony a good send off.

Ian Coe with the Bruce Crossey inspired Venus Trophies which they keep.

David Lee is aso a big mover with a 43 incuding 2 Pars.

6 Some Highights of Meeting 10 May... BUT SURELY SERGEANT GEOFF THIS IS A FINEABLE OFFENCE? LOOK AT THE POT CALLING THE KETTLE BLACK! YOU RE LUCKY YOU DON T OWN AN AUDI MARK. YOU WOULD HAVE GOT FINED TWICE! AUDI, SMORDI... I DRIVE A RANGE ROVER BUT THE AUDI MIGHT HAVE GOT ME HERE QUICKER! SO YOU LIKE WHITEBAIT BOB? COME ON PAUL, PAY UP! I LL NEED THE MONEY AFTER FRIDAY! THEN HOW ABOUT I PAY YOU AFTER FRIDAY BRUCE? YOU KNOW YOU ARE HARDLY A BARREL OF LAUGHS 24/7 RON YEAH BUT ON THE END OF MY FORK NOT ON A FISHING LINE JIM! I DIDN T MAKE THE FUNNY PHOTOS AGAIN! I THINK YOU NEED TO PUT THAT JOKE TO BED KEN! DID YOU LIKE MY HEALTH TALK PAT? YEAH BUT WATCH THAT HAND IF YOU WANT TO STAY HEALTHY! LOOK BEHIND YOU PETER! HMM... MAYBE I SHOULDN T HAVE HAD A GO AT ROB S OUTFIT AS THE EDITOR MIGHT HAVE A GO AT MINE! YOU BET MAN IN BLACK! IVAN S HACKERS Saturday, 12 May 6 Gents, Mark Trafford is away at a conference but wi be back for Tony Hawkins farewe unch at the New Bay Hote from next Saturday. A Hackers are invited and expected to attend to give Tony a good send off. We wi aso present David Kearns with his Venus Trophy (won ast week) and David and Ian Coe with the Bruce Crossey inspired Venus Trophies which they keep. Saturday turned out to be Cameron Spence s specia appearance scoring a magica 37, with 6 pars. He, as we wi a agree, is a mode of consistency and just keeps on getting better. David Lee is aso a big mover with a 43 incuding 2 Pars. We had a tota of four groups paying, where the other scores were, Sven Eric 48, Graeme Waace 48 (1 Par), Tony Hawkins 49 (1 Par), Dary Forge 49 (1 Par), Ken Gaaher 51 (1 Par), Oswin Sade 52 (1 Par), Jim Donney 52. Pau Nichoson 54 (1 Par) Ivan Vojay 55. Ron Stark 59, Peter Whitechurch 57, Ron Stark 59. Peter Whitechurch was happy with his improving form foowing his coaching casses, and no doubt we wi expect that from Dary Forge who was seen to go off for private essons with head gof Coach Trevor Harrison, after the game. Ivan Vojay

Wecome to a visiting Rotarians & Guests From Networker 36 TOYS FOR CHILDREN The Cub meets

Rotary Toast From David Dippe Taking gifts for chidren on overseas trips is chaenging.

They are sma ightweight bundes of joy that are idea to carry on a pane.

Rotary Grace These photos are from a trip that the Essendon Rotary Cub made to Burma and

For good food, good feowship and the priviege of service, we give you thanks O Lord.

Or if a Cub is ooking for a great vaue for money project $20 wi send 1-200 toys to an orphanage.

au/20120514_dik_toys The Objects of Rotary Rotary District 9800 Issue 36 of 2011/2012 May 11

particuar, to encourage and foster:first The deveopment of acquaintance as an opportunity for

Second High ethica standards in business and professions, the recognition of the worthiness of

ife. Fourth The advancement of internationa understanding, goodwi, and peace through a word

7 Wecome to a visiting Rotarians & Guests From Networker 36 TOYS FOR CHILDREN The Cub meets Thursdays at 6pm for 6.30pm at Mianos Hote, The Espanade, Brighton Beach. Rotary Toast From David Dippe Taking gifts for chidren on overseas trips is chaenging. Donations In Kind have received six paets of toys that are perfect for this purpose. They are sma ightweight bundes of joy that are idea to carry on a pane. To Austraia, Rotary Internationa and the Rotary Cub of Brighton. Rotary Grace These photos are from a trip that the Essendon Rotary Cub made to Burma and highight the peasure that these gifts provide. For good food, good feowship and the priviege of service, we give you thanks O Lord. If a Cub is panning a trip reserve some now. Or if a Cub is ooking for a great vaue for money project $20 wi send toys to an orphanage. Contact: dik.vic.rotary@gmai.com For more info: org.au/ _dik_toys The Objects of Rotary Rotary District 9800 Issue 36 of 2011/2012 May To encourage and foster the idea of service as the basis of worthy enterprise and in particuar, to encourage and foster:first The deveopment of acquaintance as an opportunity for service. Second High ethica standards in business and professions, the recognition of the worthiness of a usefu occupations and the dignifying of each Rotarian s occupation as an opportunity to serve society. Third The appication of the idea of service in each Rotarian s persona, business and community ife. Fourth The advancement of internationa understanding, goodwi, and peace through a word feowship of business and professiona persons united in the idea of service. Birthdays & Anniversaries Birthdays Mark Trafford Bi Kneebone Kien Teh John Doye Bi Jeans Anniversaries 19 May 20 May 24 May 29 May 30 May Bi & Tish Jeans 18 May Greg & Angea Biggin 22 May Noe & Eizabeth Wiiams 27 May Brendan & Maria Hicks Kierce 31 May DAVID EDEN BayviewTrave CONDUCTOR/FUNERAL CONSULTANT 1382 HIGH ST MALVERN 3144 TELEPHONE (03) FACSIMILE 100% AUSTRALIAN OWNED (03)

T H E R O T A R Y C L U B O F B R I G H T O N P R E S E N T S T H E Brighton L U N C H BRIGHTON INTERNATIONAL - 15 JUNE, 2012 TIME: 12.00 NOON FOR 12.

