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1 o-branding_1n.fh11 5/12/14 5:49 PM Page 1 01 SIZING If Transnet is the main sponsor for any event or project, in conjunction with a co-sponsor, co-branding rules apply. The branding partner s logo may never be larger than indicated. 7 7 PARTNER S LOGO
2 o-branding_1n.fh11 5/12/14 5:49 PM Page 2 02 VERTIAL TEMPLATE VERTIAL A 0.65 VERTIAL B the Transnet logo should always be on the right hand side and elevated in relation to the logo of the co-branding partner. Vertical B positioning is preferred for multiple co-branding scenarios
3 o-branding_1n.fh11 5/12/14 5:49 PM Page 3 03 HORIZONTAL TEMPLATE HORIZONTAL A the Transnet logo should always be on the right hand side and elevated in relation to the logo of the co-branding partner Horizontal B positioning is preferred for multiple co-branding scenarios. HORIZONTAL B
4 o-branding_1n.fh11 5/12/14 5:49 PM Page 4 04 EXAMPLES A4 Brochure Positioning A4 BROHURE - WITHOUT IMAGE - SINGLE LOGO Business Intelligence Applicable message here Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut nisl eros, faucibus eget, dignissim eu, nonummy ut, leo. Duis ac sem. A4 BROHURE - WITHOUT IMAGE - MULTIPLE LOGOS Business Intelligence Applicable message here Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut nisl eros, faucibus eget, dignissim eu, nonummy ut, leo. Duis ac sem. Note: If there is a title, then a co-branding partner logo may not compete with the same and must feature at the bottom. A4 BROHURE - WITH IMAGE - MULTIPLE LOGOS orporate Profile 78
5 o-branding_1n.fh11 5/12/14 5:49 PM Page 5 04 EXAMPLES Poster Business Intelligence Applicable project messaging in this area. 79
6 o-branding_1n.fh11 5/12/14 5:49 PM Page 6 04 EXAMPLES Power Point Template POWERPOINT PRESENTATION OVER TEMPLATE - SINGLE LOGO Note: If there is a title, then a co-branding partner logo may not compete with the same and must feature at the bottom. PRESENTATION NAME Alternative over Date POWERPOINT PRESENTATION OVER TEMPLATE - MULTIPLE LOGOS PRESENTATION NAME Alternative over Date 80
7 BRAND LEADERSHIP TR001 E o-branding_1n.fh11 5/12/14 5:49 PM Page 7 News flash: here's tomorrow s paper 04 EXAMPLES Full Page Full olour Advert Note: If there is a title, then a co-branding partner logo may not compete with the same and must feature at the bottom. We have kept our word, and consolidated all our port, rail and pipeline businesses into an integrated bulk freight transportation provider. It s a new Transnet with a new identity and a whole new commitment: to help our clients deliver on theirs. 5.5 million tons of woodchips handled in one year for the pulp and paper industry - just one of the many ways we keep the economy in the know. 81
8 o-branding_1n.fh11 5/12/14 5:49 PM Page 8 04 EXAMPLES Pull-up Banners Note: If there is a title, then a co-branding partner logo may not compete with the same and must feature at the bottom. 82
9 o-branding_1n.fh11 5/12/14 5:49 PM Page 9 04 EXAMPLES Golf Shirt 83
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