January 2012 BranD TOOL KIT FOr ParTnErSHIPS
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1 January 2012 BRAND TOOL KIT
2 PARTNERSHIPS OVERVIEW Partnerships and collaborative relationships are an integral part of UNICEF s work. Partnerships allow UNICEF to achieve much better results for children than UNICEF can on its own. Bringing partners together in a collaborative effort lies at the heart of the Unite for Children concept; a rallying call for action to join forces and contribute to our overarching goal: A World fit for Children. Types of Partnerships Partnerships are dynamic and constantly evolving. UNICEF s participation in partnerships is diverse, with its role ranging from convener to observer. Partnerships can be made with one or multiple partners. Use of the UNICEF logo in any partnership related material, reflects UNICEF s participation in the partnership and the implicit endorsement of its messages. 1
3 Preferred ways to use the logo: Reversed, Dropout from Cyan 100% Cyan LOGO OVERVIEW Our logo is the one element that unifies and represents our organization and our brand. It has been specially designed to symbolize not only our name, but also what we stand for children. Since it is the most powerful visual element within our brand, the UNICEF logo must always be treated with respect. The lower case letters used in the logo are friendly and approachable. The parent and child symbol shows the child as our central purpose while the laurel leaves provide a link to our history with the United Nations. The official UNICEF color is 100% Pantone PMS Process Cyan. The preferred ways to display the logo are, reversed (white) out of a 100% cyan background, or cyan against a white background. For web applications, use the web-safe version of cyan: #0099FF. The UNICEF Logo should be used only in conjunction with its approved colours. The examples shown here illustrate the correct use of the logo in positive and reverse formats. It is important to remember that placing the UNICEF logo on partnership materials represents UNICEF s endorsement of its contents. For more information on the use of the UNICEF logo in partnerships materials, see section 11.0 of this toolkit. Reversed, Dropout from Black 100% Black 100% Cyan over colour Reversed over image 2
4 CLEAR SPACE AND MINIMUM SIZE To protect the strength and integrity of the logo, a clear space area, free of competing visual elements, should be maintained around the logo. In the example at left below, X, represents the clear space around the logo. X is equal to half the height of the letter u in the UNICEF logo. The minimum size of the logo should measure no less than 19mm in width. For website applications, the logo should be no smaller than 100 pixels wide. 3
5 CORRECT LOGO ALIGNMENT TYPOGRAPHY LINE THICKNESS SHAPE OF LEAVES FACE CONTOURS NO SPACING USING THE CORRECT LOGO Always use the correct version of the UNICEF logo. When working with external graphic artists, it is especially important to supply them with the correct logo, and instruct them to refrain from any customization or distortion of it, including its typography. Unauthorized versions of the UNICEF logo should not be used. The logo is available for download from the Intranet site, under Communication Brand/Logos. For the purposes of comparison, an incorrect logo is shown below, next to the correct UNICEF logo. The differences, which may not be apparent at first sight, are magnified when the incorrect logo (black) is superimposed on the correct logo (cyan). Please note the details highlighted at left. To report the unauthorised or inappropriate use of the logo, send an to EMBLEM SIZE AND PROPORTION INCORRECT LOGO 4
6 DO DON T LOGO DO S AND DON TS The composition of the UNICEF logo, the representation of its components and its colours may not be altered. Under no circumstances may the logo be modified, distorted or recreated. Neither the entire logo nor any of its elements may be used as a decorative background. Some examples of unacceptable modifications and incorrect uses of the logo are shown below. Logos are available for download on the UNICEF Intranet site under Communication/Brand/ Logos. For more information contact brand@unicef.org. Do not superimpose the UNICEF logo on any image that obscures the logo or makes it hard to see or read. Printing a cyan logo over a photo is not recommended. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Do not use the entire logo, or any part of it separately as a tinted background or decorative element. Do not distort, recreate, add any elements or alter the proportions of the UNICEF logo. Do not use old versions of the UNICEF logo. Use only the latest version of the UNICEF logo available at: under Communication/ Brand/Logos. 5
7 APPROVED LANGUAGE VERSIONS Use only officially approved language versions of the UNICEF logo. The latin script version of the logo should be used at all times (English/French/Spanish). Use the non-latin script versions of the logo (Arabic, Chinese, Russian) only when problems of readability arise for the local population. Language versions of the logo are available for download on the UNICEF Intranet site under Communication/ Brand/Logos. For more information write to: English, French, Spanish version and all other Latin-script based languages Arabic version Chinese version Russian version 6
8 PARTNERSHIP EXAMPLE In a partnership with two partners, it is important to give both partners logos equal emphasis. Both logos should be shown at proportionately the same size and at the same level. As far as possible, the UNICEF logo should appear on the right hand side. As people read from left to right, the UNICEF logo may be the last to be seen, leaving with the reader a lasting and memorable impression. Remember to maintain the recommended minimum clear space around each logo (see section 4.02). 7
9 MULTIPLE PARTNERSHIP EXAMPLE In multiple partnerships, it is important to give all partners logos equal emphasis. Logos should be shown at proportionately the same size and at the same level, with even and clear space around each logo. We recommend that logos are arranged alphabetically from left to right. The examples shown on this page illustrate how to position the logos of multiple partners and co-convenors, in the back cover of publications. Use of logos showing multiple partnerships 8
10 PARTNERSHIP SIGNAGE EXAMPLE Public events present unique opportunities for partnerships to highlight important aspects of their work. Step and repeat banners, signage and other high visibility items, often serve as backdrops for photo opportunities during these events. Partnership signage should aim to properly display all partners logos from a variety of angles and distances. When working with partnership campaign materials, it is not necessary to apply the UNICEF Brand visual identity. 9
11 PHOTO CREDITS Page 1: UNICEF/NYHQ /Naing Page 9: UNICEF/NYHQ /Markisz (right) CONTACTS For general brand questions please
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