From Networker 36 Buiding the Idea Cub In Rotary, every Cub is different. There is no idea Cub mode, but we know that successfu Cubs share some things in common.

A Starting Point Some might think that members woud be the first pace you start. Let s get ots and ots of members.

8 T H E R O T A R Y C L U B O F B R I G H T O N P R E S E N T S T H E Brighton L U N C H BRIGHTON INTERNATIONAL - 15 JUNE, 2012 TIME: NOON FOR 12.30PM SPEAKER: OLIVIA NEWTON-JOHN MC: DEBORAH HUTTON ENTERTAINMENT: JAMES REYNE COST: $130 RSVP: Geoff Bentey gbentey@trident.com.au The Pursuit of Exceence The Pursuit of Exceence FOR THE OLIVIA NEWTON-JOHN CANCER & WELLNESS CENTRE APPEAL Major Sponsor IT S EVERYTHING YOU THOUGHT WE WEREN T DG s Weeky Message: From Networker 36 Buiding the Idea Cub In Rotary, every Cub is different. There is no idea Cub mode, but we know that successfu Cubs share some things in common. So if we were to buid an idea Cub or be bod enough to ook at our own Cub and say et s make this great, where woud we start? Let s take a ook. A Starting Point Some might think that members woud be the first pace you start. Let s get ots and ots of members. But the truth is, you coud start with hundreds of members, but uness you engage them and give them some sort of feeing that what they are doing is worthwhie, you woud quicky ose them. A Cub with even a few members can quicky grow if it has purpose and passion. These are the two ingredients any Cub must find if it wishes to meet its potentia. Uneashing Passion A Cub that has purpose and passion has a message, a vibe, an image, a cuture and a cimate straight away that it can convey to the outside word. It says we LOVE doing THIS and immediatey positions the Cub as the pace to be if others ove doing THIS as we. Ask peope anywhere about what sort of peope they ike to meet and they wi often te you peope who are passionate - they are inspired by them. The same goes for organisations - peope are more attracted to organisations that are passionate and inspire the same in them. The secret for every Cub is to ensure your Cub s passions aren t ocked away ony to be seen once a year during a momentary project and to ensure that those inspired by your passion are abe to deveop and pursue their own passions when they join your Cub. There is no better way to increase passion in your Cub than to hep those with fresh inspiration to pursue something they are passionate about. Make it a priority to aunch the dreams of your new members and you wi ikey soon see not just more new members, but more inspired and passionate ong-term members. Convey A Purpose What is the point of your Cub? If you can t answer this question in a simpe sentence or two, et aone a word or two, then you ve probaby ost the attention of those on the outside. Whether it s stating that your Cub is the most efficient and effective way to give back, that giving has never been this much fun!, or that you provide A cose network of peope who hep each other make the word a better pace, your purpose shoud be a cear reason why others woud want to be part of your Cub. Show Your Most Attractive Side Think of any advertisement you ve recenty read, watched on T.V., heard on the radio or have seen out and about. Marketeers have worked hard to bring you information wrapped in an attractive packaging with a cear ca to action. They convince you that a simpe formua exists: You + The Product = Idea You. And they re smart about it they pitch the message to the target audience they wish to attract using attractive modes that their target audience can reate to or wish to emuate. In advertising Rotary, we need to be doing the same use attractive depictions of our product to attract our target audience. We won t capture an ideaistic and community minded 27-year od femae who has a passion for ending poio by showing her pictures of someone she cannot reate to who is depicted doing things that don t inspire her. Think about where you are depicting this image too - it s not just your website, but your pubic projects, cub meetings, brochures and introductory materia, socia media and everything ese you do. If it ain t attractive, it ain t idea. Aways ask, is there a better aternative? If nothing ese, remember that big warm smies, happiness and a wecoming attitude are things that everyone can reate to, are attractive and are products that most peope woud ove to possess themseves. Incude them in everything! Don t Forget a Ca to Action Don t forget to ask peope to come and visit, to share their dreams with you, to vounteer aongside Rotary in your projects, to take part in your initiatives, to come and speak at your Cub, to ike your Cub on Facebook and subscribe to your news feeds or to simpy join your Cub. It A Adds Up to a Simpe Formua Decide what you want to be great at. Be passionate about being great at it. Do great things and do them often. Show great peope the great things you do and invite them (in great ways!) to do great things too....and that s the simpe formua to an idea Cub. Yours in Rotary Keith Rya District Governor Rotary District 9800 Environmenta Print congratuates the Rotary Cub of Brighton on their sustainabe approach to printed materia. t f steve@enviroprint.net.au

Running a shared reading project. A scheme of activities to help older children share picture books with younger ones

CFE Leves Eary Senior phase (Ages 3-16) Running a shared reading project A scheme of activities to hep oder chidren share picture books with younger ones Resource created by Scottish Book Trust Contents