Brand Guidelines & Standards Manual 2017 Edition

Transcription

1 Brand Guidelines & Standards Manual 2017 Edition

2 Table of Contents Introduction...3 Trademarks...4 Logos Fypon Logo Secondary Logos...8 Colors...9 Fonts

3 Introduction The Fypon Brand Standards and Guidelines provide a framework for effectively applying the company s identity to a wide range of branded communications. These guidelines present a unified and graphically appealing brand and, therefore, require consistent use of name, logo, typography and color. Please refer to these guidelines often to ensure that our graphic elements are used properly. If you have any questions about the guidelines, please contact the Marketing Department at or fyponflash@fypon.com. 3

4 Trademarks When referring to Fypon trademarks, please follow these guidelines to ensure they are protected. Please note the difference between the or symbol below. Also, wherever possible, all trademarks should be used as an adjective with a noun immediately following; e.g., QuickRail systems. The appropriate symbol is placed immediately after the trademark in superscript font ( or ). If the specific characters are not available, then use the symbols in parenthetical form [(TM) or (R)]. This rule applies for the first and most prominent usage on a particular page. Trade Name Fypon, LLC Company Brand Fypon Phrase Where style meets performance Copyright Statement Product Brands DuraPoly porch post E-Vent systems Moulded Millwork by Fypon QuickPost systems QuickRail systems Please include the following line at the end of all literature: 2017 Fypon, LLC. All rights reserved. FYPON and the Fypon Logo are trademarks of Fypon, LLC. Fypon, LLC, and its parent company Therma-Tru Corp. are part of Fortune Brands Home & Security, Inc. All trademarks are property of their respective owners. The following abbreviated line is acceptable for use with print advertisements, Web pages and large format graphics, such as banners posters and display signage: 2017 Fypon, LLC. All rights reserved. 4

5 Logos The Fypon logo is made up of two distinct parts: 1. The Fypon name with a stylized blue cross-stroke on the F and the registration mark. Note: The logo must never be used without the blue cross-stroke icon. The logo may be used with or without the tagline, but the preferred usage is with the tagline. To use the guidelines on the following pages, first determine the background color on which the logo will appear, then select the appropriate reproduction specifications determined by design. 5

6 Logos Continued Fypon Logo Reproduction White or Off-White Background The background color on which the logo will appear will affect reproduction. The preferred reproduction background is white or off-white, and should be used whenever possible. On a white or off-white background, use these reproduction formats: 4-Color 1. The Fypon name and registration mark: 100% black 2. The stylized blue cross-stroke: C100%, M44%, Y0%, K0% 2-Color 1. The Fypon name and registration mark: 100% black 2. The stylized blue cross-stroke: PMS 300C Grayscale for Magazines and Periodicals 1. The Fypon name and registration mark: 100% black 2. The stylized cross-stroke: 50% black Black-and-White Newspaper 1. The Fypon name and registration mark: 100% black 2. The stylized cross-stroke: 100% black 6

7 Logos Continued Fypon Logo Reproduction Dark Background When the logo must be used over a dark background, such as navy blue or black, use the following specifications: 4-Color Reverse 1. The Fypon name and registration mark: 100% white 2. The stylized blue cross-stroke: C100%, M44%, Y0%, K0% white 2-Color Reverse 1. The Fypon name and registration mark: 100% white 2. The stylized blue cross-stroke: PMS 300C white Black-and-White Newspaper (Full Reverse) 1. The Fypon name and registration mark: 100% white 2. The stylized cross-stroke: 100% white white 7

8 Logos Continued Secondary Logos 8

9 Colors Polyurethane Product-Specific Colors PVC Product-Specific Colors c 27 m 53 y 62 k 6 r 179 g 125 b 99 c 40 m 18 y 53 r 161 g 181 b 140 c 52 m 33 y 29 k 1 r 131 g 151 b 163 c 9 m 28 y 43 r 230 g 186 b 147 c 59 m 55 y 49 k 22 r 102 g 97 b 101 c 18 m 37 y 77 k 1 r 208 g 160 b 185 #B37D63 #A1B58C #8397A3 #E6BA93 # #D0A055 Rust Window & door Olive Green Mouldings Cloudy Blue E-Vent Systems Soft Orange Decorative Millwork Stunning Shade PVC Column Wraps Honeycomb QuickRail Systems c 27 m 39 y 31 r 189 g 157 b 158 c 48 m 45 y 66 k 18 r 125 g 115 b 90 c 22 m 28 y 56 r 203 g 176 b 128 #BD9D9E Light Plum Louvers #7D735A Muddy Brown Balustrades #CBB080 Tan Columns & Porch Posts Brand Color Accent Colors c 100 m 44 y 0 r 0 g 121 b 193 c 0 m 0 y 0 k 80 r 88 g 89 b 91 c 0 m 0 y 0 k 60 r 128 g 130 b 133 c 44 m 43 y 49 k 27 r 120 g 110 b 101 c 25 m 24 y 30 r 193 g 183 b 172 pms 300C Fypon Blue Accent Color #1 Accent Color #2 Accent Color #3 Accent Color #4 Wave Pattern Accent Color #1 Accent Color #3 9

10 Fonts Easy-to-read, clean and simple in style, the Helvetica Neue LT Std font is the chosen visual ambassador for the Fypon brand. As such, it plays an important role in helping to project the company s messages of ease, simplicity and inspiration. 47 Light Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ 57 Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ 67 Medium Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ 77 Bold Condensed ABCDEFGHIJKLMNOPQRSTUVWXYZ 43 Light Extended ABCDEFGHIJKLMNOPQRSTUVWXYZ 77 Medium Extended ABCDEFGHIJKLMNOPQRSTUVWXYZ 10

11 Fonts Continued Titles Extended White or Fypon Accent Color Subheads 14/18 43 Light Extended White or Fypon Accent Color Body Text Roman Paragraph Spacing % Black or White Title Subhead Body text lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci. Notes & Photo Captions 7/8 55 Roman 100% Black or White Captions: Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim. Example 11