& Media Studies. Communication. Books for Courses. Books for Courses. Penguin Publishing Group ACADEMIC MARKETING OF ALONE TOGETHER

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1 Communication & Media Studies Books for Courses Books for Courses Penguin Publishing Group ACADEMIC MARKETING AUTHOR OF ALONE TOGETHER

2 STEVEN PINKER The Sense of Style The Thinking Person s Guide to Writing in the 21st Century The linguist and cognitive scientist creates a usage guide for the 21st century, applying the sciences of language and mind to the challenge of crafting clear, stylish prose. In this short, practical book, Pinker shows how writing depends on imagination, empathy, grammatical knowhow, and an ability to reverse engineer good prose. Using examples of effective and ineffective writing, Pinker replaces dogma about usage with reason and evidence, encouraging students to apply guidelines judiciously rather than robotically. More contemporary and comprehensive than The Elements of Style, illustrated with comic strips and cartoons and lots of examples of comically bad writing...you can easily see why [Pinker is] one of Harvard s most popular lecturers. The New York Times Penguin Paperback 368 pages $17.00 ANDREW PETTEGREE Brand Luther: How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe and Started the Protestant Reformation In this revolutionary look at Martin Luther and the birth of publishing, historian Pettegree reveals the Reformation as a story about the spread of ideas by mass-produced books and Luther as the world s first mass-media figure its first brand. Highlights the fruitful interweaving of [Luther s] skills as a preacher, writer, and publicist and the burgeoning printing industry. Pettegree s lucid and persuasive account offers... insight into this outstanding early modern example of effective use of communication techniques that allowed Luther s message to take hold. Karin Maag, Calvin College Penguin Press Hardcover 400 pages $29.95 A. O. SCOTT Better Living Through Criticism How to Think about Art, Pleasure, Beauty, and Truth Drawing on his own work as well as the long tradition of criticism from Aristotle to Susan Sontag, the New York Times film critic shows how critical thinking informs artistic creation, civil action, and interpersonal life. An intelligent, informed...account of why we can t live comfortably with criticism (in any of the word s meanings), and can t live without it, either. The New York Times Penguin Press Hardcover 288 pages $28.00 DANIEL SHAPIRO Negotiating the Nonnegotiable How to Resolve Your Most Emotionally Charged Conflicts The Harvard negotiation expert presents a practical method for reconciling contentious relationships between spouses, parents and children, bosses and employees, or even rival communities or nations. Negotiating the Nonnegotiable draws on Shapiro s research and global fieldwork in consulting to provide a step-by-step guide for overcoming the Tribe Effect the divisive mind-set that arises when conflicts threaten self-identity. Offers valuable insights for reimagining our approach to conflict resolution at every level from the interpersonal to the global. Grounded in decades of fieldwork and firsthand experience...thoughtful. Jack DeGioia, Georgetown University Viking Hardcover 336 pages $28.00

3 SHERRY TURKLE Reclaiming Conversation: The Power of Talk in a Digital Age Drawing on five years of research and interviews in homes, schools, and the workplace, renowned media scholar Turkle investigates how a flight from face-to-face conversation in the digital age undermines our relationships, creativity, and productivity and why reclaiming face-to-face conversation can help us regain lost ground. Brilliant and incisive.turkle explains the power of conversation, its fragility at present, the consequences of its loss, and how it can be preserved and reinvigorated. Howard Gardner, Harvard University Penguin Press Hardcover 448 pages $27.95 JON RONSON So You ve Been Publicly Shamed The author of The Psychopath Test delivers an incisive critique of modern-day shaming as a form of social control and as a war on human nature and its flaws. A work of original, inspired journalism, it considers the complex dynamics between those who shame and those who are shamed, both of whom can become the focus of social media s grotesque, disproportionate judgments. Financial Times [Ronson] has taken on truly consequential material and risen to the challenge. His overall point is something we already understand: Public shaming in the age of social media has the kind of power that no form of shaming ever had before. The New York Times Riverhead Paperback 336 pages $16.00 DOUGLAS RUSHKOFF Throwing Rocks at the Google Bus How Growth Became the Enemy of Prosperity Although digital technology was supposed to usher in a new age of distributed prosperity, it has further empowered industrial capitalism. Instead of responding to lopsided returns by throwing rocks at employee shuttle buses, Rushkoff argues, we should do something productive: optimize every aspect of the economy, from central currency and debt to corporations and labor, to create prosperity for businesses and people alike. We ve optimized for growth. But have we lost our way? As an economy? As a community? As a society with a value proposition that doesn t make sense on a human or economic level? Rushkoff asks questions that matter. A challenging and necessary read. Sherry Turkle, Massachusetts Institute of Technology Portfolio Hardcover 288 pages $28.00 STEPHEN WITT How Music Got Free: A Story of Obsession and Invention Journalist Stephen Witt traces the history of digital music piracy from German engineers who invented the MP3, to a CD-manufacturing plant where a worker leaked nearly 2,000 albums, to Manhattan high-rises where a music executive cornered the rap market, and, finally, to the dark recesses of the Internet. The richest explanation to date about how the arrival of the MP3 upended almost everything about how music is distributed, consumed, and stored. It s a story you may think you know, but Witt brings fresh reporting to bear and complicates things in terrific ways.[how Music Got Free] has the clear writing and brisk reportorial acumen of a Michael Lewis book. The New York Times Penguin Paperback 304 pages $16.00

4 MICHAEL HARRIS The End of Absence Reclaiming What We ve Lost in a World of Constant Connection According to Harris, today s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the end of absence in every part of our lives, from sex and commerce to memory and attention span. A genial...tour through one man s anxieties surrounding digital life. New York Times Current Paperback 256 pages $16.00 PATRICK TUCKER The Naked Future What Happens in a World That Anticipates Your Every Move? Tucker draws on stories from healthcare to urban planning to online dating to show how Big Data scientists can use behavior prediction models to forecast, among other things, whether someone will marry, contract a disease, fall victim to a crime, or pass a test. A thorough yet thoroughly digestible book on the ubiquity of data gathering and the unraveling of personal privacy. Daniel Pink, University of Pennsylvania Current Paperback 288 pages $16.00 LUKE DORMEHL The Formula How Algorithms Solve All Our Problems and Create More A guided tour of the complex, fast-moving, and influential world of algorithms what they are, why they re powerful predictors of human behavior, and where they re headed. An essential text for understanding the shimmering boundary between human beings and the machines they create. Stephen Ramsay, University of Nebraska TarcherPerigee Paperback 288 pages $16.95 JIM DWYER More Awesome Than Money: Four Boys, Three Years, and a Chronicle of Ideals and Ambition in Silicon Valley In 2010, four undergrads moved to Silicon Valley to build a social network that would allow users to control information instead of surrendering it to big businesses. They were poised to remap power in a digital age until things fell apart, with tragic results. Proof that we are no longer customers of social networks, but rather the merchandise...a superb work, and a great read. James McBride, author of The Good Lord Bird Penguin Paperback 384 pages $17.00 AZIZ ANSARI with ERIC KLINENBERG Modern Romance After conducting a global research project that involved help from leading social scientists, comedian Aziz Ansari and NYU sociologist Eric Klinenberg present a funny in-depth exploration of our modern romantic world. Capture[s] the entirely new ways that singles communicate, court, and find love with deep insight into history, science, and culture. Helen Fisher, Indiana University Penguin Paperback 288 pages $17.00 Available June 2016

5 JOHN NORRIS Mary McGrory: The First Queen of Journalism An insider s view of latter-day American history, this biography tells the story of Washington columnist McGrory the first woman to win the Pulitzer Prize for commentary. Wonderfully evokes the glorious dishevelment and camaraderie of both the mid-century newsroom and the campaign trail.as newspapers struggle and fade, Mary McGrory offers a paean to their most vibrant era, as well as a lovely portrait of one of its most distinctive characters. Columbia Journalism Review Viking Hardcover 352 pages $28.95 SHEILA WELLER The News Sorority: Diane Sawyer, Katie Couric, Christiane Amanpour and the (Ongoing, Imperfect, Complicated) Triumph of Women in TV News Weller rivetingly recounts these gutsy ladies time on the front lines of domestic and international war zones, political battlefields, and live morning television; the prejudices they ve faced; the personal sacrifices made and losses suffered, as well as the backlashes that followed their every gain, fueling their ambition and building their resilience...an inspiration for future generations of journalists. Vanity Fair Penguin Paperback 496 pages $18.00 JON MACKS Monologue: What Makes America Laugh Before Bed The longtime comedy writer for The Tonight Show with Jay Leno offers a look behind the history and culture of American late-night TV and explains how it redefines the news and events of the day, reshapes public opinion, and creates our national zeitgeist. Blue Rider Press Paperback 240 pages $16.00 JOHN POLLACK Shortcut: How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas Offers up an unparalleled feast of analogies...to show why analogy is important, how it s constructed, and what makes it effective. Benjamin Bergen, UC-San Diego Cuts to the heart of the matter: We communicate, think, learn, and discover through analogies. Filled with captivating...examples...the book teaches us how to best use analogies to win hearts, convince minds, and have fun. Scott Page, University of Michigan Avery Paperback 256 pages $17.00 DAVID J. PETERSON The Art of Language Invention From Horse-Lords to Dark Elves, the Words Behind World-Building The master language creator presents a guide to language construction. Peterson covers the history of language creation from Tolkien and Klingon to today s global community of conlangers and provides essential tools for inventing and evolving new languages. Lucidly ushers language invention into its own as an art form.an excellent introduction to linguistics. Arika Okrent, author of In the Land of Invented Languages Penguin Paperback 304 pages $17.00

6 CLASSROOM FAVORITES JOHN NEFFINGER and MATTHEW KOHUT Compelling People The Hidden Qualities That Make Us Influential Plume Paperback 304 pages $17.00 NATE SILVER The Signal and the Noise Why So Many Predictions Fail but Some Don t Penguin Paperback 560 pages $17.00 DOUGLAS STONE and SHEILA HEEN Thanks for the Feedback The Science and Art of Receiving Feedback Well Penguin Paperback 368 pages $17.00 DOUGLAS STONE, BRUCE PATTON, and SHEILA HEEN Difficult Conversations How to Discuss What Matters Most Penguin Paperback 352 pages $17.00 CHARLES SEIFE Virtual Unreality The New Era of Digital Deception Penguin Paperback 256 pages $16.00 NEIL POSTMAN Amusing Ourselves to Death Public Discourse in the Age of Show Business INTRODUCTION BY ANDREW POSTMAN Penguin Paperback 208 pages $16.00 NEIL POSTMAN and STEVE POWERS How to Watch TV News Revised Edition Penguin Paperback 192 pages $16.00 DIANNA BOOHER What More Can I Say? Why Communication Fails and What to Do About It Prentice Hall Paperback 176 pages $15.00 LAWRENCE LESSIG Free Culture The Nature and Future of Creativity Penguin Paperback 368 pages $17.00 MARK BAUERLEIN The Dumbest Generation How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don t Trust Anyone Under 30) TarcherPerigee Paperback 272 pages $15.95 CLAY SHIRKY Here Comes Everybody The Power of Organizing Without Organizations Penguin Paperback 352 pages $16.00 ROGER FISHER, WILLIAM URY, and BRUCE PATTON Getting to Yes Negotiating Agreement Without Giving In Penguin Paperback 240 pages $17.00 DANIEL H. PINK To Sell Is Human The Surprising Truth About Moving Others Riverhead Paperback 272 pages $16.00 DANIEL H. PINK A Whole New Mind Why Right-Brainers Will Rule the Future Riverhead Paperback 304 pages $16.00 DANA CASPERSEN Changing the Conversation The 17 Principles of Conflict Resolution PRODUCED BY JOOST ELFFERS Penguin Paperback 272 pages $18.00

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