FILLM IDENTITY TOOLKIT
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1 FILLM IDENTITY TOOLKIT
2 IDENTITY DESCRIPTION The visual identity of FILLM is based on the International Federation for Modern Languages and Literatures profile and values. The federation aims to reach a multicultural audience across the globe and include scholars from all sorts of backgrounds. This has been the inspiration for the shape of the logo as well as the colors for the identity. The logo contains of two elements: a cut circle and the word FILLM. The circle symbolises the globe and the gaps the aim of reaching out. The logo is designed with a touch of playfulness but still so that it is simple and appropriate for FILLM. In order to be able to use the logo without the explanation of the abbreviation of FILLM another version has been created. The identity colors are green, light grey and dark blue, which have universal meanings of confidence, respect, loyalty, stability and freshness which suit with the values of FILLM.
3 LOGO PRIMARY The primary logo contains of FILLM (with combined L s) and a cut circle. It is used as the main logo of FILLM in many different sizes and all the identity colors.
4 LOGO SECONDARY The secondary logo contains of FILLM (with combined L s) and the full form of the abbreviation shaped as a circle. It is used in cases when the full form is needed and the logo can be presented big enough. It can be used in all the identity colors. FÉDÉRATION INTERNATIONALE MODERNES DES LITTÉRATURES LANGUES ET
5 LOGO / SIZES The primary logo can be used in any size needed. The secondary needs to be big enough for the full form of the abbreviation to be read properly. When the logo needs to be presented on black & white, a 90% GREY can be used on a light background LIGHT GREY can be used on a dark background This will give a lighter contrast which is more suitable for the eye. MODERNES FÉDÉRATION INTERNATIONALE LANGUES DES 75 mmm 12,35 mm LITTÉRATURES ET 60 mm 10 mm 30 mm 5,1 mm
6 LOGO / EXAMPLES The logo should be placed on a document so that there is always enough space around it. In many cases the logo can be centered, but if the logo is placed to the left or right it should have an equal distance from the corners. Documents where the logo can be placed are: Publications Brochures Official Letters Envelopes Business Cards Posters Flyers MODERNES FÉDÉRATION LITTÉRATURES INTERNATIONALE ET LANGUES BOOK TITLE DES AUTHOR Mr Surname Title Address Phone nr
7 LOGO + UNESCO The FILLM logo should be the same height as the Temple in the UNESCO logo when used together. The FILLM logo can in this case be either a 100% black (as the UNESCO logo) or one of the identity colors.
8 COLORS The FILLM identity contains of 3 main colors, which can be applied to the logos, text, backgrounds and other elements in both digital and print documents. GREEN is the primary color and it is used always as the main color, whenever color is applied to a media/document. LIGHT GREY is the secondary color, used when a lighter color is needed with a darker background or similar. DARK BLUE is a bonus color and mainly used in combination with the two other colors. Furthermore, different shades of grey, black and white can be applied to text, backgrounds or other elements of the identity. FILLM / GREEN C 32% M 1% Y 0% K 48% R 91 G 132 B 133 Hex: 5B8485 FILLM / LIGHT GREY C 0% M 0% Y 0% K 7% R 237 G 237 B 237 Hex: EDEDED FILLM / DARK BLUE C 59% M 33% Y 0% K 75% R 26 G 42 B 63 Hex: 1A2A3F BLACK Hex: % GREY Hex: 3C3C3B 80% GREY Hex: % GREY Hex: 6F6F6E 60% GREY Hex: % GREY Hex: 9C9B9A 40% GREY Hex: B1B1B1 30% GREY Hex: C6C6C5 20% GREY Hex: D9D9D9 WHITE Hex: FFFFFF
9 COLORS / EXAMPLE HOME ABOUT NEWS CONTACT Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. NEWS Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo... IMAGE LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EI- USMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA. UT ENIM AD MINIM VENIAM, QUIS NOSTRUD EXERCITATION ULLAMCO LABORIS NISI UT ALIQUIP EX EA COMMODO CONSEQUAT. - Name Surname
10 LOGO + COLOR FÉDÉRATION INTERNATIONALE MODERNES DES LITTÉRATURES LANGUES ET
11 LOGO + COLOR FÉDÉRATION INTERNATIONALE MODERNES DES LITTÉRATURES LANGUES ET
12 LOGO + COLOR FÉDÉRATION INTERNATIONALE MODERNES DES LITTÉRATURES LANGUES ET
13 LOGO + COLOR
14 FONT Arial is the official font of FILLM. It is a basic font that can be found on most devices and software. ARIAL REGULAR is used for longer texts ARIAL BOLD can be used in titles, subtitles etc. Font size in regular text 11/12pt Font size in titles 24pt and up Footnotes and smaller text 6/8pt ARIAL REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
15 LIST OF TEMPLATES A. LOGO / PRIMARY Green Lightgrey Darkblue 90% Grey Black White B. LOGO / SECONDARY Green Lightgrey Darkblue 90% Grey Black White All in PRINT (pdf. file, 300dpi & CMYK colors) and WEB (png. file, 150dpi & RGB colors) C. LOGO + UNESCO PRIMARY / Green PRIMARY / Black SECONDARY / Green SECONDARY / Black PRIMARY + TEXT / Black D. WORD OFFICIAL LETTER
16 CONTACT FILLM Adam Borch, MA English Language and Literature Åbo Akademi University Fabriksgatan Turku, Finland / aborch@abo.fi fillm.org DESIGNER Martina Dahm Social + Sustainable Designer +358 (0) / martinadahm@hotmail.com martinadahm.tumblr.com
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