Advanced Technology. Mar Change the World

Transcription

1 Advanced Technology Mar Change the World 3rd floor, SeogAm Bld , PoongDuckChun-Dong, SuJi-Gu, YongIn-Shi, KyungGi-Do , Korea (Tel) , (Fax)

2 Company Mission To be the leading global company in the area of mixed signal components and system solutions through harmonizing its engineering expertise with market knowledge and achieving the most stringent customer s requirements and satisfactions 2

3 ATLab at a Glance Product : Human Input Device IC Founded : July, 2000 Number of Employees : 47 Capital : Korean Won B Sales Revenue in 2007 : US$ 18.6M Location Head Quarter : 3 rd Fl., SeogAm Bld , PoongDuckChun-Dong SuJi-Gu, YongIn-Shi, KyungGi-Do, Korea R&D Center : 5 th Fl., GaRam Bld , PoongDuckChun-Dong SuJi-Gu, YongIn-Shi, KyungGi-Do, Korea China Office : Rm , Block A, Hailrun Complex 6021 ShenNan Blvd, ShenZhen, China 3

4 @Lab Overview 4

5 Management tphilosophyh Deliver the best products and services for Partners and Customers Maximize company value for Stockholders Provide the best working environment for Employees Open transparent business decision to Stakeholders 5

6 Milestones & Awards Received Korea President Award from Korea Intellectual Property Office with DCC 10 Received Best Product Award from IT-SoC in Korea with ATA2508, DPI7 Family of DCC 08 Licensed DCC DPI7 IP to MosArt Semiconductor Co., Ltd. 02 Licensed DCC DPI7 IP to STMicroelectronics i Achieved accumulated 50Mpcs of sales record with Optical Mouse Sensors Licensed DCC DPS7 IP to MosArt Semiconductor Co., Ltd 10. Presented DCC paper in ASSCC First shipment of Digital Contact Controller 01. Opened a branch office in Shenzhen, China Received New Technology Development Award from Ministry of Commerce Industry and Energy 04. Selected as a best company for technology by government Presented 1 st LCoS paper in ISSCC First shipment of optical mouse sensor chip Registered as Corporation R&D Center Registered as a Venture Company 07. Founded d 6

7 Pioneering i Records Introduced Gigabit Multimedia Data express GMDX Invented fully digital touch sensor DigiSensor (World 1 st ) Invented Eye-Safe optical navigation technology Single panel LCoS Backplane (World 1 st ) Introduced SoC for Optical Mice (World 1 st ) July, Founded and Visioning for Professional Group in Mixed-Signal SoC 7

8 Organization President & CEO Bang Won Lee Staff Function Finance A-Hoon Kim IT Manager Sang Pil Yoon Operations Hye Kyung Oh R&D Center Young Ho Shin Design Product Engineering Global Business Center Kyung Seok Oh Marketing & Sales Production Quality Control Jang Sik Cheon QC Application China Branch office Customer Center QA 8

9 Revenue Projection (Bil. Won) Revenue Profit (e) 2009(e) 2010(e) 9

10 @Lab bstrengthsth 10

11 Existing Strengths th Covers from idea to production Balanced experienced man-power from product planning to production engineering Proven experience in media LSI products for optical media, display and wireless analog Proven record of 6 month design-to-sample sample delivery including optical mouse sensor (sensor+dsp), LCOS backplane (1 inch x 1 inch) Hands-on business experience helps First time success Quick production ramp-up w/ yield and quality Balanced analog and digital product experience Mixed-signal design in CMOS technology High performance analog and digital circuit design High voltage capability in low power CMOS System on chip(soc) integration 11

12 What Can ATLab Provide? Technical Initiative in Mixed Signal SoC Quick Turn-around for sample Delivery Highly Competitive Product Valuable Marketing Advice Thriving Biz Models Strategic Approach Abundant Experience System Understanding High g Speed SERDES LCOS Back Plane Display(CRT,LCD)/TV Audio/Video(CDP / Camcorder/VCR) Optical Storage(CD/DVD-ROM) Tele-Communication Wireless FAE Experience > 45 man-year Production Eng. Experience > 45 man-year Marketing & Sales Experience > 45 man-year Algorithm MPEG A/V CDMA Audio/Video Signal Conditioning Optical Storage Servo High Speed Data Transfer Protocol Chip Design Experience > 200 man-year LSI Architecture Digital Conditioning, Codec, Multi-processor Analog gmc filter, PLL, Data Converter Amplifier,RF, Noise Control,etc. 12

13 Intellectual t lproperties Macro IPs Serial ATA PHY/Link (UMC Bronze) High-Speed PLLs & CDR High Speed Serial Data Link A/D Converters Analog F/E + B/E for Digital Audio Digital Touch Sensor Patents 13

14 Shared Partners ELECTRONICS ELECTRO-MECHANICS 14

15 bbusinesses 15

16 Approach to ASSP Consumer Specific Product Communication Specific Product Human Input Device SoC Mixed Device Signal Device Computer Specific Product 16

17 Areas of ASSP Products Human interface input/output Mixed-signal products System solution-based approach 17

18 Positioning in HID Product Innovative Leadership Optical Mouse Sensors Sensor only Sensor + PS2 Sensor + USB Sensor + OTP PS2/USB Wireless Sensor Mobile Sensor Pen Input Sensor Micro Pattern Sensor Micro Navigation Sensors Input Device Smart Touch Sensors Mobile Input Sensor Scroll Input Sensor Micro Switch Invisible Switch Flexible Switch Flexible Keyboard 18

