Digital Out of Home advertising in Switzerland

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1 Digital Out of Home advertising in Switzerland Advertise successfully at SBB railway stations

2 Communication space railway stations Switzerland Railway stations are technically and architecturally sophisticated, high-frequency venues, from the stations with integrated shops to smaller stations that link city centers with suburban and rural regions. The user community is multifaceted and includes daily commuters, weekend and vacation travelers with national and international destinations, and the regular or occasional passers-by who belong to the local population. Analog and digital APG SGA communication and advertising assets are intrinsic elements that co-define these places of encounter. With railway station advertising you can reach attractive, contemporary and trend-conscious target groups. Sites of digital railway station advertising

3 Sites of digital advertising carriers Daily Number of Number of Number of Railway station footfall Rail epanels Rail eboards Rail Beamers Aarau Basel Bern Biel/Bienne Brig Chur Fribourg Genève Cornavin Genève Aéroport Lausanne Lausanne Métro M Luzern Neuchâtel Olten Winterthur Zug Zürich Enge Zürich Flughafen Zürich HB/Shopville Zürich Stadelhofen Zürich Hardbrücke Zürich Oerlikon Total

4 Rail epanel Bahnhof SBB Zürich HB Featuring a full-hd screen, Rail epanels are the ideal solution for all communication needs whether for image advertising, product placements or event information. They are positioned at busy locations and are suitable for animated ads and still pictures. Bahnhof SBB Genève Cornavin Profile Advertising media Rail epanel and City epanel Format 9:16, LCD-screen, starting from 72, in full HD quality Booking unit at least 1 day Content advertising Loop 60 seconds Spot length 10 to 60 seconds Animation still picture or animation Restrictions depending on the location Bahnhof SBB Bern Production and delivery Digital media must be submitted at least 5 work days before broadcasting starts. Bahnhof SBB Luzern L o o p A d v e r t i s i n g b l o c k Day network 60 s e c o n d s Spots between 10 seconds and 60 seconds A d v e r t i s i n g b l o c k

5 Prices Rail epanel Prices in CHF, gross 1 Number of Day Day light Week Week light Night 3 10 spot 2 epanels 05:00 05:00 05:00 05:00 01:00 Broadcasts every minute 01:00 01:00 01:00 01:00 05:00 Number of broadcasts per epanel and station All railway stations Genève Cornavin Lausanne Lausanne Métro M Luzern Basel SBB Bern Aarau Winterthur Zürich Zürich YoungUrban Zürich HB/ShopVille Large & Medium Zürich HB/ShopVille Large Zürich HB/ShopVille Medium Zürich Stadelhofen Zürich Hardbrücke Zürich Oerlikon Valid for weeks 01 52/2017. Offers and prices subject to change. 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Permissible spot duration: seconds 3 Booking of single locations not possible on Saturday and Sunday, as well as Monday Zürich Stadelhofen, Zürich Hardbrücke, Zürich Oerlikon Agency commission (AC) 5% Further information Online calculator: Location-Finder: Production:

6 Rail eboard Bahnhof SBB Winterthur Rail eboards are some of the largest digital advertising spaces in Switzerland. Their size, locations and varied communication possibilities make these platforms extremely attractive. The combination with a news and weather feature and the fact that some are positioned right next to the SBB departure board mean that Rail eboards enjoy particularly high visibility and acceptance levels. Bahnhof SBB Bern Profile Advertising media Rail eboard Format 16:9, LED-screens and LCD-screens Booking unit at least 1 day Content advertising, news and meteo Loop 120 seconds Spot length 10 to 90 seconds Animation still picture or animation Restrictions depending on the location Bahnhof SBB Luzern Production and delivery Digital media must be submitted at least 5 work days before broadcasting starts. Bahnhof SBB Lausanne L o o p Day network 120 M e t e o 10 s e c o n d s N e w s A d v e r t i s i n g

7 Prices Rail eboard Prices in CHF, gross 1 Number Day Week Primetime Shopping Primetime Evening Night 3 Meteo FullScreen 10 spot 2 of eboards morning evening Broadcasts every 2 minutes 05:00 05:00 05:00 09:00 16:00 20:00 01:00 01:00 01:00 01:00 09:00 16:00 20:00 01:00 05:00 05:00 Number of broadcasts per eboard and station All railway stations Stations Big8 cities Stations Big5 cities Genève Cornavin Genève Aéroport Lausanne Neuchâtel Fribourg Luzern Brig Zug Chur Basel SBB Olten Biel/Bienne Bern Aarau Winterthur Zürich HB/ShopVille Zürich Stadelhofen Zürich Enge Valid for weeks 01 52/2017. Offers and prices subject to change. 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Permissible spot duration: seconds 3 Booking of single locations not possible on Saturday and Sunday, as well as Monday Genève Cornavin, Lausanne, Luzern, St. Gallen, Basel SBB, Biel/Bienne, Bern, Winterthur, Zürich HB, Zürich Enge, Zürich Stadelhofen 5 Genève Cornavin, Lausanne, Basel SBB, Bern, Zürich Enge, Zürich HB, Zürich Stadelhofen Agency commission (AC) 5% Further information Online calculator: Location-Finder: Production:

8 Rail Beamer Bahnhof SBB Bern These attractive 12m 2 projection screens attract a great deal of attention in the platform waiting areas. Commercial and informative contents are displayed for 20 hours every day. This combination of adverts and news is well received by travellers. Bahnhof SBB Bern Profile Advertising media Rail Beamer Format 16:9, projection screen 12m 2 in full HD quality Booking unit at least 1 day Content advertising, news and meteo Loop 120 seconds Spot length 10 to 90 seconds Animation still picture or animation Restrictions alcohol, tobacco Bahnhof SBB Zürich HB Production and delivery Digital media must be submitted at least 5 work days before broadcasting starts. Bahnhof SBB Zürich Flughafen L o o p Day network 120 M e t e o 10 s e c o n d s N e w s A d v e r t i s i n g

9 Prices Rail Beamer Prices in CHF, gross 1 Number of Day Week Primetime Shopping Primetime Evening Night 3 Meteo FullScreen 10 spot 2 Beamers morning evening Broadcasts every 2 minutes 05:00 05:00 05:00 09:00 16:00 20:00 01:00 01:00 01:00 01:00 09:00 16:00 20:00 01:00 05:00 05:00 Number of broadcasts per Beamer and station Bern Zürich HB Museumstrasse Zürich HB Löwenstrasse Zürich Airport Valid for weeks 01 52/2017. Offers and prices subject to change. 1 Basis: General terms and conditions APG SGA, Digital Out of Home 2 Permissible spot duration: seconds 3 Booking of single locations not possible on Saturday and Sunday, as well as Monday Guaranteed number of broadcasts; further broadcasts dependent on train arrivals and departures Agency commission (AC) 5% Further information Online calculator: Location-Finder: Production: