NEW NAME NEW CONTENT & MORE GOSSIP WORLD S #1 ENTERTAINMENT CHANNEL FOR SPORT & CELEBRITY LOVERS LAYLA, WILL & MAYA NEW FRESH & SEXY PRESENTERS

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1 WORLD S #1 ENTERTAINMENT CHANNEL FOR SPORT & CELEBRITY LOVERS ISSUE #1 October / December 2013 NEW NAME NEW CONTENT & MORE GOSSIP LAYLA, WILL & MAYA NEW FRESH & SEXY PRESENTERS GETTY IMAGES & REMEDY MEDIA SEE ALSO PAGE 8 WIN A DAY IN THE LIFE OF A SPORTS STAR & DOWNLOAD YOUR MEDIA PACK!

2 Usain Bolt TRACE SPORT STARS HAS ARRIVED! The addition of the stars component in the channel branding and the launch of brand new and exclusive content will give us access to a larger, younger and more female audience. The move will help the channel maintain its unique competitive advantage in the pay-tv market - providing the very best sport entertainment network! Olivier Laouchez, Founder & CEO of TRACE BRAND EVOLUTION The re-brand is part of a natural evolution that is now placing a stronger focus on entertainment than sports and a greater emphasis on stars and sport celebrities. An international selection of award-winning producers that are producing programmes with a more engaging viewer experience. The update has strengthened the channel s position as the first global entertainment channel dedicated to the lives of stars in the world of sports. From music stars dating champions, to fitness gurus training movie stars and fashion designers dressing sports celebrities! TRACE Sport Stars is the #1 entertainment channel for sport and celebrity lovers! It s all about the stars! The new look has distinguished the channel from a live sports broadcaster by introducing brand new and exclusive content with an added youthful, fun & celebrity focus and is inclusive of female audiences. NEW POSITIONING! TRACE Sport Stars is concentrating more on showcasing the glamorous lifestyles of sportsmen and women, their motivations, and the challenges they face. With exclusive behind-the-scenes access to the world s top sport stars, TRACE Sport Stars is now offering viewers an intimate and in-depth understanding of champions lives 24/7. By taking a more entertainment lifestyle approach viewers now get to know their favourite sport stars better than ever! Significant shift in featured programming with new brand values: fun, girly, entertaining, controversial and celebrity focused. A sports channel you can watch with your girlfriend and an entertainment channel you can watch with your boyfriend! 2 shakira & gerard piqué

3 skylar diggins TIGER WOODS & LINDSAY VONN EXCLUSIVE CONTENT! With an original format and fresh approach to sports TV, TRACE Sport Stars starts where other sports channels stop! It s a sports entertainment channel that is dedicated to sports celebrities, meaning operators can capitalize on the uniqueness of editorial content the sport stars! From celebrity profiles and biographies to reality chat and magazine-style programming. Introduction of new channel presenters geared towards a younger audience. NICO ROSBERG UNIQUE SELLING POINTS! Only channel specialising in the lives of sports celebrities. Exclusive content in native HD. Attractive marketing tool for live sports channels, operators, celebrities and brands. No direct competition anywhere in the world. No risk of sport rights inflation. AWARD WINNING PRODUCERS! Voted no1 independent producer of entertainment programming in the UK Content targeted towards youth audience Strong access to talent / music / presenters GLOBAL EXPANSION ACHIEVED IN 2 YEARS TRACE Sports has signed major carriage deals with more than 70 of the world s leading TV networks. The channel already reaches more than 30 million homes in 104 countries. Programmes syndicated to 20 entertainment or sports TV channels and VOD offers available on 25 airline companies. KEY FACTS AND FIGURES 30 million pay-tv subscribers 3 feeds in 14 languages 70 pay-tv distribution channels Linear distribution in 104 countries 90% HD native / all rights / Worldwide 70% exclusive and brand new content Core audience Male/Females Extended audience Male/Females

4 new HOSTS! TRACE Sport Stars is pleased to announce its new line up of talent, which has been tried and tested by awardwinning producers Remedy. Our new presenters all share a passion for sport, entertainment, music and celebrity culture. They are charismatic, witty and diverse and will be sure to keep the shows vibrant, fresh, glamorous and energetic. FACTFILE: LAYLA ANNA-LEE Half Brazilian, half British, Layla was chosen by Danny Boyle to be the voice of the London Olympics and Olympic presenter for the London 2012 Beach Volleyball coverage. Not only is Layla fluent in French, Spanish, Portuguese and English! but most of all is an excellent presenter. She is warm, funny, intelligent and glamorous with a real knowledge about everything there is to know about sport having presented major sporting events, including the BMX European Championships and the 2010 UCI Mountain Bike World Cup. She also presents the Goal Line show on Goal. com, the UK s leading football website. She also has a huge amount of experience presenting at live events, having hosted a party in front of 20,000 people in Trafalgar Square, London. Remedy Media DID YOU KNOW? She s recently been named in Time Out s Top 100 most influential creatives in Britain and named in the FHM Top 100 Sexiest Women in the World list too! 4

5 Good looking, sexy, with a million dollar smile and bundles of charm, this likeable presenter has a contagious passion for all things music, comedy and youth culture. Will is hugely experienced with a vast knowledge of the music, entertainment and sport industry; he has interviewed some of the world s biggest and most challenging celebrities including Alicia Keys, Justin Bieber, Britney Spears and Nicky Minaj. Impressive!!! FACT FILE : WILL BEST DID YOU KNOW? He grew up playing rugby but had to quit because he didn t want to harm his face, which he calls The money maker. Young, raw, sexy and funny Maya is new to presenting but is a rising star having recently completed some excellent work presenting for a hip hop & entertainment channel. She likes performing pranks on all her friends and often does funny little videos on her YouTube channel. Be sure to check them out! Maya has a good understanding of the sports and entertainment industry and recently made an online documentary called the The Football Virgin where she learned how to become a dedicated football fan. FACTFILE : MAYA JAMA DID YOU KNOW? Her favourite sport star is Cristiano Ronaldo, because she reckons he s humble, nice and really sexy! She likes his smooth slick look and also admitted that she d like to rub some more oil on him too! Hot! FACTFILE : TWIN B Twin B has been the leading voice of an international weekday radio breakfast show for more than two years now and his knowledge in the music world is pretty impressive. He is vastly experienced and in 2010 joined Mr Midas and Goldierocks as one of the presenters of a national weekly R&B TV show. In addition to presenting he is also responsible for introducing artists such as Wretch 32, Yasmin and Tinie Tempah. DID YOU KNOW? He calls himself Twin B because he has a twin brother. Remedy Media 5

6 maria sharapova NEW & EXCLUSIVE SHOWS! WHO HAD THE BIGGEST WEDDING? WHO S GOT MORE BLING? WHO IS SPORT S BIGGEST BAD BOY? AND WHO HAS THE HOTTEST WAG ON THEIR ARM? Battle of the Bling is a fresh, humorous and light-hearted show which puts the biggest names in sports and world entertainment against each other to answer the most important question on everybody s mind: who is the most bling? Viewers will be able find out once and for all if David Beckham is actually richer than Diddy, if Lil Wayne has more party power than Mario Balotelli and if rappers are more extravagant than footballers?! All will be revealed in TRACE Sport Stars exclusive new show! THE RATING GUIDE TO THE HOTTEST, RICHEST AND MOST SCANDALOUS CELEBRITIES FROM THE WORLD OF SPORTS! The world s top celebrities are ranked in the channel s new star rating system. Each show takes a new category by which the celebrities will be ranked, including wealth, level of fame, endorsement deals, controversy and shocking news stories! Each show will be hosted by our team of knowledgeable and witty presenters who will provide exclusive access and all the latest gossip on the private lives of some of sport s biggest and most glamorous celebrities. The shows will also include inside commentary from popular sports and celebrity experts who will add humour and controversy to the debate. Example STAR Rated programmes include: The World s Richest Sport Stars, World s Hottest Wags, Sports Power Couples and Wildest Sport Stars TRACE SPORT STARS HONOURS PROFESSIONAL AND AMATEUR SPORT STARS FOR THEIR UNCONVENTIONAL ACHIEVEMENTS! From trick shots to terrible haircuts, mad WAGS to theatrical celebrations, this presenter-led show will go where no award ceremony has gone before! The show will feature sound-bites from sports and celebrity experts who add humour and debate as the awards are handed out to some of the world s most famous sport stars! The show will even feature awards acceptance speeches from some of the winners whoever they are! Example awards: Football Madness awards The Award for the stupidest indoor firework display goes to Mario Balotelli 6 CRISTIANO RONALDO

7 new SCHEDULE! The introduction of a new scheduling system including a new primetime section is now providing viewers with fresh content, special themes and different sports champions every weeknight from 9pm till 12am. OCTOBER: FRESH & EXCITING PROGRAMMES EVERY NIGHT ON PRIMETIME! MUSIC VS SPORTS WE LOVE CHAMPIONS... WHO LOVE MUSIC! Showcasing the incredible, amazing and simply bizarre outcomes from combining music with sports! Each show will focus on a famous sports star and music star, providing insight on their favourite music, sporting idols and the songs and games which put them in the right mood before they go out and perform. The show will also take a look at music and sport stars who have already joined forces to make hits and babies!! WHAT S ON! Music vs. BASKETBALL featuring Chicago Bulls point guard Derrick Rose and American hip-hop star J Cole Music vs. FOOTBALL featuring Didier Drogba and singer-songwriter Enrique Iglesias Music vs. OLYMPICS featuring Usain Bolt and American R&B singer-and actor Will Smith NOVEMBER: LOVE! WE LOVE CHAMPIONS WITH HEARTS! Snuggle up this November as TRACE Sport Stars gets all romantic with dedicated programming on some of the biggest and most controversial relationships in the world of sport! DECEMBER: best vs. worst! WE LOVE ALL CHAMPIONS TRACE Sport Stars gets in the festive spirit this Christmas as it provides viewers with exclusive behind-the-scenes programming on stars who have excelled in their sport over the past year! lewis hamilton & nicole scherzinger jessica ennis 7

8 COMING UP IN 2014! FITNESS VS. SPORT IN JANUARY What better way than to kick-start the New Year and keep fit and glamorous with TRACE Sport Stars Fitness vs. Sport month. Here viewers can find out how all their favourite sports stars work out, their diet tricks and the exercises that top celebs do with their trainers to achieve a million-dollar body. BLOCK WORKOUT GOES INTERNATIONAL Block Workout is an intense international urban workout show dedicated to helping the fitness conscious viewer get the body of a glamorous sports star. Filmed in locations around the world including London, Paris and Johannesburg Block Workout shows how to use the body s own weight to develop strength, fitness and flexibility all played along to some current hip hop and energetic soundtracks. TRACE SPORT STARS SURVIVAL GUIDE In a world of sport and exercise there are hidden dangers everywhere. The internet has millions of clips of people getting smacked in the face by footballs, cycling into trees and falling out of boats. Survival Guide is a new format TV show which will use hilarious home footage clips to demonstrate the perils that await these exercise enthusiasts and will provide (useless) tips and guides to avoid such injury. COMPETITION WIN! A DAY IN THE LIFE OF A STAR! REMEMBER TO INSERT YOUR USB KEY FOR A CHANCE TO WIN A DAY IN THE LIFE OF A SPORTS STAR, WATCH AN EXCLUSIVE TRAILER OF THE BRAND NEW SHOWS & TO DOWNLOAD YOUR MEDIA PACK! To celebrate the rebrand TRACE Sport Stars is giving you a chance to win an exclusive VIP package to experience the life of a star! A chauffeur driven car will collect you and your friend/partner and transport you to a local luxury spa where you will be pampered and groomed. To finish the day off you will then be driven to a restaurant where you will experience a 5 star dining experience. For your chance to win all you need to do is visit and answer the following question : How many pay-tv homes does TRACE Sport Stars currently reach (as of September 2013)? 10 Million 15 Million 30 Million The draw will take place on December,31 st NEW WEBSITE NOW ONLINE! TRACE Sport Stars is available in 104 countries. Please go to or contact Chiara Mckee for more information. MARKETING CONTACT Chiara McKee Cell: cmckee@trace.tv