19 Areas of fipp Products High-speed physical layers High-speed data converters Special mixed-signal i blocks 19

20 Shared R&D System Prototyping Ad dded Valu ue LSI Spec Defining LSI Architecting ti (Partitioning) i joint develop spec sign-off Biz Oppo ortunity RTL/Topology-level level Design Gate/Circuit-level Design Placement & Routing RTL sign-off netlist sign-off Conventional Advanced Shared R&D Design House Design House Biz Model 20

21 Models for R&D Service Business Proven Track Records Project Proposal System Design LSI Spec Making Front-end Design Back-end Design Sample Making Production Preparation Production Digital it Measurement ASIC EQ for Magnetic Data Recording Single Panel LCoS Optical Mouse Sensor Inkjet Head TCXO Full Responsibility Consulting Only 21

22 Existing Products 22

23 Human Input Device Family Optical Mouse Sensors Micro Navigation Module DigiSensor Sensor Only Sensor + PS2 Sensor + USB Wireless Sensor Customized Sensor Optical Finger Capacitive Finger DigiButtoniB DigiScroll DigiCap DigiTouch 23

24 Optical lmouse focus on Unique and Customer-Oriented solutions with Various USB solutions with top-class USB makers (Cypress, Mosart) Higher integration for easy production and compact PCB size Patented eye protection optical sensor for vision-safe optical mouse 24

25 Optical Mouse Sensor Technology Development Product Family 27MHz RF Sensor (60 Series) USB Sensor (90 Series) PS2 Sensor (88 Series) Sensor (11 Series) Sensor (80 Series) A version B version C version D version F version G version Navigation Engine 25

26 Selection Guide for Optical Mouse Sensors (1) Button Product Resolution P/R PKG Interface Option Implementation ti ATA cpi 5,100/10,200 12ADIP - Need MCU E/P (2), L/P (3) ATA cpi 5,100/10,200, 12ADIP PS2 3-button E/P ATA cpi 5,100/10,200 12ADIP - Need MCU Low EMI ATA cpi 5,100/10,200 12ADIP PS2 3-button Low EMI ATA /800cpi 5,100/10,200 24ADIP PS2/USB 3/5-button - ATA /1600cpi 10,200 12ADIP PS2/USB 3-button Low EMI ATA /1600cpi 10,200 12ADIP PS2/USB 3-button MR solution (4) ATA1160XC 800cpi 5,100 24SDIP RF 3-button E/P, L/P (1) P/R : Maximum Pixel Moving Rate (pixels/sec) (2) E/P: Eye Protection (3) L/P: Low Power (Vcc= 3V) (4) Customized optical solution (lens & LED) 26

27 Micro Navigation Modules Optical Finger Navigation Capacitive Finger Navigation 27

28 Smart Touch Sensor ICs DigiSensor DigiButton DigiScroll DigiCap 28

29 DigiSensor Technology Development Technology Ingredients Sensing Interface No. of Sampling Output AIC Scheme Channel Architecture Range Single Ch Pulse Pass I 2 C 6-ch Multiplexed Strength 14-bit Delay SIF 12-ch Parallel Touch 7-bit Sensor Only ATA2501 ATA250X ATA503X Custom ATA500X MCU Embedded MCU + ATA2501 MCU + ATA250X 29

30 GMDX ( Gigabit Multimedia Data express) Video Audio HS Data LS Data Transmitter ATA4315 Downstream Upstream Receiver ATA4316 Video Audio HS Data LS Data HS Data LS Data HS Data LS Data Multiplex of digital video, audio, and bi-directional sideband data Simple differential signal driver with only 2 lines per port Embedded CDR block eliminate additional extra clock line Applications High definition TV/ Home theater Car navigation and Telematics system Home server, Home network, Media Center Mega-Pixel CCTV network 30

31 GMDX Application i Example: Quiet PC Multi Channel Digital Speaker PC / Home Server Optical Fiber Jumper ( > 100M ) GMDX Box Add-on Card S/PDIF Digital Audio Cable DVI Cable USB Cable DVI Monitor For optical fiber cable information, visit USB MOUSE USB Keyboard 31

32 ATLab Locations ATLab Headquarter/R&D Center (KyungGi-Do, Korea) ATLab Shenzhen Branch Office (Shenzhen, China) FAE Sale Support Santa S t Clara, California i Wholly owned by ATLab Legally representing ATLab 32

33 Agents Information South Korea A1Pros : Tel: Fax: Hodos Tech : Tel: Fax: Reigncom Tech : Tel: Fax: Green Chips : Tel: Fax: Uniquest : Tel: Fax: Taiwan Havix Electronics: Tel: Fax: Lebro : Fax: ADT : Fax: VITEC : Fax: China & Hong Kong A1Pros : Tel: Fax: SAMT: Tel: Fax: ReignCom Tech : Tel: Fax: Silicon Lab : Tl86 Tel: Fax: Plexus : Tel: Fax: Redone : Tel: Fax: Data Int l : Tel: Fax: Cytech: Tel: Fax: Willas-Array : Tel: Fax: Techtronics: Tel: Fax: Singapore Plexus : Tel Fax Agent information is continuously updated. For details, please contact sales@atlab.co.kr 33

34 Advanced Technology Change the World 34